Exhibition Convention & Meeting Market Report 2025 (Global Edition)

Global Exhibition Convention & Meeting Market Report 2025 Market Size Split by Type (Corporate, Entertainment, Sports, Academic, Government Activities), by Application (Corporate Organizations, Public...

Exhibition Convention & Meeting Market Report Description

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Competitive Landscape of the Exhibition Convention and Meeting Market

The Exhibition, Convention, and Meeting market is fiercely competitive, with major players opting for market share globally. Rising digital platforms and hybrid event models are reshaping the landscape, intensifying competition as firms adapt to evolving client needs and technological advancements.

Exhibition Convention and Meeting industry news

July 2023—The Overland Park Convention Center in Overland Park, Kan., has proposed a full-service program to reduce costs and elevate the live event experience for trade shows, exhibitors, and general service contractors. This initiative features a cashback loyalty program, a 50% discount at concessions, digital content displays, free internet access, live camera feeds, equipment and tool sharing, different videos, complimentary coffee and snacks, and more.

(Source:https://www.tsnn.com/news/overland-park-convention-center-launches-firstofitskind-program-cut-costs-and-elevate)

Top Companies Market Share in Exhibition Convention & Meeting Industry: (In no particular order of Rank)

• The Freeman Company (U.S.)
• Informa (UBM)
• RELX Group (U.K.)
• Cvent Inc. (U.S.)
• ATPI Ltd (U.K.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Exhibition Convention and Meeting

Which Region will dominate the Exhibition Convention and Meeting market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the strong economy, technological advancements, and a diverse range of venues. Additionally, the region benefits from a well-developed hospitality industry and a culture of innovation, enhancing the overall attendee experience. The proliferation of virtual and hybrid events further expands the market reach, catering to diverse preferences and global participation. Overall, North America's ECM market continues to thrive, offering a dynamic landscape for organizers and participants alike.

Which is Expanding at the Fastest CAGR?

Europe is the fastest-growing region due to its diverse landscape of venues, which attract global events and local gatherings alike. The region's rich cultural heritage and well-developed transportation networks further enhance its appeal. Additionally, emerging destinations like the Baltic States and Balkan countries are increasingly gaining recognition for their growing capabilities in hosting successful events, contributing to the dynamic and competitive nature of Europe's exhibition and meeting market.

The current report Scope analyzes Exhibition Convention & Meeting Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Exhibition Convention & Meeting Market Analysis

According to Cognitive Market Research, the global Exhibition Convention and Meeting market size was estimated at USD 31812.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 12724.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031 due to the economic growth, technological advancements, and the need for networking opportunities. Additionally, increasing globalization fosters cross-border collaborations, while sustainability initiatives push for eco-friendly practices. The rise of experiential marketing and the desire for unique event experiences further propel the market. Moreover, the flexibility and adaptability of venues to cater to diverse client needs contribute to the market's growth trajectory.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Exhibition Convention and Meeting market, with a market size of USD 10039.93 million in 2024, projected to grow at a CAGR of 1.8% during the forecast period. The increasing demand for unique venues and growth in corporate event spending amplifies the demand. 
• The Canada Bladder Cancer Molecular Diagnostics market had a market share of USD 1526.99 million in 2024 and is projected to grow at a CAGR of 2.8% during the forecast period. Canada's government support for tourism and technological advancements enhancing event experiences further fuel growth.
• The Mexico Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.5% during the forecast period, with a market size of USD 1157.96 million in 2024.

Europe Exhibition Convention & Meeting Market Analysis

According to Cognitive Market Research, the global Exhibition Convention and Meeting market size was estimated at USD 31812.2 Million, out of which Europe held the major market of more than 30% of the global revenue with a market size of USD 9543.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.3% from 2024 to 2031 due to technological advancements facilitating immersive experiences, growing demand for unique venues, sustainability concerns influencing event planning, and the rise of hybrid events blending physical and virtual participation. Additionally, shifting consumer preferences towards experiential marketing and the increasing globalization of businesses contribute to the market's dynamism. Such drivers stimulate innovation, foster collaboration among stakeholders, and shape the landscape of events across Europe.

• The United Kingdom Exhibition Convention and Meeting market had a market share of USD 1603.33 million in 2024 and is projected to grow at a CAGR of 3.1% during the forecast period. It is due to hybrid event formats integrating virtual components and flexible venue spaces accommodating various event sizes.
• The French Exhibition Convention and Meeting market is projected to grow at a CAGR of 1.5% during the forecast period, with a market size of USD 878.02 million in 2024.
• According to Cognitive Market Research, the German Exhibition Convention and Meeting market size was valued at USD 1889.64 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. Exhibition Convention and Meeting sales surged in Germany due to the strong economic performance, technological innovation, and world-class venues. 
• The Italy Exhibition Convention and Meeting market is projected to grow at a CAGR of 1.7% during the forecast period, with a market size of USD 820.75 million in 2024.
• The Russian Exhibition Convention and Meeting market is projected to grow at a CAGR of 1.3% during the forecast period, with a market size of USD 1479.27 million in 2024.
• The Spanish Exhibition Convention and Meeting market is projected to grow at a CAGR of 1.4% during the forecast period, with a market size of USD 782.58 million in 2024.
• The Luxembourg Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.4% during the forecast period, with a market size of USD 295.85 million in 2024.
• The Portugal Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.1% during the forecast period, with a market size of USD 200.42 million in 2024.
• The Greece Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.6% during the forecast period, with a market size of USD 114.52 million in 2024.
• The rest of Europe's Exhibition Convention and Meeting markets are projected to grow at a CAGR of 1.0% during the forecast period, with a market size of USD 1479.27 million in 2024.

Asia Pacific Exhibition Convention & Meeting Market Analysis

According to Cognitive Market Research, the global Exhibition Convention and Meeting market size were estimated at USD 31812.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with market size of USD 7316.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031 due to economic development, urbanization, increased globalization, and a burgeoning middle class are fueling demand for business events. Additionally, advancements in technology and infrastructure, coupled with supportive government policies, are facilitating the expansion of the ECM sector. This dynamic environment fosters innovation and collaboration, attracting both regional and international participants, thereby contributing to the market's robust growth trajectory in the Asia-Pacific region.

• According to Cognitive Market Research, the Chinese Exhibition Convention and Meeting market was valued at USD 3292.56 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. It is due to the rapid economic growth, urbanization, and government support for the MICE industry.
• The Japan Exhibition Convention and Meeting market is projected to grow at a CAGR of 4.3% during the forecast period, reaching USD 1009.72 million in 2024. Japan's technological prowess, rich cultural heritage, and hospitality industry make it attractive to international events.
• The India Exhibition Convention and Meeting market had a market share of USD 878.02 million in 2024 and is projected to grow at a CAGR of 7.6% during the forecast period. 
• The South Korean Exhibition Convention and Meeting market is projected to grow at a CAGR of 4.9% during the forecast period, with a market size of USD 731.68 million in 2024.
• The Australian Exhibition Convention and Meeting market is projected to grow at a CAGR of 5.5% during the forecast period, with a market size of USD 380.47 million in 2024.
• The South East Asia Exhibition Convention and Meeting market is projected to grow at a CAGR of 6.8% during the forecast period, with a market size of USD 504.86 million in 2024.
• The Rest of the Asia Pacific Exhibition Convention and Meeting market is projected to grow at a CAGR of 5.6% during the forecast period, with a market size of USD 519.49 million in 2024.

 

South America Exhibition Convention & Meeting Market Analysis

According to Cognitive Market Research, the global Exhibition Convention and Meeting market size was estimated at USD 31812.2 Million, out of which Latin America market has more than 5% of the global revenue with market size of USD 1590.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031 due to rapid urbanization, economic growth, and increased globalization. Additionally, the region's rich cultural diversity and growing tourism industry contribute to the expansion of event hosting. Technological advancements, improved infrastructure, and government support also play significant roles in fostering the market's growth. Moreover, rising corporate investments and the demand for unique event experiences further fuel the development of the industry across Latin America.

• According to Cognitive Market Research, Brazil's Exhibition Convention and Meeting market size was valued at USD 680.78 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. Exhibition Convention and Meeting sales flourish in Brazil due to government support and investment in infrastructure.
• The Argentina Exhibition Convention and Meeting market had a market share of USD 267.22 million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. The growing demand for business tourism and government support for event infrastructure development fuel growth.
• The Colombia Exhibition Convention and Meeting market is projected to grow at a CAGR of 3.0% during the forecast period, with a market size of USD 141.56 million in 2024.
• The Peru Exhibition Convention and Meeting market is projected to grow at a CAGR of 3.4% during the forecast period, with a market size of USD 130.43 million in 2024.
• The Chile Exhibition Convention and Meeting market is projected to grow at a CAGR of 3.5% during the forecast period, with a market size of USD 114.52 million in 2024.
• The Rest of the Latin America Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.3% during the forecast period, with a market size of USD 256.09 million in 2024.

 

Middle East Exhibition Convention & Meeting Market Analysis

According to Cognitive Market Research, the global Exhibition Convention and Meeting market size was estimated at USD 31812.2 Million, out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 636.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031 due to rapid urbanization, infrastructural development, and expanding business sectors. Government initiatives to promote tourism and attract international events contribute significantly. Enhanced connectivity through air travel and advanced facilities in major cities also play crucial roles. Additionally, the region's rich cultural heritage and strategic geographical location further stimulate growth in this dynamic industry.

• According to Cognitive Market Research, the GCC Countries' Exhibition Convention and Meeting market size was valued at USD 272.31 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Exhibition Convention and Meeting sales flourish in the GCC Countries due to the rapid economic growth, infrastructure development, and increasing tourism.
• The Egypt Exhibition Convention and Meeting market is projected to grow at a CAGR of 3.8% during the forecast period, with a market size of USD 66.81 million in 2024.
• The South African Exhibition Convention and Meeting market is projected to grow at a CAGR of 4.5% during the forecast period, reaching USD 100.53 million in 2024. Exhibition Convention and Meeting sales flourish in South Africa due to technological advancements and increasing international partnerships.
• The Turkish Exhibition Convention and Meeting market is projected to grow at a CAGR of 3.0% during the forecast period, with a market size of USD 54.72 million in 2024.
• The Nigeria Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.5% during the forecast period, with a market size of USD 66.81 million in 2024.
• The Rest of the MEA Exhibition Convention and Meeting market is projected to grow at a CAGR of 2.5% during the forecast period, with a market size of USD 75.08 million in 2024.

Exhibition Convention & Meeting Market Analysis

Exhibition Convention and Meeting Type Segment Analysis

According to Cognitive Market Research, corporations held the major market share over the forecast period. It typically encompasses trade shows, conferences, and conventions aimed at professionals within specific industries. These events facilitate networking, product launches, and knowledge exchange among businesses.

Entertainment is the fastest-growing category over the forecast period. It includes concerts, festivals, and cultural exhibitions designed to entertain and engage audiences. These events often feature performances, interactive displays, and recreational activities, attracting diverse demographics for leisure and cultural enrichment.

• Corporate
• Entertainment
• Sports
• Academic
• Government Activities

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Exhibition Convention & Meeting Industry. Request a Free Sample PDF!

Exhibition Convention and Meeting Application Segment Analysis

According to Cognitive Market Research, the corporate organizations segment held the major market share over the forecast period. These organizations utilize ECMs for product launches, networking, and brand exposure. These events serve as platforms for business development and partnerships.

Public organizations and NGOs are the fastest-growing category over the forecast period. They leverage ECMs for community engagement, fundraising, and awareness campaigns. These events facilitate knowledge sharing, advocacy, and resource mobilization for social causes.

• Corporate Organizations
• Public Organizations & NGOs
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion