Generators Market Report 2025 (Global Edition)

Global Generators Market Report 2025 Market Size Split by Power Rating (Up to 40 kW, 41-50 kW, 51-100 kW, 101-150 kW, 151-200 kW, 201-500 kW, 501-700 kW, 701-900 KW, More than 900 kW), by Application ...

Generators Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

Generators Market Insights Video

Competitive Landscape of the Generators Market

The generators market boasts a highly competitive landscape, characterized by the presence of several established players and numerous smaller regional manufacturers. Global giants such as Caterpillar Inc., Cummins Inc., Generac Power Systems, and Kohler Co. dominate the market, leveraging their extensive product portfolios, advanced technologies, and widespread distribution networks to maintain a competitive edge.

Generators Industry News

In January 2022, Caterpillar introduced the Cat G3516 natural gas-powered Fast Response generator set, equipped with US EPA Certification for both emergency and non-emergency uses.

(Source:https://www.cat.com/en_US/products/new/power-systems/electric-power/gas-generator-sets/113920.html)

In January 2022, Rolls-Royce, along with its distributor partner Knopf & Wallisch (K&W), supplied three mtu customized and containerized combined cooling, heat and power plant (CCHP) trigeneration units to Romanian cloud service provider ClusterPower.

(Source:https://www.rolls-royce.com/media/press-releases/2022/13-01-2022-rr-provides-mtu-trigeneration-plant-for-largest-data-center-in-romania.aspx)

Top Companies Market Share in Generators Industry: (In no particular order of Rank)

• AKSA Power Generation
• Briggs & Stratton Corporation
• Caterpillar Inc.
• Cooper Corporation
• Cummins Inc.
• Doosan Corporation
• Generac Power Systems
• General Electric Corporation
• Honda Power Equipment
• Kirloskar Oil Engines Limited
• Kohler Co.
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Generators Market

Which Region Dominates the Generators Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America holds dominance in the generators market due to several key factors. Firstly, the region's robust industrial sector, including manufacturing, construction, and oil and gas, drives significant demand for backup power solutions to ensure uninterrupted operations. Secondly, frequent occurrences of natural disasters such as hurricanes, tornadoes, and wildfires necessitate reliable backup power sources, spurring the adoption of generators across residential, commercial, and industrial sectors.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific emerges as the fastest-growing region in the generator market due to several factors driving demand. Firstly, rapid industrialization and urbanization in countries like China, India, and Southeast Asian nations have led to increased electricity consumption and a growing need for reliable power backup solutions. Secondly, the region experiences frequent power outages and grid instability, particularly in developing economies, prompting businesses and households to invest in generators for uninterrupted power supply. Additionally, infrastructure development projects such as construction, transportation, and telecommunications fuel demand for generators as essential power sources. Moreover, rising awareness of the importance of emergency preparedness and resilience against natural disasters drives the adoption of backup power solutions in the region.

The current report Scope analyzes Generators Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Generators Market Analysis

According to Cognitive Market Research, the global Generators market size was estimated at USD 23514.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 9405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. In North America, the generators market exhibits robust growth driven by several factors. The region's industrialized economies, including the United States and Canada, boast extensive infrastructure development, increasing demand for reliable power sources. Additionally, frequent weather-related disruptions and the aging electricity grid infrastructure propel the demand for generators across various sectors. Segmentation analysis reveals a diverse market landscape, with generators categorized based on power rating, fuel source, installation type, end-user, and sales channel. In conclusion, North America's generators market is poised for steady growth fueled by infrastructure development, increasing demand for reliable power sources, and regulatory emphasis on emergency preparedness. As businesses, industries, and households prioritize resilience against power outages and grid disruptions, the demand for generators is expected to remain strong.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Generators s market with a market size of USD 7421.08 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The demand is amplified by the increasing demand for reliable power sources, and regulatory emphasis on emergency preparedness propels consistent growth. 
• The Canada Generators s market had a market share of USD 1128.68 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Canada's increasing demand for reliable power sources, and regulatory emphasis to increased usage of Generators s.
• The Mexico Generators s market is projected to witness growth at a CAGR of 4.9% during the forecast period with a market size of USD 855.92 million in 2024.

Europe Generators Market Analysis

According to Cognitive Market Research, the global Generators market size was estimated at USD 23514.2Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 7054.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.The generators market demonstrates significant growth driven by various factors. The region's diverse industrial landscape, including sectors such as manufacturing, construction, and healthcare, fuels the demand for generators to ensure uninterrupted power supply. Segmentation analysis reveals a dynamic market environment, with generators categorized based on power rating, fuel source, installation type, end-user, and sales channel. Standby generators dominate the commercial sector, while prime and continuous generators are favoured in industrial applications requiring continuous power supply. In conclusion, Europe's generators market presents lucrative opportunities for manufacturers and suppliers. The region's emphasis on energy security, coupled with regulatory mandates for grid reliability and emission reduction, drives the adoption of generators across various sectors. Manufacturers are likely to focus on developing environmentally friendly and efficient generator solutions to align with Europe's sustainability goals. .

• The United Kingdom Generators s market had a market share of USD 1185.12 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. In the UK, Generators sales witness an upswing due to the nation's robust sectors such as manufacturing, construction, and healthcare.
• The France Generators s market is projected to witness growth at a CAGR of 3.9%during the forecast period with a market size of USD 648.99 million in 2024.
• According to Cognitive Market Research, the Germany Generators s market size was valued at USD 1396.74 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In Germany, Generators sales surge due to the environmentally friendly and efficient generator solutions. 
• The Italy Generators s market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 606.67 million in 2024.
• The Russia Generators s market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 1093.41million in 2024.
• The Spain Generators s market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 578.45million in 2024.
• The Luxembourg Generators s market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 218.68million in 2024.
• The Portugal Generators s market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 148.14 million in 2024.
• The Greece Generators s market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 84.65million in 2024.
• Rest of Europe Generators s market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 1093.41million in 2024.

 

Asia Pacific Generators Market Analysis

According to Cognitive Market Research, the global Generators market size was estimated at USD 23514.2Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 5408.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.The generators market experiences robust growth driven by rapid industrialization, urbanization, and infrastructure development. Countries like China, India, Japan, and Southeast Asian nations witness significant demand for generators across diverse sectors to ensure reliable power supply amidst growing electricity consumption and frequent grid disruptions. Segmentation analysis reveals a varied market landscape, with generators classified based on power rating, fuel source, installation type, end-user, and sales channel. In conclusion, the Asia-Pacific generators market presents lucrative opportunities for manufacturers and suppliers. The region's rapid economic growth, coupled with increasing infrastructure investments and government initiatives for energy security, drives the demand for generators. Manufacturers are likely to focus on product innovation, cost optimization, and expanding distribution networks to capitalize on emerging opportunities in the region's dynamic generators market.

• According to Cognitive Market Research, the China Generators s market size was valued at USD 2433.72 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. Generators sales surge in China due to the by rapid industrialization, urbanization, and infrastructure development.
• The Japan Generators s market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 746.34 million in 2024.
• The India Generators s market had a market share of USD 648.99 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. The demand is augmented by rapid economic growth, coupled with increasing infrastructure investments and government initiatives.
• The South Korea Generators s market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 540.83million in 2024.
• The Australia Generators s market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 281.23 million in 2024.
• The South East Asia Generators s market is projected to witness growth at a CAGR of 9.2% during the forecast period with a market size of USD 373.17 million in 2024.
• The Rest of Asia Pacific Generators s market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 383.99 million in 2024.

 

South America Generators Market Analysis

According to Cognitive Market Research, the global Generators s market size was estimated at USD 23514.2Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1175.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.The generators market exhibits steady growth driven by several factors. The region's diverse economies, including Brazil, Mexico, Argentina, and Chile, experience increasing demand for generators across various sectors to mitigate power disruptions and ensure continuous operations. Segmentation analysis reveals a dynamic market landscape, with generators categorized based on power rating, fuel source, installation type, end-user, and sales channel. In conclusion, Latin America's generators market presents opportunities for manufacturers and suppliers to capitalize on the region's growing demand for reliable power solutions. The region's expanding industrial base, coupled with infrastructure development projects and regulatory emphasis on energy security, drives market growth. Manufacturers are likely to focus on product customization, affordability, and after sales support to meet the diverse needs of customers in Latin America.

• According to Cognitive Market Research, the Brazil Generators s market size was valued at USD 503.20million in 2024 and is projected to grow at a CAGR of 6.2%during the forecast period. Generators sales flourish in Brazil due to the region's expanding industrial base, coupled with infrastructure development projects.
• The Argentina Generators s market had a market share of USD 197.52 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. The demand is augmented by regulatory emphasis on energy security.
• The Colombia Generators s market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 104.64 million in 2024.
• The Peru Generators s market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 96.41million in 2024.
• The Chile Generators s market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 84.65million in 2024.
• The Rest of Latin America Generators s market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 189.29million in 2024.

 

Middle East Generators Market Analysis

According to Cognitive Market Research, the global Generators market size was estimated at USD 23514.2Million out of which Middle East and Africa held the major market ofaround 2.00%of the global revenue with a market size of USD 470.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.The generators market demonstrates robust growth driven by several factors. The region's rapid urbanization, industrialization, and infrastructure development initiatives contribute to the increasing demand for generators across various sectors. Segmentation analysis reveals a diverse market landscape, with generators categorized based on power rating, fuel source, installation type, end-user, and sales channel. Standby generators dominate the commercial and residential sectors, providing backup power during grid outages and ensuring uninterrupted operations. In conclusion, the MEA generators market presents lucrative opportunities for manufacturers and suppliers. The region's growing energy demand, coupled with the need for reliable power solutions, drives market growth. Manufacturers are likely to focus on product innovation, fuel efficiency, and customization to meet the diverse needs of customers in the MEA region.

• According to Cognitive Market Research, the GCC Countries Generators s market size was valued at USD 201.28million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Generators sales flourish in the GCC Countries due to the rapid urbanization, industrialization, and infrastructure development initiatives.
• The Egypt Generators s market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 49.38 million in 2024.
• The South Africa Generators s market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 74.30million in 2024.Generators sales flourish in the South Africa due to the rapid industrialization and infrastructure development.
• The Turkey Generators s market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 40.44million in 2024.
• The Nigeria Generators s market is projected to witness growth at a CAGR of 5.0%during the forecast period with a market size of USD 49.38 million in 2024.
• The Rest of MEA Generators s market is projected to witness growth at a CAGR of 4.9%during the forecast period with a market size of USD 55.49million in 2024.

 

Generators Market Analysis

Generators Market Power Rating Segment Analysis

According to Cognitive Market Research, the dominating category is the "Up to 40 kW" power rating range. This segment is dominant due to its wide applicability across various sectors, including residential, small businesses, and emergency backup solutions. Generators within this power range are compact, affordable, and suitable for powering essential appliances, equipment, and lighting during power outages or in remote areas with unreliable electricity supply.

The fastest-growing category is the "More than 900 kW" power rating range. This segment experiences rapid growth driven by the increasing demand for large-scale backup power solutions in industrial, commercial, and utility-scale applications. Mega-projects such as data centers, manufacturing facilities, and utility-scale power plants require high-capacity generators to ensure uninterrupted operations and grid stability during peak demand periods or emergencies. Additionally, advancements in generator technology and efficiency improvements make larger capacity generators more attractive for users seeking reliable and scalable power solutions for critical infrastructure and large-scale operations.

• Up to 40 kW
• 41-50 kW
• 51-100 kW
• 101-150 kW
• 151-200 kW
• 201-500 kW
• 501-700 kW
• 701-900 KW
• More than 900 kW

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Generators Industry. Request a Free Sample PDF!

Generators Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is the Standby application. Standby generators are designed to provide backup power during utility outages, ensuring uninterrupted operation of critical systems and equipment. This category dominates due to its widespread use across various sectors, including residential, commercial, healthcare, and telecommunications. Standby generators are essential for maintaining essential services, preventing downtime, and safeguarding against financial losses during power disruptions.

The fastest-growing category is the Prime & Continuous application. This segment experiences rapid growth driven by the increasing demand for continuous power supply solutions in remote or off-grid locations, as well as in industries requiring continuous operation. Prime & Continuous generators are designed for extended use, providing reliable power for extended periods without interruption. Industries such as mining, oil and gas, telecommunications, and construction rely on these generators to power operations in remote or off-grid locations where grid power is unavailable or unreliable. Additionally, the growing trend of distributed energy systems and micro grids further boosts the demand for Prime & Continuous generators for sustainable power generation.

• Standby
• Prime & Continuous
• Peak Shaving

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Generators Fuel Source Segment Analysis

According to Cognitive Market Research, the dominating category is the Diesel Generator fuel source. Diesel generators hold dominance due to their widespread use across various sectors, including industrial, commercial, residential, and telecommunications. Diesel generators are known for their reliability, durability, and high energy efficiency, making them suitable for both standby and prime power applications. Additionally, diesel fuel is readily available worldwide, offering a convenient fuel source for generators operating in diverse environments.

The fastest-growing category is the Gas Generator fuel source. Gas generators experience rapid growth driven by several factors, including environmental concerns, cost-effectiveness, and technological advancements. Gas generators, powered by natural gas or propane, offer cleaner emissions compared to diesel generators, making them more environmentally friendly and compliant with stringent emissions regulations. Additionally, the abundance of natural gas reserves and the increasing availability of renewable gases such as biogas and hydrogen contribute to the growing popularity of gas generators. Furthermore, advancements in gas engine technology, such as improved efficiency and lower operating costs, make gas generators an attractive choice for various applications, including distributed energy systems and combined heat and power (CHP) plants.

• Diesel Generator
• Gas Generator
• Others

Generators Installation Segment Analysis

According to Cognitive Market Research, the dominating category is Stationary installation. Stationary generators are permanently installed at a fixed location and are commonly used for standby power applications in residential, commercial, and industrial settings. They are designed to provide continuous power backup during utility outages, ensuring uninterrupted operation of critical systems and equipment. Stationary generators offer higher power capacities and greater reliability compared to mobile and portable generators, making them ideal for long-term backup power solutions.

The fastest-growing category is Mobile and Portable installation. Mobile and portable generators experience rapid growth due to their versatility and flexibility in power generation. These generators are designed for on-the-go use and can be easily transported to various locations, making them ideal for construction sites, outdoor events, emergency response, and recreational activities. The increasing demand for temporary power solutions in remote or off-grid locations, as well as the rise in outdoor events and construction projects, drives the growth of mobile and portable generators. Additionally, advancements in generator technology, such as lightweight materials and compact designs, further fuel the popularity of mobile and portable generators.

• Stationary
• Mobile and Portable

Generators End User Segment Analysis

According to Cognitive Market Research, the dominating category is the Electric Utilities end user. Electric utilities rely heavily on generators to ensure continuous power supply to their customers, particularly during peak demand periods or in the event of grid failures. Generators are crucial for maintaining grid stability, providing backup power during emergencies, and supporting load balancing operations. Electric utilities invest significantly in generator infrastructure to meet regulatory requirements, improve grid resilience, and safeguard against power outages, making them the dominant end user in the generators market.

The fastest-growing category is the Construction end user. The construction industry experiences rapid growth in generator usage due to increasing demand for temporary power solutions at construction sites. Generators are essential for powering construction equipment, tools, and temporary facilities such as trailers, lighting, and heating systems. With the surge in construction activities worldwide, including infrastructure development projects, residential and commercial construction, and renovation works, the demand for generators in the construction sector is expected to continue growing. Additionally, the adoption of environmentally friendly construction practices, such as off-grid construction sites and renewable energy integration, further drives the growth of generators in the construction end user segment.

• Oil & Gas
• Manufacturing
• Construction
• Electric Utilities
• Mining
• Transport & Logistics
• Others

Generators Sales Channel Segment Analysis

According to Cognitive Market Research, the dominating category is the indirect sales channel. Indirect sales channels involve the use of intermediaries such as distributors, dealers, and retailers to sell generators to end customers. This category dominates due to the widespread distribution networks established by manufacturers, which enable them to reach a broader customer base efficiently. Additionally, indirect channels provide value-added services such as product demonstrations, installation support, and after-sales service, enhancing the overall customer experience and satisfaction.

The fastest-growing category is the direct sales channel. Direct sales channels involve manufacturers selling generators directly to end customers without intermediaries. This category experiences rapid growth due to the increasing adoption of digital platforms and e-commerce for selling generators. Manufacturers leverage online channels to reach customers directly, offering convenience, transparency, and cost-effectiveness. Direct sales channels allow manufacturers to bypass intermediaries, reduce distribution costs, and maintain better control over pricing and customer relationships. Additionally, direct sales channels enable manufacturers to offer personalized solutions, tailor-made products, and faster response times to customer inquiries, driving the growth of this category in the generators market.

• Direct
• Indirect

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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