Braided Wigs and Hair Extension Market Report 2024 (Global Edition)

Global Braided Wigs and Hair Extension Market Report 2024 Market Size Split by Product type (Human Hair, Synthetic Hair), by Application (Film, Show, Dance, Modeling), by End Use (Male, Female), by Co...

Braided Wigs and Hair Extension Market Report Description

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Competitive Landscape of the Braided Wigs and Hair Extension Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Braided Wigs and Hair Extension Industry: (In no particular order of Rank)

• Godrej
• Artnature
• Anhui Jinruixiang Hair Product Co Ltd
• AY Hair Products
• Evergreen Products Group Limited
• Diva Divine India
• Diamond Hair Company
• Hair Zone Inc
• Aderans
• Great Lengths
• Charm Hair
• Shake-n-Go (SNG) Fashion
• Rebecca
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Braided Wigs and Hair Extension Market

Which Region will dominate the Braided Wigs and Hair Extension Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The rising need for quick and adaptable hairstyle options propels the expansion of North America's braided wig and hair extension markets. Due to the wide variety of options available, such as braided wigs and extensions, customers are adopting these goods to try out new hairstyles without committing to long-term alterations, fueling market expansion in the area.

Which Region is Expanding at the Fastest CAGR?

The European region is witnessing an increase in the sales of reagents. The growing demand from consumers for quick and personalized hairstyle solutions drives growth for braided wigs and hair extensions in the European market. Products like braided wigs and extensions, emphasizing individuality and versatility, are becoming increasingly popular among European consumers who want to try new styles without committing to long-term alterations. This is propelling market expansion throughout the area.

The current report Scope analyzes Braided Wigs and Hair Extension Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Braided Wigs and Hair Extension Market

According to Cognitive Market Research, the global Braided Wigs and Hair Extension market size was estimated at USD 6515.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2606.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031. The market for hair extensions and braided wigs in North America is expanding significantly due to a wide range of consumer preferences and cultural influences. The market is growing overall, but the segment that specializes in braided designs that look natural stands out because of consumers' desire for authenticity and adaptability. Customers look for products that accurately replicate classic braided hairstyles that showcase their ethnic heritage or individual flair. In order to satisfy this demand, producers are coming up with new ideas and providing a large selection of braided wigs and extensions. The industry for hair extensions and braided wigs in North America is still thriving and has a promising future due to its dynamic and changing terrain.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Braided Wigs and Hair Extension market with a market size of USD 2056.20 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. The demand is amplified by the nation's Cultural diversity. 
• The Canada Braided Wigs and Hair Extension market had a market share of USD 312.73 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. Canada's rising celebrity influence.
• The Mexico Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 237.15 million in 2024.

Europe Braided Wigs and Hair Extension Market

According to Cognitive Market Research, with a market value of USD 6515.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1954.56 million. Fashion trends and ethnic diversity are driving a continuous growth in the European market for hair extensions and braided wigs. A significant market niche is the need for premium synthetic braided wigs and extensions, which are preferred because to their cost-effectiveness and long-lasting nature. These products are becoming popular among European consumers as a hassle-free way to get elaborate braided hairstyles without having to commit to the time and effort required by conventional braiding techniques. The European market for braided wigs and hair extensions is expected to grow due to the growing emphasis on individuality and self-expression. The industry offers a wide range of alternatives to cater to changing consumer tastes.

• The United Kingdom Braided Wigs and Hair Extension market had a market share of USD 328.37 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In the UK, Braided Wigs and Hair Extension sales witness an upswing due to the increasing urbanization. 
• The France Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 179.82 million in 2024.
• According to Cognitive Market Research, the Germany Braided Wigs and Hair Extension market size was valued at USD 387.00 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. In Germany, Braided Wigs and Hair Extension sales surge due to the westernization . 
• The Italy Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 168.09 million in 2024.
• The Russia Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 302.96 million in 2024.
• The Spain Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 160.27 million in 2024.
• The Luxembourg Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 60.59 million in 2024.
• The Portugal Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 41.05 million in 2024.
• The Greece Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 23.45 million in 2024.
• Rest of Europe Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 302.96 million in 2024.

 

Asia Pacific Braided Wigs and Hair Extension Market

According to Cognitive Market Research, the global Braided Wigs and Hair Extension market size was estimated at USD 6515.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1498.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031. The market for hair extensions and braided wigs is expanding quickly in the Asia Pacific area due to a mix of growing cultural influences and the expanding beauty sector. Demand for natural-looking human hair braided wigs and extensions, which appeal to customers looking for genuine styles with premium materials, is one market niche that stands out. With a rich diversity of hairstyles across the region and a growing focus on personal grooming, the market continues to expand rapidly. In order to satisfy the wide range of demands of customers in the Asia Pacific market for braided wigs and hair extensions, producers are therefore making more investments in cutting-edge goods.

• According to Cognitive Market Research, the China Braided Wigs and Hair Extension market size was valued at USD 674.32 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Braided Wigs and Hair Extension sales surge in China due to the nation's social media influence.
• The Japan Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 206.79 million in 2024.
• The India Braided Wigs and Hair Extension market had a market share of USD 179.82 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. The demand is augmented by India's rising disposable incomes.
• The South Korea Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 149.85 million in 2024.
• The Australia Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 77.92 million in 2024.
• The South East Asia Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 11.2% during the forecast period with a market size of USD 103.40 million in 2024.
• The Rest of Asia Pacific Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 10.0% during the forecast period with a market size of USD 106.39 million in 2024.

South America Braided Wigs and Hair Extension Market

According to Cognitive Market Research, the global Braided Wigs and Hair Extension market size was estimated at USD 6515.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 325.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031. The market for hair extensions and braided wigs is expanding significantly in Latin America due to a combination of changing fashion trends and cultural heritage. The demand for bright, statement braids that capture the rich and varied cultural landscape of the area is a significant business niche. Braided wigs and extensions are in high demand among Latin American consumers who want to embrace their cultural heritage and exhibit their uniqueness. The Latin American market for braided wigs and hair extensions offers a lot of opportunity for manufacturers to get creative and meet the changing needs of consumers, since there is a rising focus on self-expression and creativity.

• According to Cognitive Market Research, the Brazil Braided Wigs and Hair Extension market size was valued at USD 139.43 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. Braided Wigs and Hair Extension sales flourish in Brazil due to the Growing multicultural population.
• The Argentina Braided Wigs and Hair Extension market had a market share of USD 54.73 million in 2024 and is projected to grow at a CAGR of 16.8% during the forecast period. The demand is augmented by Argentina's commitment to fashion-conscious consumers.
• The Colombia Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 28.99 million in 2024.
• The Peru Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD 26.71 million in 2024.
• The Chile Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 23.45 million in 2024.
• The Rest of Latin America Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 52.45 million in 2024.

 

Middle East and Africa Braided Wigs and Hair Extension Market

According to Cognitive Market Research, the global Braided Wigs and Hair Extension market size was estimated at USD 6515.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 130.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031. The market for hair extensions and braided wigs is steadily expanding throughout the Middle East and Africa thanks to a fusion of contemporary fashion trends and ethnic customs. The need for opulent, finely crafted braided wigs and extensions is one market that is very significant in this area, reflecting the people's love of ornate hairstyles and rich cultural legacy. The market for braided wigs and hair extensions is expected to grow further as consumers in the Middle East and Africa continue to place a high value on personal grooming and self-expression. This presents a chance for producers to meet the wide range of customer tastes in the region.

• According to Cognitive Market Research, the GCC Countries Braided Wigs and Hair Extension market size was valued at USD 55.77 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Braided Wigs and Hair Extension sales flourish in the GCC Countries due to the influential fashion.
• The Egypt Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 13.68 million in 2024.
• The South Africa Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 20.59 million in 2024. Braided Wigs and Hair Extension sales flourish in the South Africa due to the entertainment industries shape trends.
• The Turkey Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 11.21 million in 2024.
• The Nigeria Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 13.68 million in 2024.
• The Rest of MEA Braided Wigs and Hair Extension market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 15.38 million in 2024.

 

Braided Wigs and Hair Extension Market Analysis

Braided Wigs and Hair Extension Market Product Type Segment Analysis

According to Cognitive Market Research, Human Hair held the major market share over the forecast period. The industry is expanding due largely to the use of human hair in braided wigs and hair extensions, especially among customers looking for high-end, naturally-appearing hair products. Human hair's superior authenticity and adaptability enable seamless integration with natural hair and a more realistic appearance. As a result, the market is expanding due to the rising demand for human hair braided wigs and extensions.

Synthetic hair is the fastest-growing category over the forecast period. The market for synthetic hair is expanding quickly, especially in the segments of hair extensions and braided wigs. Modern technology has made synthetic hair products look and feel almost exactly like real hair but at a much lower price. Due to the rising customer desire for reasonably priced, low-maintenance choices for adaptable hairstyles, the market has experienced tremendous growth.

• Human Hair
• Synthetic Hair

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Braided Wigs and Hair Extension Industry. Request a Free Sample PDF!

Braided Wigs and Hair Extension Market Application Segment Analysis

According to Cognitive Market Research, Film holds a prominent market share. The demand for braided wigs and hair extensions is growing due to the film industry's impact. Trends are sparked, and consumer demand for similar looks is increased by celebrities and fictional characters with extravagant haircuts in films and television shows. Due to this trend, manufacturers are meeting the increasing need for adaptable hair solutions through innovation and a broad selection of braided wigs and extensions.

The show is the fastest-growing category over the forecast period. The market for hair extensions and braided wigs is expanding due to the popularity of television entertainment. The media, particularly reality competitions and dramas with a wide range of hairstyles, is a major driver of consumer interest in fashionable and adaptable hairstyles. The growing demand for braided wigs and hair extensions results from the hairstyles exhibited on screen having more visibility and effect.

• Film
• Show
• Dance
• Modeling

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Braided Wigs and Hair Extension End Use Segment Analysis

According to Cognitive Market Research, Females held the major market share over the forecast period. The market for braided wigs and hair extensions is expanding rapidly due to the rising importance of female consumers. Women are increasingly looking for convenient and diverse hair solutions to obtain desired trends swiftly. Braided wigs and hair extensions are in high demand due to the growing popularity of braided hairstyles among women of all ages and backgrounds, resulting in significant market growth.

Males are the fastest-growing category over the forecast period. The market for hair extensions and braided wigs is expanding due largely to the male demographic. The growing importance of grooming and self-expression in men has increased the demand for adaptable hair solutions such as extensions and braided wigs. These products are seeing tremendous growth in the market due to male consumers who embrace them, such as actors, performers, and those looking for distinctive styles.

• Male
• Female

Braided Wigs and Hair Extension Colour Segment Analysis

According to Cognitive Market Research, Black held the major market share over the forecast period. The market for hair extensions and braided wigs is expanding due largely to the influence of the Black community. Black people's great cultural significance for braided hairstyles has led to a strong demand for wigs and extensions that mimic these looks. The growing popularity of braided wigs and hair extensions among Black customers is fueled by their increased presence in media and entertainment, which is driving the expansion of the market.

Blond is the fastest-growing category over the forecast period. The market for hair extensions and braided wigs is expanding due to the appeal of blond hair. Blond hair is frequently linked to ideas of youth and beauty, which fuels the market for wigs and extensions that provide diversity in obtaining desired blond looks, such as braided hairstyles. Blond hair is still in demand as an aesthetic. Thus, the market for braided wigs and extensions to fit this inclination is growing quickly.

• Black
• Blond
• Grey
• Others

Braided Wigs and Hair Extension Sales channel Segment Analysis

According to Cognitive Market Research, Online held the major market share over the forecast period. The market for hair extensions and braided wigs is expanding thanks largely to the internet medium. Customers may easily and conveniently explore a large selection of braided wigs and hair extensions from the comfort of their homes using e-commerce platforms. This market category is seeing significant expansion because of its accessibility and capacity to reach a worldwide audience.

Offline is the fastest-growing category over the forecast period. Even with the popularity of internet purchasing, the market for braided wigs and hair extensions is still growing largely due to physical channels. Customers can physically inspect things, receive individualized help, and have face-to-face encounters in brick-and-mortar establishments. Furthermore, physical channels serve customers who value instant satisfaction and are crucial for connecting with groups that have restricted access to other forms of media.

• Online 
• Offline

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

Author's Conclusion