Baby Blankets Market Report 2025 (Global Edition)

Global Baby Blankets Market Report 2025 Market Size Split by Type (Cotton, Bamboo Fiber, Other Pattern), by Application (Online Store, Supermarket, Direct Store), by Age Group (Infant, Toddler), by Si...

Baby Blankets Market Report Description

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Baby Blankets Market Insights Video

Competitive Landscape of Baby Blankets Market

The big players rapidly innovate new strategies to gain a competitive advantage and capture large market share. The top Baby Blankets market participants prioritize growing creative products to serve a big consumer base and achieve a competitive advantage.

Baby Blankets Industry News

• October 2022, Baby blankets sold at Homegoods, T.J. Maxx, and Marshalls are being recalled due to safety concerns. The recall covers Mittal International chenille weave infant blankets, according to the Consumer Product Safety Commission. From September 2021 to July 2022, the baby blankets were sold across the country.

Top Companies Market Share in Baby Blankets Industry: (In no particular order of Rank)

• Qbedding
• Fashion Hometex
• Vallabh Fabriks Limited
• Lamina Blankets
• Shambhoo Textile
• Adamvati Knitwear
• Baby King
• Amritsar Swadeshi Textile Corporation Pvt. Ltd.
• Chellco Industries Limited
• JPrakash Woollen & Synthetic Mills Limited
• Youngman Woollen Mills Private Limited.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Baby Blankets Market share was 38% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 38% of the global revenue; the region's robust economy, rising birth rates, and a culture prioritizing baby comfort and well-being drive market growth. Because parents value excellent blankets, there is a spike in demand for creative and safe infant bedding solutions. Manufacturers have responded by offering a diverse selection of goods to meet the changing demands and tastes of North American parents, establishing the area as a prominent contributor to the booming Baby Blankets market.

Europe is the fastest-growing category in the region due to its well-established newborn care industry and emphasis on quality and safety. The variety of cultures and preferences found in European countries promotes demand for a wide range of styles and materials, allowing producers to satisfy the individual needs of parents. This dedication to product quality and innovation establishes Europe as a key participant in the global Baby Blankets market.

The current report Scope analyzes Baby Blankets Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Baby Blankets Market

North America Baby Blanket Market Analysis:

According to Cognitive Market Research, North America held the major market share in 2023. It accounted for more than 38% of the global revenue and has CAGR of 3.0 %. owing to its solid economy and rising birth rates, emphasizing baby comfort and well-being. With parents prioritizing safety and comfy bedding for their newborns, the region's need for high-quality baby blankets has led to market growth. The "organic and natural materials" section is especially noteworthy, as North American parents seek eco-friendly and hypoallergenic solutions for their babies. North America's strong market presence stems from its economic strength and focus on baby welfare making it a vital contributor to the booming worldwide Baby Blankets Market.

Europe Baby Blankets Market

Europe Baby Blanket Market Analysis:

According to Cognitive Market Research, the European Baby Blankets market accounted for approximately 30% of the global revenue and has CAGR of 3.2 %. The region's different cultures and preferences fuel demand for a wide range of baby blankets, with unique solutions to meet parents' specific wants and likes. The "designer and luxury baby blankets" section stands out in this market, demonstrating the region's emphasis on style and comfort for infants. Finally, Europe's consistent focus on product excellence and innovation positions it as a prominent player in the worldwide Baby Blankets Market, providing the diverse needs of European parents while also contributing to the market's growth. 

Asia Pacific Baby Blankets Market

Asia Pacific Baby Blanket Market Analysis:

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 23% of the global revenue and has market size of 575.00 USD million due to its rapidly expanding population and a growing emphasis on newborn comfort and safety. Economic expansion in the region, combined with an increasing middle-class population, has increased demand for high-quality baby blankets. The area of "lightweight and breathable materials" is particularly important, appealing to the region's climatic variability and the desire for comfortable yet effective infant bedding. The commitment of Asia Pacific to delivering innovative and practical solutions for parents demonstrates the region's growing influence on the global market, placing the region as a vital player in the dynamic and expanding Baby blanket market.

South America Baby Blankets Market

South America Baby Blanket Market Analysis:

According to Cognitive Market Research, South America accounted for over 5% of the global Baby Blankets revenue in 2023 and has a market size of 125 USD million. Because of the region's economic stability, disposable money has increased, allowing parents to invest in higher-quality baby blankets. The "handmade and artisanal baby blankets" market is gaining popularity, reflecting the region's cultural richness and predilection for one-of-a-kind and elaborately designed baby bedding solutions. Finally, South America's commitment to enhancing the quality of infant products, as well as its preference for distinctive, handmade designs, positions it as a significant contributor to the worldwide infant Blankets Market, providing a different and culturally rich perspective to the expanding industry.

Middle East and Africa Baby Blankets Market

Middle East and Africa Baby Blanket Market Analysis:

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the global revenue in 2023 and have a market CAGR of 3.7% due to increasing emphasis on safety and comfort. The region's unique blend of cultures and lifestyles stimulates demand for a vast assortment of baby blankets that appeal to parents' diverse wants and tastes. The "luxury baby blankets" segment has grown in popularity, reflecting the region's preference for high-quality materials and fashionable designs. To summarize, the Middle East and Africa's progressive entry into the global market indicates the region's commitment to delivering high-quality and visually pleasing baby bedding solutions, ensuring a growing presence and impact in the dynamic Baby blanket market.

Baby Blankets Market Analysis

Baby Blankets Type Segment Analysis

According to Cognitive Market Research, cotton held the major market share over the forecast period. Cotton is a soft, fluffy staple fiber that forms in a boll, or protective casing, around the seeds of Gossypium cotton plants. The fiber is almost entirely composed of cellulose. It is 96% water by mass and 90% by volume under natural conditions. When mixed with other textile fibers such as wool or silk, its specific gravity can be decreased to less than 0.25 grams per cubic centimeter after being spun into yarns or fabrics.

Bamboo fiber is the fastest-growing category over the forecast period. Bamboo fiber is a natural textile created from bamboo plant pulp. Bamboo is a sustainable resource since it grows swiftly and abundantly. The fabric is soft, absorbent, and long-lasting. For millennia, it has been used throughout Asia to manufacture clothing, bedding, and other fabrics.

• Cotton
• Bamboo Fiber
• Other Pattern 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Baby Blankets Industry. Request a Free Sample PDF!

Baby Blankets Application Segment Analysis

According to Cognitive Market Research, supermarkets hold a prominent market share. This growth can be attributed to the large number of blankets available, including quilts, duvets, and comforters, all in one location for the convenience of customers. Furthermore, they provide significant savings during off-seasons and stock clearance sales. The main factors contributing to hypermarket sales are easy access and quick verification.

Online sales are the fastest-growing category over the forecast period. This rise can be attributed to increased internet penetration and millennials' shifting reliance on e-commerce forums as a key selling channel. Furthermore, e-commerce allows for easy access to a wide number of sellers and providers, making price comparison and negotiation easier. A large number of sellers have opted for e-commerce over traditional selling methods. Sellers with established stores and institutions have also gone online to broaden their customer base.

• Online Store
• Supermarket
• Direct Store

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Baby Blankets Age Group Segment Analysis

According to Cognitive Market Research, infants hold a prominent market share. As the number of infants grows, so does the need for critical items such as blankets. Parents prioritize giving their newborns comfort, warmth, and safety, which drives the need for high-quality baby blankets. This demographic trend drives market growth as producers innovate and provide a diverse selection of solutions to meet parents' changing wants and tastes, assuring a healthy Baby Blankets industry.

Toddler is the fastest-growing category over the forecast period. Toddlers who are no longer infants want comfortable and dependable blankets for warmth and security. As parents seek products that meet the needs of their toddlers, the demand for high-quality toddler blankets develops. Manufacturers respond by offering a wide range of blankets appropriate for this age group. As parents continue to prioritize their children's comfort and well-being, the rising toddler demographic helps market growth, ensuring a thriving Baby Blankets market.

• Infant
• Toddler

Baby Blankets Size Segment Analysis

According to Cognitive Market Research, medium holds a prominent market share. Parents and caregivers are frequently looking for blankets that are both portable and provide adequate coverage. Medium-sized blankets are a popular choice since they strike a mix between convenience and functionality. Manufacturers are responding to this demand by creating several medium-sized alternatives that match the needs of parents, which is driving the growth of this section of the Baby blanket market.

The small is the fastest-growing category over the forecast period. These portable blankets are perfect for various uses, including swaddling, on-the-go use, and offering comfort to babies. The demand for small-sized blankets has surged as parents and caregivers seek practical and diverse infant bedding solutions. Manufacturers are reacting by offering a wide range of styles and materials in this size category, broadening the market's offerings and attractiveness.

• Small
• Medium
• Large

Baby Blankets Pattern Segment Analysis

According to Cognitive Market Research, plain holds a prominent market share. The popularity of plane-pattern baby blankets drives growth in the Baby Blankets market. Plane patterns frequently elicit a sense of adventure, which appeals to parents and children. Blankets incorporating planes, helicopters, and other aviation themes have gained popularity as buyers seek out unusual and visually appealing designs. This trend drives market growth by allowing manufacturers to increase their offers to meet the need for visually beautiful and thematic baby blankets, allowing parents to include their interests and passions in their kid's environment.

Printed is the fastest-growing category over the forecast period. Printed patterns are propelling the Baby Blankets industry forward. Baby blankets with visually appealing and fashionable prints are becoming increasingly popular among parents. These patterns range from traditional to modern, providing a personal touch to nursery decor. The demand for printed pattern baby blankets has increased as buyers want customization and unique designs for their baby's comfort. Manufacturers are reacting with a wide range of eye-catching patterns, making it a significant market trend that improves the aesthetics and uniqueness of baby bedding.

• Plain
• Printed

Baby Blankets Price Point Segment Analysis

According to Cognitive Market Research, the economy holds a prominent market share. The demand for low-cost baby blankets is propelling the Baby Blankets market forward. Parents and caregivers are looking for affordable yet high-quality infant blankets, focusing on affordability and value. Manufacturers are reacting by providing low-cost solutions that do not sacrifice safety or comfort. This tendency broadens market accessibility, guaranteeing that a broader spectrum of consumers can supply cozy and dependable blankets for their newborns, adding to market growth.

The mid-range is the fastest-growing category over the forecast period. The mid-priced baby blankets segment is a major growth driver in the Baby Blankets market. Parents and caregivers are increasingly choosing blankets that balance quality and price. These mid-priced alternatives provide a good balance of style, comfort, and value. Manufacturers have responded by broadening their offers in this category, catering to the demand for reasonably priced blankets with desired characteristics and cost-effectiveness, contributing to the market's expansion and popularity.

• Economy
• Mid-Range
• Premium

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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