Global Complementary and Alternative Medicine
Market Report
2025
Global Complementary and Alternative Medicine market size will be USD 511.69 Billion by 2030. Complementary and Alternative Medicine Industry's Compound Annual Growth Rate will be 15.48% from 2023 to 2030.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to cognitive market research, the global complementary and alternative medicines market size was valued at USD xx billion in 2024 and is expected to reach USD xx billion at a CAGR of xx% during the forecast period.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Complementary and Alternative Medicine Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 15.48% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Intervention |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Trends:
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Complementary and Alternative Medicine Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The term "complementary and alternative medicine" refers to drugs and medical procedures that doctors do not often prescribe to treat cancer. In addition to conventional therapies, complementary medicine is used. On the other hand, alternative medicine takes the role of traditional therapies. Massage, biofeedback, tai chi, reiki, music therapy, guided visualization, and nutritional supplements are a few instances of complementary medicine. Two of the most popular supplemental therapies are body-based therapies and manipulation therapies. Cupping, reflexology, massage, osteopathic or chiropractic manipulation, and relaxation are examples of body-based treatments.
Mind-body treatments include yoga, meditation, guided imagery or visualization, biofeedback, music therapy, animal-assisted therapy, hypnosis, and prayer therapy. Acupuncture, Reiki, tai chi, qi gong, therapeutic touch, and magnet therapy are examples of energy-force therapies. Some alternative treatment alternatives include aromatherapy, herbal therapies, and dietary supplements. All patient-selected treatment options outside of traditional pharmaceuticals are included in the market for complementary and alternative medicine. The negative consequences of traditional medicine and the shortage of medical specialists in some places have given rise to a wide range of possible uses for alternative medicine.
The use of complementary and alternative medicines is growing in popularity. This is because many chronic illnesses, such as cancer and cardiovascular ailments, are becoming more common. All of these reasons, together with the growing expense of conventional medications and their unfavorable side effects, are driving the growth of the worldwide market for complementary and alternative medicine. However, the increasing use of these tactics by major corporation’s partnerships, mergers, and acquisitions, for example, could lead to the emergence of new ideas in the years to come. Growing healthcare spending has a major effect on the rate of growth of the complementary and alternative medicine business, helping to modernize its infrastructure.
• For instance, In February 2023, SEVA Experience entered into a partnership with The Standard, Huruvalhi Maldives for a wellness program, which included meditation, yoga, and holistic practices.
(Source:https://www.hotelnewsme.com/lifestyle-leisure/the-standard-huruvalhi-maldives-announces-wellness-takeover-with-seva-experience )
The worldwide market for complementary and alternative medicine is seeing an increase in the engagement of market participants and service providers due to the evolving regulatory environment, growing government efforts, and regulatory requirements relating to the right to health in all types of pharmaceuticals. Furthermore, by promoting high-quality and cozy complementary and alternative medical care, the government is likewise concentrating on the expansion of the medical tourism sector. The Indian government established the Ministry of Ayush to investigate issues about naturopathy, Ayurveda, and homeopathy medicinal teaching, research, and products. The demand for a variety of complementary and alternative medicines is therefore being fueled by increased government funding in the development of alternative medicines.
• For instance, in June 2021, the Indian government unveiled the mYoga application, which was created in collaboration with the WHO by the Morarji Desai National Institute of Yoga and the Ministry of Ayush. The app includes audio and video practice and training sessions based on the Common Yoga Protocol. The goal is to promote the concept of one planet, one health.
(Source:https://www.who.int/india/news/detail/30-06-2021-get-fit-with-who-myoga-app )
• For instance, in February 2022, the All-India Institute of Ayurveda, in association with Startup India, launched the Ayush Startup Challenge to encourage early-stage startups and individuals working on innovations in the Ayurveda sector and alternative healing.
(Source:https://www.biospectrumindia.com/news/20/20711/aiia-launches-ayush-startup-challenge-for-healthcare-innovation.html )
Regulatory obstacles represent a major restraint on the market for complementary and alternative medicines. Ambiguities and regional differences in regulatory frameworks might make it more difficult for the market to expand smoothly. The heterogeneous character of alternative medicines and the requirement for uniform protocols provide challenges, resulting in ambiguities for clinicians and patients alike. Finding a balance between protecting consumers and encouraging business innovation is still a difficult task that prevents the alternative medicine sector from growing smoothly. To fully realize the promise of this dynamic and rapidly changing healthcare industry, it will be imperative to address and simplify regulatory processes.
The market for complementary and alternative medicines has grown more slowly as a result of COVID-19. The need for complementary and alternative medicine (CAM) has increased due to the epidemic. Additionally, to treat COVID-19 during the epidemic, the government has licensed several traditional remedies. The market is developing as a result of factors like rising government efforts and acceptance, as well as increased knowledge of the advantages of complementary and alternative treatments.
• For instance, the China FDA approved Xuebijing with a treatment indication of new coronavirus pneumonia with severe and critical systemic inflammatory response syndrome or multiple organ failure.
(Source:https://apm.amegroups.org/article/view/51467/html )
• For instance, in December 2021, the Ministry of Ayush signed an agreement with the London School of Hygiene and Tropical Medicine (LSH&TM) to conduct a study on 'Ashwagandha to promote recovery from COVID-19 in the United Kingdom.
(Source:https://www.thehindu.com/news/national/india-uk-to-conduct-clinical-trials-of-ashwagandha-for-promoting-recovery-from-covid-19/article35662451.ece )
Herbal cures, homeopathic treatments, massage therapy, acupuncture, and chiropractic adjustments are all part of complementary and alternative medicine. The worldwide market is expanding as a result of consumers' increased knowledge of natural remedies. The demand for complementary and alternative medicine (CAM) is predicted to rise globally due to its linked benefits of comfort and reduced stress. CAM is becoming more and more used in the diagnosis and treatment of many illnesses. Additionally, a major factor driving the market's expansion is the world's aging population and rising illness burden. It is anticipated that this element would positively impact market expansion.
• For instance, according to an article published by the Elsevier Public Health Emergency Collection, in March 2022, it has been observed that up to 70% of low- and middle-income nations (LMICs) were estimated to employ CAM exclusively or primarily to treat their medical issues.
(Source:https://www.sciencedirect.com/science/article/pii/S1551741121001704 )
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Major market participants who are essential in determining consumer preferences and market dynamics have a major impact on the complementary and alternative medicines market. These major players provide consumers with easy access to a vast array of wardrobe options through their extensive retail networks and online platforms. Product adoption has increased as a result of their strong worldwide presence and well-known brand, which has also increased consumer trust and loyalty. In addition, these industry titans never stop funding R&D, bringing cutting-edge styles, materials, and practical features to clothing wardrobes to meet changing customer demands and preferences. These big players' combined efforts have a big impact on the market's future direction and level of competition.
Top Companies Market Share in Complementary and Alternative Medicine Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
Europe held the largest share of xx% in 2024 of the complementary & alternative medicine market. The UK dominates the complementary & alternative medicine industry in Europe. In the United Kingdom, where more than four out of ten individuals utilize complementary medicine at some time in their lives, the combined yearly spending on acupuncture, chiropractic, homeopathy, hypnosis, medicinal herbalism, and osteopathy is around USD 543.71 million. These drugs are especially appealing to 60% of patients with musculoskeletal conditions and arthritis, whose symptoms are typically persistent.
(Source:https://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-8-105 )
Furthermore, it is stated that although the NHS offers little coverage for alternative therapies, 92% of the population wants the NHS to enlist them. The NHS claims that it does not cover the majority of treatments and advises seeking advice from a medical practitioner first.
(Source:https://www.nhs.uk/conditions/complementary-and-alternative-medicine/ )
Asia Pacific is expected to grow at a lucrative rate during the forecasted period. Complementary and alternative medicine is growing in Asia-Pacific due to the growing demand for herbal supplements. India is predicted to expand at the quickest CAGR over the projected period, while China continues to have the greatest market share. According to research, 80% of Chinese people use acupuncture, reiki, and vitamins from traditional medicine to treat a wide range of ailments, including chronic illnesses. Furthermore, according to the September 2023 NCBI article, the Indian National Medical Commission (NMC) mandated that all medical colleges create a "Department of Integrative Medicine Research." The goal of this action is to promote the integration of modern medicine with Indian traditional medicinal systems like Ayurveda and homeopathic remedies. It is projected that this development will positively affect the expansion of the sector.
The current report Scope analyzes Complementary and Alternative Medicine Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Complementary and Alternative Medicine Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Complementary and Alternative Medicine Industry growth. Complementary and Alternative Medicine market has been segmented with the help of its Intervention , Distribution Channel , and others. Complementary and Alternative Medicine market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
In 2024, botanicals/traditional alternative medicine dominated the complementary and alternative medicine market with a share of xx%. The market for traditional alternative medicine and botanicals has been expanding profitably as more individuals look to natural solutions for a range of health issues. Many businesses extended their product lines to incorporate additional botanicals and natural cures as customer demand grew. GNC, a health brand, now sells a variety of herbal supplements, such as turmeric, echinacea, and ashwagandha. The market for traditional alternative medicine is anticipated to be dominated by the Ayurvedic subsegment due to increased government funding and technological improvements. Technology is being used by the Ayurvedic industry to boost productivity, improve product quality, and improve customer satisfaction.
• For instance, the Indian government launched a digital platform called the Ayurveda Health and Wellness Centre to provide telemedicine and e-consultation services to patients.
(Source:https://esanjeevani.mohfw.gov.in/#/ )
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Complementary and Alternative Medicine Industry. Request a Free Sample PDF!
Direct sales generated the highest income in 2024. The high rates of self-prescribed use of goods from Complementary and Alternative Medicine (CAM), particularly herbal remedies and traditional medicine, can be ascribed to this. It is advised that chemists and other medical professionals run community-based campaigns to raise knowledge of botanicals since this can increase the number of patients using CAM services that doctors can directly access.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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Senior Research Associate at Cognitive Market Research
Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.
Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over three years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies.
In her current role, Manjiri handles the market research related to Pharma and healthcare industry. Her passion lies in utilizing innovative approaches to distill complex information into strategic insights that empower organizations to make informed decisions.Manjiri remains an invaluable asset in the dynamic landscape of market research.
The term "complementary and alternative medicine" refers to drugs and medical procedures that doctors do not often prescribe to treat cancer. Many businesses extended their product lines to incorporate additional botanicals and natural cures as customer demand grew. GNC, a health brand, now sells a variety of herbal supplements, such as turmeric, echinacea, and ashwagandha. The market for traditional alternative medicine is anticipated to be dominated by the Ayurvedic subsegment due to increased government funding and technological improvements. Technology is being used by the Ayurvedic industry.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Intervention | Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing |
Distribution Channel | Direct Sales, E-Sales |
List of Competitors | Columbia Nutritional, Herb Pharm, Herbal Hills, Helio USA, Deepure Plus, Nordic Naturals, Pure encapsulations, Iyengar Yoga Institute, John Schumachers Unity Woods Yoga Center, Yoga Tree, The Healing Company, Quantum Touch |
This chapter will help you gain GLOBAL Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review Global Complementary and Alternative Medicine Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review North America Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review Europe Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review Asia Pacific Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review South America Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review Middle East Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Complementary and Alternative Medicine. Further deep in this chapter, you will be able to review Middle East Complementary and Alternative Medicine Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Complementary and Alternative Medicine. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Intervention Analysis 2019 -2031, will provide market size split by Intervention . This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Intervention Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Distribution Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Complementary and Alternative Medicine market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 13 Research Methodology and Sources
Why Botanicals have a significant impact on Complementary and Alternative Medicine market? |
What are the key factors affecting the Botanicals and Mind Healing of Complementary and Alternative Medicine Market? |
What is the CAGR/Growth Rate of Direct Sales during the forecast period? |
By type, which segment accounted for largest share of the global Complementary and Alternative Medicine Market? |
Which region is expected to dominate the global Complementary and Alternative Medicine Market within the forecast period? |
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