Analytics Solutions Market Report 2025 (Global Edition)

Global Analytics Solutions Market Report 2025 Market Size Split by Type Outlook: (Big Data Analytics, Business Analytics, Customer Analytics, Risk Analytics, Statistical Analysis, Others), by Enterpri...

Analytics Solutions Market Report Description

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Competitive Landscape of the Analytics Solutions Market

Global tech giants, specialized firms, and up-and-coming startups make up the fiercely competitive analytics solutions industry. Businesses compete based on their product offerings, price strategies, customer service, and technical developments. To improve functionality, vendors are progressively incorporating cutting-edge technology including natural language processing (NLP), machine learning (ML), and artificial intelligence (AI). To draw in non-technical users, user-friendly interfaces and customization possibilities are crucial. Additionally, cloud adoption is a major trend, with suppliers placing a strong emphasis on analytics solutions that are both scalable and affordable. The cloud analytics market is dominated by companies like Microsoft, Google, and AWS.

In May 2024, the leading conversational AI and digital engagement solutions provider for the healthcare sector, mPulse, reported robust growth across all business sectors in Q1 2024 compared to Q1 2023. Additionally, the company announced the debut of its omnichannel engagement and integrated predictive analytics product capabilities, creating a new category within the ecosystem of digital health. (Source: https://www.businesswire.com/news/home/20240517208441/en/mPulse-Launches-New-Predictive-Analytics-and-Engagement-Solution-and-Reports-Strong-Q1-2024-Growth) In February 2023, Nokia announced the release of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that streamlines the gathering and analysis of 5G network data, providing communication service providers (CSPs) with more powerful and cost-effective analytical capabilities. (Source: https://www.nokia.com/about-us/news/releases/2023/02/20/nokia-launches-analytics-software-to-simplify-and-strengthen-data-collection-and-insights-for-csps-mwc23/)

Top Companies Market Share in Analytics Solutions Industry: (In no particular order of Rank)

• Accenture plc
• Alteryx Inc.
• Amazon Web Services
• Inc.
• International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Sisense Inc.
• Tableau Software LLC
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Analytics Solutions Market

Which Region Dominates the Analytics Solutions Market in 2024?

According to Cognitive Market Research, North America is expected to dominate the market during the forecast period. The region's strong technological infrastructure, extensive usage of advanced analytics tools, and high concentration of significant market players all contribute to its growth. Data-driven decision-making is becoming increasingly popular in industries such as healthcare, retail, finance, and technology, which is driving the market forward.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific market is driven by digital transformation initiatives, increasing adoption of cloud-based solutions, and the growing importance of data-driven decision-making across various industries.

The current report Scope analyzes Analytics Solutions Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Analytics Solutions

According to Cognitive Market Research, the global Analytics Solutions market size was estimated at USD 13514.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 65167.38358 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Analytics Solutions market with a market size of USD 4265.18 million in 2024 and is projected to grow at a CAGR of 23.2% during the forecast period. The U.S. market's is growing owing to the presence of major players.
• The Canada Analytics Solutions market had a market share of USD 648.70 million in 2024 and is projected to grow at a CAGR of 24.2% during the forecast period. Canada’s rising investment in facility management.
• The Mexico Analytics Solutions market is projected to witness growth at a CAGR of 23.9% during the forecast period, with a market size of USD 491.93 million in 2024.

Europe Analytics Solutions

According to Cognitive Market Research, the global Analytics Solutions market size was estimated at USD 13514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 4054.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2024 to 2031.

• The United Kingdom Analytics Solutions market had a market share of USD 681.13 million in 2024 and is projected to grow at a CAGR of 24.5% during the forecast period. In the UK, Analytics Solutions sales witness an upswing due to the increasing technological advancements.
• The France Analytics Solutions market is projected to witness growth at a CAGR of 22.9% during the forecast period, with a market size of USD 373.00 million in 2024.
• According to Cognitive Market Research, the German Analytics Solutions market size was valued at USD 802.76 million in 2024 and is projected to grow at a CAGR of 23.9% during the forecast period. In Germany, Analytics Solutions surged due to the growing product launch.
• The Italy Analytics Solutions market is projected to witness growth at a CAGR of 23.1% during the forecast period, with a market size of USD 348.67 million in 2024.
• The Russia Analytics Solutions market is projected to witness growth at a CAGR of 22.7% during the forecast period, with a market size of USD 628.42 million in 2024.
• The Spain Analytics Solutions market is projected to witness growth at a CAGR of 22.8% during the forecast period with a market size of USD 332.46 million in 2024
• The Luxembourg Analytics Solutions market is projected to witness growth at a CAGR of 23.8% during the forecast period, with a market size of USD 125.68 million in 2024.
• The Portugal Analytics Solutions market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD 85.14 million in 2024.
• The Greece Analytics Solutions market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 48.65 million in 2024.
• The Rest of Europe's Analytics Solutions market is projected to witness growth at a CAGR of 22.4% during the forecast period, with a market size of USD 628.42 million in 2024.

Asia Pacific Analytics Solutions

According to Cognitive Market Research, the global Analytics Solutions market size was estimated at USD 13514.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3108.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Analytics Solutions market size was valued at USD 1398.75 million in 2024 and is projected to grow at a CAGR of 26.7% during the forecast period. Analytics Solutions surged in China due to increasing investment.
• The Japan Analytics Solutions market is projected to witness growth at a CAGR of 25.7% during the forecast period, with a market size of USD 428.95 million in 2024.
• The India Analytics Solutions market had a market share of USD 373.00 million in 2024 and is projected to grow at a CAGR of 29.0% during the forecast period. India's rising adoption in large enterprises.
• The South Korean Analytics Solutions market is projected to witness growth at a CAGR of 26.3% during the forecast period, with a market size of USD 310.83 million in 2024.
• The Australian Analytics Solutions market is projected to witness growth at a CAGR of 26.9% during the forecast period, with a market size of USD 161.63 million in 2024.
• The South East Asia Analytics Solutions market is projected to witness growth at a CAGR of 28.2% during the forecast period, with a market size of USD 214.48 million in 2024.
• The Rest of Asia Pacific Analytics Solutions market is projected to witness growth at a CAGR of 27.0% during the forecast period, with a market size of USD 220.69 million in 2024.

South America Analytics Solutions

According to Cognitive Market Research, the global Analytics Solutions market size was estimated at USD 13514.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 675.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Analytics Solutions market size was valued at USD 289.21 million in 2024 and is projected to grow at a CAGR of 25.2% during the forecast period. Analytics Solutions flourished in Brazil due to increasing investment.
• Argentina's Analytics Solutions market had a market share of USD 113.52 million in 2024 and is projected to grow at a CAGR of 25.5% during the forecast period. Argentina's rising product launch.
• Colombia Analytics Solutions market is projected to witness growth at a CAGR of 24.4% during the forecast period, with a market size of USD 60.14 million in 2024.
• Peru Analytics Solutions market is projected to witness growth at a CAGR of 24.8% during the forecast period, with a market size of USD 55.41 million in 2024.
• Chile Analytics Solutions market is projected to witness growth at a CAGR of 24.9% during the forecast period, with a market size of USD 48.65 million in 2024.
• The Rest of Latin America's Analytics Solutions market is projected to witness growth at a CAGR of 23.7% during the forecast period, with a market size of USD 108.79 million in 2024.

Middle East and Africa Analytics Solutions

According to Cognitive Market Research, the global Analytics Solutions market size was estimated at USD 13514.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 270.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2031..

• The GCC Countries Analytics Solutions market is projected to witness growth at a CAGR of 25.7% during the forecast period, with a market size of USD 115.68 million in 2024. Staple gun sales flourish due to the presence of major market players.
• The Egypt Analytics Solutions market is projected to witness growth at a CAGR of 25.2% during the forecast period, with a market size of USD 28.38 million in 2024.
• The South Africa Analytics Solutions market is projected to witness growth at a CAGR of 25.9% during the forecast period, with a market size of USD 42.71 million in 2024. Analytics Solutions sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Analytics Solutions market is projected to witness growth at a CAGR of 24.4% during the forecast period, with a market size of USD 23.24 million in 2024.
• The Nigeria Analytics Solutions market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 28.38 million in 2024.
• The Rest of the MEA Analytics Solutions market is projected to witness growth at a CAGR of 23.9% during the forecast period, with a market size of USD 31.89 million in 2024.

Analytics Solutions Market Analysis

How are Segments Performing in the Global Analytics Solutions Market?

Analytics Solutions Market Type Segment Analysis

According to Cognitive Market Research, Big Data Analytics is likely to dominate the Analytics Solutions Market over the forecast period. The growth of IoT devices, social media, e-commerce platforms, and enterprise applications has resulted in unprecedented data collection, driving up the demand for Big Data analytics. Furthermore, cloud platforms allow for cost-effective storage, processing, and analysis of massive datasets, making Big Data Analytics available to enterprises of all sizes.

Customer Analytics is the fastest-growing segment in the Analytics Solutions Market. Consumers are increasingly demanding customized experiences, driving firms to employ consumer analytics for personalized marketing, product recommendations, and customer interactions. Furthermore, the proliferation of online platforms generates massive volumes of client data, presenting an opportunity for advanced analytics to optimize customer journeys. Furthermore, with customers interacting across many channels (online, mobile, and in-store), analytics helps consolidate data and provide a comprehensive perspective of the customer.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Analytics Solutions Industry. Request a Free Sample PDF!

Analytics Solutions Market Enterprise Size Segment Analysis

According to Cognitive Market Research, the Large Enterprises segment holds the largest share of the market. Large companies rely on data to make strategic decisions. Advanced analytics aids in the discovery of insights from large amounts of data, hence increasing decision-making quality at all levels of the business. Furthermore, customer analytics enables businesses to better understand consumer behavior, preferences, and pain points, resulting in more personalized offerings, increased engagement, and higher customer happiness.

In the Analytics Solutions Market, Small & Medium Enterprise (SME) has been expanding at a rapid pace. Cloud-based analytics platforms and Software-as-a-Service (SaaS) models have made analytics solutions more cheap for SMEs by reducing the need for big initial expenditures in infrastructure and software. Furthermore, SMEs are embracing analytics solutions to move beyond gut instinct and intuition, employing data to make better-educated decisions about marketing strategy, financial planning, and client segmentation.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Analytics Solutions End Use Outlook: Segment Analysis

Analytics Solutions Market End Use Segment Analysis

According to Cognitive Market Research, the Retail segment holds the largest market share. Retailers are employing analytics to better understand their customer's behavior, preferences, and purchasing habits. This enables more targeted marketing, product recommendations, and bespoke shopping experiences, resulting in enhanced consumer loyalty and conversion rates. Furthermore, retailers employ analytics to predict demand, optimize stock levels, and decrease excess inventory. Predictive analytics helps to improve supply chain efficiency by avoiding stockouts and overstocking, hence lowering costs.

In the Analytics Solutions market, the rapidly growing sector is the IT & Telecom category. Telecom and IT firms generate huge amounts of data through network operations, client contacts, and service consumption. Analytics solutions enable these firms to extract actionable insights from their data, thereby increasing decision-making and operational efficiency. Furthermore, telecom businesses employ customer analytics to better understand their customers' behaviors, preferences, and problem areas. By evaluating consumer data, these businesses may personalize services, offer specialized packages, and improve customer care, resulting in increased customer satisfaction and retention.

• Retail
• Government
• IT & Telecom
• Healthcare
• BFSI
• Manufacturing
• Others

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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Catering to tailored needs of clients in Consulting, Business Intelligence, Market Research, Forecasting, Matrix-Modeling, Data Analytics, Competitive Intelligence, Primary research and Consumer Insights.

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