Automotive OTA Market Report 2025 (Global Edition)

Global Automotive OTA Market Report 2025 Market Size Split by Vehicle Type (Passenger Cars, Electric Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles), by Technology (Firmware Over-The-A...

Automotive OTA Market Report Description

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Competitive Landscape of the Automotive OTA Market

In the Automotive OTA market's competitive landscape, numerous key competitors are driving technology and innovation. These companies compete on features like software update capabilities, user interface, and integration with vehicle systems. New entrants and tech startups also influence the market by introducing advanced solutions and driving innovation. Collaboration between automotive manufacturers and tech firms is vital for maintaining a competitive edge and meeting evolving consumer demands.

In January 2024, Infineon Technologies and Aurora Labs collaborated to improve car safety through innovative AI-driven predictive maintenance OTA solutions. The collaborative product, announced at CES 2024, combines Aurora Labs' Line-of-Code Intelligence™ (LOCI) technology with Infineon's 32-bit TriCore™ AURIX™ TC4x microcontrollers. This technology promises to increase the dependability and safety of crucial components such as steering, brakes, and airbags by allowing for real-time monitoring and response to software issues while also defending against cyber threats. The alliance aims to help OEMs produce safer, more reliable automobiles while meeting demanding safety criteria. The new solution is now available, leveraging Infineon's strong MCUs and Aurora Labs' powerful artificial intelligence characteristics. (Source: https://www.infineon.com/cms/en/about-infineon/press/market-news/2024/INFATV202401-041.html) In March 2021, Qualcomm announced the debut of its new Snapdragon Digital Cockpit platform, aimed to enable automakers to deliver sophisticated in-car functionality and OTA software upgrades. (Source: https://www.qualcomm.com/news/releases/2021/01/qualcomm-revolutionizes-digital-cockpit-4th-generation-snapdragon)

Top Companies Market Share in Automotive OTA Industry: (In no particular order of Rank)

• Harman International
• Bosch Mobility
• Blackberry QNX
• Infineon Technologies
• Thales
• Digi International
• NXP Semiconductor
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Automotive OTA Market

Which Region Dominates the Automotive OTA Market in 2024?

According to Cognitive Market Research, North America currently dominates the Automotive OTA (Over-the-Air) market; this is due to its advanced automotive industry, high adoption of connected vehicle technologies, and a strong focus on innovation. The region's significant investments in smart vehicle technologies further drive its leading position.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Rapid technological advancements, increasing adoption of connected vehicles, and significant investments in automotive technology by major companies drive this growth.

The current report Scope analyzes Automotive OTA Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Automotive OTA

According to Cognitive Market Research, the global Automotive OTA market size was estimated at USD 3514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the Automotive OTA market with a market size of USD 1109.08 million in 2024 and is projected to grow at a CAGR of 15.2% during the forecast period. The U.S. market's Stringent advanced technology, high automotive adoption, and innovation.
• The Canada Automotive OTA market had a market share of USD 168.68 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. Canada’s rising advanced technology adoption and innovation.
• The Mexico Automotive OTA market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 127.92 million in 2024.

Europe Automotive OTA

According to Cognitive Market Research, the global Automotive OTA market size was estimated at USD 3514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1054.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.

• The United Kingdom Automotive OTA market had a market share of USD 177.12 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. In the U.K., Automotive OTA sales witness an upswing with advanced tech and high adoption rates.
• The France Automotive OTA market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 96.99 million in 2024.
• According to Cognitive Market Research, the German Automotive OTA market size was valued at USD 208.74 million in 2024 and is projected to grow at a CAGR of 15.9% during the forecast period. In Germany, Automotive OTA surged due to advanced automotive technology and innovation.
• The Italy Automotive OTA market is projected to witness growth at a CAGR of 15.1% during the forecast period, with a market size of USD 90.67 million in 2024.
• The Russia Automotive OTA market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 163.41 million in 2024.
• The Spain Automotive OTA market is projected to witness growth at a CAGR of 14.8% during the forecast period with a market size of USD 86.45 million in 2024
• The Luxembourg Automotive OTA market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 32.68 million in 2024.
• The Portugal Automotive OTA market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 22.14 million in 2024.
• The Greece Automotive OTA market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 12.65 million in 2024.
• The Rest of Europe's Automotive OTA market is projected to witness growth at a CAGR of 14.4% during the forecast period, with a market size of USD 163.41 million in 2024.

Asia Pacific Automotive OTA

According to Cognitive Market Research, the global Automotive OTA market size was estimated at USD 3514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 808.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Automotive OTA market size was valued at USD 363.72 million in 2024 and is projected to grow at a CAGR of 18.7% during the forecast period. Automotive OTA surged in China stems from rapid tech advancements and the large automotive industry.
• The Japan Automotive OTA market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 111.54 million in 2024.
• The India Automotive OTA market had a market share of USD 96.99 million in 2024 and is projected to grow at a CAGR of 21.0% during the forecast period. India's rising with rapid tech adoption and growth .
• The South Korean Automotive OTA market is projected to witness growth at a CAGR of 18.3% during the forecast period, with a market size of USD 80.83 million in 2024.
• The Australian Automotive OTA market is projected to witness growth at a CAGR of 18.9% during the forecast period, with a market size of USD 42.03 million in 2024.
• The South East Asia Automotive OTA market is projected to witness growth at a CAGR of 20.2% during the forecast period, with a market size of USD 55.77 million in 2024.
• The Rest of Asia Pacific Automotive OTA market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 57.39 million in 2024.

South America Automotive OTA

According to Cognitive Market Research, the global Automotive OTA market size was estimated at USD 3514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 175.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Automotive OTA market size was valued at USD 75.20 million in 2024 and is projected to grow at a CAGR of 17.2% during the forecast period. Automotive OTA flourished in Brazil stems of its expanding automotive industry.
• Argentina's Automotive OTA market had a market share of USD 29.52 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. Argentina's rising strong automotive industry growth drives high Automotive OTA adoption .
• Colombia Automotive OTA market is projected to witness growth at a CAGR of 16.4% during the forecast period, with a market size of USD 15.64 million in 2024.
• Peru Automotive OTA market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 14.41 million in 2024.
• Chile Automotive OTA market is projected to witness growth at a CAGR of 16.9% during the forecast period, with a market size of USD 12.65 million in 2024.
• The Rest of Latin America's Automotive OTA market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 28.29 million in 2024.

Middle East Automotive OTA

According to Cognitive Market Research, the global Automotive OTA market size was estimated at USD 3514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 70.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031..

• The GCC Countries Automotive OTA market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 30.08 million in 2024. Automotive OTA sales flourish with advanced infrastructure and high-tech adoption.
• The Egypt Automotive OTA market is projected to witness growth at a CAGR of 17.2% during the forecast period, with a market size of USD 7.38 million in 2024.
• The South Africa Automotive OTA market is projected to witness growth at a CAGR of 17.9% during the forecast period, with a market size of USD 11.10 million in 2024. Automotive OTA sales flourished in South Africa stems of its growing automotive tech infrastructure and increasing adoption rates.
• The Turkey Automotive OTA market is projected to witness growth at a CAGR of 16.4% during the forecast period, with a market size of USD 6.04 million in 2024.
• The Nigeria Automotive OTA market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 7.38 million in 2024.
• The Rest of the MEA Automotive OTA market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 8.29 million in 2024.

Automotive OTA Market Analysis

Automotive OTA Market Vehicle Type Segment Analysis

According to Cognitive Market Research, the Passenger Cars' Automotive Over-the-Air (OTA) market is due to their widespread adoption of connected vehicle technologies. As automakers increasingly integrate advanced infotainment, telematics, and software-driven features in passenger cars, the demand for OTA updates has surged. These updates allow for remote software enhancements, bug fixes, and security patches, improving vehicle performance and user experience. Additionally, growing consumer demand for autonomous driving features and smart systems has led to more frequent updates, positioning passenger cars as the primary market segment for OTA services.

Heavy Commercial Vehicles are the fastest-growing segment in the Automotive OTA Market. These Automotive Over-the-Air (OTA) markets are due to the increasing adoption of fleet management solutions and connected vehicle technologies. These vehicles require regular software updates for performance optimization, compliance with emission standards, and safety enhancements. As logistics and transportation industries rely more on real-time data, remote diagnostics, and vehicle monitoring, the demand for OTA solutions in heavy commercial vehicles is rapidly expanding

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Automotive OTA Industry. Request a Free Sample PDF!

Automotive OTA Market Technology Segment Analysis

According to Cognitive Market Research, the Firmware Over-The-Air (FOTA) segment holds the largest share of the market by enabling real-time updates to vehicle software, improving functionality, security, and performance without requiring physical intervention. FOTA allows manufacturers to remotely fix bugs, enhance features, and ensure compliance, driving widespread adoption in modern connected vehicles, particularly E.V.s and autonomous cars.

In the Automotive OTA Market, the Software Over-The-Air (SOTA) sector has enabled real-time, remote updates for vehicle software. This reduces the need for physical recalls, enhances vehicle performance, and ensures up-to-date safety features. The rising demand for connected cars and autonomous driving technologies drives SOTA's rapid adoption.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Automotive OTA Application Segment Analysis

Automotive OTA Market Application Segment Analysis

According to Cognitive Market Research, The Infotainment System segment holds the largest market share due to the increasing demand for real-time updates, entertainment, and connectivity features in modern vehicles. Automakers prioritize seamless software upgrades and enhanced user experiences, making infotainment systems a key focus for OTA updates, driving market growth in this segment.

In the Automotive OTA market, the rapidly growing sector is the Safety and Security category due to rising concerns about cyber threats and vehicle safety. OTA updates enhance vehicle security by delivering real-time patches, improving software reliability, and ensuring compliance with safety standards, thus driving demand for secure, seamless updates across the automotive industry.

• Infotainment System
• Telematics Control Unit (TCU)
• Electronic Control Unit (ECU)
• Safety and Security

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion