Global Email Marketing Software
Market Report
2025
Delivery Includes:- Market Timeline 2021 till 2033, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the Global Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
Country Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
North Americ Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
Europe Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
Asia Pacific Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
South America Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
Middle East and Africa Market Size | 121212 | 121212 | 121212 | 121212 | 121212 |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Industry |
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Market Split by Application |
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Market Split by Channel |
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Market Split by Deployment |
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Market Split by Enterprise |
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Market Split by Conclusion | |
List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Market Trends:
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Report scope is customizable as we have a huge database of Email Marketing Software industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Email Marketing Software Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
It is a type of software that is specifically designed to promote products or services through emails that marketing firms use for campaigns, branding, and Internet marketing. Email marketing helps to reach a larger audience in a short period. This can be used for numerous aspects, such as generating an email subscriber list, designing and building unique email templates, and Segmenting audiences to send more focused, appropriate emails.
The rapid rise in digitalization and internet usage has led to the emergence of innovative marketing strategies to enhance brand presence. This market has observed substantial growth as businesses started recognizing the value of targeted communication and engagement with their customers. Moreover, the growing trend of omnichannel that involves multiple channels to facilitate personalized and timely communication is creating lucrative opportunities in the market. The companies like Zurb, Mumsnet, and BuzzFeed’s Therapy, predominantly use email marketing software. Therefore, many companies have shifted from a traditional approach to a modern approach to marketing which leads to a robust growth trajectory underscoring its importance in enhancing brand presence and customer reach in this digital era.
Incorporating email marketing into marketing strategies can bring substantial advantages. Foremost, the tool allows an individual to develop and nurture customer relationships which fosters brand trust and loyalty. In addition, email marketing is cost-effective for driving conversions and generating leads. Due to these reasons, many industries are adopting email marketing which leads to market growth.
Consumers require and anticipate relevant, personalized content and experience, both online and offline. To meet these demands, marketers are prioritizing email personalization to deliver a 1:1 experience that exceeds customer expectations and sets them apart. from the competition. Therefore, 74% of marketers acknowledge that focused personalization increases customer engagement and culminates in an average 20% boost in sales.
(Source-https://www.campaignmonitor.com/resources/guides/personalized-email/)
For Instance, According to McKinsey & Company, 71% of consumers expect personalized marketing while 76% express frustration when it's absent. They also found that brands using personalization generate 40% more revenue as compared to others.
(Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2)
According to Statista reports, 78% of marketers are using email for personalized communication
(Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2)
One of the major challenges for this market is the cyber threats that include phishing attacks, malware distribution, unauthorized access to sensitive information, and more. The cybercriminals often exploit the email platforms to infiltrate networks, compromise data, and execute malicious activities. Email phishing increased by 1265% after the launch of ChatGPT in November 2022 (Slashnext,2023). Therefore, data breaches have an extensive impact on brand reputation which hampers the industry's growth. For Instance, On January 29, 2015, Anthem reported that it discovered unauthorized access to consumer information, including member names, health identification numbers, and income data. The breach was discovered by a database administrator, who noticed credentials were being used without consent. Anthem shut down the database access and required employee password resets. this data breach could affect up to 80 million people.
(Source-https://www.insurance.ca.gov/0400-news/0100-press-releases/anthemcyberattack.cfm)
AI in email marketing utilizes machine learning algorithms to personalize content, optimize send times, and segment audiences. This will allow marketers to create highly targeted campaigns that address directly the needs and interests of each customer segment. AI tends to refine and update the segments to ensure that marketing efforts remain relevant and effective. Therefore, utilizing these AI-driven tools opens up new possibilities for developing compelling email campaigns that resonate on an individual level.
The Email Marketing Software Market has experienced a positive impact as a result of the COVID-19 pandemic. The pandemic led to countrywide lockdowns and restrictions forcing businesses to shift their marketing strategies online, which is leading to an increasing demand for email marketing software. Many businesses invest their time and money in developing, promoting, and supporting complete and integrated email marketing systems because it becomes easier to reach out to people and introduce new products and services to them and helps to increase their brand visibility Most companies emplaced email marketing software to evaluate client communication, which was viewed as a vital interaction medium during the COVID–19 pandemic. Therefore, even when the epidemic was over, there was significant growth in the email marketing sector due to increasing demand for personalization and innovative concepts.
(Source-https://mailchimp.com/automations/?currency=USD)
(Source-https://www.litmus.com/press/cutting-edge-solutions-for-email-marketing-success)
(Source-https://www.campaignmonitor.com/in-the-news/)
(Source-https://www.benchmarkemail.com/blog/benchmark-email-announces-acquisition/)
We have various report editions of Email Marketing Software Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.
To meet the increasing demands of consumers the industry players are now investing and giving more attention to their research and development of Email Marketing Software so that they sustain and survive in the competition. ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.
Top Companies Market Share in Email Marketing Software Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Research, the North American region dominated the market and accounted for the highest revenue of XX% in 2023 and it is projected that it will grow at a CAGR of XX% in the future. This growth is supported by its widespread use for professional, commercial, and personal communication. Many small and medium-sized enterprises operating in the U.S. and Canada including Constant Contact, Jivox, Converkit, 12 Global, Benchmark Internet Group Hubspot, and Martal Group
Asia–Pacific is projected to grow at a CAGR of XX% over the period. Owing to the presence of a large number of end-users across China, India, and other countries. The utilization of broadband internet services is rising in the region and has brought a larger portion of the population online, which is projected to surge the demand for email marketing software.
The current report Scope analyzes Email Marketing Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the North America Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
According to Cognitive Market Research, the Europe Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
According to Cognitive Market Research, the Asia Pacific Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
According to Cognitive Market Research, the South America Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
According to Cognitive Market Research, the Middle East and Africa Email Marketing Software Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031
Global Email Marketing Software Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Email Marketing Software Industry growth. Email Marketing Software market has been segmented with the help of its Industry, Application Channel, and others. Email Marketing Software market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
The retail segment dominated the market with the largest share. Retail email marketing is a set of techniques that helps to increase sales by generating interest and awareness in their products. It experiences lucrative business growth and high ROI only if they are able to select the appropriate advertising plan and helpful tools. The healthcare industry is expected to grow at a CAGR during the forecast period as this sector is changing to provide better healthcare services to patients as a result of increased technological breakthroughs.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Email Marketing Software Industry. Request a Free Sample PDF!
The market's largest contributor, the email lead-generating sales category, is anticipated to expand during the forecast period This is due to its features such as customer engagement and high customer retention. It further helps thousands of individuals to engage throughout various product purchasing cycles. On the other hand, segments like sales reporting, customer management template management, reporting, and analytics are growing at a CAGR during the forecast period.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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The B2B Channel segment accounts for the largest market share and is expected to rise over the period. B2B Marketers use this platform to distribute content and create emails that emphasize quality, service, commercial value, and trust They make significant investments in email marketing, with over-appropriate planning to raise their spending. B2C is also becoming more prevalent as it uses email marketing platforms to reply to customers in automated ways according to their behaviors and preferences.
In 2023, the cloud-based segment was dominating the market due to its ability to upgrade processing and storage capacity is expected to drive segment expansion. These are becoming increasingly popular as businesses value scalability, flexibility, and accessibility. It also has certain benefits, including lower infrastructure costs, seamless scalability to suit variable workloads, and access to email marketing tools and data from any location with an internet connection. On the other hand, on-premise segments are restricted to scalable and flexible models which is why customers tend to shift towards the cloud-based segment.
During the projection period, the small & medium enterprises sector holds the largest market share because software solutions are gaining popularity among SMEs as email is a crucial customer acquisition channel. The cloud-based, cost-efficient, subscription-based technique of email marketing expands the market growth.
Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
With the help of the above study about the Email Marketing Software market, it can be concluded that the market for Email Marketing Software worldwide is expected to develop significantly in the near future. From the report, one can understand and infer the market dynamics, segmentations, status and trends, and key players in the market. It provides data regarding various topics such as market dimensions, prevailing trends, competitive landscape, and the outlook for prospective expansion. This allows the reader to understand and access reliable data about the market and industry.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
https://mailchimp.com/automations/?currency=USD
https://www.litmus.com/press/cutting-edge-solutions-for-email-marketing-success
https://www.campaignmonitor.com/in-the-news/
Disclaimer:
Industry | Banking, Finance, Security, Insurance (BFSI), IT & Telecommunication, Retail, Information technology-enabled services (ITeS), Healthcare, Consumer goods, Travel & Transportation |
Application | Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics, Others |
Channel | B2B, B2C |
Deployment | Cloud-Based, On-Premise |
Enterprise | Small & Medium Scale Industries, Large scale industries |
Conclusion | |
List of Competitors | Blue Venn, Get Response, Emma, IBN Corp., Bronto software, Aweber communications, Emailcenter UK Limited, Salesforce.com Inc, Streamsend, Topicca inc, VerticalResponse Inc, Simplycast.com, Selligent marketing cloud, Teradata Corp., Intuit Inc., Zoho Corporations Pvt. Ltd., Martal Group, Jivox Corporation, ConvertKit LLC, Campaign Monitor |
This chapter will help you gain GLOBAL Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review Global Email Marketing Software Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review North America Email Marketing Software Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review Europe Email Marketing Software Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review Asia Pacific Email Marketing Software Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review South America Email Marketing Software Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Email Marketing Software. Further deep in this chapter, you will be able to review Middle East and Africa Email Marketing Software Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Email Marketing Software. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 7 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 8 Qualitative Analysis (Subject to Data Availability)
Segmentation Industry Analysis 2019 -2031, will provide market size split by Industry. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 9 Market Split by Industry Analysis 2021 - 2033
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Chapter 10 Market Split by Application Analysis 2021 - 2033
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Chapter 11 Market Split by Channel Analysis 2021 - 2033
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Chapter 12 Market Split by Deployment Analysis 2021 - 2033
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Chapter 13 Market Split by Enterprise Analysis 2021 - 2033
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Chapter 14 Market Split by Conclusion Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Email Marketing Software market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Banking have a significant impact on Email Marketing Software market? |
What are the key factors affecting the Banking and Finance of Email Marketing Software Market? |
What is the CAGR/Growth Rate of Email Lead Generation during the forecast period? |
By type, which segment accounted for largest share of the global Email Marketing Software Market? |
Which region is expected to dominate the global Email Marketing Software Market within the forecast period? |
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Additional Data Analysis |
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Service Level Customization |
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