Digital Marketing Analytics Market Report 2024 (Global Edition)

Global Digital Marketing Analytics Market Report 2024 Market Size Split by Solution (Digital Marketing Analytics Software, Services), by Application (Social Media Marketing, Email Marketing, Content M...

Digital Marketing Analytics Market Report Description

We have various report editions of Digital Marketing Analytics Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Digital Marketing Analytics Market

The companies offer comprehensive analytics solutions that cater to diverse business needs, including data visualization, customer journey tracking, and campaign performance measurement. Emerging players continuously innovate to gain market share, intensifying competition and driving technological advancements in the field.

Digital Marketing Analytics Industry News

In January 2022, Unbounce, the conversion intelligence platform, propounded the acquisition of LeadsRx, Inc., a software-as-a-service platform prominent in marketing analytics. With this acquisition, it aims to empower its small business clients by integrating advanced marketing attribution capabilities into its offerings

(Source:https://leadsrx.com/news/unbounce-acquires-us-based-marketing-analytics-platform-leadsrx/)

Top Companies Market Share in Digital Marketing Analytics Industry: (In no particular order of Rank)

• Adobe Systems Inc.
• Pega-Systems
• Teradata Corporation
• HubSpot
• Results
• UAWC Agency
• INGENIA AGENCY
• Sherlock Communications
• Punto Rojo
• MiWeb
• Digital Consulting Group
• Way2net
• Inside Digital
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional analysis of the Digital Marketing Analytics market

Which Region will dominate the Digital Marketing Analytics market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the increasing adoption of advanced analytics solutions, rising digitalization across industries, and a growing emphasis on data-driven decision-making. The region benefits from a mature digital infrastructure, extensive internet penetration, and a tech-savvy consumer base, further propelling market growth. Additionally, the presence of major players in industries such as retail, e-commerce, and finance fuels the demand for sophisticated analytics tools to optimize marketing strategies and enhance customer engagement, contributing to the overall dynamism of the North American digital marketing analytics market.

Which is Expanding at the Fastest CAGR?

Europe is the fastest-growing region due to the proliferation of digital platforms, increasing internet penetration, and the adoption of advanced analytics solutions by businesses. The demand for real-time data insights to optimize marketing strategies, enhance customer engagement, and improve ROI is fueling the market expansion across various industries, including retail, finance, healthcare, and automotive. Additionally, stringent data privacy regulations like GDPR are encouraging businesses to invest in compliant analytics solutions, further boosting market growth in the region.

The current report Scope analyzes Digital Marketing Analytics Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Asia Pacific Digital Marketing Analytics Market

According to Cognitive Market Research, the global Digital Marketing Analytic market size was estimated at USD 4518.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with market size of USD 1039.19 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031 due to the exponential growth of internet users, increased adoption of smartphones, rising digitalization across industries, and the emergence of big data analytics. Additionally, the shift towards online shopping and e-commerce platforms further fuels the demand for analytics tools to understand consumer behavior and marketing strategies. With businesses increasingly prioritizing digital channels, the demand for robust analytics solutions in the Asia-Pacific region is poised for significant growth.

• According to Cognitive Market Research, the Chinese digital marketing analytics market was valued at USD 467.63 million in 2024 and is projected to grow at a CAGR of 22.4% during the forecast period. It is due to the proliferation of internet users, the surge in e-commerce activities, and the adoption of advanced technologies like AI and big data analytics.
• The Japan Digital Marketing Analytic market is projected to grow at a CAGR of 21.4% during the forecast period, reaching USD 143.41 million in 2024. It is due to the growing adoption of smartphones, rising demand for data-driven insights, and a competitive landscape pushing businesses to optimize marketing strategies.
• The India Digital Marketing Analytic market had a market share of USD 124.70 million in 2024 and is projected to grow at a CAGR of 24.7% during the forecast period. 
• The South Korean digital marketing analytics market is projected to grow at a CAGR of 22.0% during the forecast period, with a market size of USD 103.92 million in 2024.
• The Australian Digital Marketing Analytic market is projected to grow at a CAGR of 22.6% during the forecast period, with a market size of USD 54.04 million in 2024.
• The Southeast Asia Digital Marketing Analytic market is projected to grow at a CAGR of 23.9% during the forecast period, with a market size of USD 71.70 million in 2024.
• The rest of the Asia Pacific Digital Marketing Analytics market is projected to grow at a CAGR of 22.7% during the forecast period, with a market size of USD 73.78 million in 2024.

 

South America Digital Marketing Analytics Market

According to Cognitive Market Research, the global Digital Marketing Analytic market size was estimated at USD 4518.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 225.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.3% from 2024 to 2031 due to increasing internet penetration, expanding e-commerce activities, and rising demand for targeted advertising. Companies are leveraging analytics to optimize marketing strategies, enhance customer engagement, and improve ROI. Additionally, advancements in data analytics technologies and the adoption of cloud-based solutions are fueling market expansion. This trend is expected to continue as businesses in the region prioritize data-driven decision-making to stay competitive in the digital landscape.

• According to Cognitive Market Research, the Brazil Digital Marketing Analytic market size was valued at USD 96.69 million in 2024 and is projected to grow at a CAGR of 20.9% during the forecast period. Digital Marketing Analytic sales flourish in Brazil due to the demand for real-time insights, personalized marketing strategies, and the need to optimize advertising spending.
• The Argentina Digital Marketing Analytic market had a market share of USD 37.95 million in 2024 and is projected to grow at a CAGR of 21.2% during the forecast period. The demand is augmented by the increasing internet penetration, growing social media usage, and a rising demand for targeted advertising.
• The Colombia Digital Marketing Analytic market is projected to grow at a CAGR of 20.1% during the forecast period, with a market size of USD 20.11 million in 2024.
• The Peru Digital Marketing Analytic market is projected to grow at a CAGR of 20.5% during the forecast period, with a market size of USD 18.52 million in 2024.
• The Chile Digital Marketing Analytic market is projected to grow at a CAGR of 20.6% during the forecast period, with a market size of USD 16.27 million in 2024.
• The rest of the Latin America digital marketing analytics market is projected to grow at a CAGR of 19.4% during the forecast period, with a market size of USD 36.37 million in 2024.

 

Middle East and Africa Digital Marketing Analytics Market

According to Cognitive Market Research, the global Digital Marketing Analytic market size was estimated at USD 4518.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with market size of USD 90.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031 due to increasing internet penetration, rapid adoption of digital technologies, and a growing focus on data-driven decision-making among businesses. Key drivers include the rise of e-commerce, the expansion of social media platforms, and the demand for personalized marketing strategies. Additionally, regulatory compliance and the need to measure marketing ROI are influencing market growth. Collectively, these factors foster a conducive environment for the expansion of digital marketing analytics solutions in the region.

• According to Cognitive Market Research, the GCC Countries' Digital Marketing Analytic market size was valued at USD 38.68 million in 2024 and is projected to grow at a CAGR of 21.4% during the forecast period. Digital Marketing Analytics sales flourish in the GCC countries due to the proliferation of social media platforms and mobile devices.
• The Egypt Digital Marketing Analytic market is projected to grow at a CAGR of 20.9% during the forecast period, with a market size of USD 9.49 million in 2024.
• The South African Digital Marketing Analytic market is projected to grow at a CAGR of 21.6% during the forecast period, reaching USD 14.28 million in 2024. Digital Marketing Analytics sales flourish in South Africa due to the increasing internet penetration and a growing focus on data-driven decision-making.
• The Turkish digital marketing analytics market is projected to grow at a CAGR of 20.1% during the forecast period, with a market size of USD 7.77 million in 2024.
• The Nigeria Digital Marketing Analytic market is projected to grow at a CAGR of 19.7% during the forecast period, with a market size of USD 9.49 million in 2024.
• The Rest of the MEA Digital Marketing Analytics market is projected to grow at a CAGR of 19.6% during the forecast period, with a market size of USD 10.66 million in 2024.

 

North America Digital Marketing Analytics Market

According to Cognitive Market Research, the global Digital Marketing Analytic market size was estimated at USD 4518.2 Million, out of which North America held the major market of more than 40% of the global revenue with market size of USD 1807.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.1% from 2024 to 2031 due to the increasing adoption of digital technologies across various industries fuels the demand for analytics solutions to understand consumer behavior and optimize marketing strategies. Additionally, the influence of social media platforms and online advertising channels necessitates robust analytics tools to measure performance and ROI. Moreover, the growing emphasis on data-driven decision-making and personalized marketing further accelerates the adoption of digital marketing analytics solutions in the region.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Digital Marketing Analytics market, with a market size of USD 1425.94 million in 202. The market is projected to grow at a CAGR of 18.9% during the forecast period. It is due to increasing emphasis on data-driven decision-making, growing demand for personalized customer experiences, and rising adoption of social media and mobile marketing strategies. 
• The Canada Digital Marketing Analytic market had a market share of USD 216.87 million in 2024 and is projected to grow at a CAGR of 19.9% during the forecast period. Canada's increasing adoption of digital platforms and demand for personalized marketing strategies fuels growth.
• The Mexico Digital Marketing Analytic market is projected to grow at a CAGR of 19.6% during the forecast period, with a market size of USD 164.46 million in 2024.

Europe Digital Marketing Analytics Market

According to Cognitive Market Research, the global Digital Marketing Analytic market size was estimated at USD 4518.2 Million, out of which Europe held the major market of more than 30% of the global revenue with a market size of USD 1355.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.4% from 2024 to 2031 due to increasing internet penetration, proliferation of digital devices, and growing emphasis on data-driven decision-making. Additionally, rising demand for targeted advertising, personalized customer experiences, and the need to measure marketing ROI are driving adoption. Moreover, artificial intelligence and machine learning technologies further enhance analytical capabilities, driving market momentum across Europe.

• The United Kingdom Digital Marketing Analytic market had a market share of USD 227.72 million in 2024 and is projected to grow at a CAGR of 20.2% during the forecast period. It is due to the proliferation of online channels, increasing competition, and the need for targeted advertising.
• The French Digital Marketing Analytic market is projected to grow at a CAGR of 18.6% during the forecast period, with a market size of USD 124.70 million in 2024.
• According to Cognitive Market Research, the German digital marketing analytics market was valued at USD 268.38 million in 2024 and is projected to grow at a CAGR of 19.6% during the forecast period. In Germany, Digital Marketing Analytic sales surged due to the growing emphasis on data-driven decision-making, increasing internet penetration, and rising adoption of social media platforms. 
• The Italy Digital Marketing Analytic market is projected to grow at a CAGR of 18.8% during the forecast period, with a market size of USD 116.57 million in 2024.
• The Russian Digital Marketing Analytic market is projected to grow at a CAGR of 18.4% during the forecast period, with a market size of USD 210.10 million in 2024.
• The Spanish Digital Marketing Analytic market is projected to grow at a CAGR of 18.5% during the forecast period, with a market size of USD 111.15 million in 2024.
• The Luxembourg Digital Marketing Analytic market is projected to grow at a CAGR of 19.5% during the forecast period, with a market size of USD 42.02 million in 2024.
• The Portugal Digital Marketing Analytic market is projected to grow at a CAGR of 19.2% during the forecast period, with a market size of USD 28.46 million in 2024.
• The Greece Digital Marketing Analytic market is projected to grow at a CAGR of 19.7% during the forecast period, with a market size of USD 16.27 million in 2024.
• The rest of Europe's digital marketing analytics market is projected to grow at a CAGR of 18.1% during the forecast period, with a market size of USD 210.10 million in 2024.

 

Digital Marketing Analytics Market Analysis

Digital Marketing Analytics Market Solution Segment Analysis

According to Cognitive Market Research, digital marketing analytics software held the major market share over the forecast period. It encompasses platforms designed to track and analyze various digital marketing channels' performance, providing insights into user behavior, campaign effectiveness, and ROI.

Services are the fastest-growing category over the forecast period. It includes consultancy, implementation, training, and support offered by vendors or third-party providers to optimize the utilization and effectiveness of digital marketing analytics tools.

Digital Marketing Analytics Software Services

• Consulting
• Design & Implementation
• Support & Maintenance Services

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Digital Marketing Analytics Industry. Request a Free Sample PDF!

Digital Marketing Analytics Market Application Segment Analysis

According to Cognitive Market Research, social media marketing held the major market share over the forecast period. It focuses on tracking and analyzing metrics such as engagement, reach, and conversions across various social media platforms. It enables people to measure the effectiveness of their social media campaigns and optimize strategies accordingly.

Email marketing is the fastest-growing category over the forecast period. It involves monitoring metrics related to email campaigns, which include open rates and conversion rates. This analysis helps marketers understand subscriber behavior, tailor content, and improve campaign performance.

• Social Media Marketing
• Email Marketing
• Content Marketing
• SEO Marketing
• Pay Per Click Marketing
• Video Marketing
• Display Marketing

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Digital Marketing Analytics Deployment Segment Analysis

According to Cognitive Market Research, on-premises held the major market share over the forecast period. It involves installing software on local servers, providing users with direct control over data management and security but requiring substantial infrastructure investment and maintenance.

Cloud-based is the fastest-growing category over the forecast period. It leverages remote servers accessed through the internet, offering scalability, flexibility, and potentially lower upfront costs while relying on third-party providers for maintenance and security.

• On-Premises
• Cloud-Based

Digital Marketing Analytics Sectors Segment Analysis

According to Cognitive Market Research, retail held the major market share over the forecast period. Analytics focus on customer behavior, purchase patterns, and campaign effectiveness to optimize marketing strategies, enhance customer experiences, and drive sales.

Government is the fastest-growing category over the forecast period. Analytics primarily aim at citizen engagement, sentiment analysis, and campaign performance to improve public services, policymaking, and communication.

• Retail
• Government
• Manufacturing
• Automotive

Digital Marketing Analytics End Users Segment Analysis

According to Cognitive Market Research, small & medium scale enterprises hold a prominent market share. It typically prioritizes cost-effective solutions that offer targeted insights to optimize its marketing strategies within limited budgets. They often seek user-friendly platforms with essential analytics capabilities tailored to their scale.

Large-scale enterprises are the fastest-growing category over the forecast period. There is a robust demand for scalable analytics solutions capable of handling extensive data volumes and providing sophisticated insights to support complex marketing campaigns.

• Small & Medium Scale Enterprises
• Large Scale Enterprises

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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Catering to tailored needs of clients in Consulting, Business Intelligence, Market Research, Forecasting, Matrix-Modelling, Data Analytics, Competitive Intelligence, Primary research and Consumer Insights.

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