Bourbon Market Report 2025 (Global Edition)

Global Bourbon Market Report 2025 Market Size Split by Product (Traditional Bourbon, Rye Bourbon, Wheat Bourbon, Others), by Distribution Channel (Supermarkets, Independent retailers, Convenience, Onl...

Bourbon Market Report Description

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Bourbon Market Insights Video

Competitive Landscape of Bourbon

The bourbon market is characterized by a wide variety of distilleries and brands vying for the attention and loyalty of consumers. International brands, particularly those from nations like Japan and Scotland, have entered the bourbon category and introduced their own interpretations of this popular American spirit, increasing competition in the market.

• September 2019, Beam Suntory, a renowned alcohol business, has announced a collaboration with On The Rocks Cocktails, a premium pre-mixed cocktail brand. This collaboration aims to capitalize on the increased demand for convenient and high-quality cocktails. On The Rocks Cocktails acquired access to Beam Suntory's resources and distribution channels, allowing them to reach a larger consumer base, while Beam Suntory expanded its product range to include pre-mixed cocktails.

(Source:www.beamsuntory.com/en/Beam-Suntory-Acquires-On-The-Rocks-Fast-Growing-Premium-Ready-to-Drink-Cocktail-Brand)

• August 2020, Pernod Ricard, a worldwide spirits manufacturer, purchased Firestone & Robertson Distilling Co., the maker of TX Whisky. Pernod Ricard was able to increase its position in the American whisky sector by acquiring a high-quality Texas whisky brand. The acquisition also gave Firestone & Robertson Distilling Co. access to Pernod Ricard's global distribution network and capabilities.

(Source:www.esmmagazine.com/drinks/pernod-ricard-acquires-tx-whiskey-owner-firestone-robertson-78587)

• May 2021, Constellation Brands, a prominent beverage alcohol corporation, has completed the acquisition of Copper & Kings American Brandy Co.'s brands and assets, a craft distillery noted for its American brandy and inventive spirits. This acquisition is consistent with Constellation Brands' objective to broaden its premium spirits range and meet the growing demand for craft spirits. It also gave Copper & Kings the backing and resources of a larger corporation to help them develop and sell their products.

(Source:www.cbrands.com/blogs/news/constellation-brands-acquires-kentucky-based-craft-spirits-producer-copper-kings)

• May 2022, Dixon Dedman's 2XO Kentucky Straight Bourbon Whisky is currently available: Dixon Dedman, a renowned American whisky mixer known for his award-winning high-proof, powerful bourbon and rye mixes, has announced the debut of his much-anticipated next creation, 2XO Kentucky Straight Bourbon Whisky.

(Source:thewhiskeywash.com/whiskey-styles/bourbon/whiskey-blender-dixon-dedman-launches-2xo-kentucky-straight-bourbon-whiskey/)

Top Companies Market Share in Bourbon Industry: (In no particular order of Rank)

• Dixon Dedman
• Kentucky Straight
• Rebel Yell
• Old Grand-dad
• Henry Mckenna
• Baker’s
• Larceny
• Evan Williams
• Jefferson’s Bourbon
• Elmer T Lee.
• Willett
• Jim Beam
• Elmer T Lee
• Jefferson’s Bourbon
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, North America Bourbon Market share was 35% of total market

According to Cognitive Market Research, North America was the largest market in 2023, accounting for more than 35% of total revenue. Due to shifting customer preferences and rising disposable income, the region has seen an increase in demand for premium and various types of bourbon in recent years. As the largest market in North America, the United States is likely to dominate worldwide sales over the forecast period. Furthermore, the United States dominated the North American bourbon market in terms of revenue. The United States has long been a major player in the bourbon market, thanks to its rich bourbon-making legacy and large consumer base. The country boasts a strong whisky tourist business and is home to renowned bourbon distilleries. Bourbon's popularity has grown both locally and internationally, contributing to the United States' considerable revenue share of the North American market.

The Asia Pacific area is the fastest expanding bourbon market. The numbers of distilleries that have opened in recent years, as well as the expanding popularity of bourbon-based drinks like the Old Fashioned, demonstrate the region's affection for the spirit. Maker's Mark, Jim Beam, and Jack Daniel's are the most popular brands in the region, and they are all made in the United States.

The current report Scope analyzes Bourbon Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Bourbon Market Analysis

Product Segment Analysis

According to Cognitive Market Research, the rye bourbon sector is the market's fastest growing segment. Rye bourbon is a type of bourbon whisky that is matured in charred oak barrels and is created with at least 51% rye grain as opposed to the more typical maize grain. As a result, the flavour is richer and spicier, making it ideal for enjoying neat or adding into cocktails. Bulleit, Old Overholt, and Sazerac are the most well-known rye bourbon brands. It is vital to distinguish rye bourbon from rye whisky, which must contain at least 51% rye grain but is not required to be matured in charred oak barrels.

Traditional bourbon is the second-most used product. Traditional bourbon is the continual manufacturing of straight bourbon whisky. It is a type of whisky that has been manufactured consistently since the 1790s and was originally produced by two distilleries, Pernod Ricard and James Burdick & Co. These businesses have combined and divided over time.

• Traditional Bourbon
• Rye Bourbon
• Wheat Bourbon
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bourbon Industry. Request a Free Sample PDF!

Distribution Channel Segment Analysis

Since they are the most extensively used by individuals all over the world, supermarkets and hypermarkets dominate the worldwide bourbon market category. Customers have more alternatives with multiple brands of whisky available under one roof in supermarkets and hypermarkets, which helps the global whisky business flourish. Over the forecast period, hypermarkets and supermarkets' customer-centric strategy and improved shopping experience provided by assigning specific whisky product areas should continue to grab consumer interest and drive market statistics.

According to Cognitive Market Research, the convenience stores segment holds second largest market share. Bourbon can be found in convenience stores. The location of the bourbon, such as the liquor store where the bourbon is purchased, is the application part of bourbon. The bourbon is then carried to the ultimate user, such as a restaurant or bar, where it is drunk, after which the consumer may purchase additional whisky at a liquor store, and so on.

• Supermarkets
• Independent retailers
• Convenience
• Online Sales
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Bourbon ABV Segment Analysis

• 40-45%
• 46-55%
• 56% and above

Bourbon Price Range Segment Analysis

• Premium Bourbon
• Mid-range Bourbon
• Budget Bourbon

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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