Fitness Clothing Market Report 2024 (Global Edition)

Global Fitness Clothing Market Report 2024 Market Size Split by Product Type (Shirts, Pants, Shorts, Sweatshirts, Hoodies, Tank-top, Others), by Fabric Type (Polyester, Nylon, Polypropylene, Spandex, ...

Fitness Clothing Market Report Description

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Competitive Landscape of the Fitness Clothing Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Fitness Clothing Industry: (In no particular order of Rank)

• Mizuno USA Inc.
• Nike Inc.
• Patagonia Inc.
• Hosa International
• Puma SE
• lululemon athletica Inc.
• Peak Sport Products Co. Ltd.
• GK Elite Sportswear
• Reebok International Limited
• Fila Ltd.
• Anta Sports Products Limited
• Li Ning Company Limited
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North American Fitness Clothing Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Fashionable, functional, and comfortable activewear is becoming increasingly important to the region's consumers. The market's growth is also fueled by creative designs, changing fashion trends, and an increasing inclination toward athleisure. The industry is expanding due in part to e-commerce platforms, which offer easy access to a large selection of exercise wear options.

The European region is witnessing an increase in the sales of reagents. Customers in the area are looking for fashionable and adaptable sportswear, creating a need for cozy and practical workout clothing. The market is expanding due to the developing fitness culture and trends in athletic wear. E-commerce sites are essential because they provide easy access to various fitness apparel selections, further fueling the market's growth.

The current report Scope analyzes Fitness Clothing Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Fitness Clothing

According to Cognitive Market Research, the global Fitness Clothing market size was estimated at USD 200514.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 80205.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031. The market for exercise apparel in North America is expanding as buyers who value their health place a premium on cozy yet fashionable sportswear. Demand is driven by the region's active lifestyle culture and the athleisure trends that meld casual and athletic apparel. Growing consumer preference for environmentally friendly and sustainable fitness gear, which reflects a greater awareness of environmental issues, is one prominent market factor propelling expansion. Activewear that is more environmentally friendly is in line with changing consumer preferences. In summary, the fitness apparel market in North America is a dynamic environment that is fueled by a mix of fashion and health consciousness. Sustainability is becoming increasingly important in determining the direction of the sector and satisfying the needs of discriminating customers.

• According to Cognitive Market Research, the US had a major share in the Fitness Clothing market with a market size of USD 63282.28 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. The demand is amplified by the nation's dynamic fitness-related lifestyles. 
• The Canada Fitness Clothing market had a market share of USD 9624.68 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Canada's rising exercise apparel.
• The Mexico Fitness Clothing market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 7298.72 million in 2024.

Europe Fitness Clothing

According to Cognitive Market Research, with a market value of USD 200514.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 60154.26 million. The market for fitness apparel is expanding rapidly in Europe thanks to a growing consumer focus on wellness and health. The dynamic nature of the market is fueled by the diversified consumer base in the region, which searches for functional and fashionable activewear. The line between training clothes and daily wear is still influenced by athleisure trends, which are a reflection of changing consumer tastes in fashion. The demand for specialized and premium fitness gear is a significant segment propelling market progress, suggesting that customers are prepared to spend money on high-quality, performance-oriented clothing. In summary, the European fitness clothing industry is distinguished by a combination of stylish options and a dedication to an active lifestyle. A noticeable tendency towards high-end products highlights the sector's flexibility in responding to a wide range of customer needs and preferences.

• The United Kingdom Fitness Clothing market had a market share of USD 10105.92 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In the UK, Fitness Clothing sales witness an upswing due to the fitness. 
• The France Fitness Clothing market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 5534.19 million in 2024.
• According to Cognitive Market Research, the Germany Fitness Clothing market size was valued at USD 11910.54 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. In Germany, Fitness Clothing sales surge due to the disposable incomes rise. 
• The Italy Fitness Clothing market is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 5173.27 million in 2024.
• The Russia Fitness Clothing market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 9323.91 million in 2024.
• The Spain Fitness Clothing market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 4932.65 million in 2024.
• The Luxembourg Fitness Clothing market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 1864.78 million in 2024.
• The Portugal Fitness Clothing market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 1263.24 million in 2024.
• The Greece Fitness Clothing market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 721.85 million in 2024.
• Rest of Europe Fitness Clothing market is projected to witness growth at a CAGR of 2.4% during the forecast period with a market size of USD 9323.91 million in 2024.

Asia Pacific Fitness Clothing

According to Cognitive Market Research, the global Fitness Clothing market size was estimated at USD 200514.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 46118.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031. Asia Pacific's fitness apparel market is expanding due to a rising emphasis on health and fitness among a wide range of demographic groups. The market is growing because of the region's dynamic economy and changing lifestyle preferences. The growing demand for tech-integrated fitness clothing, which appeals to tech-savvy customers looking for cutting-edge and performance-enhancing technologies, is one significant market driving growth. The Asia Pacific fitness apparel industry is seeing a rise in the use of wearables and smart fabrics. In summary, the Asia Pacific fitness clothing market offers a landscape of varied consumer preferences, where the combination of technology and activewear complements the dynamic lifestyle of the area. This suggests a promising future for the industry, with ongoing innovations catering to the needs of a population that is both health-conscious and technologically savvy.

• According to Cognitive Market Research, the China Fitness Clothing market size was valued at USD 20753.22 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Fitness Clothing sales surge in China due to the expanding middle class.
• The Japan Fitness Clothing market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 6364.32 million in 2024.
• The India Fitness Clothing market had a market share of USD 5534.19 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. The demand is augmented by India's increasing consciousness of health.
• The South Korea Fitness Clothing market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 4611.83 million in 2024.
• The Australia Fitness Clothing market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 2398.15 million in 2024.
• The South East Asia Fitness Clothing market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 3182.16 million in 2024.
• The Rest of Asia Pacific Fitness Clothing market is projected to witness growth at a CAGR of 0.0% during the forecast period with a market size of USD 3274.40 million in 2024.

South America Fitness Clothing

According to Cognitive Market Research, the global Fitness Clothing market size was estimated at USD 200514.2 Million out of which the Latin America market of more than 5% of the global revenue with a market size of USD 10025.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. The market for fitness apparel in Latin America is expanding as a result of the region's growing consciousness of fitness and health. The market is a reflection of the busy lifestyle that Latin American consumers lead, emphasizing both fashion and utility in their sportswear. The desire for fitness clothes with a strong cultural influence and distinctive design choices that appeal to the region's diverse population is a noteworthy market factor propelling expansion. This sector is characterized by the combination of elements that are performance-oriented and visually appealing. In conclusion, the Latin American fitness clothing market offers a scene where cultural factors influence consumer decisions, making it a varied and dynamic market with lots of room for brands to meet the unique needs of the area when it comes to the fusion of fashion and fitness.

• According to Cognitive Market Research, the Brazil Fitness Clothing market size was valued at USD 4291.00 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Fitness Clothing sales flourish in Brazil due to the comfortable and fashionable sportswear.
• The Argentina Fitness Clothing market had a market share of USD 1684.32 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. The demand is augmented by Argentina's commitment to growing understanding.
• The Colombia Fitness Clothing market is projected to witness growth at a CAGR of 4.4% during the forecast period with a market size of USD 892.29 million in 2024.
• The Peru Fitness Clothing market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 822.11 million in 2024.
• The Chile Fitness Clothing market is projected to witness growth at a CAGR of 4.9% during the forecast period with a market size of USD 721.85 million in 2024.
• The Rest of Latin America Fitness Clothing market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 1614.14 million in 2024.

Middle East and Africa Fitness Clothing

According to Cognitive Market Research, the global Fitness Clothing market size was estimated at USD 200514.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 4010.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031. The market for exercise apparel in the Middle East and Africa is expanding significantly as the region's emphasis on health and wellbeing grows. The market is defined by a combination of cultural aesthetics and practicalities, with customers looking for activewear that is both stylish and comfortable. The desire for modest, culturally sensitive exercise apparel that reflects the peculiar characteristics of the area is a unique category propelling progress. Breathable materials and understated styles are used to appeal to a wide range of customers. In summary, the fitness clothing market in the Middle East and Africa exhibits a sophisticated fusion of active lifestyle trends and cultural considerations, offering brands the chance to customize their offerings to individual preferences and guaranteeing a dynamic and adaptable market within the framework of the region's varied cultures and growing fitness consciousness.

• According to Cognitive Market Research, the GCC Countries Fitness Clothing market size was valued at USD 1716.40 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. Fitness Clothing sales flourish in the GCC Countries due to the widespread health.
• The Egypt Fitness Clothing market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 421.08 million in 2024.
• The South Africa Fitness Clothing market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 633.62 million in 2024. Fitness Clothing sales flourish in the South Africa due to the wellness trend.
• The Turkey Fitness Clothing market is projected to witness growth at a CAGR of 4.4% during the forecast period with a market size of USD 344.88 million in 2024.
• The Nigeria Fitness Clothing market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 421.08 million in 2024.
• The Rest of MEA Fitness Clothing market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 473.21 million in 2024.

Fitness Clothing Market Analysis

Fitness Clothing Product Type Segment Analysis

According to Cognitive Market Research, Shorts hold a prominent market share. Fitness shorts are made for various exercises and come in different lengths, styles, and performance attributes. Breathable materials, moisture-wicking technology, and ergonomic designs provide the best support. Shorts are a mainstay of sportswear known for their adaptability, encouraging unrestricted movement and improving the fitness experience, fueling the market's expansion.

Sweatshirts are the fastest-growing category over the forecast period. Sweatshirts are closing the gap between comfort and performance and significantly impacting the fitness clothing market. Sweatshirts are adaptable sportswear that provide warmth and flexibility during exercise, guaranteeing a chic transition from the gym to everyday life. They meet the changing demands of exercise enthusiasts with their unique designs and moisture-wicking qualities, which help the market expand as a mainstay in athleisure.

• Shirts
• Pants
• Shorts
• Sweatshirts
• Hoodies
• Tank-top
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Fitness Clothing Industry. Request a Free Sample PDF!

Fitness Clothing Fabric Type Segment Analysis

According to Cognitive Market Research, Polyester held the major market share over the forecast period. Polyester improves sportswear by being a lightweight, moisture-wicking, and long-lasting material that offers comfort and flexibility during exercise. Because of its ability to dry quickly, it is the perfect material for activewear, ensuring a comfortable and dry experience. As polyester creates the future of performance-oriented clothes in the ever-changing fitness clothing market, join the revolution in fitness.

Nylon is the fastest-growing category over the forecast period. Nylon improves the functionality and comfort of exercise clothing because of its reputation for strength, elasticity, and moisture-wicking properties. It allows players to move while remaining cool because the material is breathable and lightweight. Accept nylon's tenacity and adaptability to help shape the next wave of athletic wear.

• Polyester
• Nylon
• Polypropylene
• Spandex
• Cotton
• Others (Bamboo
• Tencel
• Wool

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Fitness Clothing Consumer Orientation Segment Analysis

According to Cognitive Market Research, Men held the major market share over the forecast period. The market for fitness clothing is expanding due to men's growing desire for fashionable and functional sportswear. Men's exercise apparel is changing to accommodate a range of tastes, from compression leggings to moisture-wicking shirts. Men's fitness wear is seeing a boom in the market, emphasizing comfort, functionality, and style. This indicates a dynamic transition in the sector.

Women are the fastest-growing category over the forecast period. The fitness clothing market is being shaped by women, who are also responsible for the rise of fashionable, functional activewear. Women's fitness apparel combines style and functionality with breathable sports bras and creatively designed leggings. The market reflects the continuous growth of women's roles and interests in the fitness sector by catering to various tastes and encouraging comfort and confidence.

• Men
• Women
• Unisex

Fitness Clothing Sales Channel Segment Analysis

According to Cognitive Market Research, Direct Sales held the major market share over the forecast period. With direct access to a brand's newest products, this strategy encourages customer interaction and loyalty among fitness fanatics. Direct Sales eliminates intermediaries from the purchasing process, guaranteeing authenticity and quality and substantially contributing to consumer happiness and market growth.

Franchised Stores are the fastest-growing category over the forecast period. These establishments offer a well-curated assortment of activewear from reliable brands, and they are widely and reliably present. Franchised stores, which prioritize the customer experience and brand representation, facilitate the growth of the fitness industry by offering fitness lovers easy access to a wide range of high-quality fitness clothing options.

• Direct Sales
• Franchised Stores
• Specialty Stores
• Online Retailers
• Mono Brand Stores
• Wholesalers or Retailers
• Other Sales Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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