Ayurvedic Products Market Report 2024 (Global Edition)

Global Ayurvedic Products Market Report 2024 Market Size Split by Product Type (Herbal Supplements, Ayurvedic Medicines, Personal Care Products, Food and Beverages, Essential Oils), by Form (Liquid, P...

Ayurvedic Products Market Report Description

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Ayurvedic Products Market Insights Video

Competitive Landscape of the Ayurvedic Product Market

The Ayurvedic product market is highly competitive, with numerous players ranging from established multinational corporations to smaller local firms. Companies are focusing on expanding product portfolios, improving distribution networks, and enhancing brand visibility through marketing initiatives. The market also sees collaborations between traditional Ayurvedic practitioners and modern pharmaceutical companies to create innovative products catering to evolving consumer preferences.

In October 2024, the Competition Commission of India (CCI) approved the acquisition of the Home and Personal Care (HPC) division of Patanjali Ayurved Limited (PAL) by Patanjali Foods Limited (PFL). This proposed transaction involves PFL acquiring PAL's HPC business division, which focuses on non-food products. PFL is involved in various sectors, including the processing of oilseeds, refining crude oil for edible purposes, and producing oil meal, soya-based food products, and value-added goods through both upstream and downstream processing. (Source: https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2063392) In October 2023, Himalaya Wellness commenced construction on a cutting-edge herbal pharmaceutical factory, backed by a financing package from Emirates Development Bank (EDB), a pivotal financial contributor to the UAE's economic development and industrial progress. This factory, located in Dubai Industrial City—one of the region's premier manufacturing and logistics hubs—will produce tablets, capsules, liquid orals, and ointments, expanding the global pharmaceutical company's presence within TECOM Group PJSC's ecosystem in Dubai. (Source: https://dubaiindustrialcity.ae/en/media/press-releases/himalaya-wellness-company-llc-expands-in-uae-with-groundbreaking-of-aed-200-million#:~:text=Himalaya%20Wellness%20Company%20LLC%20Expands,contribute%20to%20Dubai's%20economic%20growth.)

Top Companies Market Share in Ayurvedic Products Industry: (In no particular order of Rank)

• Dabur
• Patanjali Ayurved
• Himalaya Herbals
• Baidyanath
• Zandu
• Kerala Ayurveda
• Charak Pharma
• Sandu Pharmaceuticals
• Vicco
• Emami Limited
• Hamdard Laboratories
• Maharishi Ayurveda
• Organic India
• Shri Baidyanath Ayurveda
• Kottakkal Arya Vaidya Sala
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Ayurvedic Product Market

Which Region Dominates the Ayurvedic Product Market in 2024?

According to Cognitive Market Research, North America currently dominates the ayurvedic product market, and the region is expected to have significant growth during the projected period. This is due to increasing consumer interest in natural and holistic health products. The region's strong presence of e-commerce platforms and rising awareness about Ayurveda has further contributed to the high sales of Ayurvedic products.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This is driven by the deep-rooted cultural acceptance of Ayurveda in countries like India and the rising middle-class population seeking affordable, natural health solutions. Expansion into wellness tourism in the region also boosts market growth.

The current report Scope analyzes Ayurvedic Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Ayurvedic Products

According to Cognitive Market Research, the global ayurvedic product market size was estimated at USD 11623.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 4649.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031.

• According to Cognitive Market Research, The United States ayurvedic product market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 3668.38 million in 2024. Increasing awareness of holistic wellness and a growing preference for natural remedies are driving the demand for Ayurvedic products in the U.S. Moreover, consumers are gravitating towards sustainable practices, which boosts market growth.
The Canada ayurvedic product market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 557.93 million in 2024. The Canadian market is witnessing rising health consciousness among consumers, with many opting for Ayurvedic products to support their well-being. The increasing trend of natural and organic lifestyles fuels further interest in these traditional remedies. The Mexico ayurvedic product market is projected to witness growth at a CAGR of 11.9% during the forecast period, with a market size of USD 423.10 million in 2024.

Europe Ayurvedic Products

According to Cognitive Market Research, the global ayurvedic product market size was estimated at USD 11623.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3487.05 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• The United Kingdom ayurvedic product market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 585.82 million in 2024. In the U.K., there's a notable shift towards alternative medicine, with Ayurvedic products gaining popularity among health-focused consumers. This trend is reinforced by an increasing number of wellness retreats promoting holistic approaches to health.
The France ayurvedic product market is projected to witness growth at a CAGR of 10.9% during the forecast period, with a market size of USD 320.81 million in 2024. The Germany ayurvedic product market is projected to witness growth at a CAGR of 11.9% during the forecast period, with a market size of USD 690.44 million in 2024. Germany's well-established wellness culture encourages the adoption of Ayurvedic products, especially among those seeking preventive healthcare solutions. The trend towards veganism and natural ingredients also supports the market's growth. The Italy ayurvedic product market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 299.89 million in 2024. The Russia ayurvedic product market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 540.49 million in 2024. The Spain ayurvedic product market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 285.94 million in 2024. The Luxembourg ayurvedic product market is projected to witness growth at a CAGR of 11.8% during the forecast period, with a market size of USD 108.10 million in 2024. The Portugal ayurvedic product market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 73.23 million in 2024. The Greece ayurvedic product market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 41.84 million in 2024. The Rest of Europe ayurvedic product market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 540.49 million in 2024.

Asia Pacific Ayurvedic Products

According to Cognitive Market Research, the global ayurvedic product market size was estimated at USD 11623.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2673.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.

• According to Cognitive Market Research, China ayurvedic product market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 1203.03 million in 2024. In China, the integration of Ayurvedic practices with traditional Chinese medicine is gaining traction, appealing to consumers seeking complementary therapies. Increasing disposable incomes further encourage the exploration of alternative health solutions.
The Japan ayurvedic product market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 368.93 million in 2024. The India ayurvedic product market is projected to witness growth at a CAGR of 17.0% during the forecast period, with a market size of USD 320.81 million in 2024. As the birthplace of Ayurveda, India shows a robust resurgence in Ayurvedic practices, driven by cultural heritage and health awareness. Growing urbanization also leads to a rise in demand for natural wellness products. The South Korea ayurvedic product market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 267.34 million in 2024. The Australia ayurvedic product market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 139.02 million in 2024. The South East Asia ayurvedic product market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 184.46 million in 2024. The Rest of Asia Pacific ayurvedic product market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 189.81 million in 2024.

South America Ayurvedic Products

According to Cognitive Market Research, the global ayurvedic product market size was estimated at USD 11623.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 581.18 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil ayurvedic product market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 248.74 million in 2024. In Brazil, the rising trend of natural health products and holistic healing practices contributes to the increasing popularity of Ayurveda. Furthermore, Brazilian consumers are increasingly drawn to herbal remedies for their health benefits.
The Argentina ayurvedic product market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 97.64 million in 2024. Argentinian consumers are becoming more health-conscious, seeking natural alternatives to pharmaceuticals, thus driving demand for Ayurvedic products. The growing popularity of organic products complements this increasing awareness of holistic wellness. The Colombia ayurvedic product market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 51.72 million in 2024. The Peru ayurvedic product market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 47.66 million in 2024. The Chile ayurvedic product market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 41.84 million in 2024. The Rest of Latin America ayurvedic product market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 93.57 million in 2024.

Middle East and Africa Ayurvedic Products

According to Cognitive Market Research, the global ayurvedic product market size was estimated at USD 11623.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 232.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031..

• The GCC Countries ayurvedic product market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 99.50 million in 2024. In the GCC region, rising health awareness among consumers is driving the adoption of Ayurvedic products, reflecting a shift towards natural wellness. The cultural openness to alternative medicine also enhances market opportunities.
The Egypt ayurvedic product market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 24.41 million in 2024. The South Africa ayurvedic product market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 36.73 million in 2024. In South Africa, there is a growing interest in herbal and traditional remedies, with Ayurveda capturing the attention of health-focused consumers. Increased access to Ayurvedic products via e-commerce platforms further supports market growth. The Turkey ayurvedic product market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 19.99 million in 2024. The Nigeria ayurvedic product market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 24.41 million in 2024. The Rest of MEA ayurvedic product market is projected to witness growth at a CAGR of 11.9% during the forecast period, with a market size of USD 27.43 million in 2024.

Ayurvedic Products Market Analysis

Ayurvedic Product Market Product Type Segment Analysis

According to Cognitive Market Research, personal care products are likely to dominate the ayurvedic product market over the forecast period due to their widespread consumer use, particularly in skincare and haircare. These products are easily accessible, with strong demand for natural beauty solutions. Ayurvedic personal care items like shampoos, face creams, and oils are well-accepted, driving significant sales globally.

The herbal supplements is the fastest-growing segment in the ayurvedic product market as consumers increasingly seek natural alternatives for boosting immunity and overall health. The post-COVID-19 focus on preventive health and wellness has fueled demand for supplements, particularly those derived from Ayurvedic formulations.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Ayurvedic Products Industry. Request a Free Sample PDF!

Ayurvedic Product Market Form Segment Analysis

According to Cognitive Market Research, the tablets/capsules segment holds the largest share of the market because they are easy to consume, convenient for modern lifestyles, and widely accepted for both medicines and supplements. Consumers prefer these formats for their precise dosage and ease of storage, making them a popular choice across various applications.

In the ayurvedic product market, the liquid has been expanding at a rapid pace due to their higher bioavailability and ease of absorption. Many consumers prefer liquid Ayurvedic products, such as tonics and herbal drinks, especially for digestive health and immunity-boosting benefits, which have seen rising demand post-pandemic.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Ayurvedic Products Application Segment Analysis

Ayurvedic Product Market Application Segment Analysis

According to Cognitive Market Research, the skin care segment holds the largest share of the market as consumers increasingly seek natural products to address skin issues, such as aging, acne, and dryness. Ayurvedic skin care, known for its gentle, chemical-free approach, has seen robust demand due to growing awareness of long-term health benefits.

In the ayurvedic product market, the digestive health has been expanding at a rapid pace driven by rising gastrointestinal issues linked to modern lifestyles. Ayurvedic remedies like Triphala and digestive tonics have gained popularity for their effectiveness in promoting gut health and addressing digestive discomfort naturally.

• Digestive Health
• Skin Care
• Hair Care
• Respiratory Health
• Oral Care
• Weight Management

Ayurvedic Products Distribution Channel Segment Analysis

Ayurvedic Product Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the pharmacies segment holds the largest share of the market as they are trusted outlets for Ayurvedic medicines and supplements. Consumers prefer purchasing health products from reliable sources, and pharmacies provide direct access to authentic, well-regulated Ayurvedic brands, boosting their market dominance.

In the ayurvedic product market, the online retail has been expanding at a rapid pace benefiting from the rise of e-commerce, especially during and after the COVID-19 pandemic. The convenience of shopping from home, access to a wider range of products, and attractive discounts have significantly boosted online Ayurvedic product sales.

• Online Retail
• Pharmacies
• Health Stores
• Supermarkets/Hypermarkets
• Specialty Stores

Ayurvedic Products End-User Segment Analysis

Ayurvedic Product Market End-User Segment Analysis

According to Cognitive Market Research, the adults segment holds the largest share of the market as they are the largest consumer group for Ayurvedic products. This segment actively seeks personal care, digestive health, and immunity-boosting products, which align with modern health concerns, making them the primary target for manufacturers.

In the ayurvedic product market, the elderly has been expanding at a rapid pace as they increasingly turn to Ayurvedic remedies for age-related health issues like joint pain, digestion, and chronic conditions. Ayurveda’s focus on long-term wellness and minimal side effects makes it an appealing option for older adults seeking natural health solutions.

• Adults
• Children
• Elderly

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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