Facial Moisturizer Market Report 2025 (Global Edition)

Global Facial Moisturizer Market Report 2025 Market Size Split by Form (Cream, Gel, Lotion, Serum, Other), by Skin Type (Dry, Oily), by Distribution Channel (Online, Offline)

Facial Moisturizer Market Report Description

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Facial Moisturizer Market Insights Video

Competitive Landscape of the Facial Moisturizer Market

The Facial Moisturizer Market is a dynamic environment with a variety of competitors striving for market dominance. Companies are constantly looking for ways to expand their reach with strategies such as business acquisitions, strategic partnerships, and the development of innovative skincare formulas. Key players include established beauty and skincare brands, specialized moisturizer producers, and rising startups that are bringing new and advanced facial moisturizer solutions to the market.

September 2023: Beiersdorf has officially opened its new production center in Leipzig, the largest investment in a single location by the company, totaling nearly USD 300 million. The new facility is set to produce up to 450 million products annually, focusing on the European market and exports. (Source: https://www.beiersdorf.com/newsroom/press-information/all-press-releases/2023/09/22-new-beiersdorf-plant-in-leipzig-officially-opened) February 2023: Shiseido has announced the launch of two new moisturizers under its SIDEKICK skincare brand, which is specifically designed to address common skin concerns faced by young Asian men. (Source: https://corp.shiseido.com/en/newsimg/3554_r4q56_en.pdf) October 2022: Procter & Gamble has launched facial moisturizers, the OLAY Regenerist Hyaluronic + Peptide24 collection, a skincare line designed to provide long-lasting hydration and combat the effects of environmental stressors on the skin. (Source: https://us.pg.com/blogs/olay-launches-regenerist-hyaluronic-peptide24-collection/) July 2022: Beiersdorf has launched the world's first cosmetic product utilizing recycled CO2, introducing the NIVEA MEN "Climate Care" Moisturizer in Germany. This innovative moisturizer incorporates ethanol derived from carbon dioxide through a process known as Carbon Capture Utilization (CCU) for sustainability and resource efficiency. (Source: https://www.beiersdorf.com/beiersdorf-live/career-blog/blog-overview/2022/07/18-beiersdorf-launches-world-s-first-cosmetic-product-with-recycled-co2)

Top Companies Market Share in Facial Moisturizer Industry: (In no particular order of Rank)

• L'Oréal S.A.
• Procter & Gamble (Olay)
• Beiersdorf AG (Nivea)
• Avon Products
• Inc.
• Unilever
• Estée Lauder Companies Inc.
• Christian Dior SE
• Johnson & Johnson (Aveeno
• Neutrogena)
• Henkel AG & Co. KGaA (Schwarzkopf)
• Clarins Group
• Shiseido Company
• Limited (Shiseido)
• NatureLab Co.
• Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Facial Moisturizer Market

Which Region Dominates the Facial Moisturizer Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the high consumer awareness of skincare and personal grooming, a strong presence of leading facial moisturizer brands, and significant investments in product innovation and marketing. Additionally, the region's high disposable incomes and preference for premium skincare products bolster its dominant position in the market.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Facial Moisturizer Market due to increasing disposable incomes, rising consumer awareness about skincare benefits, and growing demand for both luxury and affordable facial moisturizers. The region's expanding middle class, rapid urbanization, and heightened focus on personal care and beauty routines contribute to the high growth rates. Moreover, the proliferation of e-commerce platforms and local beauty brands enhances market accessibility and drives regional expansion.

The current report Scope analyzes Facial Moisturizer Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Facial Moisturizer Market

According to Cognitive Market Research, the global Facial Moisturizer Market size was estimated at USD 5602.12 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2240.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Facial Moisturizer Market with a market size of USD 1768.03 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. This dominance is due to the large and mature skincare industry in the US, characterized by high consumer demand for diverse and high-quality facial moisturizers, supported by a well-established presence of both domestic and international beauty brands.
• The Canada Facial Moisturizer Market had a market share of USD 268.90 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. This high growth is attributed to Canada’s increasing consumer preference for premium and natural skin care products, driven by rising awareness about skin health and wellness and a growing market for innovative facial moisturizers.
• The Mexico Facial Moisturizer Market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 203.92 million in 2024.

Europe Facial Moisturizer Market

According to Cognitive Market Research, the global Facial Moisturizer Market size was estimated at USD 5602.12 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1680.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Facial Moisturizer Market had a market share of USD 282.35 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. This is due to the UK's robust skincare industry, characterized by increasing consumer demand for high-performance and luxury facial moisturizers, supported by a strong presence of both global and niche beauty brands.
• The France Facial Moisturizer Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 154.62 million in 2024.
• According to Cognitive Market Research, the German Facial Moisturizer Market size was valued at USD 332.77 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. This is attributed to Germany's strong emphasis on high-quality and scientifically advanced skincare products, with a focus on natural and dermatologically tested facial moisturizers that cater to a discerning consumer base.
• The Italy Facial Moisturizer Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 144.53 million in 2024.
• The Russia Facial Moisturizer Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 260.50 million in 2024.
• The Spain Facial Moisturizer Market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 137.81 million in 2024
• The Luxembourg Facial Moisturizer Market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 52.10 million in 2024.
• The Portugal Facial Moisturizer Market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 35.29 million in 2024.
• The Greece Facial Moisturizer Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 20.17 million in 2024.
• Rest of Europe's Facial Moisturizer Market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 260.50 million in 2024.

Asia Pacific Facial Moisturizer Market

According to Cognitive Market Research, the global Facial Moisturizer Market size was estimated at USD 5602.12 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1288.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Facial Moisturizer Market size was valued at USD 579.82 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. This is due to the increasing consumer focus on skincare, driven by a rising middle-class population with higher disposable incomes and a growing demand for premium and innovative facial moisturizers in the Chinese market.
• The Japan Facial Moisturizer Market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 177.81 million in 2024.
• The India Facial Moisturizer Market had a market share of USD 154.62 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. This high growth is attributed to India's expanding skincare market, with increasing consumer awareness about skincare routines, rising disposable incomes, and the growing popularity of both international and local facial moisturizer brands.
• The South Korean Facial Moisturizer Market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 128.85 million in 2024.
• The Australian Facial Moisturizer Market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 67.00 million in 2024.
• The South East Asia Facial Moisturizer Market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 88.91 million in 2024.
• The Rest of Asia Pacific Facial Moisturizer Market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 91.48 million in 2024.

South America Facial Moisturizer Market

According to Cognitive Market Research, the global Facial Moisturizer Market size was estimated at USD 5602.12 Million, out of which the Latin America market has more than 5% share of the global revenue with a market size of USD 280.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Facial Moisturizer Market size was valued at USD 119.89 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. This growth is driven by increasing consumer awareness about skincare, coupled with a rise in disposable incomes and a growing preference for both domestic and international facial moisturizer brands in Brazil.
• Argentina's Facial Moisturizer Market had a market share of USD 47.06 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. This high growth is due to increasing urbanization, growing skincare consciousness among consumers, and rising demand for affordable yet effective facial moisturizers in Argentina.
• Colombia Facial Moisturizer Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 24.93 million in 2024.
• Peru Facial Moisturizer Market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 22.97 million in 2024.
• Chile Facial Moisturizer Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 20.17 million in 2024.
• The Rest of Latin America's Facial Moisturizer Market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 45.10 million in 2024.

Middle East Facial Moisturizer Market

According to Cognitive Market Research, the global Facial Moisturizer Market size was estimated at USD 5602.12 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 112.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.

• The GCC Countries Facial Moisturizer Market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 47.95 million in 2024. This is due to the increasing awareness of skincare and wellness among consumers, a rise in disposable incomes, and expanding retail networks offering premium and luxury facial moisturizers in the GCC region.
• The Egypt Facial Moisturizer Market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 11.76 million in 2024.
• The South Africa Facial Moisturizer Market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 17.70 million in 2024. This high growth is attributed to the increasing demand for skin care products due to growing urbanization and rising consumer spending on personal care in South Africa.
• The Turkey Facial Moisturizer Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 9.64 million in 2024.
• The Nigeria Facial Moisturizer Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 11.76 million in 2024.
• The Rest of MEA Facial Moisturizer Market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 13.22 million in 2024.

Facial Moisturizer Market Analysis

Facial Moisturizer Market Form Segment Analysis

According to Cognitive Market Research, in the global Facial Moisturizer market, the Cream segment is the dominant form. Creams are widely favored for their rich texture and deep moisturizing capabilities, making them particularly popular among consumers with dry or sensitive skin. Their ability to provide long-lasting hydration and barrier protection has made creams a staple in daily skincare routines, especially in regions with colder climates. This strong consumer preference ensures the cream segment maintains its leading position in the market.

The Gel segment is the fastest-growing form in the Facial Moisturizer market. Gels are gaining popularity due to their lightweight, non-greasy formula, which is ideal for individuals with oily or combination skin. Their quick absorption and cooling effect make them particularly appealing in warmer climates or for those who prefer a lighter moisturizing option. As the trend towards more breathable and comfortable skincare products grows, the gel segment is experiencing rapid adoption, driving its significant growth in the market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Facial Moisturizer Industry. Request a Free Sample PDF!

Facial Moisturizer Market Skin Type Segment Analysis

According to Cognitive Market Research, in the global Facial Moisturizer market, the Dry skin type segment is the dominant category. Moisturizers formulated for dry skin are highly sought after for their intensive hydration properties, which help alleviate dryness and restore the skin's natural moisture barrier. Consumers with dry skin often require rich, emollient products that provide long-lasting relief from tightness and flakiness, making this segment a leading choice in the market.

The Oily skin type segment is the fastest-growing category in the Facial Moisturizer market. Moisturizers designed for oily skin are increasingly popular due to their lightweight, non-comedogenic formulations that hydrate without clogging pores or adding excess shine. The rising awareness of the importance of moisturizing even oily skin, combined with a growing demand for mattifying and oil-control products, is driving the rapid growth of this segment. This trend highlights the evolving needs of consumers with oily skin, contributing to the segment's accelerated expansion in the market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Facial Moisturizer Distribution Channel Segment Analysis

Facial Moisturizer Market Distribution Channel Segment Analysis

According to Cognitive Market Research, in the global Facial Moisturizer market, the Online distribution channel is the dominant segment. The convenience of online shopping, coupled with access to a wide variety of brands and products, has led many consumers to prefer purchasing facial moisturizers through e-commerce platforms. Online channels also offer the advantage of customer reviews, detailed product information, and frequent promotions, making them a top choice for many buyers. This has solidified the online segment's leading position in the market.

The Offline distribution channel is the fastest-growing segment in the Facial Moisturizer market. Despite the convenience of online shopping, many consumers still value the tactile experience of purchasing skincare products in physical stores, where they can see, feel, and test products before buying. Specialty beauty stores, pharmacies, and department stores are capitalizing on this by offering personalized advice and in-store demonstrations, driving increased foot traffic and sales. This preference for an in-person shopping experience is fueling the rapid growth of the offline distribution channel.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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