Dry Shampoo Powder Market Report 2025 (Global Edition)

Global Dry Shampoo Powder Market Report 2025 Market Size Split by Type (Anti-Dandruff , Color Protection , Hair Loss Protection , Daily Care , Multifunction ), by End-User (Men , Women , Childr...

Dry Shampoo Powder Market Report Description

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Competitive Landscape of the Dry Shampoo Powder Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge products, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Dry Shampoo Powder Industry News 

In April 2022, In response to the increased demand for portable dry shampoos, Japanese personal care giant Kao Corporation introduced two new dry shampoos under the Merit hair care brand. One of the products is a shampoo sheet concept that was initially created for use in spas. 

(Source https://www.cosmeticsdesign-asia.com/Article/2022/04/13/Kao-launches-waterless-dry-shampoo-sheet-first-developed-for-use-in-space)

Top Companies Market Share in Dry Shampoo Powder Industry: (In no particular order of Rank)

• Procter & Gamble Company
• Coty Inc.
• Unilever
• Shiseido Company Ltd.
• Henkel AG & Company
• The Estee Lauder Companies Inc.
• Kao Corporation 
• Revlon Inc.
• L’Oreal SA.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of Dry Shampoo Powder

Which Region Dominates the Dry Shampoo Powder Market in 2024? 

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. 

The market for dry shampoo powder is expanding rapidly in North America. This growth is being driven by elements including urbanization, busy lifestyles, and increased awareness of sustainability. Furthermore, consumers in the area are drawn to dry shampoo powders because of its ease and time-saving qualities. Manufacturers are innovating to accommodate the changing demands and preferences of consumers as demand rises.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase, in the sales of reagents. Europe's market for dry shampoo powder is expanding significantly. Because of their hectic schedules and increased concern of the environment, customers in the region are adopting practical hair care products at an increasing rate. The usefulness of dry shampoo powders as an alternative to regular washing is what makes them so popular. It is anticipated that the European dry shampoo powder industry will continue to grow, with an emphasis on convenience and sustainability.

The current report Scope analyzes Dry Shampoo Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Dry Shampoo Powder Market

According to Cognitive Market Research, the global Dry Shampoo Powder market size was estimated at USD 3152.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1260.88  million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031. North America's fast-paced lifestyles and growing environmental consciousness have led to a burgeoning market for dry shampoo powder. The market is growing because consumers are looking for easy hair care solutions in the middle of busy schedules. The market for color protection formulas, which serves people with colored or treated hair who want to keep their color and health in between washes, is one significant area fueling this growth. North America continues to be a crucial area for the dry shampoo powder sector, with potential for long-term growth as the market develops with new products and promotional techniques.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Dry Shampoo Powder market with a market size of USD 994.83 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The demand is amplified by the increasing awareness of personal hygiene.
• The Canada Dry Shampoo Powder market had a market share of USD 151.31 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada's growing demand for on-the-go beauty solutions.
• The Mexico Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 114.74 million in 2024.

Europe Dry Shampoo Powder Market

According to Cognitive Market Research, with a market value of USD 3152.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.5 % from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 945.66 million. The market for dry shampoo powder is booming in Europe as people choose more eco-friendly and practical hair care products. Dry shampoo powders are an alluring substitute for regular washing, especially with people leading busier lives and becoming more conscious of their environmental impact. The market for anti-dandruff products that target scalp health issues and offer convenience in between washes is one area fueling this increase. Europe continues to be an important area for the dry shampoo powder industry, with producers striving to innovate and adapt to changing consumer tastes. This will allow for further growth in the years to come.

• The United Kingdom Dry Shampoo Powder market had a market share of USD 158.87 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Dry Shampoo Powder sales witness an upswing due to rising disposable incomes and purchasing power.
• The France Dry Shampoo Powder market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 87.00 million in 2024.
• According to Cognitive Market Research, the Germany Dry Shampoo Powder market size was valued at USD 187.24 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Dry Shampoo Powder sales surge due to the adoption of western beauty and grooming trends.
• The Italy Dry Shampoo Powder market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 81.33 million in 2024.
• The Russia Dry Shampoo Powder market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 146.58 million in 2024.
• The Spain Dry Shampoo Powder market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 77.54 million in 2024.
• The Luxembourg Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 29.32 million in 2024.
• The Portugal Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 19.86 million in 2024.
• The Greece Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 11.35 million in 2024.
• Rest of Europe Dry Shampoo Powder market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 146.58 million in 2024.

Asia Pacific Dry Shampoo Powder Market

According to Cognitive Market Research, the global Dry Shampoo Powder market size was estimated at USD 3152.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 725.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. Urbanization and shifting consumer lifestyles are driving consistent expansion in the dry shampoo powder market in the Asia Pacific region. Convenient hair care products are in greater demand due to urbanization and busy lifestyles. The market for natural and organic dry shampoo powders is one significant factor driving this expansion, as consumers place a premium on sustainability and health. Propelled by the region's huge and diversified population and growing awareness of grooming practices, Asia Pacific has considerable prospects for expansion in the dry shampoo powder business as the market continues to evolve to fulfill diverse customer preferences.

• According to Cognitive Market Research, the China Dry Shampoo Powder market size was valued at USD 326.25 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Dry Shampoo Powder sales surge in China due to the influence of social media and beauty trends.
• The Japan Dry Shampoo Powder market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 100.05 million in 2024.
• The India Dry Shampoo Powder market had a market share of USD 87.00 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The demand is augmented by India's rapid urbanization and busy urban lifestyles.
• The South Korea Dry Shampoo Powder market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 72.50 million in 2024.
• The Australia Dry Shampoo Powder market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 37.70 million in 2024.
• The South East Asia Dry Shampoo Powder market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 50.03 million in 2024.
• The Rest of Asia Pacific Dry Shampoo Powder market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD 51.48 million in 2024.

South America Dry Shampoo Powder Market

According to Cognitive Market Research, the global Dry Shampoo Powder market size was estimated at USD 3152.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 157.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. The market for dry shampoo powder is expanding significantly in Latin America as a result of urbanization and changing consumer preferences. Customers are increasingly turning to dry shampoo powders as a quick and effective hair care option because of their busy lifestyles and desire for ease. One market area propelling this growth is the need for volumizing products, which serve those looking to give their hair more body and volume in between washes. Due to the region's expanding beauty and personal care sector, dry shampoo powder makers in Latin America have a lot of room to grow as long as they concentrate on innovation and local tastes.

• According to Cognitive Market Research, the Brazil Dry Shampoo Powder market size was valued at USD 67.46 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Dry Shampoo Powder sales flourish in Brazil due to the expanding urban population.
• The Argentina Dry Shampoo Powder market had a market share of USD 26.48 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. The demand is augmented by Argentina's growing preference for convenient grooming products.
• The Colombia Dry Shampoo Powder market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 14.03 million in 2024.
• The Peru Dry Shampoo Powder market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 12.92 million in 2024.
• The Chile Dry Shampoo Powder market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 11.35 million in 2024.
• The Rest of Latin America Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 25.38 million in 2024.

Middle East and Africa Dry Shampoo Powder Market

According to Cognitive Market Research, the global Dry Shampoo Powder market size was estimated at USD 3152.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 63.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. The market for dry shampoo powder is expanding in the Middle East and Africa because to shifting consumer preferences and rising urbanization. Dry shampoo powders are becoming more and more popular as a quick hair care option since consumers are prioritizing convenience and grooming. The market for dry shampoo powders with halal certification, which satisfies cultural and religious requirements, is one area driving this expansion. Driven by innovation and adaption to local needs, the Middle East and Africa provide lucrative potential for continued progress in the dry shampoo powder sector. This is due to the region's increasing economies and growing beauty and personal care market.

• According to Cognitive Market Research, the GCC Countries Dry Shampoo Powder market size was valued at USD 26.98 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Dry Shampoo Powder sales flourish in the GCC Countries due to busy lifestyles and time constraints.
• The Egypt Dry Shampoo Powder market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 6.62 million in 2024.
• The South Africa Dry Shampoo Powder market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 9.96 million in 2024. Dry Shampoo Powder sales flourish in the South Africa due to the increasing awareness of water conservation.
• The Turkey Dry Shampoo Powder market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 5.42 million in 2024.
• The Nigeria Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 6.62 million in 2024.
• The Rest of MEA Dry Shampoo Powder market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 7.44 million in 2024.

Dry Shampoo Powder Market Analysis

Dry Shampoo Powder Function Segment Analysis

According to Cognitive Market Research, Anti-Dandruff, held the major market share over the forecast period. The market for dry shampoo powder is expected to increase at a significant rate due to the anti-dandruff sector. Growing consumer worries about dandruff and scalp health have led them to look for practical remedies that provide both relief and care. Dry shampoo powders with anti-dandruff properties offer a practical solution for reducing flakiness and itching while invigorating hair in between washes, which is helping the segment's market share grow.

Color Protection is the fastest-growing category over the forecast period. The market for dry shampoo powder is expanding, and one important reason contributing to this increase is color protection. Customers who have colored or treated hair look for items that will keep their color vibrant between washes and be convenient. Color-protecting dry shampoo powders assist retain the integrity of hair color, which is why more people are using them to maintain the health and color of their hair at the same time.

• Anti-Dandruff 
• Color Protection 
• Hair Loss Protection 
• Daily Care 
• Multifunction 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Dry Shampoo Powder Industry. Request a Free Sample PDF!

Dry Shampoo Powder End-User Segment Analysis

According to Cognitive Market Research, Women hold a prominent market share. Women are the main drivers of the market expansion for dry shampoo powder. Women are turning to dry shampoo powders as a quick and effective way to refresh their hair in between washes due to hectic lifestyles and a need for ease. The market is growing because these products are appealing to women with different hair types and ages due to their efficacy and versatility.

Men, is the fastest-growing category over the forecast period. Men are adopting more convenient and efficient grooming practices, which is driving growth in the market for dry shampoo powder. Men and women alike use dry shampoo powders as a convenient and efficient way to revive their hair in between washes. The market for dry shampoo powders customized for men is anticipated to develop as men's awareness of grooming habits grows.

• Men 
• Women 
• Children 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Dry Shampoo Powder Distribution Channel Segment Analysis

According to Cognitive Market Research, Supermarket held the major market share over the forecast period. The market for powdered dry shampoo is growing through grocery stores. Supermarkets draw in more customers by offering simple access to dry shampoo powders and meeting a variety of consumer needs. Supermarkets drive sales growth by increasing product exposure and awareness through effective marketing and prominent shelf placement. The convenience of being able to buy dry shampoo powders together with other household necessities also helps to propel the market's growth in this particular retail industry.

Hypermarket is the fastest-growing category over the forecast period. Within hypermarkets, the market for powdered dry shampoo is expanding. These sizable retail establishments draw a varied clientele with their extensive product selection, which includes powdered dry shampoo. Hypermarkets promote consumer purchases by increasing product exposure and providing abundant shelf space. Within this retail segment, market expansion is facilitated by competitive price strategies and the ease of one-stop shopping.

• Supermarket 
• Hypermarket 
• Convenience Stores 
• Online 
• Specialty Stores 
• Drug Stores 
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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