Costume Jewelry Market Report 2025 (Global Edition)

Market Dynamics of Costume Jewellery Market

Key Drivers

• Increase in the number of fashion-conscious customers.

Individuals' growing awareness of outward appearance has increased the market adoption of costume jewellery. Younger women seem to be more fashion-concerned than ever which has risen the costume jewellery market. Moreover, customers' need for economical and elegant jewellery is increasing due to rapidly shifting fashion trends throughout regions. In addition, costume jewellery such as rings, bracelets, and chains has grown in popularity among both men and women. Nowadays semi-precious stone engraved necklaces are quite popular among ladies aged 45 to 65. Furthermore, the popularity of costumes and fake jewellery among people of all ages are driving the growth of the worldwide costume jewellery market.
The expanding number of fashion-conscious consumers is driving the worldwide industry forward. Furthermore, industry participants are increasingly leveraging social media sites such as Instagram, Facebook, and Snapchat to launch new product designs and accessories aimed at young people, particularly Gen Z customers. Furthermore, these social media platforms have grown in popularity among many firms as direct methods for engaging with potential customers, altering consumer behaviour, and raising fashion consciousness on a worldwide scale. Furthermore, the growing popularity of personalized jewellery, which is inspired by social media, contributes to market expansion.
For instance, Gehna is one such brand that caters to the customization of jewellery according to clients' likings and preferences. These pieces of jewellery are artisanal and intricately crafted with customization designs like names, designs, etc. 
Another instance of an online jewellery brand is SALTY Jewellery. These brands provide a unisex variety of designs specially crafted for the millennial generation. Since it is an online jewellery brand, it is accessible to everyone who has access to the internet. Hence, with rising fashion-conscious consumers, the costume jewellery market is said to be surging.

• Customization and personalization are popular trends in the costume jewellery market which drives the market growth. 

Customization and personalization are becoming popular trends in the costume jewellery industry. Customers want one-of-a-kind things that express their distinct styles and preferences. Jewellery businesses responded to this desire by providing customizable choices, allowing clients to select patterns, and materials, and even engrave personal messages. This trend enabled buyers to create one-of-a-kind pieces, strengthening their emotional attachment to the jewellery and increasing client loyalty. 
There are different psychologies bonded in people's minds which drive them to the trend of customization and personalization for costume jewellery. The human need to express oneself, personality, ideas, and values is increasingly obvious in the jewellery people wear. Hence, jewellery personalization enables people to create something of their own, something unique, and to express their creativity.
As digital technologies personalize the whole shopping experience, people desire custom-made items, including jewellery. Given the advancements made over the years, it is reasonable to predict that this trend will continue for decades.
Moreover, there is also an emotional aspect attached to the customization of costume jewellery. For most people, it is a major financial investment with a strong emotional attachment. People frequently wear jewellery that represents their most cherished memories. To an outsider, a dragonfly pendant might appear to be just another piece of jewellery. However, for the user, it might be a remembrance of a childhood memory. Customers who have their jewellery custom-designed may communicate their unique tales and highlight their particular characteristics.
Celebrities who wear zodiac and initial pendants include Gigi Hadid, Meghan Markle, and Kendall Jenner which promote the trend of customization of costume jewellery. When celebrities and fashion role models advocate personalized jewellery, consumers are automatically inclined towards that trend and invest more and more in costume jewellery. 
For instance, Christina Applegate has been seen wearing name jewellery with her daughter's name instead of her own. This has increased what are known as ' mommy necklaces,' which are a unique way for women to carry memories of their children wherever they go.
Therefore, customization and personalization are becoming popular trends in the costume jewellery industry which is altering the market growth of the costume jewellery market. 

Key Restraints

The harmful effects of certain metals can hamper the growth of the market.
Metal like nickel is commonly used in costume jewellery, especially in silver jewellery. Nickel is a typical metal used in silver jewellery because it improves the metal's strength and longevity. Nickel, however, is a highly allergenic metal that can cause severe skin irritation, itching, redness, swelling, allergic responses, and respiratory issues. Nickel exposure can also induce Nickel Dermatitis, a kind of dermatitis.
Moreover, the use of cadmium metal is very high too. Cadmium occurs naturally as a mineral and is utilized commercially. Cadmium is an odourless, insoluble in liquids, and rust-resistant mineral that jewellers can use as an addition to improve the appearance of their jewellery. However, it is one of the most dangerous metals in the world. Cadmium is often used in jewellery creation. This heavy metal is known to have negative effects on the individual who utilizes it. Cadmium poisoning is mostly caused by extremely high doses of cadmium accumulating in the bloodstream from an external source. Wearing cadmium or allowing toddlers to chew on cadmium-containing jewellery can be toxic. It often gets stored in the liver and bones. It causes major complications such as renal failure and bone malignancy. Cadmium concentrations in adult jewellery are around 40%. 
According to reports, long-term usage of cadmium jewellery can lead to cancer. As a result, choosing a low-cost option may result in unfavourable medical outcomes. Cadmium is an inexpensive metal used by mass-producing jewellery producers to harden the alloy and give it a higher lustre. 
Furthermore, strict prohibitions and regulations are being implemented against using such metals in costume jewellery. For example, the Fashion Jewellery & Accessories Trade Association (FJATA), a non-profit organization specializing in clothes, jewellery, and fashion accessory regulations, enforces the ASTM F2923-11 standards, which restrict the use of cadmium in children's jewellery. 
Hence, the harmful effects of metals like nickel and cadmium hamper the growth of the market. 

How did COVID-19 impact the Costume Jewellery industry?

The COVID-19 pandemic's production and supply chain interruptions had a substantial impact on worldwide costume jewellery market share in 2020. The pandemic also created considerable manufacturing delays, reducing product sales worldwide. Furthermore, the COVID-19 epidemic slowed international commerce, lowering manufacturers' profits throughout 2020. During the 2020 pandemic, demand for costume jewellery metals decreased due to consumer economic losses, delay of wedding engagements, and cancellation of numerous festivities and gatherings. Strict social separation and lockdown measures resulted in a massive movement of workers from cities to rural areas, causing labour shortages. Furthermore, interruptions in raw material import and export between nations contributed to rising costs and shortages throughout the epidemic leading to a decline in the costume jewellery market during the pandemic. 
 

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The Global Costume Jewelry Market is witnessing significant growth in the near future.

In 2023, the Necklaces & Chains segment accounted for noticeable share of global Costume Jewelry Market and is projected to experience significant growth in the near future.

The Male segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Alex and Ani LLC, Buckley London and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.

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