Digital Adoption Platforms Market Report 2025 (Global Edition)

Global Digital Adoption Platforms Market Report 2025 Market Size Split by Deployment Model (Cloud, On-premises), by Enterprise Type (Large Enterprises, SME), by Application (User Onboarding, Customer ...

Digital Adoption Platforms Market Report Description

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Digital Adoption Platforms Market Insights Video

Competitive Landscape of the Digital Adoption Platform Market

In the Digital Adoption Platform market's competitive landscape, numerous key competitors are driving innovation and growth. These companies focus on enhancing user experience through intuitive onboarding, training solutions, and analytics. The market is characterized by innovation, with providers continually updating features to address evolving customer needs. Strategic partnerships and acquisitions are common as companies aim to expand their capabilities and market reach, driving growth in various sectors such as healthcare, finance, and education.

In August 2023, Ciklum partnered with WalkMe, a developer of digital adoption platform solutions, to accelerate corporate adoption of digital technologies. Ciklum uses the WalkMe platform to track and analyze the use and deployment of digital solutions, as well as to contribute to improvement projects. This allows customers from many sectors to realize the success of their digital transformation activities fully. (Source: https://www.ciklum.com/resources/blog/ciklum-walkme-partnership) In February 2023, WhatFix introduced its new Product Analytics product line. The technologies enable businesses to analyze, visualize, and track user engagement and behavior data. Furthermore, the single instrumentation prevents hand-coding of event tracking and maintains data consistency. (Source: https://whatfix.com/newsroom/press-releases/whatfix-launches-product-analytics-building-on-2022-success/) In September 2022, Pendo.io announced a relationship with Google Cloud, with plans to make it available on Google Cloud Marketplace. The arrangement gave product groups quick access to Pendo's in-app advice, product analytics, and feedback features. (Source: https://www.pendo.io/news/pendo-makes-product-experience-platform-available-on-google-cloud-marketplace/#:~:text=RALEIGH%2C%20N.C.%2C%20September%2015%2C,in%2Dapp%20guidance%2C%20and%20feedback)

Top Companies Market Share in Digital Adoption Platforms Industry: (In no particular order of Rank)

• WalkMe Ltd. (Israel)
• Userlane (Germany)
• WhatFix (U.S.)
• Inline Manual Ltd. (U.K.)
• AppLearn Ltd. (U.K.)
• Newired (Italy)
• Appcues (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Digital Adoption Platform Market

Which Region Dominates the Digital Adoption Platform Market in 2024?

According to Cognitive Market Research, North America currently dominates the Digital Adoption Platform market, driven by high investments in technology, a strong presence of leading tech companies, and increased demand for digital transformation across various industries. This region's focus on enhancing user experiences and operational efficiencies further fuels market growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rapid digital transformation, increasing smartphone penetration, and a growing emphasis on automation in various sectors. Countries like India and China are leading this growth with significant investments in technology and digital solutions.

The current report Scope analyzes Digital Adoption Platforms Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Digital Adoption Platforms

According to Cognitive Market Research, the global Digital Adoption Platform market size was estimated at USD 718.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 287.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.7% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the Digital Adoption Platform market with a market size of USD 226.76 million in 2024 and is projected to grow at a CAGR of 21.5% during the forecast period. The U.S. market's Stringent governmental regulations strong tech infrastructure, innovation, investment, and demand for digital transformation.
• The Canada Digital Adoption Platform market had a market share of USD 34.49 million in 2024 and is projected to grow at a CAGR of 22.5% during the forecast period. Canada’s Strong technology infrastructure and high demand for digital transformation.
• The Mexico Digital Adoption Platform market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD 26.15 million in 2024.

Europe Digital Adoption Platforms

According to Cognitive Market Research, the global Digital Adoption Platform market size was estimated at USD 718.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 215.55 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.0% from 2024 to 2031.

• The United Kingdom Digital Adoption Platform market had a market share of USD 36.21 million in 2024 and is projected to grow at a CAGR of 22.8% during the forecast period. In the U.K., Digital Adoption Platform sales witness an upswing due to strong tech infrastructure, high demand, innovative solutions, and a skilled workforce.
• The France Digital Adoption Platform market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 19.83 million in 2024.
• According to Cognitive Market Research, the German Digital Adoption Platform market size was valued at USD 42.68 million in 2024 and is projected to grow at a CAGR of 22.2% during the forecast period. In Germany, Digital Adoption Platforms surged. Strong tech infrastructure, skilled workforce, and high innovation adoption rates.
• The Italy Digital Adoption Platform market is projected to witness growth at a CAGR of 21.4% during the forecast period, with a market size of USD 18.54 million in 2024.
• The Russia Digital Adoption Platform market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 33.41 million in 2024.
• The Spain Digital Adoption Platform market is projected to witness growth at a CAGR of 21.1% during the forecast period with a market size of USD 17.68 million in 2024
• The Luxembourg Digital Adoption Platform market is projected to witness growth at a CAGR of 22.1% during the forecast period, with a market size of USD 6.68 million in 2024.
• The Portugal Digital Adoption Platform market is projected to witness growth at a CAGR of 21.8% during the forecast period, with a market size of USD 4.53 million in 2024.
• The Greece Digital Adoption Platform market is projected to witness growth at a CAGR of 22.3% during the forecast period, with a market size of USD 2.59 million in 2024.
• The Rest of Europe's Digital Adoption Platform market is projected to witness growth at a CAGR of 20.7% during the forecast period, with a market size of USD 33.41 million in 2024.

Asia Pacific Digital Adoption Platforms

According to Cognitive Market Research, the global Digital Adoption Platform market size was estimated at USD 718.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 165.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Digital Adoption Platform market size was valued at USD 74.36 million in 2024 and is projected to grow at a CAGR of 25.0% during the forecast period. Digital Adoption Platforms surged in China due to the Increased focus of the manufacturers and major market players.
• The Japan Digital Adoption Platform market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 22.81 million in 2024.
• The India Digital Adoption Platform market had a market share of USD 19.83 million in 2024 and is projected to grow at a CAGR of 27.3% during the forecast period. India's rising awareness among the populations .
• The South Korean Digital Adoption Platform market is projected to witness growth at a CAGR of 24.6% during the forecast period, with a market size of USD 16.53 million in 2024.
• The Australian Digital Adoption Platform market is projected to witness growth at a CAGR of 25.2% during the forecast period, with a market size of USD 8.59 million in 2024.
• The South East Asia Digital Adoption Platform market is projected to witness growth at a CAGR of 26.5% during the forecast period, with a market size of USD 11.40 million in 2024.
• The Rest of Asia Pacific Digital Adoption Platform market is projected to witness growth at a CAGR of 25.3% during the forecast period, with a market size of USD 11.73 million in 2024.

South America Digital Adoption Platforms

According to Cognitive Market Research, the global Digital Adoption Platform market size was estimated at USD 718.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 35.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Digital Adoption Platform market size was valued at USD 15.38 million in 2024 and is projected to grow at a CAGR of 23.5% during the forecast period. Digital Adoption Platforms flourished in Brazil due to increasing demand for packaged food and beverages.
• Argentina's Digital Adoption Platform market had a market share of USD 6.04 million in 2024 and is projected to grow at a CAGR of 23.8% during the forecast period. Argentina's rising personal disposable income .
• Colombia's Digital Adoption Platform market is projected to witness growth at a CAGR of 22.7% during the forecast period, with a market size of USD 3.20 million in 2024.
• Peru's Digital Adoption Platform market is projected to witness growth at a CAGR of 23.1% during the forecast period, with a market size of USD 2.95 million in 2024.
• Chile's Digital Adoption Platform market is projected to witness growth at a CAGR of 23.2% during the forecast period, with a market size of USD 2.59 million in 2024.
• The Rest of Latin America's Digital Adoption Platform market is projected to witness growth at a CAGR of 22.0% during the forecast period, with a market size of USD 5.78 million in 2024.

Middle East and Africa Digital Adoption Platforms

According to Cognitive Market Research, the global Digital Adoption Platform market size was estimated at USD 718.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 14.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031..

• The GCC Countries Digital Adoption Platform market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 6.15 million in 2024. Digital Adoption Platform sales flourish due to the presence of major market players.
• The Egypt Digital Adoption Platform market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD 1.51 million in 2024.
• The South Africa Digital Adoption Platform market is projected to witness growth at a CAGR of 24.2% during the forecast period, with a market size of USD 2.27 million in 2024. Digital Adoption Platform sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Digital Adoption Platform market is projected to witness growth at a CAGR of 22.7% during the forecast period, with a market size of USD 1.24 million in 2024.
• The Nigeria Digital Adoption Platform market is projected to witness growth at a CAGR of 22.3% during the forecast period, with a market size of USD 1.51 million in 2024.
• The Rest of the MEA Digital Adoption Platform market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD 1.70 million in 2024.

Digital Adoption Platforms Market Analysis

How are Segments Performing in the Global Digital Adoption Platform Market?

Digital Adoption Platform Market Deployment Model Segment Analysis

According to Cognitive Market Research, the Cloud category is due to its scalability, accessibility, and cost-efficiency. Cloud-based DAPs enable organizations to deploy solutions rapidly, integrate with various enterprise applications, and deliver real-time updates without extensive infrastructure investment. The flexibility of cloud platforms allows for seamless adoption across global teams, making it easier for businesses to enhance user engagement, improve software adoption rates, and support digital transformation initiatives efficiently and at scale.

The On-premises is the fastest-growing segment in the Digital Adoption Platform Market due to its control over data security, customization, and integration with existing I.T. infrastructure. Large enterprises in regulated industries, such as finance and healthcare, prefer on-premises DAPs to maintain compliance with strict data privacy laws. Additionally, these solutions offer greater flexibility and reliability for organizations requiring tailored features, making them a preferred choice in industries prioritizing data sovereignty and in-house control.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Digital Adoption Platforms Industry. Request a Free Sample PDF!

Digital Adoption Platform Market Enterprise Type Segment Analysis

According to Cognitive Market Research, the Large Enterprises segment holds the largest share of the market due to their need for scalable solutions that streamline the adoption of complex software systems. These organizations manage vast, diverse teams and implement numerous digital tools, necessitating efficient onboarding, training, and user engagement. DAPs help them optimize technology usage, reduce operational inefficiencies, and improve employee productivity. Additionally, large enterprises invest heavily in digital transformation, driving the demand for robust DAP solutions tailored to their expansive infrastructure.

In the Digital Adoption Platform Market, the SME sector has been expanding at a rapid pace. Rapidly adopting these tools to streamline operations, enhance employee training, and integrate digital workflows. Unlike large enterprises, SMEs require agile solutions to drive digital transformation at a lower cost and with minimal disruption. DAPs help SMEs optimize the use of existing software, improve productivity, and accelerate onboarding processes, enabling them to compete more effectively in a digitally evolving marketplace. This agility fuels their market dominance.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Digital Adoption Platforms Application Segment Analysis

Digital Adoption Platform Market Application Segment Analysis

According to Cognitive Market Research, the User Onboarding segment holds the largest market share by enabling seamless transitions for new users. It helps organizations introduce complex software and tools efficiently, reducing the learning curve. DAPs automate the onboarding process, offering in-app guidance, tutorials, and personalized experiences, which accelerates user adoption. By enhancing first-time user engagement and improving product understanding, onboarding significantly boosts user retention rates, making it a critical feature for organizations looking to optimize their software adoption and digital transformation strategies.

In the Digital Adoption Platform market, the rapidly growing sector is the Change Management category. DAPs help organizations train employees on new software, minimize resistance, and ensure technology is adopted efficiently. With businesses increasingly adopting cloud and SaaS solutions, change management ensures that employees are empowered to adapt quickly. Effective change management strategies, supported by DAPs, reduce downtime, improve productivity, and enhance user experiences, making it a critical driver in the rapid growth of the DAP market.

• User Onboarding
• Customer Support
• Employee Onboarding
• Product Training
• Change Management

Digital Adoption Platforms End-user Segment Analysis

Digital Adoption Platform Market End-user Segment Analysis

According to Cognitive Market Research, the BFSI segment dominates the market due to its need for seamless digital transformation, enhanced customer experience, and streamlined operations. With increasing digitization in banking services, customer interactions, and regulatory requirements, BFSI institutions leverage DAPs to train employees, improve customer interfaces, and ensure the smooth adoption of new technologies. This sector's focus on operational efficiency and customer satisfaction drives its leadership in the DAP market.

Manufacturing is projected to be the fastest-growing segment in the Digital Adoption Platform market by leveraging digital tools to streamline complex processes, improve operational efficiency, and enhance workforce productivity. DAPs help manufacturers integrate new technologies, such as automation, IoT, and data analytics, by simplifying the adoption of software across various functions. These platforms also assist in employee training and skill development, ensuring smoother transitions to digital solutions and maximizing productivity. The need for digital transformation accelerates DAP adoption in the manufacturing sector.

• BFSI
• Retail & Consumer Goods
• IT & Telecommunications
• Healthcare
• Government & Public Sector
• Manufacturing

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion