Ecotourism Market Report 2025 (Global Edition)

Global Ecotourism Market Report 2025 Market Size Split by Type (Nature & Wildlife Tourism, Agro-tourism, Others), by Traveler Type (Solo, Group), by Booking Mode (Travel Agents, Direct), by Age Group ...

Ecotourism Market Report Description

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Ecotourism Market Insights Video

Competitive Landscape of the Ecotourism Market

The competitive landscape of the ecotourism market features a mix of global and regional players focusing on sustainable travel and conservation. Leading companies like Intrepid Travel and G Adventures emphasize small-group, eco-friendly tours, while luxury brands such as Abercrombie & Kent offer high-end, sustainable experiences. Organizations like Sustainable Travel International and Green Key Global provide certifications and advocacy. Competition is driven by innovation in sustainable practices, increasing consumer demand for eco-friendly travel, and a focus on unique, immersive experiences.

August 2023: Skyscanner introduced a Hindi language option for its products and services to enhance its presence in the Indian market. The platform serves as a comprehensive tool for travelers, enabling them to compare flight prices, hotel rates, and local transportation options by aggregating information from various Online Travel Agents (OTAs). (Source: https://inc42.com/buzz/skyscanner-launches-in-hindi-to-localise-travel-booking-in-india/) August 2023: MakeMyTrip, in collaboration with the Ministry of Tourism, has introduced a new Travelers' Map of India featuring over 600 destinations that go beyond the well-known travel spots in the country. (Source: https://travel.economictimes.indiatimes.com/news/travel-agents/makemytrip-mot-collab-to-launch-travellers-map-of-india-with-over-600-unique-indian-destinations/102695355) January 2023: Alpine Health Systems, with support from OSF HealthCare and High Alpha Innovation, has introduced an AI-driven solution to simplify the hospital discharge process. This platform enables case managers to swiftly identify patients at risk and facilitate their transition to suitable care settings. (Source: https://newsroom.osfhealthcare.org/alpine-health-systems-launches-new-ai-powered-solution-to-streamline-complex-hospital-discharge-with-support-from-osf-healthcare-and-high-alpha-innovation/)

Top Companies Market Share in Ecotourism Industry: (In no particular order of Rank)

• Intrepid Travel
• G Adventures
• Abercrombie & Kent
• Natural Habitat Adventures
• The Travel Corporation
• Sustainable Travel International
• Wildlife Conservation International
• Green Key Global
• Ecotrust
• Earthwatch Institute
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Ecotourism Market

Which Region Dominates the Ecotourism Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the region's diverse natural landscapes, including national parks and wildlife reserves, which attract eco-conscious travelers. Strong environmental regulations and a high level of consumer awareness about sustainability further drive demand. Additionally, the region's well-developed infrastructure and significant investments in eco-friendly tourism practices enhance the appeal and accessibility of ecotourism destinations, solidifying North America's leading position in the market.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is growing at the fastest CAGR in the ecotourism market due to its rich biodiversity, stunning natural landscapes, and increasing middle-class population with rising disposable incomes. Growing awareness about environmental sustainability and a demand for unique travel experiences drive interest in ecotourism. Additionally, government initiatives supporting conservation and sustainable tourism, along with improvements in infrastructure, contribute to the region’s rapid expansion in the ecotourism sector.

The current report Scope analyzes Ecotourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Ecotourism Market

According to Cognitive Market Research, the global Ecotourism market size was estimated at USD 271594.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 108637.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Ecotourism market with a market size of USD 85715.26 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. The nation's increasing consumer awareness of environmental sustainability and a desire for authentic, nature-based travel experiences is driving the Ecotourism market.
• The Canada Ecotourism market had a market share of USD 13036.54 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Canada's government support for conservation efforts is driving the Ecotourism market.
• The Mexico Ecotourism market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 9886.04 million in 2024.

Europe Ecotourism Market

According to Cognitive Market Research, the global Ecotourism market size was estimated at USD 271594.6 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 81478.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.

• The United Kingdom Ecotourism market had a market share of USD 13688.37 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. In the UK, Ecotourism sales witness an upswing due to strong focus on sustainability and environmental conservation, driven by increasing consumer awareness and regulatory support.
• The France Ecotourism market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 7496.01 million in 2024.
• According to Cognitive Market Research, the German Ecotourism market size was valued at USD 16132.72 million in 2024 and is projected to grow at a CAGR of 10.7% during the forecast period. In Germany, Ecotourism surged due to the presence of major market players.
• The Italy Ecotourism market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD 7007.14 million in 2024.
• The Russia Ecotourism market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 12629.15 million in 2024.
• The Spain Ecotourism market is projected to witness growth at a CAGR of 9.6% during the forecast period with a market size of USD 6681.23 million in 2024
• The Luxembourg Ecotourism market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 2525.83 million in 2024.
• The Portugal Ecotourism market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 1711.05 million in 2024.
• The Greece Ecotourism market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 977.74 million in 2024.
• Rest of Europe's Ecotourism market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 12629.15 million in 2024.

Asia Pacific Ecotourism Market

According to Cognitive Market Research, the global Ecotourism market size was estimated at USD 271594.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 62466.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Ecotourism market size was valued at USD 28110.04 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. Ecotourism surged in China due to rising disposable incomes, increasing environmental awareness, and a growing demand for sustainable travel experiences.
• The Japan Ecotourism market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 8620.41 million in 2024.
• The India Ecotourism market had a market share of USD 7496.01 million in 2024 and is projected to grow at a CAGR of 15.8% during the forecast period. India's improved infrastructure and accessibility to natural attractions is driving the Ecotourism market.
• The South Korean Ecotourism market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD 6246.68 million in 2024.
• The Australian Ecotourism market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 3248.27 million in 2024.
• The South East Asia Ecotourism market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 4310.21 million in 2024.
• The Rest of Asia Pacific Ecotourism market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 4435.14 million in 2024.

South America Ecotourism Market

According to Cognitive Market Research, the global Ecotourism market size was estimated at USD 271594.6 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 13579.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Ecotourism market size was valued at USD 5812.12 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. Ecotourisms flourished in Brazil due to abundant natural resources, including rainforests, wildlife, and unique landscapes, which attract eco-conscious travelers.
• Argentina's Ecotourism market had a market share of USD 2281.39 million in 2024 and is projected to grow at a CAGR of 12.3% during the forecast period. Argentina's government initiatives supporting agricultural development augment the demand.
• Colombia Ecotourism market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 1208.60 million in 2024.
• Peru Ecotourism market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 1113.54 million in 2024.
• Chile Ecotourism market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 977.74 million in 2024.
• The Rest of Latin America's Ecotourism market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD 2186.34 million in 2024.

Middle East Ecotourism Market

According to Cognitive Market Research, the global Ecotourism market size was estimated at USD 271594.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 5431.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031..

• The GCC Countries Ecotourism market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 2324.85 million in 2024. Ecotourism sales flourish due to the presence of major market players.
• The Egypt Ecotourism market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 570.35 million in 2024.
• The South Africa Ecotourism market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 858.24 million in 2024. Ecotourism sales flourish in South Africa due to increased interest in sustainable travel and the region’s unique natural attractions, such as deserts, wildlife reserves, and coastal areas.
• The Turkey Ecotourism market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 467.14 million in 2024.
• The Nigeria Ecotourism market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 570.35 million in 2024.
• The Rest of MEA Ecotourism market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 640.96 million in 2024.

Ecotourism Market Analysis

How are Segments PerBooking Modeing in the Global Ecotourism Market?

Ecotourism Market Type Segment Analysis

According to Cognitive Market Research, Nature & Wildlife Tourism stands out as the dominant category. Nature and wildlife tourism captured the largest market share in the ecotourism market due to its strong appeal among travelers seeking immersive and authentic experiences in natural settings. The desire to explore wildlife habitats, observe animal behaviors, and engage with pristine environments drives significant interest. This type of tourism supports conservation efforts and provides educational opportunities, enhancing its popularity. Additionally, the broad range of activities and destinations available within nature and wildlife tourism further contributes to its dominant market position.

Agro-tourism is growing at the highest CAGR in the ecotourism market due to increasing interest in farm-based experiences and sustainable agriculture. Travelers are drawn to activities such as visiting working farms, participating in harvests, and learning about local food production. This type of tourism promotes sustainable practices and offers educational value while supporting local economies. Additionally, agro-tourism provides unique, hands-on experiences that appeal to eco-conscious consumers seeking authentic connections with agriculture and rural life.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Ecotourism Industry. Request a Free Sample PDF!

Ecotourism Market Traveler Type Segment Analysis

According to Cognitive Market Research, the dominant category is Solo. Solo travelers captured the largest market share in the ecotourism market due to their desire for personalized and immersive experiences. Traveling alone allows for greater flexibility, self-discovery, and engagement with nature without the constraints of group schedules. Solo travelers often seek unique, authentic adventures that align with their personal interests and environmental values. Additionally, the rise of solo travel trends and increased safety measures for individual travelers contribute to the growing popularity of solo ecotourism.

Group travelers are growing at the highest CAGR in the ecotourism market due to the appeal of shared experiences and cost-efficiency. Group tours, including those organized by families, friends, or organizations, offer collaborative travel experiences and logistical convenience, such as guided tours and transportation. Additionally, the social aspect of traveling with others enhances the enjoyment of eco-friendly activities and destinations. Group travel also benefits from economies of scale, making it an attractive option for eco-conscious organizations and large parties.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Ecotourism Booking Mode Segment Analysis

Ecotourism Market Booking Mode Segment Analysis

According to Cognitive Market Research, the dominant category is Travel Agents. Travel agents captured the largest market share in the ecotourism market due to their expertise in organizing complex, niche travel experiences. They provide personalized service, handle logistics, and offer access to exclusive or customized ecotourism packages. Their knowledge of sustainable travel options and ability to manage bookings for eco-friendly tours enhance their appeal. Additionally, travel agents often have established relationships with ecotourism operators, ensuring a seamless experience for travelers seeking responsible and immersive nature-based vacations.

Direct booking mode is growing at the highest CAGR in the ecotourism market due to increasing traveler preference for personalized and convenient experiences. Direct bookings allow consumers to engage directly with ecotourism providers, ensuring better transparency, customized options, and often lower costs. The rise of digital platforms and mobile apps makes it easier for travelers to book eco-friendly tours and accommodations directly. Additionally, direct interactions with providers enhance trust and provide immediate access to the latest offers and updates.

• Travel Agents
• Direct

Ecotourism Age Group Segment Analysis

Ecotourism Market Age Group Segment Analysis

According to Cognitive Market Research, the dominant category is Generation X. Generation X captured the largest market share in the ecotourism market due to their strong interest in sustainability and experiential travel. This age group, often in their peak earning years, has the financial means to invest in eco-friendly and immersive travel experiences. They value authentic, nature-based adventures and are increasingly conscious of environmental issues. Additionally, their preference for meaningful travel experiences aligns well with the principles of ecotourism, driving their significant market presence.

Millennials are growing at the highest CAGR in the ecotourism market due to their strong emphasis on sustainability and social responsibility. This age group values authentic and meaningful travel experiences that align with their environmental and ethical beliefs. Their comfort with digital technology facilitates easy access to eco-friendly travel options and online bookings. Additionally, Millennials are more willing to spend on experiences that contribute to conservation and community development, driving their rapid growth in the ecotourism sector.

• Generation X
• Millennials
• Generation Z

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion