Fruits and Vegetables Market Report 2025 (Global Edition)

Global Fruits and Vegetables Market Report 2025 Market Size Split by Product Type (Fresh, Canned,  Frozen , Dried and Dehydrated, Purees and Paste, Concentrates, Others), by Category (Vegetables ,...

Fruits and Vegetables Market Report Description

We have various report editions of Fruits and Vegetables Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Fruits and Vegetables Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Fruits and Vegetables Industry News

In September 2021, Kerry acquired Niacet, which will now be integrated as part of Kerry's global food protection and preservation platform.

(Source:https://www.kerry.com/media/Niacet-Completion-Announcement-14-9-2021.pdf)

In June 2019, Tate & Lyle took partnership with DKSH's Business Unit Performance Materials, a leading food ingredients distributor, which will provide market expansion services for Tate & Lyle in Vietnam, including marketing, technical sales, distribution and logistics for Tate & Lyle's product portfolio.

(Source: https://www.tateandlyle.com/news/tate-lyle-extends-exclusive-partnership-dksh-vietnam)

Top Companies Market Share in Fruits and Vegetables Industry: (In no particular order of Rank)

• Dole Food 
• Keelings 
• Mirak Group 
• Driscoll 
• Fruitable Fresh Sdn Bhd
• Goknur Gida 
• EMONA Co. Ltd. 
• Fresgarrido
• Naturipe Farms 
• Belorta.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Fruits and Vegetables 

Which Region Dominates the Fruits and Vegetables  Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America's dominance in the Fruits and Vegetables Market can be attributed to several factors. Firstly, the region benefits from a highly developed agricultural sector and advanced farming techniques, leading to high-quality produce and a wide variety of fruits and vegetables available throughout the year. Furthermore, North America's focus on health and wellness trends has led to an increased consumption of fresh produce, further boosting the market. These factors, combined with favorable government policies and a growing trend towards organic and locally sourced products, have solidified North America's position as the dominant region in the Fruits and Vegetables Market.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the fastest-growing region in the Fruits and Vegetables Market due to several key factors. Firstly, the region has a large and growing population with rising disposable incomes, leading to increased consumption of fruits and vegetables. Furthermore, advancements in agricultural practices and technologies have improved crop yields and quality in the region, ensuring a steady supply of fruits and vegetables to meet the growing demand. Additionally, increasing awareness about the health benefits of fruits and vegetables, along with a growing trend towards organic and locally sourced produce, has further fueled market growth in Asia Pacific.

The current report Scope analyzes Fruits and Vegetables Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Fruits and Vegetables Market

According to Cognitive Market Research, the global Fruits and Vegetables market size was estimated at USD 152154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 60861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031. In North America, the fruits and vegetables market is driven by several factors, including the region's vast agricultural lands, advanced farming practices, and growing consumer demand for fresh and healthy produce. The United States and Canada are the major contributors to the market, with a high consumption rate of fruits and vegetables. Segmentation analysis of the North American fruits and vegetables market reveals a growing preference for organic and locally sourced produce. Consumers are increasingly seeking transparency in the supply chain and are willing to pay a premium for high-quality, sustainable products. In conclusion, the North American fruits and vegetables market is poised for steady growth, driven by factors such as increasing health consciousness among consumers, the availability of diverse produce, and the rise of online retail channels.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Fruits and Vegetables market with a market size of USD 48019.87 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. The demand is amplified by the nation's advanced farming practices, and growing consumer demand for fresh and healthy produce propels consistent growth. 
• The Canada Fruits and Vegetables market had a market share of USD 7303.40 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Canada's growing consumer demand for fresh and healthy produce.
• The Mexico Fruits and Vegetables market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 5538.41 million in 2024.

 

Europe Fruits and Vegetables Market

According to Cognitive Market Research, the global Fruits and Vegetables market size was estimated at USD 152154.2 Million out of which Europe market of more than 30% of the global revenue with a market size of USD 45646.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031. In Europe, the fruits and vegetables market is influenced by various factors, including changing consumer preferences, increased health consciousness, and the growing trend towards sustainable and organic products. Segmentation analysis reveals a growing demand for convenience and ready-to-eat products in the European market. This trend is driving the growth of packaged and processed fruits and vegetables. In conclusion, the European fruits and vegetables market is dynamic and evolving, driven by consumer preferences, changing lifestyles, and increasing awareness about health and sustainability.

• The United Kingdom Fruits and Vegetables market had a market share of USD 7668.57 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. In the UK, Fruits and Vegetables sales witness an upswing due to the nation's consumer preferences, increased health consciousness.
• The France Fruits and Vegetables market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 4199.46 million in 2024.
• According to Cognitive Market Research, the Germany Fruits and Vegetables market size was valued at USD 9037.96 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. In Germany, Fruits and Vegetables sales surge due to the nation's increased health consciousness. 
• The Italy Fruits and Vegetables market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 3925.58 million in 2024.
• The Russia Fruits and Vegetables market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 7075.17 million in 2024.
• The Spain Fruits and Vegetables market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 3742.99 million in 2024.
• The Luxembourg Fruits and Vegetables market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 1415.03 million in 2024.
• The Portugal Fruits and Vegetables market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 958.57 million in 2024.
• The Greece Fruits and Vegetables market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 547.76 million in 2024.
• Rest of Europe Fruits and Vegetables market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 7075.17 million in 2024.

Asia Pacific Fruits and Vegetables Market

According to Cognitive Market Research, the global Fruits and Vegetables market size was estimated at USD 152154.2 Million out of which Asia Pacific is the fastest grwing market of more than 30% of the global revenue with a market size of USD 45646.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031. In the Asia Pacific region, the fruits and vegetables market is witnessing rapid growth due to several factors. The region has a large population with increasing disposable incomes, leading to a rise in demand for fresh and healthy food options. Segmentation analysis reveals that convenience is a key factor influencing the market in Asia Pacific. The demand for pre-cut, packaged, and ready-to-eat fruits and vegetables is on the rise, particularly in urban areas where consumers are looking for quick and easy meal solutions. In conclusion, the Asia Pacific region offers significant growth opportunities for the fruits and vegetables market. Market players should focus on product innovation, such as introducing new packaging formats and expanding their product lines to cater to the evolving needs of consumers in the region.

• According to Cognitive Market Research, the China Fruits and Vegetables market size was valued at USD 15747.96 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Fruits and Vegetables sales surge in China due to the nation's increasing disposable incomes, leading to a rise in demand for fresh and healthy food options.
• The Japan Fruits and Vegetables market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 4829.37 million in 2024.
• The India Fruits and Vegetables market had a market share of USD 4199.46 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The demand is augmented by India's rise in demand for fresh and healthy food options.
• The South Korea Fruits and Vegetables market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 3499.55 million in 2024.
• The Australia Fruits and Vegetables market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 1819.76 million in 2024.
• The South East Asia Fruits and Vegetables market is projected to witness growth at a CAGR of 8.3% during the forecast period with a market size of USD 2414.69 million in 2024.
• The Rest of Asia Pacific Fruits and Vegetables market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 2484.68 million in 2024.

South America Fruits and Vegetables Market

According to Cognitive Market Research, the global Fruits and Vegetables market size was estimated at USD 152154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 7607.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031. In the Latin America region, the fruits and vegetables market is characterized by diverse agricultural landscapes and a rich variety of produce. The increasing focus on sustainable farming practices and organic produce is driving the market growth in the region. Segmentation analysis reveals a growing demand for organic and exotic fruits and vegetables in Latin America. Consumers are increasingly seeking healthier and more sustainable food options, leading to a rise in the production and consumption of organic and specialty fruits and vegetables. In conclusion, the fruits and vegetables market in Latin America presents significant opportunities for growth. Market players should focus on expanding their product offerings to cater to the evolving consumer preferences in the region.

• According to Cognitive Market Research, the Brazil Fruits and Vegetables market size was valued at USD 3256.10 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Fruits and Vegetables sales flourish in Brazil due to the nation’s favorable climatic conditions and agricultural practices.
• The Argentina Fruits and Vegetables market had a market share of USD 1278.10 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. The demand is augmented by Argentina's increasing focus on sustainable farming practices and organic produce.
• The Colombia Fruits and Vegetables market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 677.09 million in 2024.
• The Peru Fruits and Vegetables market is projected to witness growth at a CAGR of 4.9% during the forecast period with a market size of USD 623.83 million in 2024.
• The Chile Fruits and Vegetables market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 547.76 million in 2024.
• The Rest of Latin America Fruits and Vegetables market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 1224.84 million in 2024.

Middle East and Africa Fruits and Vegetables Market

According to Cognitive Market Research, the global Fruits and Vegetables market size was estimated at USD 152154.2 Million out of which Middle East and Africa of more than 2.00% of the global revenue with a market size of USD 3043.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031. In the Middle East and Africa (MEA) region, the fruits and vegetables market is influenced by diverse climatic conditions and varying levels of agricultural development across countries. Segmentation analysis indicates a growing trend towards urbanization and changing dietary preferences in the MEA region. As urban populations increase, there is a rising demand for convenient and ready-to-eat fruits and vegetables, driving the market for processed and packaged products. In conclusion, the fruits and vegetables market in the MEA region is poised for growth, driven by urbanization, changing dietary habits, and increasing health consciousness among consumers.

• According to Cognitive Market Research, the GCC Countries Fruits and Vegetables market size was valued at USD 1302.44 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Fruits and Vegetables sales flourish in the GCC Countries due to the region's urbanization, changing dietary habits, and increasing health consciousness among consumers.
• The Egypt Fruits and Vegetables market is projected to witness growth at a CAGR of 5.3% during the forecast period with a market size of USD 319.52 million in 2024.
• The South Africa Fruits and Vegetables market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 480.81 million in 2024.Fruits and Vegetables sales flourish in the South Africa due to the region's increasing health consciousness among consumers.
• The Turkey Fruits and Vegetables market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 261.71 million in 2024.
• The Nigeria Fruits and Vegetables market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 319.52 million in 2024.
• The Rest of MEA Fruits and Vegetables market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 359.08 million in 2024.

Fruits and Vegetables Market Analysis

Fruits and Vegetables Product Type Segment Analysis

According to Cognitive Market Research, The dominant category in the fruits and vegetables market is the fresh segment. Fresh fruits and vegetables are widely consumed due to their perceived health benefits and natural flavors. Consumers prefer fresh produce for its superior taste, texture, and nutritional value. Additionally, the increasing awareness of health and wellness among consumers has led to a higher demand for fresh fruits and vegetables, further driving the growth of this segment.

The fastest-growing category in the fruits and vegetables market is the frozen segment. Frozen fruits and vegetables offer several advantages, including longer shelf life, convenience, and year-round availability of seasonal produce. The freezing process helps retain the nutritional content of the fruits and vegetables, making them a convenient and healthy option for consumers.

• Fresh
• Canned
•  Frozen 
• Dried and Dehydrated
• Purees and Paste
• Concentrates
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Fruits and Vegetables Industry. Request a Free Sample PDF!

Fruits and Vegetables  Category Segment Analysis

According to Cognitive Market Research, The dominant category in the fruits and vegetables market is the vegetables segment. Vegetables are a staple in diets worldwide due to their nutritional value and versatility in cooking. They are rich in vitamins, minerals, and dietary fiber, making them essential for a balanced diet. Vegetables also offer a wide variety of flavors, textures, and colors, appealing to consumers looking to incorporate healthier options into their meals.

The fastest-growing category in the fruits and vegetables market is the exotic fruits segment. Exotic fruits, such as dragon fruit, passion fruit, and kiwano, have gained popularity due to their unique flavors and nutritional benefits. These fruits are often rich in antioxidants, vitamins, and minerals, appealing to health-conscious consumers seeking novel and healthy food options.

• Vegetables 
• Fruits

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Fruits and Vegetables Packaging Segment Analysis

According to Cognitive Market Research, The dominant category in the fruits and vegetables market is bags. Bags are one of the most common and convenient packaging options for fruits and vegetables. They offer a lightweight, portable, and cost-effective solution for storing and transporting fresh produce. Bags also provide good visibility of the contents, allowing consumers to easily inspect the quality of the fruits and vegetables before purchase.

The fastest-growing category in the fruits and vegetables market is pouches. Pouches have gained popularity as a packaging option for fruits and vegetables due to their convenience and eco-friendliness. Pouches are lightweight, flexible, and easy to store, making them ideal for on-the-go consumers. They also offer excellent barrier properties, protecting the contents from moisture, light, and air, which helps extend the shelf life of the produce.

• Pouches
• Tray
• Bags
• Cans
• Jar 
• Boxes
• Others

Fruits and Vegetables End User Segment Analysis

According to Cognitive Market Research, The dominant category in the fruits and vegetables market is the Retail/Household segment. Retail/household consumers are the largest end users of fruits and vegetables, as they purchase these products for personal consumption. This segment includes individuals and families who buy fruits and vegetables from grocery stores, supermarkets, farmers' markets, and other retail outlets. The retail/household segment is dominant due to the sheer volume of purchases made by consumers for their daily dietary needs.

The fastest-growing category in the fruits and vegetables market is the food service segment. The food service segment includes restaurants, cafes, catering services, and other food establishments that serve prepared meals to consumers. This segment is experiencing rapid growth due to the increasing popularity of eating out and the rising demand for convenience foods. Food service establishments often use a significant amount of fruits and vegetables in their menu offerings, driving the demand for these products.

• Retail/Household 
• Food Service

Fruits and Vegetables Distribution Channel Segment Analysis

According to Cognitive Market Research, The dominant category in the fruits and vegetables market is store-based retailers. Store-based retailers include supermarkets, hypermarkets, convenience stores, and specialty stores that sell fruits and vegetables to consumers. These retailers dominate the market due to their wide reach, established distribution networks, and the convenience they offer to consumers. Store-based retailers benefit from the ability to provide a diverse range of fruits and vegetables in various quantities, catering to different consumer needs.

The fastest-growing category in the fruits and vegetables market is non-store-based retailers. Non-store-based retailers include online retailers, mobile vendors, and farmers' markets that sell fruits and vegetables directly to consumers without a physical storefront. This segment is experiencing rapid growth due to the increasing popularity of online shopping and the convenience it offers to consumers.

• Store Based Retailers
• Non-Store Based Retailers

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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