Athleisure Market Report 2025 (Global Edition)

Global Athleisure Market Report 2025 Market Size Split by Type (Mass Athleisure, Premium Athleisure), by End User (Men, Women, Children), by Distribution Channel (Online, Offline), by Product (Yoga a...

Athleisure Market Report Description

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Competitive Landscape

Due to the large concentration of foreign companies in the market, the global athleisure market is extremely competitive. To gain a sizable consumer base, the major companies in the industry are implementing marketing methods such as celebrity endorsements, the introduction of new products, the extension of distribution channels, and mergers and acquisitions. Strategic initiatives including product developments, alliances, and mergers are implemented by key actors. Prioritizing R&D helps businesses develop innovative reagents and maintain a competitive edge. Sturdy distribution networks and a commitment to quality standards boost market presence and create an atmosphere where innovation and adaptability characterize industry leaders

Top Companies Market Share in Athleisure Industry: (In no particular order of Rank)

• Puma (Germany)
• Nike (United States)
• Under Armour (United States)
• Adidas (Germany)
• Lululemon Athletic (Canada)
• Asics Corporation (Japan)
• Columbia Sportswear Company (United States)
• Gap Inc. (United States)
• North Face (United States)
• Phillips-Van Heusen Corporation (United States)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Which Region will dominate the Market in 2024, and Which Region is Expanding at the Fastest CAGR?

Due to people's growing inclination towards more casual clothing, North America accounted for the greatest portion of the market. In addition, the growing trend of buying athleisure online and through smartphones is fueling the market's expansion. Asia Pacific is expected to continue growing during the projected period as a result of expanding consumer expenditure on sporting goods. In addition, by offering improved sports facilities and infrastructure, governing bodies from different nations are promoting the uptake of sports. Additionally, they are planning activities to raise awareness of fitness, which is helping the local market flourish.
The size of the U.S. athleisure market was estimated at USD XX billion in 2023 and is projected to increase at a compound annual growth rate (CAGR) of XX% from 2024 to 2033, reaching around USD XX billion by that time. With the largest market share of XX% in 2023, North America dominated the industry. Athleisure is congruent with the active lifestyle trends that are popular in North America, a country that places a high emphasis on fitness, well-being, and health consciousness. It adeptly combines fashion and function to draw in a wide range of customers searching for versatile clothing suitable for a variety of occasions. It is home to numerous well-known athleisure brands with a passionate fan base and established reputations for quality, performance, and style.
 

The current report Scope analyzes Athleisure Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Athleisure Market Analysis

By type,

The athleisure market is divided into two segments, mass athleisure and premium athleisure. In 2023, the mass athleisure market accounted for a market share of XX% in the entire global athleisure market. Wearing athletic-casual apparel in a variety of social contexts is getting more and more acceptable. Many of the clothes that are now deemed suitable for the workplace are made of materials that are inspired by sports, such as spandex, Lycra, and other synthetic fibers. It is projected that more people will continue to shop online and buy items to pick up in person all across the world. Lockdowns brought on by pandemics have also increased the number of people shopping online for the first time.
The market for premium athleisure is predicted to expand at a consistent compound annual growth rate (CAGR) between 2024 and 2030. From being a niche lifestyle option to a new status symbol and way of expressing personal beliefs that cut across many industries, from high-end fitness and beauty to luxury travel, wellness has advanced. Streetwear athleisure trends have had a significant impact on luxury fashion, driven by the desire of today's affluent consumers to combine comfort and style. Luxury brands are entering the burgeoning athletic market by releasing new athletic products, such as sneakers, leggings, and gym accessories. This is because there is a growing desire for comfortable yet fashionable luxury fashion solutions.
 

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Based on end users,

The athleisure market is segmented into three categories: males, women, and unisex. Women made up the majority of the market in 2021, and during the forecast period of 2022–2030, they are expected to increase at a quicker rate. The number of women entering sports leagues and the growing participation in health clubs are driving market expansion.
“For instance, according to the Sasakawa Sports Foundation, 72% of Japanese people play sports at least once a year”. Furthermore, about 72% of all females in the nation play sports at least once a year. This element fuels the desire for athleisure and sportswear in the country. Growth in the market is also anticipated to be driven by an increase in the proportion of female athletes. Sportswear innovation, joint ventures, product launches, and market development are further factors propelling this segment's rise.
)Global sales of sportswear and athleisure have increased dramatically as a result of youngsters playing sports at an increasing rate. Parents are encouraging their kids to participate in a variety of sports as a result of increased knowledge of the negative impacts of obesity and the growing desire to foster confidence in young people., more kids between the ages of 6 and 12 participated in team sports at least once a year. For the duration of the forecast period, it will therefore propel the children's athleisure market.
 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Athleisure Distribution Channel Segment Analysis

Both online and offline are included in this; the offline part was the largest. Supermarkets, hypermarkets, and exclusive brand outlets are examples of offline distribution channels that allow consumers flexibility in their selection. They have knowledgeable salesmen who assist customers in selecting clothing based on their needs. Accordingly, the growing popularity of physical stores is supporting the expansion of the industry since they offer a one-stop shop for all clothing needs and improve the shopping experience for customers. For instance, the 20,000-square-foot flagship store of the athleisure clothing company Lululemon in Chicago is not just a retail location but also an exercise facility with several stations and a café serving smoothies, breakfast bowls, and other items. These retail establishments are typically found in the city's core and draw a lot of foot traffic.
The online distribution channel will present enticing opportunities for growth. With a dominant market share, the online distribution channel is predicted to grow quickly throughout the projected time. The growing usage of internet distribution channels for clothes purchases is a factor contributing to the market's expansion. Furthermore, the demand for athletic wear is being driven by the growing number of online e-commerce platforms. In addition, the COVID-19 pandemic has led to a rise in the use of internet distribution channels.
 

• Online
• Offline

Athleisure Product Segment Analysis

Based on the product, the study offers a thorough segmentation and analysis of the athleisure market. This covers hoodies, shirts, leggings, shorts, and other yoga-related clothing (tops, pants, unitards, capris, and so on). The survey stated that shirts made up the greatest segment. The industry is expanding as a result of men and women adopting athleisure clothing more frequently because it wicks away perspiration, stops odor, is comfortable, and doesn't irritate the skin.
The popularity of athleisure shirts is growing because they blend style and comfort. The expansion of the market has been boosted by leading companies introducing new goods. For example, the eco-friendly business Filemot, situated in Mumbai, India, debuted a unique men's shirt made of recycled materials in January 2020. There are numerous eye-catching and colorful designs available for the shirt. The launch of new products by industry leaders has contributed to the segment's growth.
Across the globe, yoga wear—including tops, pants, capris, unitards, and other items—and hoodies are becoming more and more popular among athletes. Furthermore, there is an increase in the number of individuals practicing yoga because it promotes physical and mental well-being. This, along with the growing trend of yoga athleisure to prevent pain during asana practice, is supporting the growth of the market
 

• Yoga apparel (Tops
• Pants
• Unitards
• Capris
• and Others) and hoodies. Shirts
• Leggings
• Shorts
• Other

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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