Dietary Supplements Market Report 2025 (Global Edition)

Global Dietary Supplements Market Report 2025 Market Size Split by Type (Concentrated, NFC), by Application (Online Sales, Offline Sales)

Dietary Supplements Market Report Description

We have various report editions of Dietary Supplements Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Dietary Supplements Market Insights Video

Competitive Landscape of the Dietary Supplements Market

The dietary supplements market is fiercely competitive, driven by the growing health-conscious population and the rising awareness about the importance of nutritional supplements. Key players in this market are constantly engaged in extensive research and development activities to introduce innovative products that cater to specific health needs.

Dietary Supplements Market Industry news

• In August 2022, Optimum Nutrition, which is a brand under Glanbia Performance Nutrition, unveiled its latest product, the Gold Standard Protein Shake. This newly released beverage is available in two delicious flavors, namely chocolate and vanilla. Notably, each serving of this protein shake is packed with 24 grams of protein.

Source:www.glanbia.com/our-stories/optimum-nutrition-launches-new-rtd-protein-shake

Top Companies Market Share in Dietary Supplements Industry: (In no particular order of Rank)

• Nestle
• Lotte
• Coca-Cola
• Mango Dash India
• Manpasand Beverages Ltd
• Podaran Foods India Pvt. Ltd
• TDT
• Frutteto
• Del Monte
• Keurig Dr Pepper
• Fortune
• Holland
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Asia Pacific region stands a remarkable growth rate of 36% with contributing significantly to the 59.94 Market Size valued in billions of USD by 2030.

According to Cognitive Market Research, the Asia Pacific region stands as the largest market for dietary supplements, experiencing a remarkable growth rate of 36% with contributing significantly to the 59.94 Market Size valued in billions of USD by 2030. The region's booming economy, increasing disposable income, and rising health awareness among consumers have significantly contributed to the expansion of the dietary supplements market.Concentrated dietary supplements stand as the dominant category in the market .Within the Asia Pacific region, China has emerged as the dominant force in the dietary supplements market. Market players should focus on strategic product positioning and innovative marketing approaches to capitalize on the evolving consumer preferences in this thriving market.

North America boasts the fastest-growing dietary supplements market, with a significant growth rate of 30% with contributing significantly to the 49.95 Market Size valued in billions of USD by 2030 .This rapid expansion is attributed to the region's heightened health consciousness, widespread fitness trends, and an aging population seeking nutritional solutions. The market has been further propelled by a surge in demand for immune-boosting supplements, driven by the ongoing focus on preventive healthcare amid global health concerns. The North America dietary supplements market, led primarily by the United States, showcases remarkable growth due to a convergence of factors. As consumers increasingly prioritize health and wellness, there is a substantial market opportunity for innovative and specialized dietary supplements.

The current report Scope analyzes Dietary Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Dietary Supplements Market

North America Dietary Supplements Market Analysis:

According to Cognitive Market Research, North America boasts the fastest-growing dietary supplements market with a significant growth rate of 30% with contributing significantly to the 49.95 market size valued in billions of USD in 2023. This rapid expansion is attributed to the region's heightened health consciousness, widespread fitness trends, and an aging population seeking nutritional solutions. The market has been further propelled by a surge in demand for immune-boosting supplements, driven by the ongoing focus on preventive healthcare amid global health concerns. The North America dietary supplements market, led primarily by the United States, showcases remarkable growth due to a convergence of factors. As consumers increasingly prioritize health and wellness, there is a substantial market opportunity for innovative and specialized dietary supplements.

Europe Dietary Supplements Market

Europe Dietary Supplements Market Analysis:

According to Cognitive Market Research, Europe stands as a prominent hub in the global dietary supplements market, capturing 28% of the total market share and contributing significantly to the 46.62 Market Size valued in billions of USD in 2023. The region boasts a diverse consumer base, including health-conscious individuals and the aging population, driving the demand for dietary supplements.Europe's dietary supplements market is characterized by a robust consumer base, diverse product offerings, and evolving preferences toward natural and organic supplements. The market's growth is further fueled by strategic marketing, stringent quality regulations, and an emphasis on research and development. As the region continues to prioritize health and wellness, the dietary supplements market in Europe is poised for sustained growth, providing ample opportunities for businesses and promoting overall public health.

Asia Pacific Dietary Supplements Market

Asia Pacific Dietary Supplements Market Analysis:

According to Cognitive Market Research, the Asia Pacific region stands as the largest market for dietary supplements, experiencing a remarkable growth rate of 36% with contributing significantly to the 59.94 Market Size valued in billions of USD in 2023. The region's booming economy, increasing disposable income, and rising health awareness among consumers have significantly contributed to the expansion of the dietary supplements market. Concentrated dietary supplements stand as the dominant category in the market .Within the Asia Pacific region, China has emerged as the dominant force in the dietary supplements market. Market players should focus on strategic product positioning and innovative marketing approaches to capitalize on the evolving consumer preferences in this thriving market

South America Dietary Supplements Market

South America Dietary Supplements Market Analysis:

According to Cognitive Market Research, Latin America contributes to 4% of the global dietary supplements market with contributing significantly to the 6.66 Market Size valued in billions of USD in 2023. The region experiences steady growth driven by a rising health-conscious middle-class population, increased awareness about preventive healthcare, and a growing aging demographic. Latin America's dietary supplements market exhibits promising growth prospects. The region's market is driven by a combination of urbanization, increasing disposable income, and a growing awareness of the importance of preventive healthcare. With the growing emphasis on health and wellness among consumers, the Latin American dietary supplements market is expected to grow. This presents a chance for market participants to broaden their range of products and cater to the changing health requirements of the region.

Middle East and Africa Dietary Supplements Market

Middle East and Africa Dietary Supplements Market Analysis:

According to Cognitive Market Research, the Middle East and Africa contribute 2% to the global dietary supplements market and contributing significantly to the 3.33 Market Size valued in billions of USD in 2023. The region presents a unique landscape with varying healthcare systems, economic disparities, and cultural preferences influencing consumer choices. the Middle East and Africa's dietary supplements market presents a mixed landscape. While the Middle East shows potential with a growing focus on preventive healthcare, parts of Africa face challenges related to socioeconomic factors. Market players need nuanced strategies, addressing specific regional needs and economic conditions, to tap into the diverse opportunities in this region. Collaborations, affordability initiatives, and education campaigns are pivotal to expanding the dietary supplements market footprint in the Middle East and Africa

Dietary Supplements Market Analysis

Dietary Supplements Type Segment Analysis

According to Cognitive Market Research,concentrated dietary supplements stand as the dominant category in the market due to their high potency and convenience. Concentrated supplements offer essential vitamins, minerals, and other nutrients in compact forms, allowing consumers to meet their nutritional needs efficiently. The concentrated format ensures higher nutrient density, enabling individuals to achieve their dietary goals without consuming large quantities of supplements.

NFC dietary supplements are emerging as the fastest-growing category in the market due to the increasing consumer preference for natural and organic products. NFC supplements are derived directly from whole foods, capturing the natural essence of vitamins, minerals, and antioxidants. In a health-conscious world, consumers are gravitating towards supplements sourced from real fruits, vegetables, and herbs, considering them more wholesome and authentic. NFC supplements resonate with the trend of clean labeling, where consumers seek transparency regarding the origin of the ingredients they consume.

• Concentrated
• NFC

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Dietary Supplements Industry. Request a Free Sample PDF!

Dietary Supplements Application Segment Analysis

According to Cognitive Market Research, online sales of dietary supplements have become the dominant category in the market due to the convenience, vast product selection, and accessibility they offer to consumers. The digital landscape has transformed the way people shop for supplements, providing a platform for consumers to explore a wide range of products, compare prices, read reviews, and make informed decisions. Online sellers frequently provide comprehensive product descriptions and customer feedback, which enriches the buyer's comprehension of the dietary supplements they plan to buy.

Offline sales of dietary supplements are the fastest-growing category in the market, driven by the personalized customer experience and trust associated with brick-and-mortar stores. Many consumers prefer the in-store shopping experience, where they can interact with knowledgeable staff, seek personalized recommendations, and physically examine products before making a purchase. Offline retailers, such as health food stores, pharmacies, and specialty supplement stores, often provide expert advice, creating a sense of assurance among consumers about the products they buy.

• Online Sales
• Offline Sales

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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