Beetroot Powder Market Report 2024 (Global Edition)

Market Dynamics of Beetroot Powder Market

Key Drivers

• The demand for beetroot powder has been heightened to develop new, nutritionally valuable health-promoting ingredients for ready-to-use functional foods.

Manufacturers have been driven to create new, nutritionally rich products with health-promoting qualities by the significant growth in demand for ready-to-use functional foods in recent years. This not only helps lower weight but also prevents or delays the start of many illnesses including diabetes, heart disease, and several forms of cancer that are brought on by inadequate nutrition.
According to NIH Government Article, to boost the antioxidant qualities and dietary fiber content of the biscuits, varying amounts of beetroot powder were added. Two batches of biscuit samples were made at 150 and 170 degrees Celsius, using beetroot powder in place of up to 50% of the spelled flour in the recipe. Consequently, beetroot powder made up 15%, 20%, and 25% of the entire baking mixture.
Moreover, beetroot powder was also added as an ingredient to mayonnaise. Both the total phenolic content and the antioxidant activity of the purple-red tinted granules added to the mayonnaise were significantly increased. As extract concentration grew, so did the overall color difference in the mayonnaise samples. Beetroot powder addition to the mayonnaise enhanced the samples' chewiness and increased their hardness, adhesiveness, and cohesiveness, according to the results of the instrumental texture analysis. Also much enhanced was the viscosity of mayonnaise. Overall acceptance of the mayonnaise formulation and color were both enhanced by the addition of Beetroot powder based on sensory assessment. The findings provided new formulation and technical insights into how Beetroot-powder enrichment affects the texture, appearance, and taste of mayonnaise. BPP is a naturally occurring component that might be used in a variety of emulsions, such as dressings, sauces, mayonnaise, and creams. Therefore, it has been advantageous to both the manufacturers as well as the consumers with the usage of beetroot powder as its ingredient by adding an extra element to the healthy lifestyle as well as attracting the food item, which boosting the market growth. (Source:https://www.mdpi.com/2227-9717/10/2/227)

• Globally rising rates of cardiovascular disease are fueling the market's expansion.

According to the World Health Organization, with an estimated 17.9 million deaths annually, cardiovascular diseases (CVDs) are the world's leading cause of mortality. A collection of illnesses known as cardiovascular diseases (CVDs) include rheumatic heart disease, coronary heart disease, and cerebrovascular disease. Heart attacks and strokes are the primary cause of over four out of every five CVD fatalities, with one-third of these deaths occurring prematurely in those under the age of 70. The four main behavioral risk factors for heart disease and stroke are bad eating habits, lack of physical exercise, tobacco use, and excessive alcohol use. Increased blood pressure, blood glucose, blood lipids, as well as overweight and obesity, are some of the symptoms that behavioral risk factors might cause in an individual.
To concur this, the intake of nitrate is a must which mainly comes from the consumption of beetroot and its by-products. Dietary nitrate from beetroot has demonstrable and unquestionable cardioprotective benefits for both hypertensive and healthy persons. Nitrate and nitrate-derived nitrite are precursors that are used to synthesize nitric oxide. They have an impact on myocardial ischemia/reperfusion, cardiomyocytes, endothelial function, smooth muscle relaxation, and systolic and diastolic blood pressure. Betanin, saponins, polyphenols, and organic acids are examples of beetroot phytochemicals that can withstand simulated gastrointestinal digestion. This suggests that the combination of nitrate/nitrite and bioactive compounds that control gene expression and reduce the production of reactive oxygen species is what gives beetroots their cardioprotective benefits. By adjusting the quantities of nitrate and phytochemicals in beet formulations to meet the needs for either acute or long-term supplementations, beet intervention patient adherence can be improved. Beet nitrate and its bioactive phytochemicals show promise as a potential supportive treatment to improve cardiovascular disorders based on in vitro, in vivo, and clinical study results. Therefore, with rising cardiovascular disease rates, the consumption of nitrate through beetroot powder is an essential need that curtails problems like heart attacks and strokes.

Key Restraints

• Chances of side effects caused by consumption of beetroot powder can hamper the growth of the market

When utilizing beetroot powder, the negative effects are usually transient and minor. Still, the possibility of adverse consequences rises with beetroot powder consumption. If someone consumes more beets or beet derivatives, they may have pink or crimson pee and red or black feces. These are harmless and common side effects. Beetroot juice excess can also raise blood nitrate levels over the acceptable threshold. N-nitroso compounds (NOCs) are substances that can cause cancer and have other negative consequences. This may promote the development of NOCs.
Beetroot has a lot of oxalates, which can lead to kidney stones if consumed in excess. Beetroot allergies are exceedingly rare but can happen to certain people. Some of the symptoms of an allergic reaction include fever, chills, hives, rashes, and itching. The expansion of the market would thus be severely hampered by these negative effects over the projected period. For instance, there are mainly seven side effects caused due to excessive intake of beetroot powder or such by-products of beet. An excess of nitrate in the diet during pregnancy can cause fatigue, headaches, lightheadedness, and blue-gray spots on the hands, feet, lips, and eyes in addition to other symptoms.
Furthermore, researchers have shown that eating too much beetroot can lead to a build-up of metal ions in the liver, which over time can harm the liver. Also, reduced calcium levels in the body can be the consequence of consuming too much beetroot juice. High beetroot juice consumption is advised to be avoided by women with low calcium levels. So, overall, all these negative impacts on the body caused due to excessive consumption can hinder the growth of the market.(Source: https://www.medicalnewstoday.com/articles/beet-root-powder)

How did COVID-19 impact the Beetroot Powder Industry?

During the pandemic, it was shown that a higher percentage of people suffer from psychosocial and mental illnesses, which have been linked to bad lifestyle choices including social and physical inactivity, poor eating habits, and inadequate sleep.
As a result, the intake of nitrate was recommended to overcome the ill effects, especially on Vascular Health. The intake of nitrate can be prominent through the consumption of beetroot powder.  Hence, beetroot powder consumption has been shown to improve endothelial function in those with cardiovascular disease risk factors.
The majority of people these days choose to use goods made with natural components. Consumer health consciousness as a result of the COVID-19 epidemic and increased knowledge of the negative effects of artificial or chemical substances in various goods are major factors contributing to this change. Consequently, beetroot powder is becoming more in demand for use in cosmetics and personal hygiene products. This element encourages the market's expansion.
In the aftermath of COVID-19, people's eating habits are changing in favour of healthier foods. Various studies have also shown an increase in snacking as a means of consuming food in between big meals. Thus, the suggestion to get healthful snacks integrates the two aforementioned tendencies. Beetroot byproducts are also valued, contribute value to the finished product, and decrease food waste when they are included in formulations. This is because they are a byproduct of the food business. This helps to achieve the 2030 aim of lowering food losses in production chains and advances the circular economy, as advised by the Food and Agriculture Organization (FAO) in SDG 12 (Sustainable Development Goals).
Furthermore, with the rise in e-commerce amidst and after COVID-19, these products have been easily available on any e-commerce site. To meet the evolving needs of their customers, businesses have been increasing their digital presence and investing in online platforms. For instance, there are almost 50-100 beetroot powder products ranging from Rupees 350/- to almost 10,100/ -on the e-commerce site Amazon, from companies like Soapy Twist Organic, Cosmix Plant Protein, Just Jaivik, and many more. So, overall COVID has had a mixed impact on the market as the demand was on the rise, and supply or production was affected due to the complete or partial shutdown of processing sectors.
 

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The Global Beetroot Powder Market is witnessing significant growth in the near future.

In 2023, the Organic Beetroot Powder segment accounted for noticeable share of global Beetroot Powder Market and is projected to experience significant growth in the near future.

The Food Industry segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Yesraj Agro Exports , Nature's Way Products and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.

Frequently Asked Questions