Cognac & Brandy Market Report 2025 (Global Edition)

Global Cognac & Brandy Market Report 2025 Market Size Split by Product type Outlook: (Very Special, Very superior old pale, Extra Old, Beyond Age), by Age Outlook: (Young Cognac, Mature Cognac), by Pr...

Cognac & Brandy Market Report Description

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Competitive Landscape of the Cognac & Brandy Market

Established companies with a reputation for high-end and heritage products, like as Hennessy, Rémy Martin, Courvoisier, and Martell, dominate the competitive landscape of the cognac and brandy business. Boutique businesses and up-and-coming craft distilleries are becoming more popular thanks to their distinctive, handmade goods. While major manufacturers use innovation, celebrity sponsorships, and environmental initiatives to set themselves apart and increase their worldwide market presence, there is fierce competition from other spirits like whiskey and tequila.

In April 2024, The famous cognac company Rémy Martin reopened its historic location in the center of Cognac following a three-year renovation project. This project, which embraced the house's contemporary and inventive spirit while preserving its legacy, entailed working with both renowned artists and local craftspeople. Visitors can immerse themselves in the brand's rich past and future through the site's several venues. (Source: https://www.remymartin.com/news/historic-house-reopening/) In August 2023, The second edition of the Mizunara cask-finished expression, the Courvoisier Mizunara 2023 Blend, was released by the Cognac brand Courvoisier in partnership with the House of Suntory. (Source:https://www.suntoryglobalspirits.com/news/maison-courvoisier-announces-second-edition-courvoisierr-mizunara)

In September 2020, Constellation Brands purchased Copper and Kings American Brandy Limited to increase its market share and capitalize on the latter's increased market penetration. With this acquisition, Constellation Brands intends to diversify its line of high-end goods and brands. It would also benefit from bridging the gap between craft bourbon and high-end craft cocktails. (Source:https://www.cbrands.com/blogs/news/constellation-brands-acquires-kentucky-based-craft-spirits-producer-copper-kings)

Top Companies Market Share in Cognac & Brandy Industry: (In no particular order of Rank)

• Remy Martin (France)
• Hennessy LVMH (France)
• Naud Spirts & Distillery (France)
• Emperador Distillers Inc (Philippines)
• Pernod Ricard (France)
• Radico Khaitan Ltd. (India)
• Suntory (Japan)
• Maison Ferrand (France)
• Meukow Cognac (France)
• Thomas Hine & Co. (France).
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Cognac & Brandy Market

Which Region Dominates the Cognac & Brandy Market in 2024?

According to Cognitive Market Research, North America currently dominates the Cognac & Brandys market, and the region is expected to have significant growth during the projected period. The rising demand for high-end and luxury spirits is expected to propel the Cognac & Brandy market's expansion in North America. Cognac and brandy are popular base spirits in the region due to the growing cocktail culture, especially among Gen Z and millennials. The growing practice of giving high-end alcoholic beverages as gifts and rising disposable incomes both encourage industry expansion. Additionally, a wider audience can now purchase these spirits due to the rise in at-home consumption and e-commerce sales. In order to capitalize on the changing tastes of North American customers and accelerate market expansion, major competitors are concentrating on focused marketing and partnerships.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Asia Pacific is becoming a significant development engine for the cognac and brandy industry due to the region's expanding middle class and rising disposable incomes. Premium demand The region's Westernized drinking habits and rising taste for luxury and high-end spirits are driving demand for cognac and brandy. Additionally, as cocktail culture becomes more popular in cities like Shanghai, Tokyo, and Hong Kong, consumption is increasing. Growing retail networks, including e-commerce platforms and brand awareness campaigns by major players, are also helping to penetrate the market. Given that consumers in Asia Pacific seek sophistication and exclusivity, the market for brandy and cognac is expected to grow considerably.

The current report Scope analyzes Cognac & Brandy Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Cognac & Brandy

According to Cognitive Market Research, the global Cognac & Brandy market size was estimated at USD 13514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 5405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Cognac & Brandy market with a market size of USD 4265.08 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. In the U.S., the demand for Cognac is being driven by the increasing popularity of craft cocktails, which frequently use it as a basic ingredient.
• The Canada Cognac & Brandy market had a market share of USD 648.68 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. Canada's desire for premium spirits and rising disposable income are driving expansion in the premium segment.
• The Mexico Cognac & Brandy market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 491.92 million in 2024.

Europe Cognac & Brandy

According to Cognitive Market Research, the global Cognac & Brandy market size was estimated at USD 13514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 4054.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2031.

• The United Kingdom Cognac & Brandy market had a market share of USD 681.12 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In the UK, Luxury items are becoming more and more popular, and Cognac is frequently marketed as a premium spirit for wealthy people.
• The France Cognac & Brandy market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 372.99 million in 2024.
• According to Cognitive Market Research, the German Cognac & Brandy market size was valued at USD 802.74 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In Germany, cognac is widely taken after meals and is thought to be a premium spirit.
• The Italy Cognac & Brandy market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 348.67 million in 2024.
• The Russia Cognac & Brandy market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 628.41 million in 2024.
• The Spain Cognac & Brandy market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 332.45 million in 2024
• The Luxembourg Cognac & Brandy market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 125.68 million in 2024.
• The Portugal Cognac & Brandy market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 85.14 million in 2024.
• The Greece Cognac & Brandy market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 48.65 million in 2024.
• The Rest of Europe's Cognac & Brandy market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 628.41 million in 2024.

Asia Pacific Cognac & Brandy

According to Cognitive Market Research, the global Cognac & Brandy market size was estimated at USD 13514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3108.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Cognac & Brandy market size was valued at USD 1398.72 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period. Cognac & Brandy surged in China due to the increasing popularity of Western drinking habits, which has led to the acceptance of Cognac as a drink of prestige.
• The Japan Cognac & Brandy market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 428.94 million in 2024.
• The India Cognac & Brandy market had a market share of USD 372.99 million in 2024 and is projected to grow at a CAGR of 9.4% during the forecast period. India's Younger generations are becoming increasingly open to exploring new spirits, notably those from Western products like Cognac.
• The South Korean Cognac & Brandy market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 310.83 million in 2024.
• The Australian Cognac & Brandy market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 161.63 million in 2024.
• The South East Asia Cognac & Brandy market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 214.47 million in 2024.
• The Rest of Asia Pacific Cognac & Brandy market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 220.69 million in 2024.

South America Cognac & Brandy

According to Cognitive Market Research, the global Cognac & Brandy market size was estimated at USD 13514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 675.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Cognac & Brandy market size was valued at USD 289.20 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. Cognac & Brandys flourished in Brazil due to the demand for luxury experiences and the expansion of metropolitan areas fuel business at high-end restaurants and bars.
• Argentina's Cognac & Brandy market had a market share of USD 113.52 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. The demand for high-end, foreign spirits, such as cognac and brandy, is rising as Argentina's middle class grows.
• Colombia Cognac & Brandy market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 60.14 million in 2024.
• Peru Cognac & Brandy market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 55.41 million in 2024.
• Chile Cognac & Brandy market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 48.65 million in 2024.
• The Rest of Latin America's Cognac & Brandy market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 108.79 million in 2024.

Middle East and Africa Cognac & Brandy

According to Cognitive Market Research, the global Cognac & Brandy market size was estimated at USD 13514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 270.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031..

• The GCC Countries Cognac & Brandy market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 115.68 million in 2024. Cognac & Brandy sales flourish due to because tourists and travelers buy luxury spirits at competitive prices. Airports in the GCC, particularly Dubai, are important marketplaces for Cognac & Brandy.
• The Egypt Cognac & Brandy market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 28.38 million in 2024.
• The South Africa Cognac & Brandy market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 42.70 million in 2024. Cognac & Brandy sales flourished in South Africa because brandy is a popular spirit in social settings and has a long history among South Africans.
• The Turkey Cognac & Brandy market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 23.24 million in 2024.
• The Nigeria Cognac & Brandy market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 28.38 million in 2024.
• The Rest of the MEA Cognac & Brandy market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 31.89 million in 2024.

Cognac & Brandy Market Analysis

How are Segments Performing in the Global Cognac & Brandy Market?

Cognac & Brandy Market Product Type Segment Analysis

According to Cognitive Market Research, very superior old pale is likely to dominate the Cognac & Brandy Market over the forecast period. Due to consumers' increased desire for premium, aged spirits, demand for Very Superior Old Pale (VSOP) Cognac and brandy is continuously rising. Because they are aged for at least four years, VSOP goods have a smooth, sophisticated flavor profile that appeals to sophisticated, complex drinkers. This market niche is especially well-liked in high-end markets, including Asia Pacific, Europe, and North America. The demand for VSOP Cognac and brandy is further supported by the growth of luxury drinking experiences, cocktail culture, and gifting trends, making it a major force in the premium spirits industry.

The beyond age is the fastest-growing segment in the Cognac & Brandy Market. In the Cognac & Brandy industry, the term "Beyond Age" demand describes a developing trend in which consumers value distinctive flavor profiles, craftsmanship, and brand heritage more than conventional age-based classifications. The growing appeal of artisanal, small-batch, and innovative items is what's causing this change. Customers are looking for unique, age-neutral expressions like barrel-aged types, limited editions, and blends that showcase a range of manufacturing methods. In response, brands are introducing varied collections that cater to contemporary tastes, emphasizing intricacy and narrative instead of merely aging, so broadening the market's appeal beyond age-specific inclinations.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cognac & Brandy Industry. Request a Free Sample PDF!

Cognac & Brandy Market Age Segment Analysis

According to Cognitive Market Research, the mature cognac segment holds the largest share of the market. Consumers are looking for premium, high-quality spirits with a deep, sophisticated flavor profile, which is driving up demand for mature cognac. Long-aged mature cognac is valued for its depth, smoothness, and complexity, making it desirable to collectors and aficionados. This market niche is especially well-liked in developed regions like North America and Europe, where discriminating consumers are prepared to spend money on fine, aged goods. A growing number of high-net-worth individuals and the trend of luxury drinking experiences are driving up demand for mature, unique Cognac, solidifying its place in the market for premium spirits.

In the Cognac & Brandy Market, the young cognac has been expanding at a rapid pace. Young Cognac is becoming more and more popular, especially among younger consumers seeking a more cost-effective way to get started in the world of high-end spirits. Young Cognac, which is usually matured for less than four years, has a lighter, fresher flavor profile that makes it appealing to people who are unfamiliar with the category or are looking for a more approachable cocktail alternative. Because younger generations are becoming more interested in Cognac and brandy, this trend is propelling growth in markets like North America and Asia Pacific. The growth of mixology and cocktail culture is also increasing young Cognac's appeal in bars and social situations.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Cognac & Brandy Price Level Outlook: Segment Analysis

Cognac & Brandy Market Price Level Segment Analysis

According to Cognitive Market Research, the entry-level segment category holds the largest market share. The demand for the Cognac & Brandy market's entry-level sector is rising as more buyers look for reasonably priced yet high-quality products to learn more about the category. Entry-level Cognac and brandy are sometimes less expensive than premium or luxury varieties, making them appealing to consumers on a budget, especially younger consumers and first-time purchasers. These products can be used in cocktails or for casual consumption because they frequently have mild aging or blended qualities. The attractiveness of this market segment is also being driven by the expansion of e-commerce and retail availability, which offer convenient access to high-quality products at reasonable prices.

In the Cognac & Brandy market, the rapidly growing sector is the premium segment category. The demand for the premium segment of the cognac and brandy market is high due to wealthy consumers looking for products with exceptional quality and expertise. Premium Cognac and brandy appeal to collectors and connoisseurs who are prepared to spend money on luxury spirits since they usually age longer and have more nuanced flavor characteristics. The premiumization trend is driving this market, as customers favor more expensive, exclusive goods for festivities, gift-giving, and self-indulgence. E-commerce platforms, high-end retail establishments, and sophisticated bars facilitate the availability of quality Cognac and brandy to discriminating consumers worldwide.

• Premium Segment
• Mainstream Segment
• Entry level Segment

Cognac & Brandy Distribution Channel Outlook: Segment Analysis

Cognac & Brandy Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the bars segment dominates the market. Because bars are important venues for the consumption of premium and luxury spirits, the distribution channel for bars contributes significantly to the expansion of the cognac and brandy business. Due to the widespread use of Cognac and brandy-based drinks in signature cocktails by mixologists and bartenders, cocktail culture has increased demand for these alcoholic beverages. With a large selection of aged and premium Cognac and brandy alternatives, high-end and upmarket bars serve wealthy patrons. The market's reach is being extended by the growing trend of sophisticated drinking experiences in bars, particularly in urban areas and upscale hotel bars across the globe.

Restaurants are projected to be the fastest-growing segment in the Cognac & Brandy market. The Cognac & Brandy market depends heavily on the restaurant distribution channel, which also plays a major role in on-premise consumption and brand awareness. Premium Cognac and brandy are frequently offered as part of the beverage menus at fine dining establishments and luxury dining establishments to appeal to patrons looking for a unique drinking experience. From distinctive cocktails to traditional digestives, restaurants increasingly include premium spirits on their menus as customer demand for these products rises. The premium and luxury segments of the market are expanding more rapidly as a result of this trend, especially in North America, Europe, and Asia Pacific.

• Retail Stores
• Supermarkets
• Liquor Shops
• Bars
• Restaurants
• Club

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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