Dating Apps Market Report 2025 (Global Edition)

Global Dating Apps Market Report 2025 Market Size Split by Type (Mobile Dating Apps, Website Dating Apps), by Application (Male, Female), by Age (18-25 years, 26-34 years, 35-50 years, Above 50 years)...

Dating Apps Market Report Description

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Dating Apps Market Insights Video

Competitive Landscape of the Dating Apps Market

In the dating apps market's competitive landscape, numerous key competitors are driving innovation and growth. Market rivalry is encouraging technological and design innovations to create Dating apps that fulfill both consumer wants and sustainability goals, keeping the market dynamic and competitive.

In July 2024, Recently, Tinder unveiled an AI-powered tool to assist users in choosing the ideal profile photos. (Source: https://www.tinderpressroom.com/Tinder-R-Unveils-Photo-Selector-AI-Feature-to-Make-Choosing-Profile-Pictures-Easier) In October 2022, Bumble introduced a feature that makes it simpler for users to report and block abusive communications. (Source: https://bumble.com/en-in/help/reporting-abusive-messages#:~:text=Abusive%20messages%20have%20no%20place,know%20who%20flagged%20their%20account.)

Top Companies Market Share in Dating Apps Industry: (In no particular order of Rank)

• Match Group LLC (Tinder)
• Bumble Inc.
• Grindr LLC
• eHarmony Inc.
• Spark Networks Inc.
• The Meet Group Inc
• rsvp.com.au Pty Ltd.
• Coffee Meets Bagel
• Cupid Media Pty Ltd.
• Elite Singles
• The League App Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Dating Apps Market

Which Region Dominates the Dating Apps Market in 2024?

According to cognitive market research, North America currently dominates the dating apps market, and the region is expected to have significant growth during the projected period. An extensive internet connection and a high smartphone adoption rate offer a strong basis for app use. Online dating has been popular among the tech-savvy people in the area, especially millennials and Gen Z, who see it as a handy method to meet people. Furthermore, because of busy lifestyles and shifting societal perceptions of partnerships, dating apps have become a more widely accepted method for finding possible mates. Major companies in the dating app market, such as Match Group (Tinder, OkCupid) and Bumble, are based in North America and are always coming up with new ideas to keep consumers interested. Strong advertising tactics and a sizable base of premium subscribers are further advantages for the region that increase these platforms' earnings

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region is home to a sizable and youthful population that has more access to smartphones and the internet, which encourages the use of mobile apps, particularly dating services. Furthermore, the advent of online dating is being facilitated by the adoption of more contemporary relationship practices by younger generations in nations such as China, Japan, and India. Furthermore, the region's growing economy and urbanization have raised disposable incomes, which has increased expenditure on dating services that require a subscription. Those in conservative communities find dating apps appealing because of their convenience and privacy features

The current report Scope analyzes Dating Apps Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Dating Apps Market

According to cognitive market research, the global dating apps market size was estimated at USD 8541.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 3416.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to cognitive market research, the US had a major share in the dating apps market with a market size of USD 2695.60 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Increasing acceptance of online dating across different age groups has made these platforms more mainstream
• The Canada dating apps market had a market share of USD 409.98 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada’s rising awareness among the population.
• The Mexico dating apps market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 310.90 million in 2024.

Europe Dating Apps Market

According to cognitive market research, the global dating apps market size was estimated at USD 8541.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 2562.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom's dating apps market had a market share of USD 430.48 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Dating Apps sales witness an upswing due to the increasing online preferences.
• The France dating apps market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 235.74 million in 2024.
• According to cognitive market research, the German dating apps market size was valued at USD 507.35 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Dating apps surged due to the increased focus of the major market players.
• The Italy dating apps market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 220.36 million in 2024.
• The Russia dating apps market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 397.17 million in 2024.
• The Spain dating apps market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 210.11 million in 2024
• The Luxembourg Dating Apps market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 79.43 million in 2024.
• The Portugal Dating Apps market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 53.81 million in 2024.
• The Greece Dating Apps market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 30.75 million in 2024.
• The Rest of Europe's Dating Apps market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 397.17 million in 2024.

Asia Pacific Dating Apps Market

According to cognitive market research, the global dating apps market size was estimated at USD 8541.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1964.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to cognitive market research, the China dating apps market size was valued at USD 884.01 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Dating Apps surged in China due to the increased focus of the major market players.
• The Japan dating apps market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 271.10 million in 2024.
• The India dating apps market had a market share of USD 235.74 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's rising awareness among the population.
• The South Korean dating apps market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 196.45 million in 2024.
• The Australian dating apps market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 102.15 million in 2024.
• The Southeast Asia dating apps market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 135.55 million in 2024.
• The Rest of Asia Pacific dating apps market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 139.48 million in 2024.

South America Dating Apps Market

According to cognitive market research, the global dating apps market size was estimated at USD 8541.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 427.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to cognitive market research, the Brazil dating apps market size was valued at USD 182.78 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Dating apps flourished in Brazil due to increasing online modes of communication
• Argentina's dating apps market had a market share of USD 71.75 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's rising awareness among people.
• Colombia's dating apps market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 38.01 million in 2024.
• Peru's dating apps market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 35.02 million in 2024.
• Chile's dating apps market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 30.75 million in 2024.
• The Rest of Latin America's dating apps market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 68.76 million in 2024.

Middle East Dating Apps Market

According to cognitive market research, the global dating apps market size was estimated at USD 8541.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 170.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries' dating apps market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 73.11 million in 2024. Dating app sales flourish due to the presence of major market players.
• The Egypt dating apps market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 17.94 million in 2024.
• The South African dating apps market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 26.99 million in 2024. Dating app sales flourished in South Africa due to regulatory support.
• The Turkey dating apps market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 14.69 million in 2024.
• The Nigeria dating apps market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 17.94 million in 2024.
• The Rest of the MEA dating apps market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 20.16 million in 2024.

Dating Apps Market Analysis

Dating Apps Market Type Segment Analysis

According to cognitive market research, mobile dating apps are likely to dominate the dating app market over the forecast period. The change is caused by smartphones' increasing global use, accessibility, and ease of use. Younger groups find mobile dating applications more tempting since they include location-based features, user-friendly UI, and on-the-go interactions. In contrast, online dating services have experienced a downturn as users turn to apps like Tinder, Bumble, and Hinge.

The website dating apps is the fastest-growing segment in the dating apps market. The segment is developing because more people, especially in developed and emerging nations, are using the internet and preferring to socialize and form relationships online. With features like detailed profiles, sophisticated matching algorithms, and a desktop-friendly layout that appeals to those looking for more significant relationships, website-based dating platforms frequently offer a more thorough experience.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Dating Apps Industry. Request a Free Sample PDF!

Dating Apps Market Application Segment Analysis

According to cognitive market research, the male segment holds the largest share of the market. Research and industry analyses indicate that men are generally more active users of dating apps than women are. Men are typically more proactive in seeking out partners and striking up discussions, which is what is driving this change in social and behavioral tendencies. Men outnumber women on most dating apps despite the fact that women make up a sizable and essential component of the market.

In the dating apps market, the female sector has been expanding at a rapid pace. The majority of dating app users have historically been men. Still, current trends show a sharp rise in the number of female users, fueled by applications that prioritize safety diversity, and giving women the opportunity to take charge of their online dating lives. The female component of these applications is growing quicker because of features like enhanced privacy settings, female-centric platforms, and selective matchmaking that draw in more women.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Dating Apps Age Segment Analysis

Dating Apps Market Age Segment Analysis

According to cognitive market research, the 26-34 years segment holds the largest market share. This age group's greater levels of digital literacy, disposable income, and desire to use technology to find relationships usually account for a sizable part of dating app users. In contrast to older age groups, a large portion of this demographic is actively seeking meaningful connections, both short-term and long-term, and they feel more at ease utilizing applications.

In the dating apps market, the rapidly growing sector is the 18-25 years category. With higher adoption rates, this younger population is more tech-savvy and more ease on mobile platforms. The emergence of social media culture, rising smartphone adoption rates, and evolving dating patterns have all greatly accelerated the expansion of this market. When compared to older age groups, users in the 18–25 age range are more inclined to try out dating apps and interact with their features, which accelerates their growth.

• 18-25 years
• 26-34 years
• 35-50 years
• Above 50 years

Dating Apps Subscription Segment Analysis

Dating Apps Market Subscription Segment Analysis

According to cognitive market research, the premium annually segment dominates the market. This is due to the fact that a lot of customers like the monthly payment option since it gives them the freedom to test out premium services without committing to long-term agreements. Monthly plans are a desirable choice for customers and app developers alike because they also bring in recurring revenue for the companies.

Non-premium is projected to be the fastest-growing segment in the dating apps market. The reason for this development is that more and more people are choosing to use the free basic features of apps like Tinder, Bumble, and OkCupid—which allow users to upgrade to premium services for more functionality instead of the paid options.

• Premium Annually
• Premium Monthly
• Non-Premium

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion