Clothing Steamer Market Report 2025 (Global Edition)

Global Clothing Steamer Market Report 2025 Market Size Split by Product type (Handheld/Portable, Upright/Non-Portable), by End use (Household/Residential, Commercial), by Power (Below 750 Watt, 750-10...

Clothing Steamer Market Report Description

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Clothing Steamer Market Insights Video

Competitive Landscape of the Clothing Steamer Market

The Clothing Steamer Market is characterized by a mix of well-established global brands and emerging players, all vying to capture market share in a rapidly growing segment. Leading companies such as Philips, Conair, Rowenta, and Jiffy Steamer dominate the market with a broad range of products catering to both household and commercial applications.

In September 2021, Panasonic Holdings Corporation completed acquisition of Blue Yonder in order to expand its portfolio. (Source: https://media.blueyonder.com/panasonic-completes-acquisition-of-blue-yonder/ ) In February 2020, Haier Group Corporation expanded its product portfolio with the launch of 83 new-age products of smart home solutions. (Source: https://www.haier.com/in/about-haier/news/20200511_124803.shtml )

Top Companies Market Share in Clothing Steamer Industry: (In no particular order of Rank)

• Conair Corporation
• Midea Group Co. Ltd.
• Groupe SEB SA
• AB Electrolux
• Panasonic Holdings Corporation
• Reliable Corporation
• Jiffy Steamer Company LLC
• Haier Group Corporation
• Koninklijke Philips N.V.
• Pursteam
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Clothing Steamer Market

Which Region Dominates the Clothing Steamer Market in 2024?

According to Cognitive Market Research, North America dominates the clothing steamer market due to a high demand for convenient, efficient garment care solutions, driven by busy lifestyles and an emphasis on personal appearance. The region's well-established retail infrastructure and widespread availability of premium, technologically advanced steamers contribute to its market leadership.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region is the fastest-growing market for clothing steamers due to rapid urbanization, rising disposable incomes, and changing consumer lifestyles. As more people in countries like China and India adopt modern, time-saving household appliances, the demand for clothing steamers is surging.

The current report Scope analyzes Clothing Steamer Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Clothing Steamer

According to Cognitive Market Research, the global Clothing Steamer market size was estimated at USD 2751.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1100.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Clothing Steamer market with a market size of USD 868.28 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The U.S. market's increasing consumer preferences for efficient and convenient garment care solutions.
• The Canada Clothing Steamer market had a market share of USD 132.06 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada’s increasing consumer preferences for efficient and convenient garment care solutions.
• The Mexico Clothing Steamer market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 100.14 million in 2024.

Europe Clothing Steamer

According to Cognitive Market Research, the global Clothing Steamer market size was estimated at USD 2751.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 825.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Clothing Steamer market had a market share of USD 138.66 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Clothing Steamer sales witness an upswing due to the increasing emphasis on personal grooming.
• The France Clothing Steamer market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 75.93 million in 2024.
• According to Cognitive Market Research, the German Clothing Steamer market size was valued at USD 163.42 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Clothing Steamer surged due to the increasing emphasis on personal grooming.
• The Italy Clothing Steamer market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 70.98 million in 2024.
• The Russia Clothing Steamer market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 127.93 million in 2024.
• The Spain Clothing Steamer market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 67.68 million in 2024
• The Luxembourg Clothing Steamer market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 25.59 million in 2024.
• The Portugal Clothing Steamer market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 17.33 million in 2024.
• The Greece Clothing Steamer market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 9.90 million in 2024.
• The Rest of Europe's Clothing Steamer market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 127.93 million in 2024.

Asia Pacific Clothing Steamer

According to Cognitive Market Research, the global Clothing Steamer market size was estimated at USD 2751.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 632.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Clothing Steamer market size was valued at USD 284.75 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Clothing Steamer surged in China due to rapid urbanization and an expanding middle class with increasing disposable incomes.
• The Japan Clothing Steamer market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 87.32 million in 2024.
• The India Clothing Steamer market had a market share of USD 75.93 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. India's rapid urbanization and an expanding middle class with increasing disposable incomes.
• The South Korean Clothing Steamer market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 63.28 million in 2024.
• The Australian Clothing Steamer market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 32.90 million in 2024.
• The South East Asia Clothing Steamer market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 43.66 million in 2024.
• The Rest of Asia Pacific Clothing Steamer market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 44.93 million in 2024.

South America Clothing Steamer

According to Cognitive Market Research, the global Clothing Steamer market size was estimated at USD 2751.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 137.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Clothing Steamer market size was valued at USD 58.88 million in 2024 and is projected to grow at a CAGR of 6.0%during the forecast period. Clothing Steamers flourished in Brazil due to increasing urbanization, rising disposable incomes.
• Argentina's Clothing Steamer market had a market share of USD 23.11 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. Argentina's increasing urbanization, rising disposable incomes.
• Colombia Clothing Steamer market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 12.24 million in 2024.
• Peru Clothing Steamer market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 11.28 million in 2024.
• Chile Clothing Steamer market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 9.90 million in 2024.
• The Rest of Latin America's Clothing Steamer market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 22.15 million in 2024.

Middle East Clothing Steamer

According to Cognitive Market Research, the global Clothing Steamer market size was estimated at USD 2751.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 55.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries Clothing Steamer market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 23.55 million in 2024. Clothing Steamer sales flourish due to the rising urbanization, economic development.
• The Egypt Clothing Steamer market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 5.78 million in 2024.
• The South Africa Clothing Steamer market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 8.69 million in 2024. Clothing Steamer sales flourished in South Africa due to rising urbanization, economic development.
• The Turkey Clothing Steamer market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 4.73 million in 2024.
• The Nigeria Clothing Steamer market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 5.78 million in 2024.
• The Rest of the MEA Clothing Steamer market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 6.49 million in 2024.

Clothing Steamer Market Analysis

Clothing Steamer Market Product type Segment Analysis

According to Cognitive Market Research, the handheld or portable clothing steamer segment currently dominates the clothing steamer market due to its convenience and ease of use. These devices are particularly favored by consumers seeking quick solutions for garment care, as they are lightweight and easy to store. The compact design allows users to easily travel with them, making them ideal for business trips or vacations.

The upright or non-portable clothing steamers are emerging as the fastest-growing segment in the clothing steamer market, largely driven by their superior performance and capacity. These steamers typically feature larger water tanks and more powerful heating elements, enabling users to handle multiple garments in a single session, which appeals to households and businesses alike.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Clothing Steamer Industry. Request a Free Sample PDF!

Clothing Steamer Market End use Segment Analysis

According to Cognitive Market Research, the commercial end-use segment currently dominates the clothing steamer market, largely due to the high demand from various industries such as hospitality, retail, and laundry services. Commercial establishments prioritize efficient garment care solutions that can handle large volumes of clothing, making powerful steamers essential for maintaining their operations.

The household or residential end-use segment is emerging as the fastest-growing category in the clothing steamer market, driven by the increasing number of consumers seeking convenient and efficient garment care solutions at home. With busy lifestyles and a growing awareness of the importance of maintaining clothing appearance, more households are investing in steamers that offer quick and effective wrinkle removal.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Clothing Steamer Power Segment Analysis

Clothing Steamer Market Power Segment Analysis

According to Cognitive Market Research, the 1000-1500 watt clothing steamer segment currently holds a dominant position in the market due to its balance of power and efficiency. This wattage range provides adequate steam output to effectively remove wrinkles from a variety of fabrics without taking an excessive amount of time to heat up. Consumers appreciate the versatility of these steamers, as they are suitable for both household and commercial use, catering to a wide range of garment care needs.

The 1500-2500 watt category is the fastest-growing segment in the clothing steamer market, driven by the increasing demand for high-performance steaming solutions. These steamers offer robust power, delivering a substantial amount of steam quickly, which allows for efficient wrinkle removal on thicker fabrics and larger garments.

• Below 750 Watt
• 750-1000 Watt
• 1000-1500 Watt
• 1500-2500 Watt
• 2500 Watt & above

Clothing Steamer Water tank capacity Segment Analysis

Clothing Steamer Market Water tank capacity Segment Analysis

According to Cognitive Market Research, the 1-2 litre water tank capacity segment currently dominates the clothing steamer market due to its optimal balance between convenience and performance. This capacity is ideal for both residential and commercial use, as it provides enough steam for multiple garments without the need for frequent refilling. Consumers appreciate the ability to steam larger items like curtains and suits without interruptions, making it a practical choice for busy households and businesses.

The 2-3 litre water tank capacity segment is emerging as the fastest-growing category in the clothing steamer market, driven by an increasing demand for efficiency and convenience. This larger capacity allows users to tackle bigger steaming jobs without the hassle of constantly refilling the tank, which is particularly appealing for commercial settings and households with extensive garment collections.

• Below 500 ml
• 500-1 Litre
• 1-2 Litre
• 2-3 Litre
• 3-4 Litre
• 4 Litre & above

Clothing Steamer Material Segment Analysis

Clothing Steamer Market Material Segment Analysis

According to Cognitive Market Research, the Stainless steel is the dominant material in the clothing steamer market, known for its durability and resistance to corrosion. Steamers made from stainless steel often have a longer lifespan compared to those made from other materials, making them a preferred choice for both household and commercial use. The material’s ability to retain heat effectively ensures consistent steam output, which is crucial for efficient wrinkle removal.

The aluminum category is rapidly emerging as the fastest-growing material in the clothing steamer market due to its lightweight nature and excellent heat conductivity. Consumers are increasingly favoring aluminum steamers for their ease of handling, making them ideal for portable and handheld designs. This material heats up quickly, allowing users to start steaming almost immediately, which is particularly appealing to busy households.

• Plastic
• Metal
• Antilock Braking System (ABS)
• Aluminium
• Stainless Steal
• Cast Iron
• Ceramic

Clothing Steamer Sales Channel Segment Analysis

Clothing Steamer Market Sales Channel Segment Analysis

According to Cognitive Market Research, the indirect sales channel, particularly through online retailers, currently dominates the clothing steamer market due to the increasing consumer preference for convenience and accessibility. Online platforms allow customers to browse a wide variety of steamers from different brands, read reviews, and compare prices, all from the comfort of their homes.

The direct sales channel is emerging as the fastest-growing segment in the clothing steamer market, driven by brands' increasing focus on building direct relationships with consumers. Companies are leveraging their websites and social media platforms to offer exclusive products, promotions, and personalized customer experiences, which resonate well with consumers seeking authenticity and brand loyalty.

• Direct
• Indirect
• Hypermarket/Supermarket
• Multi-Brand Stores
• Exclusive Store
• Independent Stores
• Online Retailers
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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