Global Facial Tissue
Market Report
2025
The Global Facial Tissue market size is USD 3.4 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.20% from 2023 to 2030.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, The Global Facial Tissue market size is USD 3.4 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.20% from 2023 to 2030.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Facial Tissue Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 5.2% |
North America Facial Tissue Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 8.5% |
Asia Pacific Facial Tissue Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 8.5% |
South America Facial Tissue Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 8.5% |
Middle East Facial Tissue Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 8.5% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Product |
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Market Split by End User |
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Market Split by Packaging Type |
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Market Split by Price Range |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Report scope is customizable as we have a huge database of Facial Tissue industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Facial Tissue Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The face tissue paper market is partly expanding due to increased awareness of personal cleanliness. People are looking for easy and hygienic ways to meet their everyday demands as they become more aware of their cleanliness. For everyday face care, facial tissues offer a useful, disposable solution that encourages hygiene and guards against illness. The market for facial tissues has grown due to increased demand brought about by awareness of the health advantages linked to their use. As a result, the worldwide facial tissue business is expanding thanks to the widespread use of increasing awareness.
The demand for face tissue products is mainly fueled by people's growing awareness of the importance of personal care. Increasing consumer spending on personal care products, rapid urbanization, changing lifestyles, and a greater focus on personal hygiene have all contributed to the growth of the facial tissue market, which is expected to increase in the next years.
For instance, at Düren, a collaboration agreement was signed, laying the groundwork for the future paper model factory. Future research toward carbon dioxide (CO2)-free paper production is the focus. The Model Factory Consortium includes WEPA and 14 other paper and supply firms.
The global market for facial tissue is expanding because the rising awareness of the importance of personal cleanliness and wellness is a major factor propelling the face tissue market. The demand for face tissue has increased as people become more conscious of the significance of personal hygiene, especially in light of numerous health concerns and pandemics. As a result, the demand for facial tissues is expected to drive industry growth in the coming years.
For instance, Kruger Products L.P., the largest tissue maker in Canada, has announced a $25 million investment in its new Sherbrooke Tissue Plant to establish a digital twin of its supply chain, utilizing real-time data supplemented with artificial intelligence capabilities to increase operational efficiency and agility.
In addition, the growth of this market has several factors, including rising disposable income, a greater willingness to pay for these items, and a greater understanding of the importance of preventing the spread of disease, have contributed to a greater understanding of the importance of practicing good sanitation and personal hygiene.
The market for facial tissue is expanding because its rising popularity can be attributed directly to the global trend toward urbanization and the subsequent shift in lifestyle preferences. Market development can be attributed to the increasing need for disposable and on-the-go products and facial tissues' ease of use in hectic metropolitan environments. As a result, sales of facial tissue are expected to rise during the forecast time frame.
The tissue manufacturer Origami Tissues has introduced a new collection of tissues called Good Karma. These tissues are made of unbleached, 100% recyclable paper. The assortment includes napkins, facial tissues, paper towel rolls, and kitchen towels.
(Source: www.origamitissues.com)/
Additionally, increasing levels of personal wealth in several countries have boosted demand for facial tissues worldwide. Customers' rising purchasing power has led them to favor more expensive, higher-quality face tissue products, which has fueled market growth and increased demand.
Manufacturers and merchants face intense price competition in the facial tissue market. Therefore, it can be difficult for businesses, especially those in price-sensitive sectors, to remain profitable while satisfying customer demands for reasonably priced goods. Although there is a possibility that facial tissues are rich in moisture and nutrients, this is rarely the case. Instead, they are infused with natural substances that make removing makeup a breeze. Manufacturers may have trouble meeting the market's demands and shifting consumer tastes. This factor hampered the facial tissue global market during the forecast period.
During the COVID-19 pandemic, the COVID-19 epidemic has had a major effect on the market for facial tissue because people tried to maintain personal cleanliness and stop the virus from spreading. There was an increase in demand for face tissue paper and other hygiene goods during the epidemic. As a result, the market for facial tissue paper saw increased sales. There were brief shortages of face tissue paper and other necessities during the panic buying and stockpiling that followed the pandemic's early phases. Meeting the unexpected surge in demand presented difficulties for retailers and manufacturers.
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The facial tissue market is very competitive and diverse. Some dominant players in the facial tissue market have used major development tactics such as mergers and acquisitions, business growth, partnerships, and new product launches to boost profits and strengthen their market standing. In addition, key companies use a wide range of growth initiatives, including new product launches, collaborations, joint ventures, and mergers, to take advantage of the current market conditions.
(Source: www.kimberly-clark.com/en-us/)
Top Companies Market Share in Facial Tissue Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, Asia-Pacific dominated the market in 2023 and is predicted to show the fastest CAGR of 5.20%. This is because there has been a significant increase in the use of tissue paper for domestic and industrial reasons. The market augmentation in this region is mainly due to the growing demand for hygiene products and the increased awareness of the benefits of maintaining personal hygiene. Indirect factors influencing market expansion include rising discretionary money, abundant raw materials, and access to cheap labor. Because of the low cost of labor and materials in this area, many of the world's leading corporations are setting up factories here. Growth in the facial tissue industry in Asia and the Pacific is anticipated to be spurred by increased disposable income, the region's large youth population, and rising living standards, contributing to the demand for facial tissue increased during the forecast period.
The North American region accounted for the market's fastest share because of the growing popularity of facial tissue. The facial tissue market in North America has been propelled by several factors, including the region's high standard of living, the high disposable income of consumers, and the presence of the top players in the region. In addition, the rising interest in skin-safe ingredients and tissues and the high demand from consumers for hygienic goods are anticipated to fuel industry expansion in the region.
The current report Scope analyzes Facial Tissue Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, North America ranks second in size. The compound annual growth rate forecast is 8.5% because the rising demand for facial tissues can be traced back to affluent societies prioritizing health. Several companies provide various face tissues for various uses and demographics. North America has an advantage in the face tissue market for the mentioned reasons. It has contributed to the continued growth and development of the facial tissue business during the forecast period. Moreover, in the North American area, women's facial tissue is presumed to have the fastest growth in the coming years. Offer items that address women's specific needs and interests regarding skincare, wellness, and form by addressing their choices. This market sector is anticipated to develop fastest throughout the forecast period. In conclusion, According to Cognitive Market Research, rapid urbanization and the dominance of dominant market players have helped propel the region to the forefront of the global facial tissue industry demand during this region's forecast period.
According to Cognitive Market Research, in 2023, Europe accounted for more than 0.95 of the global revenue because it is the primary driver of the region's growth demand for facial tissue paper manufactured from recycled materials or sustainable sources is becoming more popular as the regional population grows and disposable income rises. In addition, specialty stores are predicted to expand rapidly in the European market in the following years because they sell only eco-friendly products, and general stores carry a wider variety of toiletries and other hygiene essentials. In conclusion, the facial tissue market in the European region with developing countries such as Germany, France, Italy, Spain, Russia, and the Rest of the European countries will witness healthy growth during the forecast period.
According to Cognitive Market Research, Asia Pacific dominated the market in 2023. The market in Asia Pacific is expected to increase at a CAGR of 8.5% percent over the next several years. The region's product consumption rate is anticipated to expand due to rising awareness of the availability of various personal hygiene products and the expansion of hospitality infrastructure settings. China, Japan, and Southeast Asia all have sizable paper product manufacturing sectors, contributing to the region's high per capita consumption of paper goods. Moreover, in the Asia-Pacific region, the regular facial tissue category is presumed to witness the most significant growth in the coming years because the efficiency and ease of regular facial tissues for hygiene maintenance are unparalleled. In conclusion, increasing personal disposable income in China, India, and other South Asian nations has stimulated the demand for facial tissue in the Asia-Pacific region, which fuels the industry's growth during the forecast period.
According to Cognitive Market Research, Latin America dominated the market in 2023. Facial Tissue sales in Latin America are anticipated to rise gradually, with a CAGR of 8.5% over the coming years because of the increased use of tissue paper for all uses, both at home and in businesses. The market augmentation in this region is mainly because of rising awareness of the benefits of maintaining personal hygiene. Furthermore, the Latin American market is expected to increase online retail sale category in the following years because facial tissue products are often more widely available on online marketplaces, consumers can find more affordable options, and products are typically delivered to customers quickly because of the dependable shipping and delivery services offered by many online retailers overall market smart type category growth. As a whole, the expanding economies of Latin America, because of the rapid use of residential and commercial purposes facial tissue, is beneficial because it gives more opportunities in this region, which is, in turn, overall healthy growth over the next few years.
According to Cognitive Market Research, the Middle East and Africa dominated the market in 2023. They accounted for a rising CAGR of 8.5% due to increased consumer spending and disposable income, more demand for facial tissue, rising per capita disposable income, an abundance of raw materials, and a ready supply of inexpensive labor, which are all results of rapid economic expansion and urbanization that support the growth of the facial tissue market in the region. Moreover, women in the facial tissue category will expand in the coming years because products marketed toward women, such as facial tissues, tend to be very mild and comfortable, as they need to be used on the more sensitive areas of their faces, all of which contribute to the growth of a smarter, more connected digital environment. In conclusion, According to Cognitive Market Research, there is increasing awareness regarding skin health and moisture balance in the area. So, the number of factories producing facial tissue in the MENA region is expected to expand rapidly during the next few year.
Global Facial Tissue Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Facial Tissue Industry growth. Facial Tissue market has been segmented with the help of its Product, End User Packaging Type, and others. Facial Tissue market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, regular facial tissue is the most extensive facial tissue market contributor because regular face tissues are unequaled in their efficacy and convenience for maintaining personal hygiene. Facial tissues are a great alternative for clients because they are portable, cheap, and convenient. This increases demand worldwide during the forecast period.
The anti-viral facial tissue ranks as the second most popular segment because using anti-viral facial tissues is one way to help prevent the transmission of germs and maintain a healthier hygiene routine. They are especially useful during cold and flu seasons because they reduce the likelihood of cross-contamination so this segment will grow in demand soon.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Facial Tissue Industry. Request a Free Sample PDF!
Market share is expected to be highest in the women's sector because the facial tissue market for women could expand to include sustainable options like tissues made from recycled materials or those that are biodegradable and environmentally conscious, in addition to traditional options like lotions and vitamin-infused tissue. It is expected to boost development in the market sector.
According to Cognitive Market Research, men are the most common end-user of facial tissue because facial tissues for men, while compact, offer a functional answer to common problems with personal hygiene global demand for facial tissue over the forecast period.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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According to Cognitive Market Research, box packs are the most popular facial tissue market offering because major facial tissues are better protected in box packaging, making them more convenient to store and retrieve for consumers. It helps drive up customer demand worldwide during the forecast period.
The pocket pack is the second-most popular distribution channel because pocket-pack face tissues are a popular option for those looking for a practical, transportable, and hygienic solution for on-the-go use because they are compact and can be compact enough to fit in a purse, backpack, or other small place. The global consumer demand is expected to increase due to the rising facilities during the predicted period.
According to Cognitive Market Research, the mid-range sector is anticipated to account for most of the market. The mid-priced face tissue market caters to consumers looking for a happy medium between price and quality. The tissues in this category are typically made from a blend of components that gives them both softness and strength, which is expected to boost development in the market segment.
The economics is the most widely used price range in Facial Tissue because economics is another plus of these face tissues. They're inexpensive choices that let people care for their standard cleaning and hygiene requirements without breaking the bank. These factors increase the demand for facial tissue during the forecast periods.
According to Cognitive Market Research, specialty stores are the most extensively used distribution channel in facial tissue because specialty stores sell only environmentally friendly products and a wide selection of personal hygiene items. It raises the global demand for facial tissue over the forecast period.
Online retail sales are the second most popular distribution channel in facial tissue because it provides access to a wider variety of facial tissue options. The global reach of online retail sales ensures that customers can find affordable options no matter where they are located. Moreover, many online retailers provide dependable shipping and delivery services to guarantee that customers receive their orders quickly and in good condition.
Senior Research Analyst at Cognitive Market Research
ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje
An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Facial Tissue Market is witnessing significant growth in the near future.
In 2023, the Regular Facial Tissue segment accounted for noticeable share of global Facial Tissue Market and is projected to experience significant growth in the near future.
The Men segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies WEPA Group , The Procter & Gamble Company and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product | Regular Facial Tissue, Anti-viral Facial Tissue, Recylable Facial Tissue |
End User | Men, Women |
Packaging Type | Box pack, Pocket pack |
Price Range | Premium, Mid-Range, Economic |
Distribution Channel | Departmental stores, Online Retail Sales, Convenient Stores, Specialty Stores, Others |
List of Competitors | WEPA Group, Kruger Inc., The Procter & Gamble Company, Cascades, Sofidel, Kimberly-Clark Corporation, Sinar Mas, Unicharm Corporation, Essity AB, Metsä Group |
This chapter will help you gain GLOBAL Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review Global Facial Tissue Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review North America Facial Tissue Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review Europe Facial Tissue Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review Asia Pacific Facial Tissue Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review South America Facial Tissue Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review Middle East Facial Tissue Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Facial Tissue. Further deep in this chapter, you will be able to review Middle East Facial Tissue Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Facial Tissue. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2021 - 2033
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Chapter 11 Market Split by End User Analysis 2021 - 2033
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Chapter 12 Market Split by Packaging Type Analysis 2021 - 2033
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Chapter 13 Market Split by Price Range Analysis 2021 - 2033
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Chapter 14 Market Split by Distribution Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Facial Tissue market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Regular Facial Tissue have a significant impact on Facial Tissue market? |
What are the key factors affecting the Regular Facial Tissue and Anti-viral Facial Tissue of Facial Tissue Market? |
What is the CAGR/Growth Rate of Men during the forecast period? |
By type, which segment accounted for largest share of the global Facial Tissue Market? |
Which region is expected to dominate the global Facial Tissue Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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