Bodybuilding Supplements Market Report 2025 (Global Edition)

Global Bodybuilding Supplements Market Report 2025 Market Size Split by Product Type Outlook: (Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins), by...

Bodybuilding Supplements Market Report Description

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Competitive Landscape of the Bodybuilding Supplements Market

The bodybuilding supplements market is highly competitive, driven by key players like Optimum Nutrition, MuscleTech, and BSN. Companies compete on product innovation, brand reputation, and diverse offerings, such as protein powders, creatine, and amino acids. High-quality ingredients, effective marketing strategies, and endorsements by athletes and influencers are pivotal in gaining consumer trust. Rising interest in fitness and health among millennials boosts demand, while e-commerce expansion enables greater accessibility and global reach, intensifying competition among brands.

In February 2022, Optimum Nutrition launched a more sophisticated pre-workout supplement in the U.K. that was distinct from its Gold Standard Pre-Workout. The new product, Gold Standard Pre-Workout Advanced, is loaded with trustworthy substances and dosages. (Source: https://teamwarrior.com/products/warrior-rage-pre-workout?utm_source=google&utm_medium=paid&utm_campaign=21855350056&utm_content=&utm_term=&gadid=&gad_source=1&gclid=CjwKCAiA3Na5BhAZEiwAzrfagK_XvjBLBY2fsjG3OMbBENd0NqhPBfYIiUnbgSTYeO8DW39agNMUchoCJ5YQAvD_BwE) In December 2023, Centrum introduced multivitamin and protein powders, which come in gummy and powder form, to the Indian market. (Source: https://nuffoodsspectrum.in/2023/12/13/centrum-launches-multivitamin-protein-powders.html) In April 2023, Genetic Nutrition, a premium sports supplement brand from the United Kingdom, introduced its superior health and wellness line in India. Protein powders, amino acids, and vitamins are among the brand's supplements now offered in the Indian market. They are made using the finest components available to ensure optimal efficiency. (Source: https://www.geneticnutrition.in/?srsltid=AfmBOoqwF6V_L56kAHiT5mzlfgrZ3M2PBtkR3RIl1-F1eXsSavY3A4GC)

Top Companies Market Share in Bodybuilding Supplements Industry: (In no particular order of Rank)

• * Herbalife Nutrition Ltd.
• * QNT S.A.
• * Nutrabolt
• * Glanbia PLC
• * Amway Corporation
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Bodybuilding Supplements Market

Which Region Dominates the Bodybuilding Supplements Market in 2024?

According to Cognitive Market Research, North America currently dominates the Bodybuilding Supplements market, and the region is expected to have significant growth during the projected period. This is due to the region's significant disposable income, extensive retail network, and innovative product offerings from key players, further reinforcing its leading market position.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rising health awareness, increasing fitness trends, and growing disposable income. Rapid urbanization and a strong demand for sports nutrition products further propel the region's dominance in market growth.

The current report Scope analyzes Bodybuilding Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Bodybuilding Supplements

According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 10057.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the Bodybuilding Supplements market with a market size of USD 7934.97 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. The U.S. market's Stringent governmental regulations against plastic pollution.
• The Canada Bodybuilding Supplements market had a market share of USD 1206.84 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 915.19 million in 2024.

Europe Bodybuilding Supplements

According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7542.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Bodybuilding Supplements market had a market share of USD 1267.18 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. In the U.K., Bodybuilding Supplements sales witness an upswing due to the increasing focus on environmental sustainability.
• The French bodybuilding Supplements market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 693.93 million in 2024.
• According to Cognitive Market Research, the German Bodybuilding Supplements market size was valued at USD 1493.46 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. In Germany, Bodybuilding Supplements surged due to the Increased focus of the manufacturers and major market players.
• The Italy Bodybuilding Supplements market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 648.68 million in 2024.
• The Russia Bodybuilding Supplements market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 1169.13 million in 2024.
• The Spain Bodybuilding Supplements market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 618.51 million in 2024
• The Luxembourg Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 233.83 million in 2024.
• The Portugal Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 158.40 million in 2024.
• The Greece Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 90.51 million in 2024.
• The Rest of Europe's Bodybuilding Supplements market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 1169.13 million in 2024.

Asia Pacific Bodybuilding Supplements

According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5782.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Bodybuilding Supplements market size was valued at USD 2602.25 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Bodybuilding Supplements surged in China due to the Increased focus of the manufacturers and major market players.
• The Japan Bodybuilding Supplements market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 798.02 million in 2024.
• The India Bodybuilding Supplements market had a market share of USD 693.93 million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period. India's rising awareness among the populations .
• The South Korean Bodybuilding Supplements market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 578.28 million in 2024.
• The Australian Bodybuilding Supplements market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 300.70 million in 2024.
• The South East Asia Bodybuilding Supplements market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 399.01 million in 2024.
• The Rest of Asia Pacific Bodybuilding Supplements market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 410.58 million in 2024.

South America Bodybuilding Supplements

According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1257.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Bodybuilding Supplements market size was valued at USD 538.05 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Bodybuilding Supplements flourished in Brazil due to increasing demand for packaged food and beverages.
• Argentina's Bodybuilding Supplements market had a market share of USD 211.20 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Argentina's rising personal disposable income .
• Colombia's Bodybuilding Supplements market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 111.88 million in 2024.
• Peru's Bodybuilding Supplements market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 103.08 million in 2024.
• Chile's Bodybuilding Supplements market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 90.51 million in 2024.
• The Rest of Latin America's Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 202.40 million in 2024.

Middle East and Africa Bodybuilding Supplements

According to Cognitive Market Research, the global Bodybuilding Supplements market size was estimated at USD 25142.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 9.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031..

• The GCC Countries Bodybuilding Supplements market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 215.22 million in 2024. Bodybuilding Supplements sales flourish due to the presence of major market players.
• The Egypt Bodybuilding Supplements market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 52.80 million in 2024.
• The South Africa Bodybuilding Supplements market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 79.45 million in 2024. Bodybuilding Supplements sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Bodybuilding Supplements market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 43.25 million in 2024.
• The Nigeria Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 52.80 million in 2024.
• The Rest of the MEA Bodybuilding Supplements market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 59.34 million in 2024.

Bodybuilding Supplements Market Analysis

How are Segments Performing in the Global Bodybuilding Supplements Market?

Bodybuilding Supplements Market Product Type Segment Analysis

According to Cognitive Market Research, Protein supplements dominate the largest segment of the bodybuilding supplements market due to their essential role in muscle growth and recovery. They provide an easy and efficient source of high-quality protein, which is crucial for building lean muscle mass. The growing awareness of fitness and wellness, alongside the increasing popularity of bodybuilding, drives demand. Whey protein, casein, and plant-based options are widely favoured for their effectiveness and convenience, leading to protein supplements capturing a significant share of the bodybuilding supplements market.

Pre-workout supplements are driving the fastest growth in the bodybuilding supplements market due to their ability to enhance performance, endurance, and energy levels during workouts. These supplements typically contain ingredients like caffeine, creatine, and beta-alanine that promote increased strength, focus, and muscle recovery. As bodybuilding and fitness trends continue to grow globally, demand for effective pre-workout formulas has surged, especially among fitness enthusiasts and athletes seeking improved workout intensity and faster results. This trend is fueling market expansion.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bodybuilding Supplements Industry. Request a Free Sample PDF!

Bodybuilding Supplements Market Source Type Segment Analysis

According to Cognitive Market Research, Animal-based bodybuilding supplements dominate the market due to their high-quality, complete protein profiles, particularly from sources like whey, casein, and egg protein. These supplements are rich in essential amino acids, crucial for muscle repair and growth, making them highly effective for athletes and bodybuilders. The popularity of animal-based proteins is also driven by their superior bioavailability and faster absorption, leading to better performance and recovery. This has made them a preferred choice among consumers seeking optimal muscle-building results.

In the Bodybuilding Supplements Market, Plant-based bodybuilding supplements are rapidly growing due to the increasing demand for natural, sustainable, and cruelty-free options. With rising awareness about plant-based diets, athletes and fitness enthusiasts are shifting toward plant-powered protein powders, amino acids, and recovery supplements. These products are rich in essential nutrients, offering benefits like muscle growth, endurance, and recovery without animal-derived ingredients. The market's growth is further driven by clean-label trends, veganism, and the rising focus on health-conscious, eco-friendly alternatives to traditional supplements.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Bodybuilding Supplements Age Group Outlook: Segment Analysis

Bodybuilding Supplements Market Age Group Segment Analysis

According to Cognitive Market Research, Millennials dominate the largest bodybuilding supplements market due to their increasing focus on health and fitness. They prioritize active lifestyles, making them key consumers of nutritional supplements for muscle growth, recovery, and overall well-being. This generation's preference for personalized, scientifically backed products aligns with the growing trend of fitness-conscious, performance-driven choices. Additionally, Millennials' strong presence on social media and influencer marketing platforms amplifies brand visibility, further driving demand for bodybuilding supplements targeted at their wellness goals.

In the Bodybuilding Supplements market, the rapidly growing sector is Generation Z is driving the fastest growth in the bodybuilding supplements market due to their focus on fitness, health, and wellness. This generation is highly influenced by social media trends and fitness influencers, who promote the benefits of supplements for muscle growth, recovery, and overall fitness. Gen Z's preference for clean, natural, and sustainable products aligns with the growing demand for high-quality, science-backed supplements. Their inclination toward personalized fitness goals and self-improvement fuels market expansion.

• Millennials
• Generation Z
• Baby Boomers

Bodybuilding Supplements Form Outlook: Segment Analysis

Bodybuilding Supplements Market Form Segment Analysis

According to Cognitive Market Research, Tablets hold the largest growing segment in the bodybuilding supplements market due to their convenience, accurate dosing, and long shelf life. They are easy to consume, portable, and provide precise nutrient quantities, appealing to bodybuilders seeking efficiency in their supplement intake. Moreover, the growing trend of personalized nutrition and the increasing preference for on-the-go solutions have further boosted the demand for tablet-based supplements. Their widespread availability and cost-effectiveness also contribute to their market dominance.

Capsules are driving the fastest growth in the bodybuilding supplements market due to their convenience, precise dosage, and ease of consumption. They offer a simple, no-mess way to consume a variety of nutrients like protein, amino acids, and creatine. Capsules are popular among bodybuilders who prioritize quick absorption and portability, especially for on-the-go supplementation. Additionally, capsules appeal to consumers seeking a more refined, easy-to-store alternative to powders or shakes, contributing to their rapid market expansion.

• Capsules
• Tablets
• Liquids
• Softgels

Bodybuilding Supplements Distribution Channel Outlook: Segment Analysis

• Supermarkets and Hypermarkets
• E-Commerce and Online Stores
• Drug Stores and Pharmacies

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

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• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
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• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
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Author's Conclusion