Global Bluetooth Trackers
Market Report
2024
The Global Bluetooth Trackers market size is USD 0.7 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 13.50% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, The Global Bluetooth Trackers market size is USD 700 million in 2023 and will expand at a compound annual growth rate (CAGR) of 13.50% from 2023 to 2030.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Bluetooth Trackers Market Sales Revenue 2023 | $ 0.7 Billion |
Global Bluetooth Trackers Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 13.5% |
Europe Bluetooth Trackers Market Sales Revenue 2023 | $ 238 Million |
Asia Pacific Bluetooth Trackers Market Sales Revenue 2023 | $ 196 Million |
Middle East and Africa Bluetooth Trackers Market Sales Revenue 2023 | $ 21 Million |
North America Bluetooth Trackers Market Sales Revenue 2023 | $ 210 Million |
South America Bluetooth Trackers Market Sales Revenue 2023 | $ 35 Million |
Market Split by Application |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Bluetooth Trackers Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The anti-theft tracker and Bluetooth tracker market has witnessed significant growth due to rising security concerns and the need for item tracking. As more consumers seek to protect their belongings, these devices have become invaluable. Anti-theft trackers often incorporate GPS technology for real-time location monitoring, while Bluetooth trackers offer convenient item retrieval through smartphone apps. This dual market expansion underscores the growing importance of personal security and asset management, catering to the needs of modern, tech-savvy consumers.
In February 2023, Tile launched Anti-Theft Mode, a feature designed to protect valuables from theft by increasing the chances of recovery. This is accomplished by making Tile Bluetooth trackers operating in Anti-Theft Mode undetectable by Scan and Secure, an in-app feature allowing iPhone and Android users to scan for and detect nearby Tiles and Tile-enabled devices.
The automotive industry has witnessed a notable surge in demand for Bluetooth trackers. These small, versatile devices offer vehicle owners the ability to keep track of their keys, ensure child safety, and enhance anti-theft measures. The market for Bluetooth trackers has expanded as car manufacturers and consumers increasingly recognize their utility in improving convenience and security within the automotive sector, driving growth in this market.
For instance, in February 2023, MapmyIndia released Mappls Gadgets for cars and bikes. The gadgets are designed to make driving more enjoyable and safer. The new products include vehicle GPS trackers, a dash camera, an in-dash navigation system, and smart helmet kits. While the dash camera and in-dash navigation system are designed for cars, motorcycle owners can also use the GPS tracker and smart helmet kits.
Key players in the Bluetooth trackers market have employed various strategies to gain a competitive edge. These strategies include product innovation to enhance features like longer battery life and better tracking accuracy, strategic partnerships with smartphone manufacturers and accessory brands, aggressive marketing campaigns, expanding product portfolio, and investing in R&D for improved location tracking technologies. These approaches aim to capture a larger share of the growing market for Bluetooth trackers, which help consumers find their lost or misplaced items quickly and easily.
For instance, in January 2023, Pod Group, a Giesecke+Devrient (G+D) company, launched a paper-thin tracking device in the form of a Smart Label, which will revolutionize the logistics industry by allowing tracking small and lightweight items that were previously impossible to track using traditional tracking devices. The Smart Label communicates with a centralized dashboard via the low-power cellular 5G connectivity standard (LTE CAT-M), allowing logistics companies to track valuable goods as small and light as an envelope containing essential documents or as large as a full-sized oil painting.
The Bluetooth tracker market has faced challenges due to poor battery backup and limited functionality. Many users have expressed dissatisfaction with the relatively short battery life of these trackers, requiring frequent replacements or recharging. Limited functionality, such as a lack of advanced features beyond basic item tracking, has also hindered market growth. To thrive, manufacturers must address these issues by improving battery efficiency and introducing more versatile features to meet evolving consumer expectations and needs in the competitive Bluetooth tracker market.
The COVID-19 pandemic had a mixed impact on the Bluetooth trackers market. While demand surged initially as people sought contactless ways to find frequently touched items, economic uncertainty dampened sales. Supply chain disruptions also affected production. As lockdowns eased, demand stabilized due to the technology's convenience. In 80 words, COVID-19 initially boosted demand for Bluetooth trackers but caused supply chain challenges. Later, as economies reopened, demand steadied, with these devices offering contactless help in finding personal items.
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The major players rapidly evolve with new strategies to attain a competitive edge and capture significant market share. The major Bluetooth tracker market participants emphasize expanding creative offerings to serve a large consumer base and gain a competitive benefit.
Top Companies Market Share in Bluetooth Trackers Industry: (In no particular order of Rank)
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According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for around 34% of the global revenue, owing to the region's increasing consumer demand for convenient item tracking solutions. With widespread smartphone adoption, ease of use, and integration into the IoT ecosystem, Bluetooth trackers have gained popularity. Their compact design, competitive pricing, and long battery life make them accessible to a broad audience. Enhanced features like geofencing and compatibility with smart home systems have fueled Bluetooth tracker growth.
North America is the fastest-growing category due to the region’s strong consumer demand for easy-to-use, smartphone-integrated solutions. With the ubiquity of smartphones, compact and portable trackers have gained popularity. Competitive pricing, long battery life, and crowdsourced tracking further boost their appeal. Enhanced features, geofencing, and compatibility with smart home devices contribute to their rapid growth.
The current report Scope analyzes Bluetooth Trackers Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, Europe held the major market share in 2023 and accounted for more than 34% of the global revenue due to the surge in demand for locating personal items swiftly. Compact, user-friendly, and compatible with smartphones, these trackers are part of the growing IoT ecosystem. Affordable pricing and extended battery life contribute to their appeal. Integration with smart home systems and enhanced features, like geofencing, strengthen their position as companies like Tile, Apple, and Samsung compete for market share. According to Cognitive Market Research, the growing demand for pet tracking solutions in the European region drives market growth. As pet ownership increases, consumers seek Bluetooth trackers to monitor and locate their pets. These devices offer real-time location tracking, geofencing, and other pet safety features. The convenience and peace of mind provided by pet-focused Bluetooth trackers propel their adoption in the European market. In conclusion, Europe's Bluetooth tracker market shows strong growth, driven by increasing consumer demand.
According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 28% of the global revenue due to rising smartphone adoption, urbanization, and a tech-savvy consumer base have fueled demand for these tracking devices. In addition, concerns about security and the need to easily locate personal items have driven the market. As a result, the Asia Pacific region has become a key player in the global Bluetooth tracker market, with substantial opportunities for expansion and innovation. According to Cognitive Market Research, there are increasing concerns for children's safety. Parents use these devices to track their children's whereabouts, especially in crowded places. The ease of use, affordability, and smartphone integration have made Bluetooth trackers a popular choice for ensuring child safety in the dynamic and densely populated Asian markets. In conclusion, the Asia Pacific Bluetooth tracker market is due to rising demand for easy item tracking.
According to Cognitive Market Research, the Middle East and Africa accounted for more than 3% of the global revenue in 2023 due to increasing health consciousness, stringent food safety regulations, and a growing preference for organic produce. Urbanization, technological advancements, sustainability concerns, convenience, and the growth of e-commerce have also contributed to market expansion. These factors collectively fuel the demand for efficient and eco-friendly solutions to clean fruits and vegetables, ensuring safety and quality for consumers in the MEA region. According to Cognitive Market Research, increasing urbanization, higher smartphone adoption, and rising consumer demand for tracking solutions. In this region, online retail platforms are playing a crucial role in promoting Bluetooth trackers, offering a convenient way for consumers to access and purchase these devices, contributing to market expansion. In conclusion, the MEA Bluetooth trackers market is growing due to rising consumer demand, smartphone penetration, and competitive pricing. This trend is likely to continue, with potential for market expansion.
According to Cognitive Market Research, the North American Bluetooth trackers market accounted for approximately 30% of the global revenue due to increased consumer demand for locating personal belongings efficiently. Factors such as the region's high smartphone penetration, convenience, and integration of Bluetooth trackers into smart home ecosystems have been key drivers, propelling market growth and adoption. According to Cognitive Market Research, increasing consumer demand for efficient item-tracking solutions drives market growth. These compact devices sync with smartphones and are user-friendly. The region's high smartphone penetration, competitive pricing, and advanced features such as geofencing and crowdsourced tracking contribute to market growth. Bluetooth trackers provide offline capabilities, helping users locate items even when not connected to the internet and enhancing their utility. In conclusion, the North American Bluetooth tracker market exhibited strong growth due to increasing demand for item tracking, smartphone integration, and the presence of key industry players. Consumer convenience and IoT compatibility contributed to market expansion.
According to Cognitive Market Research, South America accounted for more than 5% of the global revenue in 2023 due to the increasing consumer demand for convenient item-tracking solutions. Factors such as rising smartphone penetration, affordability, and user-friendly setup have driven market expansion. With compact, portable devices and smartphone integration, Bluetooth trackers have gained popularity as valuable tools to locate personal belongings, contributing to their adoption across the South American region. According to Cognitive Market Research, increasing pet safety awareness and ownership drives market growth. Pet owners in South America are adopting Bluetooth trackers to ensure the security and location tracking of their pets. These devices provide peace of mind and contribute to the market's expansion, aligning with the region's strong cultural emphasis on pet companionship and well-being. In conclusion, The South America Bluetooth tracker market showed promise with increased demand, driven by rising smartphone adoption.
Global Bluetooth Trackers Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Bluetooth Trackers Industry growth. Bluetooth Trackers market has been segmented with the help of its Application, Distribution Channel , and others. Bluetooth Trackers market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on present and future trends, the market size is estimated from 2019 to 2031. Moreover, study also provides quantitative and qualitative analysis of each type to understand the driving factors for the fastest growing type segment for Bluetooth Trackers market.
Application of Bluetooth Trackers analyzed in this report are as follows:
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bluetooth Trackers Industry. Request a Free Sample PDF!
According to Cognitive Market Research, online holds the prominent market share as e-commerce platforms offer a wide range of options, easy comparisons, and convenience for consumers to purchase these devices. The online channel's vast reach and accessibility have been key drivers, enabling customers to explore and purchase Bluetooth trackers from various brands, fostering competition and innovation within the market. This increased accessibility, combined with the growing demand for these tracking devices, has fueled market expansion and product development.
The offline is the fastest-growing category over the forecast period as these channels provide consumers with hands-on experiences, enabling them to understand the product's value and functionality before purchasing. In-store displays, expert guidance, and immediate availability enhance consumer confidence. Additionally, offline retailers often offer customer support, warranty services, and the convenience of immediate product replacement, contributing to the overall success of Bluetooth trackers in the market.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Bluetooth Trackers market report 2024 Edition by contacting our team.
Senior Research Analyst at Cognitive Market Research
ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje
An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Bluetooth Trackers Market is witnessing significant growth in the near future.
In 2023, the Luggage Trackers segment accounted for noticeable share of global Bluetooth Trackers Market and is projected to experience significant growth in the near future.
The Online segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Shenzhen Intellink Technology Co. Ltd. , Wo smart Technologies (Shenzhen)Co. Ltd and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Disclaimer:
Application | Luggage Trackers, Pet Trackers, Children tracker, Others |
Distribution Channel | Online, Offline |
List of Competitors | Shenzhen Intellink Technology Co. Ltd., Dongguan Kangkai Manufacture Co. Ltd., Wo smart Technologies (Shenzhen)Co. Ltd, Shenzhen Eelink Communication Technology Co. Ltd, Tile Inc, Nut Technology Inc, Apple Inc., Samsung, TrackR |
This chapter will help you gain GLOBAL Market Analysis of Bluetooth Trackers. Further deep in this chapter, you will be able to review Global Bluetooth Trackers Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Bluetooth Trackers Market Trends North America Bluetooth Trackers Technological Road Map North America Bluetooth Trackers Market Drivers North America Bluetooth Trackers Market Restraints North America Bluetooth Trackers Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
You can purchase only the Executive Summary North America Market (2019 vs 2024 vs 2031)
Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
You can purchase only the Executive Summary Asia Pacific Market (2019 vs 2024 vs 2031)
Chapter 5 South America Market Analysis
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Chapter 6 Middle East and Africa Market Analysis
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Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Application Analysis 2019 -2031, will provide market size split by Application. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Application Analysis 2019 -2031
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Chapter 11 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Bluetooth Trackers market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Luggage Trackers have a significant impact on Bluetooth Trackers market? |
What are the key factors affecting the Luggage Trackers and Pet Trackers of Bluetooth Trackers Market? |
What is the CAGR/Growth Rate of Online during the forecast period? |
By type, which segment accounted for largest share of the global Bluetooth Trackers Market? |
Which region is expected to dominate the global Bluetooth Trackers Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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