Gift Retail Market Report 2025 (Global Edition)

Global Gift Retail Market Report 2025 Market Size Split by Product (Souvenirs and novelty items, Seasonal decorations, Greeting cards, Giftware, Other gift items), by Distribution Channel (Offline, On...

Gift Retail Market Report Description

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Competitive Landscape of the Gift Retail Market

The gift retail market boasts a diverse landscape with key players. Customization and personalization services are gaining traction, offering competitive edges. E-commerce platforms like Etsy provide avenues for independent artisans and small businesses. Subscription box services offer curated selections catering to specific interests. Trends show growing consumer demand for sustainable and eco-friendly products. Continuous innovation, customer-centric approaches, and omnichannel strategies are crucial for maintaining competitiveness in this dynamic market.

Gift Retail Industry News 

April 2023: Hallmark announced the extension of its longest continual licensing agreement with the brand Peanuts. The five-year renewal allows Hallmark to continue to produce popular Peanuts products in multiple categories, including greeting cards, gifts, and Hallmark Keepsake Ornaments.

(Source: https://corporate.hallmark.com/news-article/two-legacy-brands-hallmark-and-peanuts-extend-longtime-licensing-partnership/)

Top Companies Market Share in Gift Retail Industry: (In no particular order of Rank)

• Card Factory Plc. (U.K.)
•  Hallmark Licensing LLC (U.S.)
• Bed Bath and Beyond Inc. (U.S.) 
• Amazon.com Inc. (U.S.) 
• Williams-Sonoma Inc. (U.S.)
•  Enesco LLC (U.S.)
• Spencer Gifts LLC. (U.S.)
•  American Greetings Corp. (U.S.) 
• The Walt Disney Co. (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Gift Retail

Which region will dominate the Gift Retail market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The gift retail market in North America stands as the largest due to robust consumer spending, diverse product offerings, and a strong culture of gift-giving. With a burgeoning economy and a large population, the region boasts a thriving retail sector, including renowned brands and innovative startups. Furthermore, occasions like holidays, birthdays, and celebrations contribute significantly to the demand for gifts, fostering a lucrative market environment.

Which Region is Expanding at the Fastest CAGR?

Meanwhile, Europe emerges as the fastest-growing region in gift retail, fueled by factors such as increasing disposable incomes, changing consumer preferences, and a rising trend of experiential gifting. Rapid urbanization and digitalization have also reshaped the retail landscape, with e-commerce platforms and social media influencing purchasing behaviors. Moreover, the region's rich cultural heritage fosters a diverse array of gift options, from traditional artisanal crafts to contemporary designs, catering to varied consumer tastes.

The current report Scope analyzes Gift Retail Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Gift Retail Market

According to Cognitive Market Research, the global Gift Retail market size was estimated at USD 18944.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 7577.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.8% from 2024 to 2031. The North American gift retail market offers diverse products catering to various occasions and preferences. Dominating segments include personalized gifts, home decor, and experiential gifts, reflecting consumers' desire for unique and meaningful purchases. With a growing emphasis on sustainability and e-commerce, online platforms are gaining traction alongside traditional brick-and-mortar stores. In conclusion, while competition is fierce, innovation and adaptability remain key for retailers to thrive in this dynamic market landscape.

• According to Cognitive Market Research, the U.S. had a major share in the Gift Retail market with a market size of USD 5978.88 million in 2024 and is projected to grow at a CAGR of 1.6% during the forecast period. Consumer trends, holiday seasons, economic factors, online shopping, demographics, and gifting occasions drive the U.S. gift retail market. 
• The Canada Gift Retail market had a market share of USD 909.34 million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period. Consumer preferences, online shopping surge, experiential gifting, sustainability demand, and personalization drive Canada's gift retail market.
• The Mexico Gift Retail market is projected to grow at a CAGR of 2.3% during the forecast period, reaching a market size of USD 689.58 million in 2024.

Europe Gift Retail Market

According to Cognitive Market Research, with a market value of USD 18944.5 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 2.1%from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 5683.35 million. The European gift retail market boasts diverse offerings, spanning from traditional crafts to modern gadgets. Dominating segments include personalized gifts, luxury items, and sustainable products, reflecting consumer preferences for uniqueness and environmental consciousness. Personalized gifts hold a significant share, driven by the desire for meaningful presents. Luxury items cater to affluent demographics seeking exclusivity and quality. Sustainable products witness growing demand amid environmental concerns. In conclusion, the European gift retail market thrives on diversity, with personalized, luxury, and sustainable segments shaping consumer choices, signaling a trend towards meaningful, exclusive, and eco-friendly gifting experiences.

• The United Kingdom Gift Retail market had a market share of USD 945.80 million in 2024 and is projected to grow at a CAGR of 2.9% during the forecast period. Consumer preferences, seasonal trends, economic conditions, online shopping, sustainability, and gifting culture shape the U.K. gift retail market.
• The France Gift Retail market is projected to grow at a CAGR of 1.3% during the forecast period, reaching a market size of USD 522.87 million in 2024.
• According to Cognitive Market Research, the Germany Gift Retail market size was valued at USD 1125.30 million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. Consumer preferences, economic conditions, technological advancements, sustainability, demographics, and competitive landscape shape Germany's gift retail market. 
• The Italy Gift Retail market is projected to grow at a CAGR of 1.5% during the forecast period, reaching a market size of USD 488.77 million in 2024.
• The Russia Gift Retail market is projected to grow at a CAGR of 1.1% during the forecast period, reaching a market size of USD 880.92 million in 2024.
• The Spain Gift Retail market is projected to grow at a CAGR of 1.2% during the forecast period, reaching a market size of USD 466.03 million in 2024.
• The Luxembourg Gift Retail market is projected to grow at a CAGR of 2.2% during the forecast period, reaching a market size of USD 176.18 million in 2024.
• The Portugal Gift Retail market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 119.35 million in 2024.
• The Greece Gift Retail market is projected to grow at a CAGR of 2.4% during the forecast period, reaching a market size of USD 68.20 million in 2024.
• The rest of Europe's Gift Retail market is projected to grow at a CAGR of 0.8% during the forecast period, reaching a market size of USD 880.92 million in 2024.

Asia Pacific Gift Retail Market

According to Cognitive Market Research, the global Gift Retail market size was estimated at USD 18944.5 Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 4357.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. The Gift Retail market in the Asia Pacific region is thriving and driven by diverse consumer preferences and cultural traditions. Dominating segments include personalized gifts, stationery, and luxury goods. Personalized gifts cater to individual tastes, while stationery remains popular for both practical and aesthetic reasons. Luxury items appeal to affluent consumers seeking exclusivity and prestige. Overall, the market's resilience amidst cultural diversity underscores its robust growth potential. As e-commerce continues to expand, the sector is poised for further evolution, offering ample opportunities for innovative retail strategies and market expansion.

• According to Cognitive Market Research, the China Gift Retail market size was valued at USD 1960.76 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. E-commerce growth, rising disposable income, urbanization, cultural festivities, and demand for luxury goods drive China's gift retail market.
• The Japan Gift Retail market is projected to grow at a CAGR of 4.1% during the forecast period, reaching a market size of USD 601.30 million in 2024.
• The India Gift Retail market had a market share of USD 522.87 million in 2024 and is projected to grow at a CAGR of 7.4% during the forecast period. 
• E-commerce growth, festive seasons, rising disposable incomes, and cultural gifting norms fuel India's gift retail market.
• The South Korean Gift Retail market is projected to grow at a CAGR of 4.7% during the forecast period, reaching a market size of USD 435.72 million in 2024.
• The Australia Gift Retail market is projected to grow at a CAGR of 5.3% during the forecast period, reaching a market size of USD 226.58 million in 2024.
• The South East Asia Gift Retail market is projected to grow at a CAGR of 6.6% during the forecast period and reach a market size of USD 300.65 million in 2024.
• The rest of the Asia Pacific Gift Retail market is projected to grow at a CAGR of 5.4% during the forecast period, reaching a market size of USD 309.36 million in 2024.

South America Gift Retail Market

According to Cognitive Market Research, the global Gift Retail market size was estimated at USD 18944.5 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 947.23 million in 2024. It will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031. In Latin America's gift retail market, diversity characterizes the landscape, reflecting varied cultural preferences. Dominating segments include personalized gifts, artisanal crafts, and luxury items. Personalization and uniqueness resonate strongly, driving consumer preferences. With increasing disposable incomes and growing e-commerce penetration, online platforms are gaining traction. However, challenges like economic volatility and infrastructure limitations persist. Despite this, the market demonstrates resilience and potential for growth, especially with the rise of experiential gifting trends. Overall, Latin America's gift retail sector presents opportunities for innovation and adaptation to meet evolving consumer demands.

• According to Cognitive Market Research, the Brazil Gift Retail market size was valued at USD 405.41 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. Economic growth, cultural diversity, rising consumer spending, tourism influx, and technological advancements drive Brazil's gift retail market.
• The Argentina Gift Retail market had a market share of USD 159.13 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. Economic growth, cultural celebrations, tourism, online shopping, and evolving consumer preferences drive Argentina's gift retail market.
• The Colombia Gift Retail market is projected to grow at a CAGR of 2.8% during the forecast period, reaching a market size of USD 84.30 million in 2024.
• The Peru Gift Retail market is projected to grow at a CAGR of 3.2% during the forecast period, reaching a market size of USD 77.67 million in 2024.
• The Chile Gift Retail market is projected to grow at a CAGR of 3.3% during the forecast period, reaching a market size of USD 68.20 million in 2024.
• The Rest of Latin America Gift Retail market is projected to grow at a CAGR of 2.1% during the forecast period, reaching a market size of USD 152.50 million in 2024.

Middle East and Africa Gift Retail Market

According to Cognitive Market Research, the global Gift Retail market size was estimated at USD 18944.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 378.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031. In the Middle East and Africa (MEA), the gift retail market boasts diverse offerings catering to cultural and consumer preferences. Dominating segments include luxury items, traditional handicrafts, and personalized gifts. Luxury goods hold significant sway due to affluent consumer segments, while traditional handicrafts appeal to those valuing heritage and authenticity. Personalized gifts are gaining traction, reflecting a growing demand for unique and meaningful presents. Overall, the MEA gift retail market exhibits promising growth opportunities fueled by cultural diversity and evolving consumer tastes.

• According to Cognitive Market Research, the GCC Countries Gift Retail market size was valued at USD 162.16 million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. Economic growth, rising disposable incomes, tourism influx, cultural celebrations, and urbanization boost gift retail in GCC countries.
• The Egypt Gift Retail market is projected to grow at a CAGR of 3.6% during the forecast period, reaching a market size of USD 39.78 million in 2024.
• The South Africa Gift Retail market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 59.86 million in 2024.Economic growth, cultural diversity, tourism, urbanization, and rising disposable income drive South Africa's gift retail market.
• The Turkey Gift Retail market is projected to grow at a CAGR of 2.4% during the forecast period, reaching a market size of USD 32.58 million in 2024.
• The Nigeria Gift Retail market is projected to grow at a CAGR of 2.3% during the forecast period, reaching a market size of USD 44.71 million in 2024.
• The rest of the MEA Gift Retail market is projected to grow at a CAGR of 6.9% during the forecast period, reaching a market size of USD 34.51 million in 2024.

Gift Retail Market Analysis

Gift Retail Product Segment Analysis

The gift retail market, particularly in souvenirs, novelty items, and seasonal decorations, exhibits dynamic trends influenced by consumer preferences and economic factors. Souvenirs, often tied to tourism and cultural experiences, have a steady demand due to their sentimental value and uniqueness. This segment thrives on catering to travelers seeking memorabilia and gifts to commemorate their journeys. Novelty items, characterized by quirky and unconventional designs, appeal to a wide demographic, especially younger consumers drawn to novelty trends and pop culture references.

Seasonal decorations, including festive ornaments and themed accessories, witness spikes in demand during holidays and special occasions. Market fluctuations are often tied to seasonal factors, with sales surges during peak celebratory periods like Christmas, Halloween, and Easter. Additionally, the growing trend of seasonal home décor contributes to the market's expansion as consumers increasingly seek to personalize their living spaces.

• Souvenirs and novelty items
• Seasonal decorations
• Greeting cards
• Giftware
• Other gift items

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Gift Retail Industry. Request a Free Sample PDF!

Gift Retail Distribution Channel Segment Analysis

Offline gift retailing traditionally thrives in brick-and-mortar stores, offering personalized shopping experiences and immediate gratification. It often relies on foot traffic, strategic location, and in-store displays to attract customers. However, offline retailers face challenges such as rising overhead costs and competition from e-commerce.

On the other hand, online gift retailing has witnessed significant growth fueled by convenience, a vast array of choices, and targeted marketing. E-commerce platforms leverage data analytics and recommendation algorithms to enhance user experience and drive sales. The online sector caters to diverse consumer preferences, from custom-made gifts to instant digital deliveries. Despite its advantages, online retailers must address concerns related to cybersecurity, shipping logistics, and customer trust.

• Offline
• Online

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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