Breath Mint Market Report 2025 (Global Edition)

Global Breath Mint Market Report 2024 Market Size Split by Type (Sugarfree Breath Mints, Regular Breath Mints), by Nature (Organic, Conventional), by Flavor (Pepper mint, Sweet mint, Bubble mint, Free...

Breath Mint Market Report Description

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Competitive Landscape of the Breath Mint Market

The breath mint market is characterized by intense competition, driven by numerous players vying for market share. Key factors shaping the competitive landscape include product innovation, pricing strategies, distribution channels, and marketing efforts aimed at capturing consumer attention and loyalty in this crowded segment.

Breath Mint Industry News

• In August 2023, Hershey Company announced its plans to construct its first new U.S. chocolate manufacturing facility in over three decades. Set to open by mid-2024, the facility will generate employment opportunities for approximately 125 individuals, bolstering the local community in Hershey.

(Source: https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/newsroom/press-release/press-release-detail.html?122711)

Top Companies Market Share in Breath Mint Industry: (In no particular order of Rank)

• Wrigley Company
• Kraft Foods
• Mondelez International
• Perfetti Van Melle
• Lotte
• Hershey
• Haribo
• Cloetta
• Nestle
• Colgate
• Mars
• Ferrero SpA
• Ricola
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Breath Mint Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. A heightened emphasis on oral hygiene and personal grooming drives consistent demand for breath freshening products. Additionally, a large population of health-conscious individuals actively seeks sugar-free and organic options, boosting sales. The region's strong retail infrastructure, including widespread availability in supermarkets and pharmacies, contributes to market dominance. Furthermore, continuous product innovation and marketing campaigns tailored to consumer preferences sustain growth in this mature market. Lastly, the convenience factor of breath mints aligns with the fast-paced lifestyles prevalent in North America, further propelling sales.

The Asia-Pacific is the fastest growing region. A growing awareness of oral hygiene and the importance of fresh breath, particularly among the younger demographic, fuels market expansion. Moreover, the increasing adoption of Western lifestyles and dietary habits in urban centres further boosts demand for breath mints. Furthermore, the proliferation of e-commerce platforms facilitates greater accessibility to a wide range of products, driving sales in this digitally savvy region. Lastly, product innovation catering to local flavour preferences and cultural nuances contributes to the market's rapid growth trajectory in Asia-Pacific.

The current report Scope analyzes Breath Mint Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Breath Mint Market

According to Cognitive Market Research, the global breath mint market size was estimated at USD XX Million out of which North America held the major market of around 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031. In North America, sales of breath mints are expected to increase due to a growing trend toward healthier lifestyles. Additionally, the rising prevalence of on-the-go consumption habits among busy professionals and students fuels the demand for convenient breath-freshening solutions. Moreover, aggressive marketing campaigns highlighting the oral health benefits of breath mints contribute to their popularity. With sugar-free breath mints holding the highest market share in this region, their growth is driven by increasing health consciousness and the desire for cavity prevention among consumers.

• According to Cognitive Market Research, the breath mint market in the United States had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.8% during the forecast period. Increasing health consciousness and on-the-go lifestyles drive demand for convenient breath freshening solutions. Marketing emphasizing oral health benefits and sugar-free options contributes to sales growth.
• The breath mint market in Canada had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.8% during the forecast period. Growing awareness of oral hygiene and a trend towards healthier lifestyles boost demand for breath mints. Convenience and accessibility of sugar-free options cater to health-conscious consumers.
• The breath mint market in Mexico had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period.

Europe Breath Mint Market

According to Cognitive Market Research, with a market value of USD XX million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 2.3% from 2024 to 2031. Europe accounted for a share of around 30% of the global Breath Mint market size of USD XX million. Sales of breath mints in Europe are poised to increase due to the region's cultural emphasis on personal grooming and etiquette. Additionally, the growing popularity of social gatherings and networking events fosters demand for products that provide instant fresh breath. Moreover, the rise of tourism and travel activities drives the need for portable oral care solutions among visitors. Furthermore, the introduction of innovative flavours and premium packaging appeals to European consumers' penchant for sophistication and variety. With peppermint breath mints dominating the market share in Europe, their growth is bolstered by the timeless appeal and refreshing taste preferred by consumers across the continent.

• The breath mint market in the United Kingdom had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.1% during the forecast period. Cultural emphasis on personal grooming and etiquette drives demand for breath freshening products. Increasing social gatherings and travel activities fuel the need for portable oral care solutions.
• The breath mint market in France had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.5% during the forecast period.
• The breath mint market in Germany had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. Strong focus on personal hygiene and premium quality products supports the demand for breath mints. Innovative flavours and packaging appeal to consumers seeking sophistication and variety.
• The breath mint market in Italy had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.7% during the forecast period.
• The breath mint market in Russia had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.3% during the forecast period.
• The breath mint market in Spain had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.4% during the forecast period.
• The breath mint market in Luxembourg had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.4% during the forecast period.
• The breath mint market in Portugal had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.1% during the forecast period.
• The breath mint market in Greece had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period.
• The breath mint market in the rest of Europe had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 1.0% during the forecast period.

Asia Pacific Breath Mint Market

According to Cognitive Market Research, the global breath mint market size was estimated at USD XX Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031. In the Asia Pacific region, sales of breath mints are expected to surge due to the increasing adoption of Western lifestyles and dietary habits among urban populations. Additionally, the burgeoning youth demographic seeks trendy and innovative breath freshening products to complement their modern lifestyles. Moreover, the rising popularity of online shopping platforms facilitates easy access to a wide range of breath mint options. With bubble mint breath mint emerging as the fastest-growing segment in Asia Pacific, their growth is fuelled by their playful flavour and appeal to younger consumers seeking novel taste experiences.

• According to Cognitive Market Research, the breath mint market in China had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Adoption of Western lifestyles and dietary habits among urban populations increases demand for breath freshening products. Rising disposable incomes and online shopping platforms facilitate accessibility to a wide range of options.
• The breath mint market in Japan had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period.
• The breath mint market in India had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.6% during the forecast period. Growing youth demographic seeks trendy breath freshening products to complement modern lifestyles. Increasing awareness of oral hygiene and confidence in social interactions drive demand for premium options.
• The breath mint market in South Korea had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period.
• The breath mint market in Australia had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period.
• The breath mint market in South East Asia had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period.
• The breath mint market in the rest of Asia Pacific had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period.

South America Breath Mint Market

According to Cognitive Market Research, the global breath mint market size was estimated at USD XX Million out of which Latin America market of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. Sales of breath mints in Latin America are poised to increase due to the region's vibrant culinary culture and social customs. Moreover, the warm climate encourages the consumption of refreshing products to stay cool and refreshed throughout the day. Furthermore, the rising disposable incomes and changing consumer preferences drive the demand for premium breath mint options with unique flavor profiles. With sugar-free breath mints holding the highest market share in Latin America, their growth is driven by health-conscious consumers seeking alternatives to traditional sugar-laden options.

• According to Cognitive Market Research, The breath mint market in Brazil had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. Vibrant culinary culture creates demand for breath freshening solutions to combat strong odours. Rising disposable incomes and changing consumer preferences drive demand for premium options with unique flavors.
• The breath mint market in Argentina had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. Cultural emphasis on social interactions and warm climate fuel demand for refreshing breath mints. Rising disposable incomes drive the adoption of premium options with innovative flavour profiles.
• The breath mint market in Colombia had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period.
• The breath mint market in Peru had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.4% during the forecast period.
• The breath mint market in Chile had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period.
• The breath mint market in the rest of Latin America had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period.

Middle East and Africa Breath Mint Market

According to Cognitive Market Research, the global Breath mint market size was estimated at USD XX Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031. The growing tourism sector and influx of visitor’s fuel demand for portable oral care solutions among travellers. Moreover, the rising disposable incomes and urbanization drive the adoption of Western lifestyle habits, including the consumption of breath freshening products. Furthermore, the expansion of retail infrastructure, including shopping malls and hypermarkets, enhances accessibility to a diverse range of breath mint options. With peppermint breath mint dominating the market share in MEA, their growth is supported by their refreshing taste, which resonates with consumers seeking instant freshness in the region's warm climate.

• According to Cognitive Market Research, The breath mint market in GCC Countries had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Hot climate and hospitality culture drive demand for portable oral care solutions. Increasing tourism and urbanization fuel the consumption of breath freshening products among travellers and locals alike.
• The breath mint market in Egypt had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period.
• The breath mint market in South Africa had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Warm climate and cultural emphasis on socializing drive demand for refreshing breath mints. Rising disposable incomes and expanding retail infrastructure enhance accessibility to a diverse range of options.
• The breath mint market in Turkey had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period.
• The breath mint market in Nigeria had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period.
• The breath mint market in the rest of MEA had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period.

Breath Mint Market Analysis

Breath Mint Type Segment Analysis

According to Cognitive Market Research, sugar free breath mints held the major market share over the forecast period due to growing health concerns regarding sugar consumption and its impact on dental health and overall well-being. Additionally, the rising prevalence of conditions like diabetes prompts consumers to opt for sugar-free alternatives. Moreover, increased awareness of the link between sugar intake and weight management drives demand for low-calorie options.

Regular breath mints are the fastest-growing category over the forecast period. The market benefits from the timeless appeal of traditional breath freshening products among consumers of all age groups. Additionally, the convenience and accessibility of regular breath mints make them a popular choice for on-the-go freshening needs. Moreover, product innovation and the introduction of new flavours and formulations rejuvenate interest in this category, attracting both new and existing consumers, thereby driving sales growth.

• Sugarfree Breath Mints
• Regular Breath Mints

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Breath Mint Industry. Request a Free Sample PDF!

Breath Mint Nature Segment Analysis

According to Cognitive Market Research, organic hold a prominent market share due to heightened consumer demand for natural and sustainable products. Organic options offer consumers reassurance regarding ingredient quality, environmental impact, and ethical sourcing practices. Additionally, the rising prevalence of health-conscious lifestyles and preferences for clean label products drive sales in this segment. Moreover, increasing awareness of the potential health risks associated with synthetic chemicals and additives further boosts demand for organic breath mints among discerning consumers.

Conventional is the fastest-growing category over the forecast period due to several factors. The affordability and wide availability of conventional options appeal to price-sensitive consumers across various demographic segments. Additionally, the familiarity and longstanding presence of conventional breath mints in the market maintain their relevance and popularity. Furthermore, aggressive marketing campaigns, product promotions, and discounts enhance consumer engagement and drive sales.

• Organic
• Conventional

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Breath Mint Flavor Segment Analysis

According to Cognitive Market Research, pepper mint held the major market share over the forecast period due to their longstanding popularity and widespread consumer preference for the refreshing and invigorating taste of peppermint. Additionally, the versatility of peppermint flavour makes it suitable for a wide range of consumers, appealing to both traditionalists and those seeking a classic, familiar taste.

Bubble mint is the fastest-growing category over the forecast period due to several compelling reasons. The unique and playful flavour of bubble mint appeals to younger consumers and those seeking novelty in their breath freshening products. Additionally, bubble mint flavour evokes nostalgic associations with childhood and confectionery treats, enhancing its appeal among a broad demographic.

• Pepper mint
• Sweet mint
• Bubble mint
• Freeze mint
• Others

Breath Mint Distribution Channel Segment Analysis

According to Cognitive Market Research, hypermarket & supermarket hold a prominent market share due to their extensive reach and accessibility. These retail channels offer a wide variety of breath mint brands and flavours under one roof, attracting consumers seeking convenience and choice. Additionally, strategic placement near checkout counters capitalizes on impulse purchases.

Online store is the fastest-growing category over the forecast period. The convenience and ease of online shopping attract busy consumers seeking hassle-free purchasing experiences. Additionally, the vast selection available online allows consumers to explore different brands, flavours, and packaging options, catering to diverse preferences. Moreover, the rise of e-commerce platforms provides accessibility to niche or specialty breath mint products not readily available in traditional retail outlets, driving the segment's rapid growth over the forecast period.

• Hypermarket and Supermarket
• Pharmacies
• Specialty Store
• Convenience Store
• Online Store

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

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• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
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Author's Conclusion