Electric Toys Market Report 2025 (Global Edition)

Global Electric Toys Market Report 2025 Market Size Split by Type Outlook: (Musical Electric Toys, Educational Electric Toys, Mechanical Electric Toys, Remote Control Toys), by Application Outlook: (H...

Electric Toys Market Report Description

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Competitive Landscape of the Electric Toys Market

In the Electric Toys market's competitive landscape, numerous key competitors are driving innovation and growth. These companies are investing heavily in research and development to introduce innovative and technologically advanced toys that appeal to children of all ages. Additionally, smaller niche players are emerging, offering unique and specialized products. The market is characterized by intense competition, driven by factors such as product innovation, branding, distribution channels, and pricing strategies.

In September 2023, Mattel, Inc. released Pictionary Vs. AI, a creative version of the traditional quickdraw game Pictionary. It is the first time AI technology has been smoothly integrated into a board game's conventional gameplay. In this updated version, the AI makes estimates while the player draws. (Source: https://www.businesswire.com/news/home/20230926512624/en/Mattel-Announces-Pictionary%C2%AE-Vs.-AI-the-First-Physical-Board-Game-to-Integrate-AI-into-Gameplay) Hasbro introduced the Furby interactive toy in June 2023. It has five voice-activated modes and over 600 reactions, including lights, sounds, and ten different tunes. Furby is an extremely captivating companion. It responds to pats and hugs, among other motions. Kids can take care of Furby by giving it virtual food, arranging its frohawk, and boosting its look with the accompanying clip-on beads and stylish accessories. (Source: https://www.amazon.in/Furby-Accessories-Interactive-Activated-Animatronic/dp/B0BLR7G3LJ?th=1) In April 2022, Mattel committed USD 50 million to build a plant in Nuevo Leon, Mexico. The plant, which occupies 200,000 square meters, is expected to generate 3,500 new jobs. With the investment, the company hopes to improve its production capacities and satisfy the growing demand for toys.

(Source:https://cdn.builder.io/o/assets%2F2e5c7fb020194c1a8ee80f743d0b923e%2Fc45d833164dc4e0a849c890cae931f4c?alt=media&token=5fe510b1-692d-4bc8-95f4-8a4ceb847bbc&apiKey=2e5c7fb020194c1a8ee80f743d0b923e)

Top Companies Market Share in Electric Toys Industry: (In no particular order of Rank)

• Playmobil
• Pillar Learning
• Sega Toys Co. Ltd.
• LeapFrog Enterprises Inc. (Vtech Holdings Ltd.)
• Mattel Inc.
• LEGO System A/S
• Hasbro
• MindWare Inc.
• Sphero Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Electric Toys Market

Which Region Dominates the Electric Toys Market in 2024?

According to Cognitive Market Research, North America currently dominates the Electric Toys market, and the region is expected to have significant growth during the projected period. This is due to its strong consumer demand and high disposable income levels. The United States, in particular, is a significant contributor due to the popularity of advanced electronic toys and the presence of major toy manufacturers. The region's well-established retail infrastructure, coupled with the growing trend of tech-savvy parents seeking innovative educational toys, boosts the demand for electric toys. Additionally, the region's emphasis on safety regulations for toys enhances consumer confidence, further driving market growth. Asia-Pacific, though witnessing rapid growth, is largely a manufacturing hub supplying to global markets, while North America continues to lead in terms of revenue generation and consumer acceptance.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Factors contributing to this growth include increasing disposable incomes, rising urbanization, and a growing inclination towards premium, technologically advanced toys among parents in countries like China and India. The expanding e-commerce platforms and the increasing popularity of educational toys also drive market demand. Moreover, the region's robust manufacturing infrastructure and favorable government policies supporting the toy industry further enhance its dominance. The continuous innovation in electric toys, incorporating features like smart technology and interactive play, is poised to fuel the market's expansion in Asia Pacific.

The current report Scope analyzes Electric Toys Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Electric Toys

According to Cognitive Market Research, the global Electric Toys market size was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Electric Toys market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Growing demand for interactive, tech-enabled toys drives US market growth.
• The Canada Electric Toys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Canada’s Strong consumer spending, tech-savvy parents, and growing child population.
• The Mexico Electric Toys market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Electric Toys

According to Cognitive Market Research, the global Electric Toys market size was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.

• The United Kingdom Electric Toys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. In the UK, Electric Toys sales witness an upswing due to Strong consumer demand, rising disposable incomes, and innovative product launches.
• The France Electric Toys market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German Electric Toys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 10.7% during the forecast period. In Germany, Electric Toys surged due to rising disposable incomes, increased demand for STEM toys, and technological advancements.
• The Italy Electric Toys market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russia Electric Toys market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Electric Toys market is projected to witness growth at a CAGR of 9.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Electric Toys market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Electric Toys market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Electric Toys market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's Electric Toys market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Electric Toys

According to Cognitive Market Research, the global Electric Toys market size was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Electric Toys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. Electric Toys surged in China due to rising disposable incomes, increasing urbanization, and a growing emphasis on early childhood education.
• The Japan Electric Toys market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD XX million in 2024.
• The India Electric Toys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 15.8% during the forecast period. Rising incomes, urbanization, tech-savvy kids, and government support drive India's electric toy market growth.
• The South Korean Electric Toys market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Electric Toys market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD XX million in 2024.
• The South East Asia Electric Toys market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Electric Toys market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD XX million in 2024.

South America Electric Toys

According to Cognitive Market Research, the global Electric Toys market size was estimated at USD XX Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Electric Toys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. Electric toys flourished in Brazil due to rising disposable incomes, increasing urbanization, and a growing middle class.
• Argentina's Electric Toys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 12.3% during the forecast period. Argentina's growing middle class, rising disposable incomes, and a shift towards branded toys are driving the electric toy market .
• Colombia Electric Toys market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD XX million in 2024.
• Peru Electric Toys market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD XX million in 2024.
• Chile Electric Toys market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's Electric Toys market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East and Africa Electric Toys

According to Cognitive Market Research, the global Electric Toys market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031..

• The GCC Countries Electric Toys market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD XX million in 2024. Electric Toys sales flourish due to Rising disposable incomes, increasing urbanization, and growing awareness of education.
• The Egypt Electric Toys market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD XX million in 2024.
• The South Africa Electric Toys market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD XX million in 2024. Electric toy sales flourished in South Africa due to Rising disposable incomes, urbanization, and increasing awareness of education.
• The Turkey Electric Toys market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria Electric Toys market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Electric Toys market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD XX million in 2024.

Electric Toys Market Analysis

How are Segments Performing in the Global Electric Toys Market?

Electric Toys Market Type Segment Analysis

According to Cognitive Market Research, Educational Electric Toys is a rapidly growing market segment driven by the increasing demand for toys that combine fun with learning. Parents and educators are seeking toys that not only entertain but also stimulate children's cognitive development. These toys often incorporate technology such as interactive screens, voice recognition, and motion sensors to create engaging experiences. As technology continues to advance, we can expect to see even more innovative and educational electric toys in the market.

Musical Electric Toys is a leading manufacturer and distributor of electric toys in India. They have a wide range of products, including remote control cars, drones, robots, and educational toys. The company has a strong presence in the market and is known for its high-quality products and affordable prices. They have a large distribution network that reaches all corners of the country.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Electric Toys Industry. Request a Free Sample PDF!

Electric Toys Market Application Segment Analysis

According to Cognitive Market Research, Schools hold the fastest-growing position due to the increasing integration of educational technologies and interactive learning tools. The demand for STEM-based toys that promote hands-on learning and cognitive development among students drives growth. Schools' adoption of these toys enhances engagement and learning outcomes, making them a key driver in the electric toys market expansion.

In the Electric Toys Market, The electric toy market is experiencing rapid growth, driven by technological advancements and increasing consumer demand. This trend is particularly evident in the home application sector, where electric toys are becoming increasingly popular for entertainment, education, and social interaction. The market is driven by factors such as rising disposable incomes, the growing popularity of STEM education, and the increasing demand for innovative and interactive toys.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Electric Toys Power Source Outlook: Segment Analysis

Electric Toys Market Power Source Segment Analysis

According to Cognitive Market Research, non-rechargeable batteries hold the fastest-growing position in the electric toys market due to their affordability, long shelf life, and ease of use. These batteries provide consistent power for toys, making them a preferred choice for manufacturers and consumers seeking convenience and cost-efficiency in powering their electronic playthings.

In the Electric Toys market, the rapidly growing sector is non-rechargeable batteries hold the fastest-growing position in the electric toys market due to their affordability, long shelf life, and ease of use. These batteries provide consistent power for toys, making them a preferred choice for manufacturers and consumers seeking convenience and cost-efficiency in powering their electronic playthings.

• Rechargeable Battery
• Non-Rechargeable Battery

Electric Toys Distribution Channel Outlook: Segment Analysis

Electric Toys Market Distribution Channel Segment Analysis

According to Cognitive Market Research, The online channel drives the fastest growth in the Electric Toys Market by offering convenient access, a wide variety of options, and competitive pricing. E-commerce platforms enable easy purchase and delivery, appeal to tech-savvy consumers, and support rapid expansion in emerging markets. The growing digital penetration and increased online shopping habits further accelerate this trend.

Offline channels hold the largest share in the growing Electric Toys Market due to widespread accessibility, established retail networks, and consumer preference for tangible shopping experiences. These channels offer a diverse range of options and allow consumers to interact with products before purchase, driving consistent physical demand.

• Offline
• Online

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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