Global Bar Soap
Market Report
2025
The global Bar Soap market size will be USD 30524.5 million in 2024. E-commerce and Globalization is expected to boost sales to USD 41539.6 million by 2031, with a Compound Annual Growth Rate (CAGR) of 4.50% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Bar Soap market size will be USD 30524.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.50% from 2024 to 2031.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Bar Soap Market Sales Revenue | $ 30524.5 Million | 121212 | 121212 | 121212 | 4.5% |
North America Bar Soap Market Sales Revenue | $ 12209.8 Million | 121212 | 121212 | 121212 | 2.7% |
Mexico Bar Soap Market Sales Revenue | $ 1111.09 Million | 121212 | 121212 | 121212 | 3.2% |
Canada Bar Soap Market Sales Revenue | $ 1465.18 Million | 121212 | 121212 | 121212 | 3.5% |
United States Bar Soap Market Sales Revenue | $ 9633.53 Million | 121212 | 121212 | 121212 | 2.5% |
Europe Bar Soap Market Sales Revenue | $ 9157.35 Million | 121212 | 121212 | 121212 | 3% |
Italy Bar Soap Market Sales Revenue | $ 787.53 Million | 121212 | 121212 | 121212 | 2.4% |
Germany Bar Soap Market Sales Revenue | $ 1813.16 Million | 121212 | 121212 | 121212 | 3.2% |
France Bar Soap Market Sales Revenue | $ 842.48 Million | 121212 | 121212 | 121212 | 2.2% |
Spain Bar Soap Market Sales Revenue | $ 750.9 Million | 121212 | 121212 | 121212 | 2.1% |
United Kingdom Bar Soap Market Sales Revenue | $ 1538.43 Million | 121212 | 121212 | 121212 | 3.8% |
Russia Bar Soap Market Sales Revenue | $ 1419.39 Million | 121212 | 121212 | 121212 | 2% |
Rest of Europe Bar Soap Market Sales Revenue | $ 1419.39 Million | 121212 | 121212 | 121212 | 1.7% |
Asia Pacific Bar Soap Market Sales Revenue | $ 7020.64 Million | 121212 | 121212 | 121212 | 6.5% |
China Bar Soap Market Sales Revenue | $ 3159.29 Million | 121212 | 121212 | 121212 | 6% |
Australia Bar Soap Market Sales Revenue | $ 365.07 Million | 121212 | 121212 | 121212 | 6.2% |
India Bar Soap Market Sales Revenue | $ 842.48 Million | 121212 | 121212 | 121212 | 8.3% |
Korea Bar Soap Market Sales Revenue | $ 702.06 Million | 121212 | 121212 | 121212 | 5.6% |
Japan Bar Soap Market Sales Revenue | $ 968.85 Million | 121212 | 121212 | 121212 | 5% |
Rest of APAC Bar Soap Market Sales Revenue | $ 498.47 Million | 121212 | 121212 | 121212 | 6.3% |
South America Bar Soap Market Sales Revenue | $ 1526.23 Million | 121212 | 121212 | 121212 | 3.9% |
Argentina Bar Soap Market Sales Revenue | $ 256.41 Million | 121212 | 121212 | 121212 | 4.8% |
Brazil Bar Soap Market Sales Revenue | $ 653.22 Million | 121212 | 121212 | 121212 | 4.5% |
Chile Bar Soap Market Sales Revenue | $ 109.89 Million | 121212 | 121212 | 121212 | 4.2% |
Peru Bar Soap Market Sales Revenue | $ 125.15 Million | 121212 | 121212 | 121212 | 4.1% |
Colombia Bar Soap Market Sales Revenue | $ 135.83 Million | 121212 | 121212 | 121212 | 3.7% |
Rest of South America Bar Soap Market Sales Revenue | $ 245.72 Million | 121212 | 121212 | 121212 | 3% |
Middle East and Africa Bar Soap Market Sales Revenue | $ 610.49 Million | 121212 | 121212 | 121212 | 4.2% |
Turkey Bar Soap Market Sales Revenue | $ 52.5 Million | 121212 | 121212 | 121212 | 3.7% |
Egypt Bar Soap Market Sales Revenue | $ 64.1 Million | 121212 | 121212 | 121212 | 4.5% |
Rest of MEA Bar Soap Market Sales Revenue | $ 72.04 Million | 121212 | 121212 | 121212 | 3.2% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Material type |
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Market Split by Application |
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Market Split by Quality |
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Market Split by Sales channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Market Trends:
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Report scope is customizable as we have a huge database of Bar Soap industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Bar Soap Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Natural bar soap frequently contains complex designs and exquisite textures that enhance the self-care experience. Bar soaps that offer a sensory experience via texture, fragrance, and visual appeal are popular. As a result, the natural category is expected to account for roughly 20% of the market by 2030. Natural bar soaps are frequently advertised as "free of" harmful substances like parabens, sulfates, phthalates, and artificial preservatives. These claims appeal to consumers seeking cleaner and safer skincare choices. The market is influenced by factors such as the growth of natural and organic products, the availability of a varied variety of soap formulations, and supply chain disruptions. However, the market is prone to supply chain disruptions such as shipping delays, raw material shortages, and production outages. Supply chain interruptions, such as shortages of crucial raw materials like oils, perfumes, and important additives, cause production delays and increased prices for bar soap makers. Natural catastrophes, labor disputes, and other disruptions in transportation networks have an impact on the timely delivery of raw materials to manufacturing facilities as well as the distribution of finished bar soap goods to merchants. Brands who pledge to removing microplastics from their products can assist to alleviate this worry. These issues present a challenge to the market
The worldwide soap market has been pushed by a huge population's increasing awareness of hygiene and health, particularly following the pandemic. People's desire for absolute hygiene and health has grown in recent years. Poor hygiene is one of the leading causes of bad health issues around the world. For instance, the Centers for Disease Control and Prevention stated that as of January 2022, the frequent use of bar soaps and hand washes after contacting any surface area was considered necessary to prevent the transmission of the new coronavirus. In addition, consumers view skincare routines as an important element of their daily rituals for maintaining their physical attractiveness. A considerable proportion of consumers follow multi-step routines, washing their faces and applying moisturizer at least twice daily, resulting in increased demand for bar soap products. The rising emphasis on facial washing contributes to the global demand for bar soap.
The proliferation of e-commerce platforms has transformed the worldwide bar soap market. Online marketplaces offer consumers easy access to a diverse range of products from around the world. This market globalization broadens options and allows consumers to experiment with and discover new brands and formulas. It's more than just accessibility; e-commerce platforms provide user reviews and suggestions, allowing customers to make informed decisions based on the experiences of others. Positive reviews and social media endorsements can have a substantial impact on purchasing decisions, helping to grow particular bar soap businesses. Small and specialized producers profit from e-commerce as well, as it allows them to access a worldwide audience without the requirement for physical presence across many countries. As more people shop online for personal care, the worldwide bar soap industry expands its reach and consumer involvement via digital channels
One of the most significant problems facing the global bar soap market is the growing competition from liquid soaps and shower gels. These alternative cleansing products are convenient and easy to use, especially in today's fast-paced lifestyles. Liquid soaps supplied in convenient pump bottles are seen as more hygienic since they reduce the need for direct contact with the soap. Furthermore, certain liquid soaps and shower gels are marketed with specialized compositions, such as moisturizing, antibacterial, or perfumed alternatives, which cater to consumer preferences. Liquid soap dispensers have grown in popularity due to their ease of use in public locations such as bathrooms. To compete in a market increasingly dominated by liquid alternatives, bar soap manufacturers must innovate to differentiate their goods and underline the particular benefits of bar soap, such as its eco-friendliness and longer-lasting use.
The bar soap market has also been heavily affected by the Covid-19 pandemic. In the wake of the pandemic, there is an increased awareness about hygiene and personal cleanliness. Consumers were compelled to spend much on the purchase of bar soap as it is one of the effective means for preventing the spread of the virus. The awareness around handwashing and health guidelines added up more to the demand for bar soap products. The companies responded in the same way: they increased production and offered new products. Thus, competition in the market increased.
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The competitive landscape of bar soap is diverse and dynamic, a mix of leading brands and small niche players. New product innovations matter more in this industry as newer scents, formulations, and more eco-friendly packaging sell. Meanwhile, this trend towards natural and organic ingredients has encouraged the up-and-coming rise of artisanal soap makers under a focus on sustainability and health-conscious products. The electronic market further transformed the market by allowing big and small brands to reach consumers directly, thus intensifying the competition that expanded the variety of options available.
In January, 2023, Unilever purchased Dr. Squatch, a top natural bar soap brand in the United States. The acquisition cost $1.4 billion and is likely to help Unilever broaden its offering of natural personal care goods. (Source: https://www.unilever.com/investors/news-and-announcements/acquisitions-disposals/) In July 2023, Lush Retail Ltd. has announced a relationship with Just Eat Takeaway.com to sell Lush items to German consumers. With this agreement, Just Eat Takeaway.com can investigate the possibility of non-food categories and additional delivery prospects. (Source: https://www.justeattakeaway.com/newsroom/en-WW/228323-just-eat-takeaway-com-partners-with-lush-to-deliver-fresh-handmade-cosmetics-to-consumers) In June 2023, The Body Shop set up a new kiosk in Lucknow, India. This branded booth is located in the city's Lulu Mall and sells a variety of The Body Shop skincare, cosmetics, and body care products. This kiosk allows the company to connect with buyers in Lucknow with a lower expenditure than creating an exclusive brand location. (Source: https://in.fashionnetwork.com/news/The-body-shop-opens-new-kiosk-in-lucknow,1522385.html)
Top Companies Market Share in Bar Soap Industry: (In no particular order of Rank)
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According to Cognitive Market Research, the North American Bar Soap market dominates this market due to its well-established personal care sector, strong hygiene culture, and high consumer knowledge of the benefits of using bar soaps for cleanliness and skin health. The region's market domination is further fueled by the existence of significant soap manufacturing enterprises, substantial retail networks, and a varied selection of bar soap options to suit various consumer preferences
The Asia-Pacific Bar Soap Market is estimated to grow at the quickest CAGR between 2023 and 2032. This is owing to its large and diversified population, increasing urbanization, and cultural preference for bar soaps as low-cost and efficient personal care products. Furthermore, China's bar soap market had the biggest market share, while India's bar soap market was the fastest-growing in the Asia-Pacific region
The current report Scope analyzes Bar Soap Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 12209.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.
According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 9157.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 7020.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1526.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.
According to Cognitive Market Research, the global Bar Soap market size was estimated at USD 30524.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 610.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031..
Global Bar Soap Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Bar Soap Industry growth. Bar Soap market has been segmented with the help of its Material type, Application Quality, and others. Bar Soap market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Bar Soap Market?
According to Cognitive Market Research, in 2023, the synthetic bar soap category accounted for the majority of the market's revenue. Cost-effectiveness is one of the key drivers of the synthetic bar soap business. Synthetic soap companies have also grown greatly over time due to current manufacturing techniques and technological developments, providing compelling reasons for customers to choose these goods
Natural soap consumption is expected to grow at the quickest CAGR over the projection period of 2023-2032. Many bar soap firms are satisfying customer demand by providing environmentally friendly products and manufacturing practices
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bar Soap Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the bathing category is likely to dominate the market since people use these soaps for bathing and body washing, increasing market demand. Bath soaps contain components including lemongrass, rosemary, tea tree oil, eucalyptus, and bergamot. The ideal technique to apply the soap to the body is to lightly suds it in your hands before spreading the bar straight on the skin. The disadvantage of using this type of soap as a shampoo is that it has no sulfates, which can dry up the scalp and exacerbate problems like scalp eczema
The fastest-growing segment in the bar soap market is the hand washing segment. The primary reason behind this growth would be the increased level of awareness concerning hygiene practices in general, especially after the COVID-19 pandemic. Consumers have become conscious to insist that hand hygiene could be crucial in fighting germs and viruses.
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According to Cognitive Market Research, Standard Quality Segment dominates the Market, due to the increasing demand for bar soaps among all consumer groups. Most people choose standard quality soaps, which are reasonably priced when compared to other types of soap. Any good-grade soap should be able to dissolve grease, oils, and other unpleasant substances without leaving residue or aggressively stripping the skin
Premium represents the most rapidly growing segment in the bar soap market. The drivers here would be consumers' preference for higher quality that helps deliver unique benefits - natural ingredients and artisanal craftsmanship, scents that are luxurious among others. Consumers are willing to pay more for premium bar soap, believing that it advances skin health and provides a more indulgent bathing experience
According to Cognitive Market Research, in 2023, the supermarket and hypermarket channel segment dominated the market in terms of revenue share. Consumers prefer buying at offline stores because they can physically assess the product quality and compare it to other products.
The online stores category is expected to account for a major part of the worldwide bar soap market, growing at a CAGR of over throughout the projected period. Online platforms promote competition, pushing soap bar sellers to provide competitive pricing. Promotional offers and discounts on e-commerce websites might encourage customers to make online purchases.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Material type | Natural, Synthetic |
Application | Bathing, Dish Washing, Hand Washing, Others |
Quality | Low, Standard, Premium |
Sales channel | Convenience Stores, Online Stores, Specialty Stores, Supermarkets/Hypermarkets |
List of Competitors | Lush Retail Ltd., Ethique Inc., Unilever, Chagrin Valley Soap & Salve Co., Galderma S.A., The Body Shop, Johnson & Johnson, KIRK’S NATURAL LLC, Tom's of Maine, Dr. Bronner's |
This chapter will help you gain GLOBAL Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review Global Bar Soap Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review North America Bar Soap Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review Europe Bar Soap Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review Asia Pacific Bar Soap Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review South America Bar Soap Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review Middle East Bar Soap Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Bar Soap. Further deep in this chapter, you will be able to review Middle East Bar Soap Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Bar Soap. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Material type Analysis 2019 -2031, will provide market size split by Material type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Material type Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Quality Analysis 2021 - 2033
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Chapter 13 Market Split by Sales channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Bar Soap market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Research Methodology and Sources
Why Natural have a significant impact on Bar Soap market? |
What are the key factors affecting the Natural and Synthetic of Bar Soap Market? |
What is the CAGR/Growth Rate of Bathing during the forecast period? |
By type, which segment accounted for largest share of the global Bar Soap Market? |
Which region is expected to dominate the global Bar Soap Market within the forecast period? |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Service Level Customization |
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Report Format Alteration |
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