AR in Social Media Market Report 2025 (Global Edition)

Global AR in Social Media Market Report 2025 Market Size Split by Technology (Image Recognition, Video Recognition, Natural Language Processing), by Deployment model (Cloud-based, On-premises), by App...

AR in Social Media Market Report Description

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Competitive Landscape of the AR in Social Media Market

The AR in Social Media Market is highly competitive, dominated by a mix of established tech giants and emerging startups, all vying to capture a growing user base. Major players like Meta (formerly Facebook), Snapchat, and TikTok have been at the forefront of integrating AR into their platforms, offering a wide range of features such as filters, lenses, and AR-powered advertising.

In March 2023, Augmedic, an augmented surgical navigation provider company, launched Spine System on its AR platform xvision. It provides Al-enabled 3D and 2D images that helps doctors with visualization and navigation. (Source: https://www.businesswire.com/news/home/20230308005174/en/Augmedics-Launches-New-Features-New-Indications-in-Expansion-of-xvision-Augmented-Reality-Platform ) In May 2022, Australia-based telecommunications company Telstra collaborated with Google LLC and Accenture LLC to develop 5G powered augmented reality for real-world experience at Melbourne's Marvel Stadium. The collaboration of major technology provider is expected to boost the potential of AR across various innovative and immersive applications. (Source: https://newsroom.accenture.com/news/2022/telstra-google-and-accenture-develop-5g-powered-augmented-reality-wayfinding-experience-at-marvel-stadium)

Top Companies Market Share in AR in Social Media Industry: (In no particular order of Rank)

• BeReal
• Snapchat
• Instagram
• Pinterest
• Visions of Al
• YouTube
• ARound
• Reface
• TikTok
• Augment
• Lensa
• FaceApp
• ARwall
• Artivive
• Facebook
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the AR in Social Media Market

Which Region Dominates the AR in Social Media Market in 2024?

According to Cognitive Market Research, North America's dominance in the AR (Augmented Reality) in Social Media Market is driven by several key factors. The region's strong technological infrastructure, early adoption of emerging technologies, and high penetration of smartphones create an ideal environment for AR applications. Social media giants like Meta (Facebook), Snapchat, and Instagram, all headquartered in North America, actively invest in AR-driven features, enhancing user engagement.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is the fastest-growing market for Augmented Reality (AR) in social media due to several dynamic factors. Rapid urbanization and a burgeoning middle class contribute to increased smartphone adoption, creating a large user base for AR applications. Countries like China, India, and Japan are witnessing significant investments in technology and infrastructure, driving innovation in AR solutions.

The current report Scope analyzes AR in Social Media Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America AR in Social Media

According to Cognitive Market Research, the global AR in Social Media market size was estimated at USD 3125.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1250.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the AR in Social Media market with a market size of USD 986.31 million in 2024 and is projected to grow at a CAGR of 24.2% during the forecast period. The U.S. market's technological advancements and increasing user engagement.
• The Canada AR in Social Media market had a market share of USD 150.01million in 2024 and is projected to grow at a CAGR of 25.2% during the forecast period. Canada’s technological advancements and increasing user engagement.
• The Mexico AR in Social Media market is projected to witness growth at a CAGR of 24.9% during the forecast period, with a market size of USD 113.76 million in 2024.

Europe AR in Social Media

According to Cognitive Market Research, the global AR in Social Media market size was estimated at USD 3125.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 937.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom AR in Social Media market had a market share of USD 157.51million in 2024 and is projected to grow at a CAGR of 25.5% during the forecast period. In the UK, AR in Social Media sales witness an upswing due to the increasing smartphone penetration and rising demand for immersive content among users.
• The France AR in Social Media market is projected to witness growth at a CAGR of 23.9%during the forecast period, with a market size of USD 86.26million in 2024.
• According to Cognitive Market Research, the German AR in Social Media market size was valued at USD 185.64million in 2024 and is projected to grow at a CAGR of 24.9% during the forecast period. In Germany, AR in Social Media surged due to the increasing smartphone penetration and rising demand for immersive content among users.
• The Italy AR in Social Media market is projected to witness growth at a CAGR of 24.1% during the forecast period, with a market size of USD 80.63million in 2024.
• The Russia AR in Social Media market is projected to witness growth at a CAGR of 23.7% during the forecast period, with a market size of USD 145.32million in 2024.
• The Spain AR in Social Media market is projected to witness growth at a CAGR of 23.8% during the forecast period with a market size of USD 76.88million in 2024
• The Luxembourg AR in Social Media market is projected to witness growth at a CAGR of 24.8% during the forecast period, with a market size of USD 29.06million in 2024.
• The Portugal AR in Social Media market is projected to witness growth at a CAGR of 24.5%during the forecast period, with a market size of USD 19.69 million in 2024.
• The Greece AR in Social Media market is projected to witness growth at a CAGR of 25.0% during the forecast period, with a market size of USD 11.25 million in 2024.
• The Rest of Europe's AR in Social Media market is projected to witness growth at a CAGR of 23.4% during the forecast period, with a market size of USD 145.32 million in 2024.

Asia Pacific AR in Social Media

According to Cognitive Market Research, the global AR in Social Media market size was estimated at USD 3125.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 718.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.2% from 2024 to 2031.

• According to Cognitive Market Research, the China AR in Social Media market size was valued at USD 323.46 million in 2024 and is projected to grow at a CAGR of 27.7% during the forecast period. AR in Social Media surged in China due to innovative technologies and enhance their digital interactions.
• The Japan AR in Social Media market is projected to witness growth at a CAGR of 26.7% during the forecast period, with a market size of USD 99.19 million in 2024.
• The India AR in Social Media market had a market share of USD 86.26 million in 2024 and is projected to grow at a CAGR of 30.0% during the forecast period. India's innovative technologies and enhance their digital interactions.
• The South Korean AR in Social Media market is projected to witness growth at a CAGR of 27.3% during the forecast period, with a market size of USD 71.88million in 2024.
• The Australian AR in Social Media market is projected to witness growth at a CAGR of 27.9%during the forecast period, with a market size of USD 37.38 million in 2024.
• The South East Asia AR in Social Media market is projected to witness growth at a CAGR of 29.2% during the forecast period, with a market size of USD 49.60 million in 2024.
• The Rest of Asia Pacific AR in Social Media market is projected to witness growth at a CAGR of 28.0% during the forecast period, with a market size of USD 51.03million in 2024.

South America AR in Social Media

According to Cognitive Market Research, the global AR in Social Media market size was estimated at USD 3125.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 156.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil AR in Social Media market size was valued at USD 66.88 million in 2024 and is projected to grow at a CAGR of 26.2%during the forecast period. AR in Social Medias flourished in Brazil due to increasing internet connectivity and a rising appetite for interactive content among consumers.
• Argentina's AR in Social Media market had a market share of USD 26.25 million in 2024 and is projected to grow at a CAGR of 26.5% during the forecast period. Argentina's increasing internet connectivity and a rising appetite for interactive content among consumers.
• Colombia AR in Social Media market is projected to witness growth at a CAGR of 25.4%during the forecast period, with a market size of USD 13.91 million in 2024.
• Peru AR in Social Media market is projected to witness growth at a CAGR of 25.8%during the forecast period, with a market size of USD 12.81 million in 2024.
• Chile AR in Social Media market is projected to witness growth at a CAGR of 25.9%during the forecast period, with a market size of USD 11.25million in 2024.
• The Rest of Latin America's AR in Social Media market is projected to witness growth at a CAGR of 24.7% during the forecast period, with a market size of USD 25.16 million in 2024.

Middle East and Africa AR in Social Media

According to Cognitive Market Research, the global AR in Social Media market size was estimated at USD 3125.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 62.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.9% from 2024 to 2031..

• The GCC Countries AR in Social Media market is projected to witness growth at a CAGR of 26.7% during the forecast period, with a market size of USD 26.75 million in 2024. AR in Social Media sales flourish due to the rapid urbanization and increasing smartphone adoption among tech-savvy consumers.
• The Egypt AR in Social Media market is projected to witness growth at a CAGR of 26.2% during the forecast period, with a market size of USD 6.56 million in 2024.
• The South Africa AR in Social Media market is projected to witness growth at a CAGR of 26.9% during the forecast period, with a market size of USD 9.88 million in 2024. AR in Social Media sales flourished in South Africa due to rapid urbanization and increasing smartphone adoption among tech-savvy consumers.
• The Turkey AR in Social Media market is projected to witness growth at a CAGR of 25.4%during the forecast period, with a market size of USD 5.38 million in 2024.
• The Nigeria AR in Social Media market is projected to witness growth at a CAGR of 25.0% during the forecast period, with a market size of USD 6.56 million in 2024.
• The Rest of the MEA AR in Social Media market is projected to witness growth at a CAGR of 24.9% during the forecast period, with a market size of USD 7.38 million in 2024.

AR in Social Media Market Analysis

AR in Social Media Market Technology Segment Analysis

According to Cognitive Market Research, video recognition has emerged as the dominant category, driven by its extensive applications in enhancing user engagement and interaction. Platforms like Instagram and Snapchat leverage video recognition technology to enable dynamic filters and effects, allowing users to create captivating content in real time. This dominance can be attributed to the increasing demand for immersive and interactive experiences among social media users, as video content continues to outperform static images in terms of engagement metrics.

Natural Language Processing (NLP) is the fastest-growing category in the AR segment of the social media market, as it facilitates enhanced communication and content discovery. As social media platforms evolve, NLP technologies are being integrated to interpret user intent, sentiment, and context, which significantly improves the user experience.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of AR in Social Media Industry. Request a Free Sample PDF!

AR in Social Media Market Deployment model Segment Analysis

According to Cognitive Market Research, The cloud-based deployment model has emerged as the dominant category in the augmented reality (AR) segment of the social media market. This model is favored for its scalability, flexibility, and cost-effectiveness, allowing social media platforms to deliver AR experiences without the need for extensive on-premises infrastructure.

The on-premises deployment model is the fastest-growing category in the AR sector of social media. This growth is largely driven by concerns regarding data security, privacy, and regulatory compliance. Organizations that require stringent data control often prefer on-premises solutions, as they allow for better management of sensitive user data and customization of AR applications.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

AR in Social Media Application Segment Analysis

AR in Social Media Market Application Segment Analysis

According to Cognitive Market Research, the advertising and marketing has emerged as the dominant application. This dominance is attributed to the unparalleled ability of AR to create immersive and interactive experiences that captivate consumers. Brands leverage AR to develop engaging advertising campaigns, allowing users to visualize products in real-world settings before making a purchase. This interactive approach not only enhances user engagement but also significantly increases conversion rates, making it an essential tool for marketers.

The customer relationship management (CRM) is the fastest-growing application. The rise of AR in CRM can be attributed to its capacity to enhance customer interactions and provide personalized experiences. By integrating AR technologies, businesses can create virtual showrooms and offer real-time assistance, allowing customers to explore products in an interactive manner.

• Advertising and Marketing
• Customer Relationship Management
• Social Media Analytics

AR in Social Media Industry vertical Segment Analysis

AR in Social Media Market Industry vertical Segment Analysis

According to Cognitive Market Research, the media and entertainment industry stands out as the dominant vertical. This dominance stems from the sector's inherent need for engaging content that captivates audiences and drives user interaction. Social media platforms are increasingly integrating AR features into their offerings, allowing users to create and share dynamic content, such as interactive games and immersive experiences.

The banking and financial services sector is the fastest-growing category in this market. This growth is fueled by the increasing demand for enhanced customer experiences and personalized financial services. AR applications are being used to visualize complex financial data, enabling customers to understand their investments and savings in an engaging manner.

• Retail and E-commerce
• Media and Entertainment
• Banking and Financial Services

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion