Global Bodybuilding Supplements
Market Report
2025
The global Bodybuilding Supplements market size will be USD 25142.5 million in 2024. Growing fitness consciousness, demand for muscle gain, and increasing health awareness are expected to boost sales to USD 45961.4736 million by 2031, with a Compound Annual Growth Rate (CAGR) of 9.00% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Bodybuilding Supplements market size will be USD 25142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Bodybuilding Supplements Market Sales Revenue | $ 25142.5 Million | 121212 | 121212 | 121212 | 9% |
North America Bodybuilding Supplements Market Sales Revenue | $ 10057 Million | 121212 | 121212 | 121212 | 7.2% |
United States Bodybuilding Supplements Market Sales Revenue | $ 7934.97 Million | 121212 | 121212 | 121212 | 7% |
Mexico Bodybuilding Supplements Market Sales Revenue | $ 915.19 Million | 121212 | 121212 | 121212 | 7.7% |
Canada Bodybuilding Supplements Market Sales Revenue | $ 1206.84 Million | 121212 | 121212 | 121212 | 8% |
Europe Bodybuilding Supplements Market Sales Revenue | $ 7542.75 Million | 121212 | 121212 | 121212 | 7.5% |
Italy Bodybuilding Supplements Market Sales Revenue | $ 648.68 Million | 121212 | 121212 | 121212 | 6.9% |
Germany Bodybuilding Supplements Market Sales Revenue | $ 1493.46 Million | 121212 | 121212 | 121212 | 7.7% |
France Bodybuilding Supplements Market Sales Revenue | $ 693.93 Million | 121212 | 121212 | 121212 | 6.7% |
Spain Bodybuilding Supplements Market Sales Revenue | $ 618.51 Million | 121212 | 121212 | 121212 | 6.6% |
United Kingdom Bodybuilding Supplements Market Sales Revenue | $ 1267.18 Million | 121212 | 121212 | 121212 | 8.3% |
Russia Bodybuilding Supplements Market Sales Revenue | $ 1169.13 Million | 121212 | 121212 | 121212 | 6.5% |
Rest of Europe Bodybuilding Supplements Market Sales Revenue | $ 1169.13 Million | 121212 | 121212 | 121212 | 6.2% |
Asia Pacific Bodybuilding Supplements Market Sales Revenue | $ 5782.78 Million | 121212 | 121212 | 121212 | 11% |
Korea Bodybuilding Supplements Market Sales Revenue | $ 578.28 Million | 121212 | 121212 | 121212 | 10.1% |
Japan Bodybuilding Supplements Market Sales Revenue | $ 798.02 Million | 121212 | 121212 | 121212 | 9.5% |
China Bodybuilding Supplements Market Sales Revenue | $ 2602.25 Million | 121212 | 121212 | 121212 | 10.5% |
Australia Bodybuilding Supplements Market Sales Revenue | $ 300.7 Million | 121212 | 121212 | 121212 | 10.7% |
India Bodybuilding Supplements Market Sales Revenue | $ 693.93 Million | 121212 | 121212 | 121212 | 12.8% |
Rest of APAC Bodybuilding Supplements Market Sales Revenue | $ 410.58 Million | 121212 | 121212 | 121212 | 10.8% |
South America Bodybuilding Supplements Market Sales Revenue | $ 1257.13 Million | 121212 | 121212 | 121212 | 8.4% |
Brazil Bodybuilding Supplements Market Sales Revenue | $ 538.05 Million | 121212 | 121212 | 121212 | 9% |
Chile Bodybuilding Supplements Market Sales Revenue | $ 90.51 Million | 121212 | 121212 | 121212 | 8.7% |
Peru Bodybuilding Supplements Market Sales Revenue | $ 103.08 Million | 121212 | 121212 | 121212 | 8.6% |
Colombia Bodybuilding Supplements Market Sales Revenue | $ 111.88 Million | 121212 | 121212 | 121212 | 8.2% |
Argentina Bodybuilding Supplements Market Sales Revenue | $ 211.2 Million | 121212 | 121212 | 121212 | 9.3% |
Rest of South America Bodybuilding Supplements Market Sales Revenue | $ 202.4 Million | 121212 | 121212 | 121212 | 7.5% |
Middle East and Africa Bodybuilding Supplements Market Sales Revenue | $ 502.85 Million | 121212 | 121212 | 121212 | 8.7% |
Egypt Bodybuilding Supplements Market Sales Revenue | $ 52.8 Million | 121212 | 121212 | 121212 | 9% |
Turkey Bodybuilding Supplements Market Sales Revenue | $ 43.25 Million | 121212 | 121212 | 121212 | 8.2% |
Rest of MEA Bodybuilding Supplements Market Sales Revenue | $ 59.34 Million | 121212 | 121212 | 121212 | 7.7% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Report scope is customizable as we have a huge database of Bodybuilding Supplements industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Bodybuilding Supplements Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The bodybuilding supplements market has seen significant growth, driven by an increased focus on health, fitness, and muscle building. These supplements, which include protein powders, amino acids, creatine, and pre-workouts, are designed to enhance muscle growth, endurance, and recovery in athletes and fitness enthusiasts. Rising disposable income and a growing awareness of fitness, especially among millennials, have bolstered market demand. Additionally, the expansion of fitness centres and gyms worldwide has fueled consumption. Product innovation, like plant-based and organic options, and endorsements from influencers also contribute to the market's dynamic growth and competitive landscape.
In March 2022, Zao Energy introduced ZOA+, a pre-workout supplement. It was created by American businesswoman Dwayne Johnson and strength and conditioning coach Dave Rienzi, who is a worldwide celebrity and entrepreneur. (Source: https://www.businesswire.com/news/home/20220301005514/en/ZOA-Energy-Drink-Launches-ZOA-Pre-Workout-Supplement)
The rising global emphasis on health and fitness serves as a major driver in numerous markets, especially in fitness equipment, wearable technology, and wellness products. Greater awareness about the benefits of fitness in combating chronic diseases and maintaining mental well-being is pushing consumers towards healthy lifestyles. This shift boosts demand for fitness products, wearables, and wellness services. Although fitness is increasingly popular, high-quality equipment and advanced wearables can be costly, limiting adoption for price-sensitive consumers. This factor restricts the market's full growth potential. These drivers and restraints collectively shape the health and fitness market, with growing consumer focus on wellness propelling demand, yet financial and motivational barriers tempering full market expansion.
Increased social media engagement, growing health consciousness, and influencers' capacity to establish a personal rapport with followers are the main factors propelling the fitness influencer business that encourages supplement use. Influencers frequently highlight the importance of supplements in reaching fitness objectives, attracting viewers searching for easy and efficient health fixes. Influencer-driven trends include scientifically supported products, sustainable supplements, and customized diets. The credibility of influencers increases this effect, reaching wide audiences and promoting the quick uptake of novel dietary supplements.
Stringent regulations on supplement safety and marketing are key restraints in the supplement market, aimed at ensuring product safety, efficacy, and accurate advertising. These regulations increase compliance costs for manufacturers, as they must meet strict quality standards and undergo rigorous testing. Labelling and marketing restrictions limit the claims companies can make, affecting their ability to promote products effectively. Additionally, the lengthy approval processes slow down product launches, creating entry barriers, particularly for smaller companies with limited resources.
The COVID-19 pandemic significantly impacted the bodybuilding supplements market. Disruptions in supply chains led to shortages, while gym closures and lockdowns reduced demand. However, a shift to home workouts and a growing focus on health and immunity drove renewed interest in fitness supplements. E-commerce channels saw a surge as more consumers purchased online, boosting sales of protein powders, vitamins, and immunity-boosting products. Overall, the pandemic catalyzed a shift towards digital sales and diversified product offerings in the market.
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The bodybuilding supplements market is highly competitive, driven by key players like Optimum Nutrition, MuscleTech, and BSN. Companies compete on product innovation, brand reputation, and diverse offerings, such as protein powders, creatine, and amino acids. High-quality ingredients, effective marketing strategies, and endorsements by athletes and influencers are pivotal in gaining consumer trust. Rising interest in fitness and health among millennials boosts demand, while e-commerce expansion enables greater accessibility and global reach, intensifying competition among brands.
In February 2022, Optimum Nutrition launched a more sophisticated pre-workout supplement in the U.K. that was distinct from its Gold Standard Pre-Workout. The new product, Gold Standard Pre-Workout Advanced, is loaded with trustworthy substances and dosages. (Source: https://teamwarrior.com/products/warrior-rage-pre-workout?utm_source=google&utm_medium=paid&utm_campaign=21855350056&utm_content=&utm_term=&gadid=&gad_source=1&gclid=CjwKCAiA3Na5BhAZEiwAzrfagK_XvjBLBY2fsjG3OMbBENd0NqhPBfYIiUnbgSTYeO8DW39agNMUchoCJ5YQAvD_BwE) In December 2023, Centrum introduced multivitamin and protein powders, which come in gummy and powder form, to the Indian market. (Source: https://nuffoodsspectrum.in/2023/12/13/centrum-launches-multivitamin-protein-powders.html) In April 2023, Genetic Nutrition, a premium sports supplement brand from the United Kingdom, introduced its superior health and wellness line in India. Protein powders, amino acids, and vitamins are among the brand's supplements now offered in the Indian market. They are made using the finest components available to ensure optimal efficiency. (Source: https://www.geneticnutrition.in/?srsltid=AfmBOoqwF6V_L56kAHiT5mzlfgrZ3M2PBtkR3RIl1-F1eXsSavY3A4GC)
Top Companies Market Share in Bodybuilding Supplements Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the Bodybuilding Supplements market, and the region is expected to have significant growth during the projected period. This is due to the region's significant disposable income, extensive retail network, and innovative product offerings from key players, further reinforcing its leading market position.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rising health awareness, increasing fitness trends, and growing disposable income. Rapid urbanization and a strong demand for sports nutrition products further propel the region's dominance in market growth.
The current report Scope analyzes Bodybuilding Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 10057.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7542.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5782.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1257.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 9.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031..
Global Bodybuilding Supplements Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Bodybuilding Supplements Industry growth. Bodybuilding Supplements market has been segmented with the help of its Product Type Outlook:, Source Type Outlook: Age Group Outlook:, and others. Bodybuilding Supplements market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Bodybuilding Supplements Market?
According to Cognitive Market Research, Protein supplements dominate the largest segment of the bodybuilding supplements market due to their essential role in muscle growth and recovery. They provide an easy and efficient source of high-quality protein, which is crucial for building lean muscle mass. The growing awareness of fitness and wellness, alongside the increasing popularity of bodybuilding, drives demand. Whey protein, casein, and plant-based options are widely favoured for their effectiveness and convenience, leading to protein supplements capturing a significant share of the bodybuilding supplements market.
Pre-workout supplements are driving the fastest growth in the bodybuilding supplements market due to their ability to enhance performance, endurance, and energy levels during workouts. These supplements typically contain ingredients like caffeine, creatine, and beta-alanine that promote increased strength, focus, and muscle recovery. As bodybuilding and fitness trends continue to grow globally, demand for effective pre-workout formulas has surged, especially among fitness enthusiasts and athletes seeking improved workout intensity and faster results. This trend is fueling market expansion.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bodybuilding Supplements Industry. Request a Free Sample PDF!
According to Cognitive Market Research, Animal-based bodybuilding supplements dominate the market due to their high-quality, complete protein profiles, particularly from sources like whey, casein, and egg protein. These supplements are rich in essential amino acids, crucial for muscle repair and growth, making them highly effective for athletes and bodybuilders. The popularity of animal-based proteins is also driven by their superior bioavailability and faster absorption, leading to better performance and recovery. This has made them a preferred choice among consumers seeking optimal muscle-building results.
In the Bodybuilding Supplements Market, Plant-based bodybuilding supplements are rapidly growing due to the increasing demand for natural, sustainable, and cruelty-free options. With rising awareness about plant-based diets, athletes and fitness enthusiasts are shifting toward plant-powered protein powders, amino acids, and recovery supplements. These products are rich in essential nutrients, offering benefits like muscle growth, endurance, and recovery without animal-derived ingredients. The market's growth is further driven by clean-label trends, veganism, and the rising focus on health-conscious, eco-friendly alternatives to traditional supplements.
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According to Cognitive Market Research, Millennials dominate the largest bodybuilding supplements market due to their increasing focus on health and fitness. They prioritize active lifestyles, making them key consumers of nutritional supplements for muscle growth, recovery, and overall well-being. This generation's preference for personalized, scientifically backed products aligns with the growing trend of fitness-conscious, performance-driven choices. Additionally, Millennials' strong presence on social media and influencer marketing platforms amplifies brand visibility, further driving demand for bodybuilding supplements targeted at their wellness goals.
In the Bodybuilding Supplements market, the rapidly growing sector is Generation Z is driving the fastest growth in the bodybuilding supplements market due to their focus on fitness, health, and wellness. This generation is highly influenced by social media trends and fitness influencers, who promote the benefits of supplements for muscle growth, recovery, and overall fitness. Gen Z's preference for clean, natural, and sustainable products aligns with the growing demand for high-quality, science-backed supplements. Their inclination toward personalized fitness goals and self-improvement fuels market expansion.
According to Cognitive Market Research, Tablets hold the largest growing segment in the bodybuilding supplements market due to their convenience, accurate dosing, and long shelf life. They are easy to consume, portable, and provide precise nutrient quantities, appealing to bodybuilders seeking efficiency in their supplement intake. Moreover, the growing trend of personalized nutrition and the increasing preference for on-the-go solutions have further boosted the demand for tablet-based supplements. Their widespread availability and cost-effectiveness also contribute to their market dominance.
Capsules are driving the fastest growth in the bodybuilding supplements market due to their convenience, precise dosage, and ease of consumption. They offer a simple, no-mess way to consume a variety of nutrients like protein, amino acids, and creatine. Capsules are popular among bodybuilders who prioritize quick absorption and portability, especially for on-the-go supplementation. Additionally, capsules appeal to consumers seeking a more refined, easy-to-store alternative to powders or shakes, contributing to their rapid market expansion.
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Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product Type Outlook: | Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins |
Source Type Outlook: | Animal-Based, Plant-Based |
Age Group Outlook: | Millennials, Generation Z, Baby Boomers |
Form Outlook: | Capsules, Tablets, Liquids, Softgels |
Distribution Channel Outlook: | Supermarkets and Hypermarkets, E-Commerce and Online Stores, Drug Stores and Pharmacies |
List of Competitors | * Herbalife Nutrition Ltd., * QNT S.A., * Nutrabolt, * Glanbia PLC, * Amway Corporation |
This chapter will help you gain GLOBAL Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review Global Bodybuilding Supplements Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review North America Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review Europe Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review Asia Pacific Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review South America Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review Middle East Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Bodybuilding Supplements. Further deep in this chapter, you will be able to review Middle East Bodybuilding Supplements Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Bodybuilding Supplements. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Outlook: Analysis 2019 -2031, will provide market size split by Product Type Outlook:. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Outlook: Analysis 2021 - 2033
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Chapter 11 Market Split by Source Type Outlook: Analysis 2021 - 2033
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Chapter 12 Market Split by Age Group Outlook: Analysis 2021 - 2033
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Chapter 13 Market Split by Form Outlook: Analysis 2021 - 2033
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Chapter 14 Market Split by Distribution Channel Outlook: Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Bodybuilding Supplements market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Protein Supplements have a significant impact on Bodybuilding Supplements market? |
What are the key factors affecting the Protein Supplements and Pre-Workout Supplements of Bodybuilding Supplements Market? |
What is the CAGR/Growth Rate of Animal-Based during the forecast period? |
By type, which segment accounted for largest share of the global Bodybuilding Supplements Market? |
Which region is expected to dominate the global Bodybuilding Supplements Market within the forecast period? |
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