Big Data Analytics in Tourism Market Report 2025 (Global Edition)

Global Big Data Analytics in Tourism Market Report 2025 Market Size Split by Type (Structured, Semi-Structured, Unstructured), by Application (SMEs, Large Enterprises), by Product (Descriptive Analyti...

Big Data Analytics in Tourism Market Report Description

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Big Data Analytics in Tourism Market Insights Video

Competitive Landscape of the Big Data Analytics In Tourism Market

Major businesses use big data analytics extensively to sift through the vast amount of data created by the sector and derive useful insights. To better understand consumer behavior, boost marketing campaigns, streamline operations, and enhance overall customer experiences, these players make use of cutting-edge analytics tools and technologies. They hope to make data-driven decisions, spot trends and patterns, and spur innovation in the travel and tourism industry by utilizing the power of data analytics.

In September 2022: Zartico obtained Series A investment totaling $20 million. The investment is intended to introduce Version 3.0 and data analytics to the travel and tourist sector. Zartico makes use of analytics, infographics, and data intelligence. They support data-driven decision-making for destination tourism companies. Arthur Ventures led the fundraising round.

(Source: https://techcrunch.com/2022/09/20/zartico-secures-20m-to-help-tourism-offices-promote-local-destinations/amp/)

In February 2020: The first-ever travel industry technology combining AI, ML, and Big Data to boost hotel distribution wholesaler conversion was released by Spanish start-up Mind Analytics. The company specializes in data analytics to optimize decision-making in the tourist business. In order to optimize distribution, identify mistakes and patterns in behavior, and customize offers for your clients, the Travel Intelligence Engine (Travel/ie) solution gathers, processes, and evaluates data in real time.

(Source: https://www.mindanalytics.es/en/travel-ie-la-primera-plataforma-turistico-que-combina-ia-ml-y-big-data/)

Top Companies Market Share in Big Data Analytics in Tourism Industry: (In no particular order of Rank)

• TIBCO
• Hewlett Packard Enterprise
• Hitachi
• SAP
• Accenture
• Oracle
• IBM
• Tableau
• Amazon
• Microsoft
• Google
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Big Data Analytics In Tourism Market

Which Region Dominates the Big Data Analytics In Tourism Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The North American tourism sector has pioneered the application of big data analytics. Leading companies have invested heavily in state-of-the-art data analytics systems, including hotels, airlines, and travel agents. Improving client satisfaction, tailoring marketing campaigns, and precisely optimizing company operations using data are their three main objectives.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in big data analytics in tourism market. With record numbers of foreign visitors in recent years, Asia Pacific has seen a continuous increase in incoming tourism. Asia Pacific's tourist sector significantly boosts the region's national economy. Additionally, companies are using technology to boost operational effectiveness and improve the visitor experience. The Asia Pacific tourism business has experienced significant changes as a result of big data analytics.

The current report Scope analyzes Big Data Analytics in Tourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Big Data Analytics in Tourism

According to Cognitive Market Research, the global big data analytics in tourism market size was estimated at USD 222154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 88861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the big data analytics in tourism market with a market size of USD 70111.87 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. The growing demand from SMEs and other industry verticals sufficiently cushions the expanding market in this nation.
• The Canada big data analytics in tourism market had a market share of USD 10663.40 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. Increased investment in big data analytics for this nation's tourism infrastructure will boost market expansion.
• The Mexico big data analytics in tourism market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 8086.41 million in 2024.

Europe Big Data Analytics in Tourism

According to Cognitive Market Research, the global big data analytics in tourism market size was estimated at USD 222154.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 66646.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• The United Kingdom big data analytics in tourism market had a market share of USD 11196.57 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The national tourist industry is expected to need more big data analytics services and solutions as more of them realize how important it is to make decisions based on data.
• The France big data analytics in tourism market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 6131.46 million in 2024.
• According to Cognitive Market Research, Germany's big data analytics in tourism market size was valued at USD 13195.96 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. The country's growing tourist industry need will propel the expansion of big data analytics in the travel industry.
• The Italy big data analytics in tourism market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 5731.58 million in 2024.
• The Russia big data analytics in tourism market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 10330.17 million in 2024.
• The Spain big data analytics in tourism market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 5464.99 million in 2024.
• The Luxembourg big data analytics in tourism market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 2066.03 million in 2024.
• The Portugal big data analytics in tourism market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 1399.57 million in 2024.
• The Greece big data analytics in tourism market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 799.76 million in 2024.
• Rest of Europe big data analytics in tourism market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 10330.17 million in 2024.

Asia Pacific Big Data Analytics in Tourism

According to Cognitive Market Research, the global big data analytics in tourism market size was estimated at USD 222154.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 51095.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.

• According to Cognitive Market Research, the China big data analytics in tourism market size was valued at USD 22992.96 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. The increased demand from SMEs and other industry verticals sufficiently cushions this country's expanding market.
• The Japan big data analytics in tourism market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 7051.17 million in 2024.
• The India big data analytics in tourism market had a market share of USD 6131.46 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. As more people become aware of how crucial it is to base decisions on data, the national tourism industry is anticipated to require an increasing amount of big data analytics services and solutions.
• The South Korea big data analytics in tourism market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 5109.55 million in 2024.
• The Australia big data analytics in tourism market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 2656.96 million in 2024.
• The South East Asia big data analytics in tourism market is projected to witness growth at a CAGR of 11.2% during the forecast period with a market size of USD 3525.59 million in 2024.
• The Rest of Asia Pacific big data analytics in tourism market is projected to witness growth at a CAGR of 10.0% during the forecast period with a market size of USD 3627.78 million in 2024.

South America Big Data Analytics in Tourism

According to Cognitive Market Research, the global big data analytics in tourism market size was estimated at USD 222154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 11107.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil big data analytics in tourism market size was valued at USD 4754.10 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. The travel industry's use of big data analytics will develop as a result of the nation's expanding tourism needs.
• The Argentina big data analytics in tourism market had a market share of USD 1866.10 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Expanding the business will be aided by more funding for big data analytics in this country's tourism infrastructure.
• The Colombia big data analytics in tourism market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 988.59 million in 2024.
• The Peru big data analytics in tourism market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD 910.83 million in 2024.
• The Chile big data analytics in tourism market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 799.76 million in 2024.
• The Rest of Latin America big data analytics in tourism market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 1788.34 million in 2024.

Middle East and Africa Big Data Analytics in Tourism

According to Cognitive Market Research, the global big data analytics in tourism market size was estimated at USD 222154.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 4443.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• The GCC Countries big data analytics in tourism market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 1901.64 million in 2024. The increased demand from SMEs and other industrial verticals appropriately cushions this country's expanding market.
• The Egypt big data analytics in tourism market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 466.52 million in 2024.
• The South Africa big data analytics in tourism market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 702.01 million in 2024. The country's growing tourism needs will lead to an increase in the usage of big data analytics by the travel industry.
• The Turkey big data analytics in tourism market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 382.11 million in 2024.
• The Nigeria big data analytics in tourism market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 466.52 million in 2024.
• The Rest of MEA big data analytics in tourism market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 524.28 million in 2024.

Big Data Analytics in Tourism Market Analysis

Big Data Analytics In Tourism Market Type Segment Analysis

According to Cognitive Market Research, the structured category stands out as the dominating category. Businesses can use it to study and comprehend a range of topics, including consumer preferences, travel trends, booking patterns, and the attractiveness of particular destinations. Businesses can use this structured data to improve overall customer satisfaction, personalize experiences, optimize pricing tactics, and make well-informed decisions.

Unstructured category emerges as the fastest-growing category in the big data analytics in tourism market because of the enormous volume of data supplied by sources such as reviews, social media, and customer feedback. Businesses may better target their marketing efforts, provide more individualized experiences for their customers, and increase customer happiness by analyzing this unstructured data better to understand customer preferences, trends, and mood.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Big Data Analytics in Tourism Industry. Request a Free Sample PDF!

Big Data Analytics In Tourism Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is large enterprises. These businesses use data to understand their target audience's tastes better, tailor their advertising, enhance user experiences, and increase operational effectiveness. Enterprises may make data-driven decisions to stay competitive and improve customer satisfaction by using big data analytics to analyze the massive amounts of data created by online bookings, social media interactions, and mobile usage.

The fastest-growing category in the big data analytics in tourism market is SMEs. Smaller firms are using big data tools to improve customer experiences, streamline operations, and target marketing campaigns as more companies come to understand the importance of data-driven decision-making. The advent of more reasonably priced analytics solutions that are suited to SMEs' demands and allow them to compete with bigger companies in the market is driving this trend.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Big Data Analytics in Tourism Product Segment Analysis

According to Cognitive Market Research, the descriptive analysis category dominated the market in 2024. Descriptive data analysis aids in the creation of strategies based on historical and current data, predictive analytics aids in the forecasting and long-term strategy development for travel agencies, and perspective analytics aids in the comprehension of the market and consumer attitudes toward the sector.

The fastest-growing category in the big data analytics in tourism market is predictive analysis. Predictive analytics helps businesses anticipate trends, customize offers, optimize pricing, and improve customer experiences by using the massive volumes of data created by travelers, such as booking habits, preferences, and behavior. As a result, decision-making has become more effective, and industrial competition has intensified.

• Descriptive Analytics
• Predictive Analytics
• Perspective Analytics

Big Data Analytics in Tourism End-Use Segment Analysis

According to Cognitive Market Research, the travel agencies category dominated the market in 2024. The majority of travel firms are multimodal aggregators that handle different verticals or service categories, like reservations for hotels, trains, and airplanes, among others. Due to the increased number of services they provide, businesses produce enormous amounts of data. With the aid of big data analytics, they can store data in cloud databases for analysis and obtain valuable insights that aid in formulating corporate strategy.

The fastest-growing category in the big data analytics in tourism market is transport. Utilizing massive volumes of data from social media, booking platforms, transportation providers, and customer reviews, businesses may enhance customer happiness and efficiency by better understanding passenger preferences, personalizing experiences, and optimizing timetables and routes.

• Transport
• Accommodation
• Travel Agencies
• Others

Big Data Analytics in Tourism Deployment Segment Analysis

According to Cognitive Market Research, the cloud-warehouse category dominated the market in 2024. In order to obtain important insights into consumer preferences, behavior patterns, and market trends, it helps organizations to effectively store, process, and analyze enormous volumes of data from numerous sources, including booking platforms, customer reviews, and social media. This makes it possible for travel agencies to improve client experiences, optimize marketing plans, make data-driven decisions, and ultimately spur industry growth and competition.

The fastest-growing category in the big data analytics in tourism market is on-premise. Some businesses may choose on-premise solutions because they have more control over their data and because they are concerned about data security and compliance. Furthermore, in comparison to cloud-based solutions, on-premise solutions might provide greater flexibility and scalability choices for enterprises with high data volumes or particular performance requirements.

• Cloud Warehouse
• On-premise

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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