Bar Soap Market Report 2025 (Global Edition)

Global Bar Soap Market Report 2025 Market Size Split by Material type (Natural, Synthetic), by Application (Bathing, Dish Washing, Hand Washing, Others), by Quality (Low, Standard, Premium), by Sales ...

Bar Soap Market Report Description

We have various report editions of Bar Soap Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Bar Soap Market Insights Video

Competitive Landscape of the Bar Soap Market

The competitive landscape of bar soap is diverse and dynamic, a mix of leading brands and small niche players. New product innovations matter more in this industry as newer scents, formulations, and more eco-friendly packaging sell. Meanwhile, this trend towards natural and organic ingredients has encouraged the up-and-coming rise of artisanal soap makers under a focus on sustainability and health-conscious products. The electronic market further transformed the market by allowing big and small brands to reach consumers directly, thus intensifying the competition that expanded the variety of options available.

In January, 2023, Unilever purchased Dr. Squatch, a top natural bar soap brand in the United States. The acquisition cost $1.4 billion and is likely to help Unilever broaden its offering of natural personal care goods. (Source: https://www.unilever.com/investors/news-and-announcements/acquisitions-disposals/) In July 2023, Lush Retail Ltd. has announced a relationship with Just Eat Takeaway.com to sell Lush items to German consumers. With this agreement, Just Eat Takeaway.com can investigate the possibility of non-food categories and additional delivery prospects. (Source: https://www.justeattakeaway.com/newsroom/en-WW/228323-just-eat-takeaway-com-partners-with-lush-to-deliver-fresh-handmade-cosmetics-to-consumers) In June 2023, The Body Shop set up a new kiosk in Lucknow, India. This branded booth is located in the city's Lulu Mall and sells a variety of The Body Shop skincare, cosmetics, and body care products. This kiosk allows the company to connect with buyers in Lucknow with a lower expenditure than creating an exclusive brand location. (Source: https://in.fashionnetwork.com/news/The-body-shop-opens-new-kiosk-in-lucknow,1522385.html)

Top Companies Market Share in Bar Soap Industry: (In no particular order of Rank)

• Lush Retail Ltd.
• Ethique Inc.
• Unilever
• Chagrin Valley Soap & Salve Co.
• Galderma S.A.
• The Body Shop
• Johnson & Johnson
• KIRK’S NATURAL LLC
• Tom's of Maine
• Dr. Bronner's
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Bar Soap Market

Which Region Dominates the Bar Soap Market in 2024?

According to Cognitive Market Research, the North American Bar Soap market dominates this market due to its well-established personal care sector, strong hygiene culture, and high consumer knowledge of the benefits of using bar soaps for cleanliness and skin health. The region's market domination is further fueled by the existence of significant soap manufacturing enterprises, substantial retail networks, and a varied selection of bar soap options to suit various consumer preferences

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific Bar Soap Market is estimated to grow at the quickest CAGR between 2023 and 2032. This is owing to its large and diversified population, increasing urbanization, and cultural preference for bar soaps as low-cost and efficient personal care products. Furthermore, China's bar soap market had the biggest market share, while India's bar soap market was the fastest-growing in the Asia-Pacific region

The current report Scope analyzes Bar Soap Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Bar Soap

According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 12209.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Bar Soap market with a market size of USD 9633.53 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. The U.S. market's growing trend towards natural and organic products.
• The Canada Bar Soap market had a market share of USD 1465.18 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Canada’s rise in demand for bar soaps that contain natural ingredients and are free from harsh chemicals
• The Mexico Bar Soap market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 1111.09 million in 2024.

Europe Bar Soap

According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 9157.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.

• The United Kingdom Bar Soap market had a market share of USD 1538.43 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. In the UK, Bar Soap sales witness an upswing due to growing consumer preference for sustainable and eco-friendly products.
• The France Bar Soap market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 842.48 million in 2024.
• According to Cognitive Market Research, the German Bar Soap market size was valued at USD 1813.16 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. In Germany, Bar Soap surged due to the increased focus on personal hygiene
• The Italy Bar Soap market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 787.53 million in 2024.
• The Russia Bar Soap market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 1419.39 million in 2024.
• The Spain Bar Soap market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 750.90 million in 2024
• The Luxembourg Bar Soap market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 283.88 million in 2024.
• The Portugal Bar Soap market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 192.30 million in 2024.
• The Greece Bar Soap market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 109.89 million in 2024.
• The Rest of Europe's Bar Soap market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 1419.39 million in 2024.

Asia Pacific Bar Soap

According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 7020.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Bar Soap market size was valued at USD 3159.29 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Bar Soap surged in China due to rising awareness of personal hygiene and health.
• The Japan Bar Soap market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 968.85 million in 2024.
• The India Bar Soap market had a market share of USD 842.48 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. India's rising awareness among the populations .
• The South Korean Bar Soap market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 702.06 million in 2024.
• The Australian Bar Soap market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 365.07 million in 2024.
• The South East Asia Bar Soap market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 484.42 million in 2024.
• The Rest of Asia Pacific Bar Soap market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 498.47 million in 2024.

South America Bar Soap

According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1526.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Bar Soap market size was valued at USD 653.22 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Bar Soaps flourished in Brazil due to growing consumer preference for sustainable and eco-friendly products..
• Argentina's Bar Soap market had a market share of USD 256.41 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Argentina's rising personal disposable income .
• Colombia Bar Soap market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 135.83 million in 2024.
• Peru Bar Soap market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 125.15 million in 2024.
• The Chile Bar Soap market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 109.89 million in 2024.
• The Rest of Latin America's Bar Soap market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 245.72 million in 2024.

Middle East and Africa Bar Soap

According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 610.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031..

• The GCC Countries Bar Soap market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 261.29 million in 2024. Bar Soap sales flourish due to the presence of major market players.
• The Egypt Bar Soap market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 64.10 million in 2024.
• The South Africa Bar Soap market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 96.46 million in 2024. Bar Soap sales flourished in South Africa due to the affordability of bar soap compared to liquid soaps.
• The Turkey Bar Soap market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 52.50 million in 2024.
• The Nigeria Bar Soap market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 64.10 million in 2024.
• The Rest of the MEA Bar Soap market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 72.04 million in 2024.

Bar Soap Market Analysis

How are Segments Performing in the Global Bar Soap Market?

Bar Soap Market Material type Segment Analysis

According to Cognitive Market Research, in 2023, the synthetic bar soap category accounted for the majority of the market's revenue. Cost-effectiveness is one of the key drivers of the synthetic bar soap business. Synthetic soap companies have also grown greatly over time due to current manufacturing techniques and technological developments, providing compelling reasons for customers to choose these goods

Natural soap consumption is expected to grow at the quickest CAGR over the projection period of 2023-2032. Many bar soap firms are satisfying customer demand by providing environmentally friendly products and manufacturing practices

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bar Soap Industry. Request a Free Sample PDF!

Bar Soap Market Application Segment Analysis

According to Cognitive Market Research, the bathing category is likely to dominate the market since people use these soaps for bathing and body washing, increasing market demand. Bath soaps contain components including lemongrass, rosemary, tea tree oil, eucalyptus, and bergamot. The ideal technique to apply the soap to the body is to lightly suds it in your hands before spreading the bar straight on the skin. The disadvantage of using this type of soap as a shampoo is that it has no sulfates, which can dry up the scalp and exacerbate problems like scalp eczema

The fastest-growing segment in the bar soap market is the hand washing segment. The primary reason behind this growth would be the increased level of awareness concerning hygiene practices in general, especially after the COVID-19 pandemic. Consumers have become conscious to insist that hand hygiene could be crucial in fighting germs and viruses.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Bar Soap Quality Segment Analysis

Bar Soap Market Quality Segment Analysis

According to Cognitive Market Research, Standard Quality Segment dominates the Market, due to the increasing demand for bar soaps among all consumer groups. Most people choose standard quality soaps, which are reasonably priced when compared to other types of soap. Any good-grade soap should be able to dissolve grease, oils, and other unpleasant substances without leaving residue or aggressively stripping the skin

Premium represents the most rapidly growing segment in the bar soap market. The drivers here would be consumers' preference for higher quality that helps deliver unique benefits - natural ingredients and artisanal craftsmanship, scents that are luxurious among others. Consumers are willing to pay more for premium bar soap, believing that it advances skin health and provides a more indulgent bathing experience

• Low
• Standard
• Premium

Bar Soap Sales channel Segment Analysis

Bar Soap Market Sales Channel Segment Analysis

According to Cognitive Market Research, in 2023, the supermarket and hypermarket channel segment dominated the market in terms of revenue share. Consumers prefer buying at offline stores because they can physically assess the product quality and compare it to other products.

The online stores category is expected to account for a major part of the worldwide bar soap market, growing at a CAGR of over throughout the projected period. Online platforms promote competition, pushing soap bar sellers to provide competitive pricing. Promotional offers and discounts on e-commerce websites might encourage customers to make online purchases.

• Convenience Stores
• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion