English Proficiency Test Market Report 2024 (Global Edition)

Global English Proficiency Test Market Report 2024 Market Size Split by Type (IELTS, TOEFL, TOEIC, CAE, CPE, Others), by Application (Graduates/ Undergraduates, Employers, Others)

English Proficiency Test Market Report Description

We have various report editions of English Proficiency Test Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

English Proficiency Test Market Insights Video

Competitive Landscape of the English Proficiency Test Market

The competitive landscape is characterized by a mix of well-established institutions and innovative new entrants, each striving to capture market share through enhanced test offerings, technological integration, and expanded accessibility.

August 2022: Houghton Mifflin Harcourt, announced a new connected teaching and learning solution featuring Amira Learning® + Saxon Phonics & Spelling®, to support foundational literacy in K-2 classrooms.

(Source: https://www.hmhco.com/about-us/press-releases/hmh-introduces-connected-foundational-skills-solution-combining-explicit-phonics-instruction-and-11-ai-driven-tutoring)

March 2022: Voxy, acquired The Language Co., to expand its presence in Latin America by supporting corporations based in Chile to invest in their workforce development.

(Source: https://voxy.com/blog/2022/03/voxy-acquires-language-solutions-company-based-in-chile/)

Top Companies Market Share in English Proficiency Test Industry: (In no particular order of Rank)

• Berlitz Languages
• EF Education First
• Pearson ELT
• Inlingua International
• Houghton Mifflin Harcourt
• Sanako Corporation
• Transparent Language
• McGraw-Hill Education
• Voxy
• Rosetta Stone
• 51talk
• Global Education (GEDU)
• WEBi
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the English Proficiency Test Market

Which Region Dominates the English Proficiency Test Market in 2024?

According to Cognitive Market Research, North America dominates the English Proficiency Test Market due to several factors. The region's high immigration rates and diverse population drive the demand for English language testing. Additionally, North America is home to numerous multinational corporations and prestigious academic institutions, which require English proficiency for admissions and employment. The strong presence of leading test providers, such as ETS and Pearson, further supports market dominance. Moreover, the region’s advanced technological infrastructure facilitates the adoption of online testing platforms, enhancing accessibility and convenience for test-takers.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the fastest-growing region in the English Proficiency Test Market due to rapid economic development, increasing globalization, and a strong emphasis on English as a key skill for international business and education. Countries like China, India, and Japan are witnessing a surge in demand for English proficiency to enhance global competitiveness and access opportunities abroad. Additionally, the region's large population and expanding middle class prioritize English education for career advancement.

 

The current report Scope analyzes English Proficiency Test Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America English Proficiency Test Market

According to Cognitive Market Research, the global English Proficiency Test market size was estimated at USD 2965.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1186.20million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9%from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the English Proficiency Test market with a market size of USD 935.91 million in 2024 and is projected to grow at a CAGR of 9.4% during the forecast period. The demand is amplified by the nation's increasing emphasis on language skills in academic and professional settings.
• The Canada English Proficiency Test market had a market share of USD 142.34million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Canada's increasing emphasis on language skills in academic and professional settings of applications to increased usage of English Proficiency Test.
• The Mexico English Proficiency Test market is projected to witness growth at a CAGR of 8.4% during the forecast period,with a market size of USD 107.94million in 2024.

Europe English Proficiency Test Market

According to Cognitive Market Research, the global English Proficiency Test market size was estimated at USD 2965.5 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 889.65million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2%from 2024 to 2031.

• The United Kingdom English Proficiency Test market had a market share of USD 149.46million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, English Proficiency Test sales witness an upswing due to the nation's diverse linguistic landscape and the integration of English as a vital skill in education and the workforce.
• The France English Proficiency Test market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 81.85million in 2024.
• According to Cognitive Market Research, the Germany English Proficiency Test market size was valued at USD 176.15million in 2024 and is projected to grow at a CAGR of 8.4%during the forecast period. In Germany, English Proficiency Test sales surged due to the diverse linguistic landscape and the integration of English as a vital skill in education and the workforce.
• The Italy English Proficiency Test market is projected to witness growth at a CAGR of 7.6% during the forecast period,with a market size of USD 76.51 million in 2024.
• The Russia English Proficiency Test market is projected to witness growth at a CAGR of 7.2%during the forecast period,with a market size of USD 137.90 million in 2024.
• The Spain English Proficiency Test market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 72.95million in 2024
• The LuxembourgEnglish Proficiency Test market is projected to witness growth at a CAGR of 8.3%during the forecast period, with a market size of USD 27.58million in 2024.
• The PortugalEnglish Proficiency Test market is projected to witness growth at a CAGR of 8.0%during the forecast period, with a market size of USD 18.68million in 2024.
• The GreeceEnglish Proficiency Test market is projected to witness growth at a CAGR of 8.5%during the forecast period, with a market size of USD 10.68million in 2024.
• Rest of Europe'sEnglish Proficiency Test market is projected to witness growth at a CAGR of 6.9%during the forecast period, with a market size of USD 137.90million in 2024.

Asia Pacific English Proficiency Test Market

According to Cognitive Market Research, the global English Proficiency Test market size was estimated at USD 2965.5Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 682.07million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7%from 2024 to 2031.

• According to Cognitive Market Research, the China English Proficiency Test market size was valued at USD 306.93million in 2024 and is projected to grow at a CAGR of 11.2%during the forecast period. English Proficiency Test sales surge in China due to the increasing value placed on English as a global lingua franca.
• The Japan English Proficiency Test market is projected to witness growth at a CAGR of 10.2%during the forecast period,with a market size of USD 94.12 million in 2024.
• The India English Proficiency Test market had a market share of USD 81.85 million in 2024 and is projected to grow at a CAGR of 13.5%during the forecast period. India's increasing value placed on English as a global lingua franca.
• The South Korea English Proficiency Test market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 68.21million in 2024.
• The Australia English Proficiency Test market is projected to witness growth at a CAGR of 11.4%during the forecast period, with a market size of USD 35.47million in 2024.
• The South East Asia English Proficiency Test market is projected to witness growth at a CAGR of 12.7%during the forecast period, with a market size of USD 47.06million in 2024.
• The Rest of Asia Pacific English Proficiency Test market is projected to witness growth at a CAGR of 11.5%during the forecast period, with a market size of USD 48.43million in 2024.

South America English Proficiency Test Market

According to Cognitive Market Research, the global English Proficiency Test market size was estimated at USD 2965.5 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 148.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1%from 2024 to 2031.

• According to Cognitive Market Research, the Brazil English Proficiency Test market size was valued at USD 63.46 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. English Proficiency Test sales flourish in Brazil due to the increasing importance of English in education and international business.
• Argentina English Proficiency Test market had a market share of USD 24.91million in 2024 and is projected to grow at a CAGR of 11.7% during the forecast period. Argentina's increasing importance of English in education and international business.
• Colombia English Proficiency Test market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 13.20million in 2024.
• Peru English Proficiency Test market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 12.16 million in 2024.
• Chile English Proficiency Test market is projected to witness growth at a CAGR of 9.4%during the forecast period with a market size of USD 10.68 million in 2024.
• The Rest of Latin America English Proficiency Test market is projected to witness growth at a CAGR of 8.2%during the forecast period,with a market size of USD 23.87million in 2024.

Middle East and Africa English Proficiency Test Market

According to Cognitive Market Research, the global English Proficiency Test market size was estimated at USD 2965.5 Million, out of which the Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 59.31million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4%from 2024 to 2031.

• The GCC Countries English Proficiency Test market is projected to witness growth at a CAGR of 10.2%during the forecast period with a market size of USD 25.38million in 2024. English Proficiency Test sales flourish due to the increasing focus on English as a crucial skill for education and employment.
• The Egypt English Proficiency Test market is projected to witness growth at a CAGR of 9.7%during the forecast period, with a market size of USD 6.23 million in 2024.
• The South Africa English Proficiency Test market is projected to witness growth at a CAGR of 10.4% during the forecast period,with a market size of USD 9.37million in 2024. English Proficiency Test sales flourish in South Africa due to the increasing focus on English as a crucial skill for education and employment.
• The Turkey English Proficiency Test market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 5.10million in 2024.
• The Nigeria English Proficiency Test market is projected to witness growth at a CAGR of 8.5%during the forecast period,with a market size of USD 6.23million in 2024.
• The Rest of MEA English Proficiency Test market is projected to witness growth at a CAGR of 8.4%during the forecast period, with a market size of USD 7.00 million in 2024.

English Proficiency Test Market Analysis

English Proficiency Test Market Type Segment Analysis

According to Cognitive Market Research, IELTS stands out as the dominant category. Its dominance can be attributed to its widespread acceptance by educational institutions, employers, and immigration authorities globally. The IELTS test evaluates candidates' proficiency in all four language skills—listening, reading, writing, and speaking—making it a comprehensive assessment. Additionally, its availability in over 140 countries and frequent test dates make it accessible to a vast number of test-takers, further solidifying its position as the most widely recognized and utilized English proficiency test in the market.

TOEFL is emerging as the fastest-growing category in the English Proficiency Test Market. This growth is driven by its increasing acceptance in various regions, particularly in North America and Asia. The TOEFL's focus on academic English skills makes it a preferred choice for students aiming to study in English-speaking countries, especially the United States. Its computer-based format and innovative test design appeal to tech-savvy candidates, contributing to its rapid adoption and expansion in the market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of English Proficiency Test Industry. Request a Free Sample PDF!

English Proficiency Test Market Application Segment Analysis

According to Cognitive Market Research, the dominant application category is Graduates/Undergraduates. This dominance is primarily due to the significant number of students seeking higher education in English-speaking countries. Universities and colleges often require standardized English proficiency test scores for admission, making these tests a critical step in the application process. The increasing globalization of education and the rising number of international students aspiring to study abroad further drive the demand for English proficiency tests in this category, cementing its leading position in the market.

Employers category is experiencing the fastest growth in the English Proficiency Test Market. The rising trend of multinational companies and the global nature of business operations necessitate a workforce proficient in English. Employers increasingly rely on standardized English proficiency tests to assess the language skills of potential hires, especially for roles that require strong communication abilities. This trend is particularly prominent in industries such as technology, finance, and customer service, where English proficiency is critical for effective job performance.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion