Electric Blanket Market Report 2025 (Global Edition)

Global Electric Blanket Market Report 2025 Market Size Split by Product (Over blankets, Under Blankets, Electric Pads), by Price Range (Economy/Mid-range, Premium), by Material (Wool, Cotton, Polyeste...

Electric Blanket Market Report Description

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Electric Blanket Market Insights Video

Competitive Landscape of the Electric blanket Market

The competitive landscape of the electric blanket market is characterized by numerous players offering a range of products. Key factors driving competition include product innovation, such as advanced heating technologies and safety features, along with competitive pricing. Companies also focus on expanding their market reach through diverse distribution channels and strategic partnerships to capture consumer interest.

Top Companies Market Share in Electric Blanket Industry: (In no particular order of Rank)

• American Blanket Company (U.S.)
• Pendleton Woolen Mills (U.S.)
• Amritsar Swadeshi Textile Corporation Pvt. Ltd. (India)
• Hudson's Bay Company (Canada)
• Boll & Branch (U.S.)
• URBANARA GmbH (Germany)
• Shanghai Easun Group (China)
• Medline Industries
• Inc. (U.S.)
• Chellco Industries Limited (Nigeria)
• Biddeford Blankets
• LLC (U.S.)
• Youngman Woollen Mills Private Limited (India)
• Morphy Richards (England)
• Silentnight Group Limited (U.K.)
• Barker Textiles UAB (Lithuania)
• Kanata Blanket Co. (Canada)
• Faribault Woolen Mill. (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Electric blanket Market

Which Region Dominates the Electric blanket Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 due to the region's cold climate and high consumer demand for efficient heating solutions. The prevalence of long winters and an increasing focus on home comfort drive the market. Additionally, advancements in technology and higher disposable incomes support the adoption of premium electric blankets.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Electric blanket market fueled by rising temperatures and increasing cold weather in previously mild climates. Rapid urbanization, growing middle-class incomes, and enhanced awareness of home comfort and energy efficiency are also contributing to the market's expansion. Additionally, the surge in e-commerce makes these products more accessible to a broader audience.

The current report Scope analyzes Electric Blanket Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Electric Blanket Market

According to Cognitive Market Research, the global Electric blanket market size was estimated at USD 1251.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 500.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, The United States electric blanket market had a market share of USD 395.00 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Sales will rise due to increasing demand for home comfort solutions in colder climates and growing consumer interest in energy-efficient products.
• The Canada electric blanket market had a market share of USD 60.08 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. The market benefits from severe winters and a high focus on indoor comfort, driving consumers to invest in reliable heating solutions. The Mexico electric blanket market had a market share of USD 45.56 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period.

Europe Electric Blanket Market

According to Cognitive Market Research, the global Electric blanket market size was estimated at USD 1251.6 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 375.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom electric blanket market had a market share of USD 63.08 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Growing interest in smart home technology and energy efficiency, along with colder weather patterns, boosts the demand for electric blankets.
• The France electric blanket market had a market share of USD 34.54 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. The Germany electric blanket market had a market share of USD 74.35 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Rising energy costs and a preference for eco-friendly heating solutions lead to increased adoption of electric blankets in energy-conscious households. The Italy electric blanket market had a market share of USD 32.29 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. The Russia electric blanket market had a market share of USD 58.20 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. The Spain electric blanket market had a market share of USD 30.79 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. The Luxembourg electric blanket market had a market share of USD 11.64 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. The Portugal electric blanket market had a market share of USD 7.89 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. The Greece electric blanket market had a market share of USD 4.51 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The Rest of Europe electric blanket market had a market share of USD 58.20 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period.

Asia Pacific Electric Blanket Market

According to Cognitive Market Research, the global Electric blanket market size was estimated at USD 1251.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 287.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, The China electric blanket market had a market share of USD 129.54 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Urbanization and rising disposable incomes contribute to growing demand, with consumers seeking comfort and convenience in colder urban areas.
• The Japan electric blanket market had a market share of USD 39.73 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. The India electric blanket market had a market share of USD 34.54 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. The market is expanding as urban areas experience cooler temperatures and increased disposable incomes drive interest in high-quality, affordable home products. The South Korea electric blanket market had a market share of USD 28.79 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The Australia electric blanket market had a market share of USD 14.97 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. The South East Asia electric blanket market had a market share of USD 19.86 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. The Rest of Asia Pacific electric blanket market had a market share of USD 20.44 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period.

South America Electric Blanket Market

According to Cognitive Market Research, the global Electric blanket market size was estimated at USD 1251.6 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 62.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, The Brazil electric blanket market had a market share of USD 26.78 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Urban growth and seasonal temperature variations increase the need for affordable and effective heating solutions, driving up electric blanket sales.
• The Argentina electric blanket market had a market share of USD 10.51 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Rising disposable income and colder weather in southern regions stimulate demand for comfortable and cost-effective home heating solutions like electric blankets. The Colombia electric blanket market had a market share of USD 5.57 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. The Peru electric blanket market had a market share of USD 5.13 million in 2024 and is projected to grow at a CAGR of 7.6% during the forecast period. The Chile electric blanket market had a market share of USD 4.51 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The Rest of Latin America electric blanket market had a market share of USD 10.08 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period.

Middle East Electric Blanket Market

According to Cognitive Market Research, the global Electric blanket market size was estimated at USD 1251.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 25.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries electric blanket market had a market share of USD 10.71 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Increased demand for year-round comfort in cooler months and growing middle-class spending power boost the market for electric blankets in these regions.
• The Egypt electric blanket market had a market share of USD 2.63 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. The South Africa electric blanket market had a market share of USD 3.96 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. The combination of rising temperatures during colder months and growing consumer awareness of energy-efficient home solutions fuels increased electric blanket sales. The Turkey electric blanket market had a market share of USD 2.15 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. The Nigeria electric blanket market had a market share of USD 2.63 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The Rest of MEA electric blanket market had a market share of USD 2.95 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period.

Electric Blanket Market Analysis

Electric blanket Market Product Segment Analysis

According to Cognitive Market Research, over blankets stands out as the dominant category over the projected period due to their ease of use and versatility. They provide a simple way to add warmth without the need for extensive installation, appealing to a broad range of consumers. Their popularity is bolstered by their compatibility with various bed sizes and designs, enhancing their market dominance.

Electric pads emerges as the fastest-growing category in the Electric blanket market driven by their compact size and targeted heating capabilities. They offer practical benefits for specific therapeutic needs, such as alleviating muscle pain and arthritis. Additionally, their affordability and convenience contribute to increased consumer adoption and market growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Electric Blanket Industry. Request a Free Sample PDF!

Electric blanket Market Price Range Segment Analysis

According to Cognitive Market Research, the dominant category is economy/mid-range due to their affordability and practicality. These blankets offer a balance between cost and functionality, making them accessible to a wide range of consumers. As budgets tighten and value-conscious shoppers seek cost-effective solutions for home comfort, the demand for these reasonably priced options increases.

The fastest-growing category in the electric blanket market is premium driven by rising disposable incomes and a growing preference for high-quality, feature-rich products. Consumers are increasingly investing in electric blankets with advanced technology, enhanced safety features, and luxurious materials. This shift reflects a desire for superior comfort and durability, contributing to the segment's expansion.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Electric Blanket Material Segment Analysis

Electric blanket Market Material Segment Analysis

According to Cognitive Market Research, the dominant category is polyester due to its affordability, durability, and ease of maintenance. It provides a cost-effective option for consumers while offering a variety of design choices. Its resistance to wrinkling and shrinking makes it a practical choice for everyday use, maintaining its popularity in the electric blanket market.

The fastest-growing category in the electric blanket market is cotton driven by increasing consumer demand for natural and breathable materials. Its hypoallergenic properties and comfort appeal to health-conscious buyers seeking eco-friendly and high-quality options. As awareness of the benefits of natural fibers rises, the preference for cotton electric blankets is accelerating market growth.

• Wool
• Cotton
• Polyester
• Acrylic

Electric Blanket Size Segment Analysis

Electric blanket Market Size Segment Analysis

According to Cognitive Market Research, the dominant category is full/queen size driven by increasing consumer demand for natural and breathable materials. Its hypoallergenic properties and comfort appeal to health-conscious buyers seeking eco-friendly and high-quality options. As awareness of the benefits of natural fibers rises, the preference for cotton electric blankets is accelerating market growth.

The fastest-growing category in the electric blanket market is king size driven by the increasing popularity of larger beds and a growing preference for enhanced comfort. Consumers with spacious bedrooms are investing in these larger options to ensure complete warmth and luxury. The rise in high-end home furnishings and lifestyle upgrades further fuels the demand for king size blankets.

• Single size
• Full/Queen Size
• King Size

Electric Blanket Sales Channel Segment Analysis

Electric blanket Market Sales Channel Segment Analysis

According to Cognitive Market Research, the dominant category is indirect due to its broad reach through traditional retail channels such as hypermarkets, specialty stores, and multi-brand outlets. These established distribution networks offer extensive visibility and accessibility, attracting a wide customer base. The convenience of purchasing from physical stores also supports sustained sales in this segment.

The fastest-growing category in the electric blanket market is direct as consumers increasingly prefer purchasing electric blankets through brand websites and direct-to-consumer platforms. This trend is fueled by the benefits of personalized customer service, exclusive deals, and the convenience of home delivery. Enhanced online shopping experiences and targeted marketing strategies are driving the expansion of direct sales channels.

• Direct
• Indirect
• Hypermarkets/ Supermarkets
• Multi-brand Stores
• Specialty Stores
• Independent small Stores
• Healthcare Stores
• Online Retailers

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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