Body Mist Market Report 2025 (Global Edition)

Global Body Mist Market Report 2025 Market Size Split by Gender (Male, Female, Unisex), by Distribution Channel (Online, Offline), by Price (Premium, Economy)

Body Mist Market Report Description

We have various report editions of Body Mist Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape

The body mist market is highly competitive, with various major players who continuously developing a variety of body mists with various flavors. For instance, Dior’s first ever water-based and alcohol-free fragrance called J’Adore Parfum D’Eau was unveiled in 2022. A combination of floral oils and water are blended. 

Top Companies Market Share in Body Mist Industry: (In no particular order of Rank)

• Victoria's Secret & Co. Company
• Giorgio Armani
• DIOR
• The Body Shop
• Plum
• Channel
• Dolce & Gabbana
• Estee Lauder
• Marks & Spencer
• Kenneth Cole
• Avon Products
• Shiseido Co.
• Ltd.
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Body Mist Market Regional Analysis

Region and country analysis section of Body Mist Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.

The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Body Mist market.

The current report Scope analyzes Body Mist Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Body Mist Market Analysis

By Gender 

The female segment has the largest market share with an expected market size of XX million in 2024 with a growing CAGR of XX% during the forecast period. Segment growth is driven by the increasing global number of women working and their increased interest in personal grooming. According to a September 2020 Hypebeast Limited study, 56.0% of female respondents were eager to spend money on their appearances, which drove them to purchase grooming products. Additionally, 57.0% of female respondents considered self-care as an essential habit. In addition, the demand for body mists among women is influenced by the accessibility of a large variety of body mists, particularly for women. Therefore, the female market is expected to grow in the coming years. 

The male segment has the fastest growing market share with an expected market size of XX million in 2024 with a growing CAGR of XX% during the forecast period. Growing societal standards that urge men to take care of their appearance and growing awareness of the advantages of skincare are driving the market. According to Statista, the projected size, with projections through 2028, of the worldwide male personal care market in 2022. The value of the worldwide male grooming market is predicted to increase from approximately 80 billion dollars in 2022 to approximately 115 billion dollars by 2028. Therefore, it is anticipated the market will be growing in the coming years. (Source:- https://www.statista.com/statistics/287643/)

• Male
• Female
• Unisex

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Body Mist Industry. Request a Free Sample PDF!

By Distribution Channel 

The online segment has the largest market share with an expected market size of XX million in 2024 with a growing CAGR of XX% during the forecast period. The market is driven by the growing number of new products being introduced at e-commerce websites and online merchants. Further supporting product sales through online channels is the increasing trend of customers making purchases online, especially in the aftermath of the COVID-19 epidemic. For instance, in May 2022, the worldwide American e-commerce behemoth Amazon partnered with the American clothing and cosmetics brand Victoria's Secret & Co. (V&SCo.). As part of the partnership, Victoria's Secret debuted over 120 products, including Pink and Natural Beauty Mists, and set up shop on Amazon. As a result, market expansion is predicted for the upcoming years. 

• Online 
• Offline

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Body Mist Price Segment Analysis

By Price Range 

The economy segment has the largest market share with an expected market size of XX million in 2024 with a growing CAGR of XX% during the forecast period. Since body mists don't last long, a sizable percentage of buyers would like to pay less for the item. Body mists are offered by numerous businesses at affordable costs, such as The Body Shop, Plum, and MINISO, giving customers more options and supporting the growth of the economic market. 
 

• Premium
• Economy

The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of this market.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion