Chicken Market Report 2024 (Global Edition)

Global Chicken Market Report 2024 Market Size Split by Type (Frozen Chicken, Fresh Chicken), by End Use (Food Services, Households), by Distribution channel (Retail Stores, Business to Business (B2B))...

Chicken Market Report Description

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Competitive Landscape of the Chicken Market

The competitive landscape of the chicken market is characterized by a mix of large multinational corporations, regional players, and small-scale producers. Major players in the industry include Tyson Foods, Inc., Cargill, Incorporated, JBS S.A., BRF S.A., and Perdue Farms, among others.

Chicken Industry News

In July 2019, Dunkin Donuts announced it is been selling breakfast sandwiches using Beyond Meat's Meatless Sausage line of products throughout Manhattan, New York City. The company also launched an e-commerce website in 2020 to increase its virtual presence.

(Source: https://www.cnbc.com/2019/07/23/dunkin-adds-beyond-meats-sausage-to-its-menu-starting-in-new-york.html)

In August 2019,Puris Proteins collaborated with Cargill Foods invested an additional US$ 75 million with the objective of doubling pea protein production while inaugurating its 200,000 square foot manufacturing plant in Dawson, Minnesota.

(Source:https://www.reliableplant.com/Read/31638/cargill-invests-puris#:~:text=Cargill%20recently%20announced%20that%20it,foot%20facility%20in%20Dawson%2C%20Minnesota.)

Top Companies Market Share in Chicken Industry: (In no particular order of Rank)

• Tyson Foods Inc
• JBS S.A
• Pilgrim's Pride Corporation
• Danish Crown Group
• Vion Food Group
• W.H. Group
• Hormel Foods Corporation
• Muyuan Foods
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Chicken Market

Which Region will dominate the Chicken Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America emerges as the dominant region in the chicken market due to several key factors. Firstly, the region boasts a highly developed poultry industry supported by advanced technology, efficient production practices, and robust infrastructure for processing and distribution. Additionally, North America benefits from a large consumer base with a high per capita consumption of chicken products, driven by factors such as affordability, convenience, and dietary preferences.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the chicken market, propelled by several key factors. Firstly, the region's rapidly expanding population, coupled with rising disposable incomes and changing dietary preferences, drives increased demand for poultry products. Moreover, the burgeoning urbanization and expanding middle-class population in countries like China, India, and Southeast Asian nations fuel the growth of the foodservice industry, leading to higher consumption of chicken-based dishes. Additionally, technological advancements and improvements in poultry farming practices contribute to enhanced productivity and efficiency in the region's poultry sector.

The current report Scope analyzes Chicken Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Chicken Market

According to Cognitive Market Research, the global Chicken market size was estimated at USD 369154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 147661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.In North America, the chicken market boasts a robust regional analysis characterized by a diverse range of factors impacting its dynamics. Geographically, the region encompasses the United States, Canada, and Mexico, with the United States holding the largest market share due to its sizable population and high consumption rates of chicken products. Segmentation analysis reveals various sub-markets within North America, including fresh chicken, frozen chicken, processed chicken products, and organic/free-range chicken. In conclusion, the North American chicken market exhibits resilience and adaptability in response to changing consumer demands and market trends. With a diverse array of products and distribution channels, coupled with ongoing innovations in poultry production and processing, the region continues to be a key player in the global chicken industry.

• According to Cognitive Market Research, the US had a major share in the Chicken market with a market size of USD 116505.07 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The demand is amplified by the nation's ongoing innovations in poultry production and processing propels consistent growth. 
• The Canada Chicken market had a market share of USD 17719.40 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada's sizable population and high consumption rates of chicken products.
• The Mexico Chicken market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 13437.21 million in 2024.

Europe Chicken Market

According to Cognitive Market Research, the global Chicken market size was estimated at USD 369154.2 Million out of which Europe market of more than 30% of the global revenue with a market size of USD 110746.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.In Europe, the chicken market demonstrates a nuanced regional and segmentation analysis, reflecting diverse consumer preferences and market dynamics across different countries. Geographically, the European chicken market comprises countries with varying levels of poultry production and consumption, including major players such as France, Germany, the United Kingdom, and Spain. Segmentation analysis of the European chicken market reveals several distinct categories catering to different consumer needs and preferences. In conclusion, the European chicken market presents both opportunities and challenges for industry stakeholders. While the region boasts a large and diverse consumer base, market players must navigate regulatory complexities, consumer trends towards sustainability and animal welfare, and competition from alternative protein sources.

• The United Kingdom Chicken market had a market share of USD 18605.37million in 2024 and is projected to grow at a CAGR of 5.3%during the forecast period. In the UK, Chicken sales witness an upswing due to the nation's robust large and diverse consumer base.
• The France Chicken market is projected to witness growth at a CAGR of 3.7%during the forecast period with a market size of USD 10188.66million in 2024.
• According to Cognitive Market Research, the Germany Chicken market size was valued at USD 21927.76million in 2024 and is projected to grow at a CAGR of 4.7%during the forecast period. In Germany, Chicken sales surge due to the nation's trends towards sustainability and animal welfare. 
• The Italy Chicken market is projected to witness growth at a CAGR of 3.9%during the forecast period with a market size of USD 9524.18million in 2024.
• The Russia Chicken market is projected to witness growth at a CAGR of 3.5%during the forecast period with a market size of USD 17165.67million in 2024.
• The Spain Chicken market is projected to witness growth at a CAGR of 3.6%during the forecast period with a market size of USD 9081.19million in 2024.
• The Luxembourg Chicken market is projected to witness growth at a CAGR of 4.6%during the forecast period with a market size of USD 3433.13million in 2024.
• The Portugal Chicken market is projected to witness growth at a CAGR of 4.3%during the forecast period with a market size of USD 2325.67million in 2024.
• The Greece Chicken market is projected to witness growth at a CAGR of 4.8%during the forecast period with a market size of USD 1328.96million in 2024.
• Rest of Europe Chicken market is projected to witness growth at a CAGR of 3.2%during the forecast period with a market size of USD 17165.67million in 2024.

Asia Pacific Chicken Market

According to Cognitive Market Research, the global Chicken  market size was estimated at USD 369154.2 Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 84905.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. In the Asia Pacific region, the chicken market reflects a diverse landscape shaped by various factors such as population dynamics, economic development, cultural preferences, and dietary habits across different countries. Geographically, the market encompasses countries with varying levels of poultry production and consumption, including China, India, Japan, South Korea, and Southeast Asian nations. Segmentation analysis of the Asia Pacific chicken market reveals several key categories catering to different consumer segment. In conclusion, the Asia Pacific chicken market presents significant opportunities for industry players amidst evolving consumer trends and increasing demand for protein-rich foods. Rapid urbanization, rising disposable incomes, and changing dietary patterns drive the growth of the poultry sector in the region.

• According to Cognitive Market Research, the China Chicken market size was valued at USD 38207.46million in 2024 and is projected to grow at a CAGR of 7.5%during the forecast period. Chicken sales surge in China due to the nation's Rapid urbanization, rising disposable incomes, and changing dietary patterns.
• The Japan Chicken market is projected to witness growth at a CAGR of6.5%during the forecast period with a market size of USD 11716.95million in 2024.
• The India Chicken market had a market share of USD 10188.66million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The demand is augmented by India's rising disposable incomes, and changing dietary patterns.
• The South Korea Chicken market is projected to witness growth at a CAGR of 7.1%during the forecast period with a market size of USD 8490.55million in 2024.
• The Australia Chicken market is projected to witness growth at a CAGR of 7.7%during the forecast period with a market size of USD 4415.08million in 2024.
• The South East Asia Chicken market is projected to witness growth at a CAGR of 9.0%during the forecast period with a market size of USD 5858.48million in 2024.
• The Rest of Asia Pacific Chicken market is projected to witness growth at a CAGR of 7.8%during the forecast period with a market size of USD 6028.29million in 2024.

South America Chicken Market

According to Cognitive Market Research, the global Chicken market size was estimated at USD 369154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 18457.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4%from 2024 to 2031.In Latin America, the chicken market is a vital component of the region's food industry, with countries like Brazil, Mexico, and Argentina being major producers and consumers of poultry products. Regional analysis indicates a diverse landscape influenced by factors such as population growth, economic conditions, and cultural preferences. Segmentation analysis of the Latin America chicken market reveals several key categories catering to different consumer preferences. These include fresh chicken, processed chicken products like nuggets and sausages, and specialty items such as organic or free-range chicken. In conclusion, the Latin America chicken market offers substantial growth opportunities driven by factors such as increasing urbanization, rising disposable incomes, and growing awareness of the nutritional benefits of poultry products.

• According to Cognitive Market Research, the Brazil Chicken market size was valued at USD 7899.90million in 2024 and is projected to grow at a CAGR of 6.0%during the forecast period. Chicken sales flourish in Brazil due to the nation's population growth, economic conditions, and cultural preferences.
• The Argentina Chicken market had a market share of USD 3100.90million in 2024 and is projected to grow at a CAGR of 6.3%during the forecast period. The demand is augmented by Argentina's economic conditions, and cultural preferences.
• The Colombia Chicken market is projected to witness growth at a CAGR of 5.2%during the forecast period with a market size of USD 1642.74million in 2024.
• The Peru Chicken market is projected to witness growth at a CAGR of 5.6%during the forecast period with a market size of USD 1513.53million in 2024.
• The Chile Chicken market is projected to witness growth at a CAGR of 
• 5.7%during the forecast period with a market size of USD 1328.96million in 2024.
• The Rest of Latin America Chicken market is projected to witness growth at a CAGR of 4.5%during the forecast period with a market size of USD 2971.69million in 2024.

Middle East and Africa Chicken Market

According to Cognitive Market Research, the global Chicken market size was estimated at USD 369154.2 Million out of which Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 7383.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7%from 2024 to 2031.In the Middle East and Africa region, the chicken market exhibits a diverse landscape shaped by factors such as population growth, urbanization, and dietary preferences. Regional analysis indicates varying levels of consumption and production across countries, with some nations heavily reliant on chicken as a primary protein source due to cultural and religious factors. Segmentation analysis of the Middle East and Africa chicken market reveals a range of product categories catering to different consumer segments. These include fresh chicken, frozen chicken, processed chicken products, and specialty items like halal-certified or organic chicken. In conclusion, the Middle East and Africa chicken market present significant growth opportunities fuelled by factors such as population growth, urbanization, and changing dietary habits.

• According to Cognitive Market Research, the GCC Countries Chicken market size was valued at USD 3159.96million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Chicken sales flourish in the GCC Countries due to the region's population growth, urbanization, and dietary preferences.
• The Egypt Chicken market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 775.22million in 2024.
• The South Africa Chicken market is projected to witness growth at a CAGR of 6.7%during the forecast period with a market size of USD 1166.53million in 2024.Chicken sales flourish in the South Africa due to the region’s urbanization, and dietary preferences.
• The Turkey Chicken market is projected to witness growth at a CAGR of 5.2%during the forecast period with a market size of USD 634.95million in 2024.
• The Nigeria Chicken market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 775.22million in 2024.
• The Rest of MEA Chicken market is projected to witness growth at a CAGR of4.7%during the forecast period with a market size of USD 871.20million in 2024.

Chicken Market Analysis

Chicken Market Type Segment Analysis

According to Cognitive Market Research, the dominating category is often fresh chicken. Fresh chicken holds a prominent position due to several factors. Firstly, fresh chicken is perceived as being of higher quality compared to frozen chicken by many consumers. Fresh chicken is often associated with better taste, texture, and overall eating experience, which appeals to a significant portion of the market. Additionally, fresh chicken offers more flexibility in cooking and meal preparation, making it a preferred choice for consumers who prioritize convenience and culinary preferences.

The fastest-growing category in the chicken market is frozen chicken. The growth of frozen chicken can be attributed to several factors, including advancements in food processing and packaging technologies that ensure the quality and safety of frozen poultry products. Frozen chicken offers longer shelf life and greater convenience in storage, handling, and distribution, making it an attractive option for consumers seeking extended product durability and ease of use. Additionally, frozen chicken often provides cost savings compared to fresh chicken, making it a popular choice for budget-conscious consumers and foodservice operators.

• Frozen Chicken
• Fresh Chicken

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Chicken Industry. Request a Free Sample PDF!

Chicken Market End Use Segment Analysis

According to Cognitive Market Research, the dominating category is often households. This is primarily due to the widespread consumption of chicken as a staple food item in households worldwide. Chicken is a versatile protein source that can be prepared in various ways, making it a popular choice for home-cooked meals. Additionally, chicken is often perceived as a healthier alternative to red meat, further contributing to its popularity among households. The convenience of purchasing chicken from grocery stores and supermarkets also adds to its dominance in the household segment.

The fastest-growing category in the chicken market is food services. This growth can be attributed to several factors, including the increasing demand for chicken-based dishes in restaurants, fast-food chains, and other food service establishments. The rising popularity of chicken-centric cuisines, such as fried chicken, chicken sandwiches, and chicken salads, has driven the demand for chicken in the food services sector.

• Food Services
• Households

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Chicken Distribution channel Segment Analysis

According to Cognitive Market Research, the dominating category is often retail stores. Retail stores encompass supermarkets, grocery stores, and specialized meat shops where consumers directly purchase chicken for household consumption. These retail outlets have a wide reach and accessibility, making them the primary source of chicken for many consumers. Additionally, retail stores often offer a diverse range of chicken products, including fresh, frozen, and processed options, catering to various consumer preferences.

The fastest-growing category in the chicken market is business-to-business (B2B) distribution. This growth is fuelled by the increasing demand for chicken from food service establishments, such as restaurants, hotels, and catering companies. As the food service industry expands and evolves to meet changing consumer preferences, there is a growing need for bulk quantities of chicken to fulfil the demand for chicken-based dishes. B2B distributors specialize in supplying large volumes of chicken to these establishments, offering tailored solutions to meet their specific requirements.

• Retail Stores
• Business to Business (B2B)

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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