Coding and Marking Systems and Solutions Market Report 2025 (Global Edition)

Market Dynamics of Coding and Marking Systems and Solutions Market

Key Drivers of Coding and Marking Systems and Solutions Market

• An increase in the sales of FMCG products and expansion of the market in Retail, drive the demand for Coding and Marking System Solutions

Because of the rising need for FCMG products, the country's population growth is fueling the need for coding, marking, and labeling solutions. There is an increased demand from food and beverage (F&B) businesses. Fruit juices, dairy goods, packaged food, and bottled water sales have all increased, which has propelled the packaged food and beverage (F&B) sector's expansion. Food and drink, personal care, health, and home care products are all included in the largest category of consumer goods, known as fast-moving consumer goods (FMCG), also known as consumer-packaged goods (CPG).The demand for FMCG products has increased in rural India due to a change in consumption patterns brought about by an improvement in living standards. Additionally, the increase in disposable money and consumer awareness of different items has led to a greater inclination to consume, which in turn has increased demand for FMCG products. For Instance, A report from analytics firm NielsenIQ states that during the October-December quarter in 2023, the volume of the Indian FMCG industry increased by 6.4% year over year, driven by a rise in consumption observed in both urban and rural areas. For the first time, the research also noted a declining disparity in consumption between urban and rural markets.(Source:https://economictimes.indiatimes.com/industry/cons-products/fmcg/fmcg-industry-records-6-4-pc-volume-growth-rural-urban-consumption-gap-narrows-says-nielseniq/articleshow/107457039.cms?from=mdr)Similarly, in the Retail sector, Batch number, manufacturing date, expiration date, and other product-related information are printed on packaging using coding and marking techniques. For Example, to meet supply chain regulations and maintain efficient operations, beer manufacturers must rely on their coding and labeling solutions in addition to their brewing equipment as the industry is expected to grow. Packaging lines and the entire supply chain can be disrupted by inaccurate and illegible product information, which can also result in expensive downtime, recalls, and fines. For Instance, a Leader in coding, marking, and printing worldwide, Videojet Technologies analyses the printing and labeling requirements of beer makers and provides solutions to assist in maintaining production lines and optimizing processes. (Source:https://www.videojet.com/us/homepage/general/news/beer-manufacturers-can-streamline-operations-with-inkjet-printing-laser-marking-and-labeling-solutions.html)Hence, we can say that the coding and marking system solutions market is growing due to the increase in the usage of packaged food in the FMCG and Retail sector as the buyer needs to know about the product information as a means of product transparency.

• An increase in the Automation industry eventually leads to growth in the Coding and Marking Systems and Solution market

Another significant growth engine for coding and marking systems is the automobile sector. To stop the selling of fake parts, this industry commonly codes part numbers or anti-counterfeit labels on vehicle machinery using coding and marking systems. Manufacturing, quality control, and material handling processes are greatly aided in the Automation sector for the parts of machines and other uses. They allow them to convey individual production information to machines and systems throughout the whole production line and supply chain by applying machine-readable data and unique IDs onto products or components. For example, barcode labels, data matrix codes, or RFID labels can all be used with auto-ID data. They serve to automatically regulate the subsequent stages of production.
To achieve maximum efficiency, accuracy, and process safety in their plant, many of the customers combine industrial robots with labeling systems and inkjet printers. For optimal marking results, the robots help with tasks like precisely positioning and choosing components or items. This is particularly useful for uneven and small items, for labeling locations that vary, and for longer distances between machines and conveyors. For Instance, Videojet Technologies is showcasing the newest product innovations that help manufacturers streamline their digital factory journeys. Videojet experts will showcase innovations in print and apply labelers, case coders, laser marking systems, thermal transfer overprints (TTO), thermal inkjet (TIJ) printers, continuous inkjet (CIJ) printers, vision inspection, and both Wi-Fi and cellular cloud connectivity solutions that are enabled by Industry 4.0. (Source:https://www.inkworldmagazine.com/contents/view_breaking-news/2023-09-12/videojet-to-showcase-industry-40-innovations-at-pack-expo-2023/) Hence, the automotive industry has experienced a surge in demand for coding and marking systems as a result of the growing sales of Automotive goods. Automotive manufacturers want information to be printed onto individual components at different stages of the manufacturing process, therefore coding and marking equipment needs to be able to meet their complicated demands.

Key Opportunity of Coding and Marking Systems and Solutions Market

• Increase in the awareness of food safety among people, gives an opportunity for the Coding and marking system and solution market.

Consumer health may be directly impacted by food quality. Thus, for the established players in the food sector, food safety is becoming a top priority. Food firms may suffer significant financial losses, a damaged reputation, a decline in consumer loyalty, and a reduced value of their brand as a result of compromised quality, noncompliance, and consequent product recalls. Food and beverage firms are therefore placing a high priority on the use of coding and branding equipment. For Instance, China has strict labeling requirements for imported food. Correct and compliance labeling is a strategic necessity as well as a legal requirement. Every food product that enters China must have labels that are only written in simplified Chinese characters as part of the Customs clearance process. China has implemented a thorough set of rules that provide exact guidelines for the labeling of food and beverage goods that are sold within its boundaries. (Source:https://www.china-briefing.com/news/china-labeling-requirements-food-imports-guide/) Hence, as there is awareness of the increase in safety measures among people, the coding and marking system thus increases as food companies are obliged to print the needed information on the packeted items which increases the demand. 

Key Restraints of Coding and Marking Systems and Solutions Market

• The coding and marking system have a high cost which hampers the market growth

Devices used for coding and labeling are often highly expensive. Not every supply chain player, particularly the smaller ones, will have the financial resources to build out the infrastructure required to implement systems for coding and marking. Due to the high cost of coding and marking equipment, it slows down the growth. The equipment can have high maintenance expenses, which would make people hesitate to purchase it. Another obstacle is the possibility of losing money as a result of equipment failure. Hence, the cost of installing coding and marking systems is high. It may require additional financial resources from all supply chain partners, to build the infrastructure required to implement coding and marking systems which is difficult and a restraining factor.

 What was the Impact of COVID-19 on the Coding and Marking System Solutions market?

Due to widespread lockdowns, shutdowns, and disruptions in global supply chain management, the pandemic had a significant negative influence on coding and marking systems. Every industrial process used in the market for coding and marking systems was at risk due to this dangerous disease. With the help of cutting-edge trends and technology, manufacturers in the coding and marking systems market are finding it difficult to recoup their losses. The companies are now prioritizing the provision of eco-friendly solutions to cater to the increasing demands of many end-user sectors, such as the food and packaging industries. Manufacturers are attempting to make up for losses caused by the COVID-19 pandemic in addition to searching for fresh approaches to market difficulties with coding and labeling systems. Sustainable coding techniques are aided by solvent-free technologies, water-based inks, and other green initiatives. For Instance, Kao produces custom or standard ink formulas that are appropriate for use with inkjet printing on industrial, food, beverage, and medicinal items. For coding and marking porous paper and secondary cardboard packaging, Bio-Based Mineral-Oil-Free (MOF) inkjet inks for piezo printing technology provide a sustainable substitute.
https://www.kaoprint.com/inks/marking-and-coding-ink/
 

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The Global Coding and Marking Systems and Solutions Market is witnessing significant growth in the near future.

In 2023, the Inkjet Printers segment accounted for noticeable share of global Coding and Marking Systems and Solutions Market and is projected to experience significant growth in the near future.

The Food and Beverage segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Brother Domino, Dover Markem Imaje and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.

Frequently Asked Questions