Feminine Hygiene Products Market Report 2025 (Global Edition)

Global Feminine Hygiene Products Market Report 2025 Market Size Split by Product Type (Feminine Hygiene Products,  Sanitary Pads,  Tampons,    Panty Liners,    Menstrual Cups,  Period Panty, In...

Feminine Hygiene Products Market Report Description

We have various report editions of Feminine Hygiene Products Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape: Feminine Hygiene Product market

When compared to pre-pandemic levels, the women's personal care products market is seeing lower-than-expected demand. With more people having access to feminine hygiene products worldwide and having more purchasing power due to the middle class becoming wider, this is likely to see a paradigm shift.

Research and development efforts that lead to enhanced technology, an efficient supply chain, and the utilization of novel materials for producing high-quality products at a reduced cost, spur the menstrual hygiene products market.

• In September 2021, LastObject, a Danish manufacturing firm, focused on making reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel. The product named LastPad is aimed at reducing waste caused by the disposal of sanitary napkins and pads. The product is solely designed for sustainable and reuse purposes.
(Source: https://lastobject.com/products/lastpad?Color=Turquoise)

Growing environmental consciousness has led to leading companies introducing high-absorption organic sanitary napkins made of eco-friendly materials. To promote healthy competition within the industry, the menstrual hygiene products market may see more strategic alliances, portfolio consolidations, and new entrants. It is expected that the market witnesses new entrants, portfolio consolidations, and increased strategic collaborations to drive healthy competition within the domain.

• For instance, In April 2021, the hygiene and health company Essity signed an agreement to purchase approximately 44% of the Colombian hygiene company Productos Familia SA. Essity is to hold at least 94% of Familia after completing the transaction. US$ 1,540 million is the purchase price for all 100% of the company, debt-free
(Source:http://www.essity.com/media/press-release/essity-to-increase-ownership-in-productos-familia-s-a/65040bd7705cf243/)

Top Companies Market Share in Feminine Hygiene Products Industry: (In no particular order of Rank)

• Procter & Gamble
• Unicharm
• Johnson & Johnson
• Kimberly Clark
• Svenska Cellulosa Aktiebolaget
• Edgewell Personal Care
• Bella
• Bodywise (UK)
• Cora
• Corman
• First Quality Enterprises
• Fujian Hengan Group
• Lil Lets
• Masmi
• Moxie
• Ontex
• Pee Buddy
• The Honest Company
• Seventh Generation
• Vivanion
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which Region will dominate the Market in 2024, and Which Region is Expanding at the Fastest CAGR?

The Asia Pacific accounted for the highest market share in the Global Feminine Hygiene Products Market. Because of the high population density in countries like India and China. Growing disposable income, rapid urbanization, and awareness about menstrual health and hygiene are driving feminine hygiene products. Growing reproductive health awareness, falling costs, and simple product availability were the primary drivers of the Asia Pacific market. The region's sizable population generates a sizable consumer base, particularly in developing nations with sizable populations like China and India. The size of the population and the consistent population growth in the area support the expansion of the market. Furthermore, the Asia Pacific region's growing urbanisation is a major factor. The amount of discretionary money is rising as more people move into cities. People are able to priorities personal care items, such as feminine hygiene products, thanks to their increased purchasing power. 

Furthermore, the North American region will register the fastest growth rate in the coming years. A higher standard of living, higher income levels for women, and better sanitation practices are supporting the North America feminine hygiene products market.

The current report Scope analyzes Feminine Hygiene Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Feminine Hygiene Products Market Analysis

How are the Product Type segments performing in the global feminine hygiene products market?

Based on product type, the menstrual products segment holds the highest share of the global feminine hygiene products market. Under this segment, Sanitary Napkins/Pads accounted for the highest market share and are anticipated to dominate the market during the forecast period. Women can feel comfortable and confident during their menstrual cycle with sanitary pads since they provide high levels of absorbency and dependable protection against the flow of menstrual fluid. The industry is expanding due in part to sanitary pads' ease of accessibility and availability, which can be obtained in a variety of retail establishments and are convenient for women across diverse locations.

Apart from this, the market has been familiar with sanitary pads for a long time. In addition, the growing acceptance of sanitary pads due to their emphasis on simplicity of use and comfort through their molded shapes and soft materials, which guarantee a snug fit and quick and simple usage, speeding up the pace at which new products are adopted. Overall, the combination of absorbency, accessibility, familiarity, and comfort has solidified sanitary pads as the preferred choice for women seeking menstrual hygiene products.

•    Feminine Hygiene Products
o    Sanitary Pads
o    Tampons
o    Panty Liners
o    Menstrual Cups
o    Period Panty
•    Intimate Washes and Cleansers
o    pH-Balanced Cleansers
o    Antibacterial Cleansers
o    Soothing and Calming Cleansers
o    Moisturizing Cleansers
•    Intimate Wipes
•    Intimate Moisturizers
o    Creams
o    Gels
o    Serums
o    Balms
•    Hair Removal Products
o    Waxing Kits
o    Hair Removal Creams
o    Intimate Trimmers
o    Depilatory Creams
•    Intimate Deodorants
o    Roll-On Deodorants
o    Spray Deodorants
o    Powder Deodorants
•    Lubricants
•    Specialty Products (Vaginal Tightening, Anti-hair growth, Skin Whitening etc.) 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Feminine Hygiene Products Industry. Request a Free Sample PDF!

Supermarkets and hypermarkets accounted for the largest market share. Supermarkets and hypermarkets provide a wide range of products from multiple brands, giving customers an extensive choice. Customers are guaranteed to find specific products that satisfy their needs and tastes thanks to this wide selection. Supermarkets and hypermarkets also drive market expansion by providing a one-stop shopping experience, which is convenient.

Supermarkets and hypermarkets also provide competitive prices because of their economies of scale and strong negotiating positions. Accordingly, the industry is expanding at a faster rate due to consumers' changing inclinations towards supermarkets and hypermarkets because these establishments assist them in negotiating favourable terms with suppliers and manufacturers. Supermarkets and hypermarkets are also spending money on smart marketing and promotional initiatives that raise awareness and visibility, like in-store displays and advertising campaigns. 

This marketing support and brand presence build consumer trust and confidence in purchasing these products from supermarkets and hypermarkets, which in turn positively influences market growth.

•    Online
o    Company Website
o    E-commerce Websites
•    Offline
o    Specialty Stores
o    Supermarket/ Hypermarket
o    Others (Individual Stores, etc.)

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Feminine Hygiene Products Nature Segment Analysis

Based on Nature and material, the Disposable segment accounts for the highest share. Growing awareness about menstrual hygiene and hygiene standards, urbanization, and women’s participation in the workforce have boosted the demand for convenient and disposable menstrual products. Manufacturers’ ongoing innovations, including improved product designs, materials, and features, have further contributed to the market’s growth, offering consumers more comfortable and efficient options. As disposable feminine hygiene products become more accessible and cater to diverse needs, the market is expected to maintain its growth trajectory, fulfilling an essential role in women’s well-being and convenience.

• Reusable
• Disposable

Feminine Hygiene Products Packaging Type Segment Analysis

The feminine hygiene product sales by packaging category are predicted to be dominated by the bottles/jars segment. The segment's prominence can be attributed to its adaptability and convenience in storing and dispensing a wide variety of feminine hygiene products. Bottles and jars offer a useful and practical method for packaging disposable hygiene goods, ensuring convenience of use and safe storage. 

Bottles and jars are the standard choice for women's personal care goods on the market because of their dependability and simplicity, which appeals to consumers when it comes to these delicate products. This dominance is a reflection of how important functionality and reliability are to the feminine hygiene product packaging sector.

• Bottles/ Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Feminine Hygiene Products Customer Orientation Segment Analysis

Based on age group, 25-40 years is the largest and fastest-growing segment. Women who are employed and in college typically make up this group. The market is anticipated to develop at the highest CAGR given that this sector includes women who are aware of their periods and period care products. Growth in consumer awareness and rise in disposable income are anticipated to help the market in significant expansion. Customers in this age group are challenging the notion that menstruation is taboo. The large population that falls within this age group is the major contributor to the growth in demand for organic feminine care products.

• Below 15 years
• 15 – 25 years
• 26 – 40 years
• Above 40 years

Feminine Hygiene Products Category Segment Analysis

In terms of category, the conventional segment captured a significant share of the market due to the wide availability of synthetic and traditional products. Producing feminine hygiene products from synthetic material is very cheap as compared to organic feminine hygiene products. However, consumers are shifting their preference toward reusable and organic products, which is expected to increase the market share of organic products.

• Conventional
• Organic

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion