Alternative And Complementary Medicine Market Report 2025 (Global Edition)

Global Alternative And Complementary Medicine Market Report 2025 Market Size Split by Type Outlook: (Medicines Type, Ayurvedic Medicines, Dieatry Supplements, Homeopathic Medicines, Traditional Chines...

Alternative And Complementary Medicine Market Report Description

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Alternative And Complementary Medicine Market Insights Video

Competitive Landscape of the Alternative and Complementary Medicine Market

In the Alternative and Complementary Medicine market's competitive landscape, numerous key competitors are driving innovation and growth. Diverse business methods, such as mergers and acquisitions, are being used by emerging organizations in order to broaden their market presence and accelerate their rate of growth.

In October 2022, GI OnDEMAND has announced a partnership with Trellus Health to provide patients with Inflammatory Bowel Disease (IBD) with coordinated psychosocial and nutritional support. Trellus' resilience training and self-management programs are accessible to GI OnDEMAND and American College of Gastroenterology members as a result of the partnership. Through digital solutions and remote access to coaches, dietitians, and nurse educators, these programs offer personalized behavioural, emotional, and nutritional support. The objective of the collaboration is to enhance health outcomes, reduce healthcare costs, and empower patients to manage their IBD effectively. The TrellusElevate™ platform, which has been validated at Mount Sinai, has shown substantial reductions in emergency visits and hospitalizations. (Source: https://gastrogirl.com/wp-content/uploads/2023/08/GI_OnDemand_Trellus-Press_Release_FINAL-1017.pdf) In September 2023, the Nordic Naturals brand expanded its retail footprint by partnering with Sam's Club to launch its Ultimate Omega and Algae Omega supplements in October. The objective of this partnership is to improve the accessibility and affordability of superior-quality omega-3 supplements. Algae Omega provides 715 mg of vegetarian-friendly omega-3s, whereas Ultimate Omega provides 1,280 mg of total omega-3s per serving. The partnership is consistent with Nordic Naturals' objective to increase the affordability and accessibility of omega-3 supplements. (Source: https://www.nutraceuticalsworld.com/contents/view_breaking-news/2023-09-12/nordic-naturals-sams-club-enter-exclusive-retail-partnership/) In March 2022, Regulora®, an FDA-cleared Prescription Digital Therapeutic (PDT) for adults with Irritable Bowel Syndrome (IBS), was introduced by Indegene and metaMe Health in partnership. Regulora® employs Gut-Directed Hypnotherapy (GDH) to alleviate abdominal pain associated with IBS through a user-friendly application. This partnership capitalizes on Indegene's commercial model to disseminate information regarding this groundbreaking treatment to healthcare providers, patients, and payers. Regulora® provides a self-administered, non-drug treatment that is accessible to IBS patients in order to enhance their quality of life. The collaboration is anticipated to have a substantial impact on the digital health market and reflects the increasing significance of PDTs in the management of chronic conditions. (Source: https://www.indegene.com/news/metame-health-partners-with-indegene-to-launch-regulora )

Top Companies Market Share in Alternative And Complementary Medicine Industry: (In no particular order of Rank)

• Columbia Nutritional
• Nordic Nutraceuticals
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure encapsulations
• LLC.
• Herb Pharm
• AYUSH Ayurvedic Pte Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Alternative and Complementary Medicine Market

Which Region Dominates the Alternative and Complementary Medicine Market in 2024?

According to Cognitive Market Research, North America currently dominates the Alternative and Complementary Medicines market, and the region is expected to have significant growth during the anticipated period. The increasing awareness and acceptance of complementary and alternative medicine therapies, significant investments in research and development, and advanced healthcare infrastructure stimulate growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the anticipated period, with the greatest compound annual growth rate (CAGR). The demand for herbal supplements, government initiatives that integrate traditional and modern medicine, and the increasing popularity of alternative treatments for chronic illnesses are all driving growth.

The current report Scope analyzes Alternative And Complementary Medicine Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Alternative And Complementary Medicine

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size was estimated at USD 148514.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 59405.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Alternative And Complementary Medicine market with a market size of USD 46871.18 million in 2024 and is anticipated to grow at a CAGR of 24.2% during the projected period. The U.S. market's Significant investments in research and development, as well as an advanced healthcare infrastructure.
• The Canada Alternative and Complementary Medicine market had a market share of USD 7128.70 million in 2024 and is anticipated to grow at a CAGR of 25.2% during the projected period. Canada prioritizes the enhancement of patient safety and healthcare accessibility.
• The Mexico Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.9% during the projected period, with a market size of USD 5405.93 million in 2024.

Europe Alternative And Complementary Medicine

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size was estimated at USD 148514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 44554.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.7% from 2024 to 2031.

• The United Kingdom Alternative and Complementary Medicine market had a market share of USD 7485.13 million in 2024 and is anticipated to grow at a CAGR of 25.5% during the projected period. In the UK, Alternative And Complementary Medicine sales see an upswing due to the Increased funding for innovative healthcare technologies and treatments in the United Kingdom.
• The France Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 23.9% during the projected period, with a market size of USD 4099.00 million in 2024.
• According to Cognitive Market Research, the German Alternative and Complementary Medicine market size was valued at USD 8821.76 million in 2024 and is anticipated to grow at a CAGR of 24.9% during the projected period. Germany is dedicated to the development of advanced medical treatments and health information technology.
• The Italy Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.1% during the projected period, with a market size of USD 3831.67 million in 2024.
• The Russia Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 23.7% during the projected period, with a market size of USD 6905.92 million in 2024.
• The Spain Alternative and Complementary Medicine market is anticipated to see growth at a CAGR of 23.8% during the projected period with a market size of USD 3653.46 million in 2024
• The Luxembourg Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.8% during the projected period, with a market size of USD 1381.18 million in 2024.
• The Portugal Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.5% during the projected period, with a market size of USD 935.64 million in 2024.
• The Greece Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 25.0% during the projected period, with a market size of USD 534.65 million in 2024.
• The Rest of Europe's Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 23.4% during the projected period, with a market size of USD 6905.92 million in 2024.

Asia Pacific Alternative And Complementary Medicine

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size was estimated at USD 148514.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 34158.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Alternative and Complementary Medicine market size was valued at USD 15371.25 million in 2024 and is anticipated to grow at a CAGR of 27.7% during the projected period. Alternative And Complementary Medicine surged in China due to increasing Government initiatives that are aimed at enhancing patient access and fostering healthcare innovations.
• The Japan Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 26.7% during the projected period, with a market size of USD 4713.85 million in 2024.
• The India Alternative and Complementary Medicine market had a market share of USD 4099.00 million in 2024 and is anticipated to grow at a CAGR of 30.0% during the projected period. India is experiencing rapid economic growth and a growing demand for advanced medical solutions.
• The South Korean Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 27.3% during the projected period, with a market size of USD 3415.83 million in 2024.
• The Australian Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 27.9% during the projected period, with a market size of USD 1776.23 million in 2024.
• The South East Asia Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 29.2% during the projected period, with a market size of USD 2356.93 million in 2024.
• The Rest of Asia Pacific Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 28.0% during the projected period, with a market size of USD 2425.24 million in 2024.

South America Alternative And Complementary Medicine

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size was estimated at USD 148514.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 7425.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Alternative and Complementary Medicine market size was valued at USD 3178.21 million in 2024 and is anticipated to grow at a CAGR of 26.2% during the projected period. Alternative And Complementary Medicines flourished in Brazil due to Increasing recognition and adoption of state-of-the-art medical treatments.
• Argentina's Alternative and Complementary Medicine market had a market share of USD 1247.52 million in 2024 and is anticipated to grow at a CAGR of 26.5% during the projected period. Argentina's rising Government initiatives that improve medical education and healthcare infrastructure.
• Colombia's Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 25.4% during the projected period, with a market size of USD 660.89 million in 2024.
• Peru's Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 25.8% during the projected period, with a market size of USD 608.91 million in 2024.
• Chile's Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 25.9% during the projected period, with a market size of USD 534.65 million in 2024.
• The Rest of Latin America's Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.7% during the projected period, with a market size of USD 1195.54 million in 2024.

Middle East Alternative And Complementary Medicine

According to Cognitive Market Research, the global Alternative And Complementary Medicine market size was estimated at USD 148514.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2970.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.9% from 2024 to 2031..

• The GCC Countries Alternative and Complementary Medicine market is anticipated to see growth at a CAGR of 26.7% during the projected period, with a market size of USD 1271.28 million in 2024. Alternative And Complementary Medicine sales flourish due to the adoption of advanced medical technologies and the increasing investments in healthcare.
• The Egypt Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 26.2% during the projected period, with a market size of USD 311.88 million in 2024.
• The South Africa Alternative and Complementary Medicine market is anticipated to see growth at a CAGR of 26.9% during the projected period, with a market size of USD 469.31 million in 2024. Alternative And Complementary Medicine sales flourished in South Africa due to increasing Initiatives to enhance healthcare accessibility and incorporate state-of-the-art treatment options.
• The Turkey Alternative and Complementary Medicine market is anticipated to see growth at a CAGR of 25.4% during the projected period, with a market size of USD 255.44 million in 2024.
• The Nigeria Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 25.0% during the projected period, with a market size of USD 311.88 million in 2024.
• The Rest of the MEA Alternative And Complementary Medicine market is anticipated to see growth at a CAGR of 24.9% during the projected period, with a market size of USD 350.49 million in 2024.

Alternative And Complementary Medicine Market Analysis

How are Segments Performing in the Global Alternative and Complementary Medicine Market?

Alternative and Complementary Medicine Market Type Segment Analysis

According to Cognitive Market Research, Medicines Type are likely to dominate the Alternative and Complementary Medicine Market over the projected period. The extensive use of natural therapies, such as herbal supplements, Ayurvedic medications, and traditional Chinese medicines, which are often sought for a variety of health issues and chronic illnesses, is the reason for this phenomenon.

The Therapy Type is the fastest-growing segment in the Alternative and Complementary Medicine Market, motivated by the growing demand for mind-body treatments like yoga, meditation, and mindfulness techniques, among other mental health activities. As individuals become more aware of the advantages of holistic approaches to health and well-being, these treatments are gaining appeal and are becoming more popular.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Alternative And Complementary Medicine Industry. Request a Free Sample PDF!

Alternative and Complementary Medicine Market Disease Indication Segment Analysis

According to Cognitive Market Research, the Cancer segment holds the largest share of the market. This is because of the very high incidence of cancer all over the globe, as well as the growing interest in complementary therapies as a means of alleviating symptoms, enhancing the quality of life, and providing support for traditional treatments.

In the Alternative and Complementary Medicine Market, the Neurology sector has been expanding at a rapid pace. Increased knowledge of neurological illnesses such as Alzheimer's disease, Parkinson's disease, and other cognitive impairments is the driving force behind this trend. There is an increasing need for alternative treatments that may assist in the management of symptoms, decrease the advancement of the illness, and enhance the general health of the brain.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Alternative And Complementary Medicine Distribution Channels Outlook: Segment Analysis

Alternative and Complementary Medicine Market Distribution Channels Segment Analysis

According to Cognitive Market Research, The Direct Sales segment holds the largest market share. This is as a result of the individualized approach that it provides, which stimulates direct engagement between practitioners and customers, which in turn creates trust and motivates customers to return for more purchases.

In the Alternative and Complementary Medicine market, the rapidly growing sector is the Online Sales category. The proliferation of alternative medicines and supplements is being pushed by the growing use of the internet and social media, which is expanding the reach of these many options. To a large extent, the quick expansion of this industry may be attributed to the ease and availability of acquiring these items online.

• Direct Sales
• Online Sales
• Distance Correspondence

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

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Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

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