Graphic Design Market Report 2024 (Global Edition)

Global Graphic Design Market Report 2024 Market Size Split by Services (Logo Design, Website Design, Print Design, Packaging Design), by Application (Advertising, Media & Entertainment, Print & Publis...

Graphic Design Market Report Description

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Competitive Landscape of the Graphic Design Market

Strategic initiatives including product changes, cooperation, and mergers are implemented through key actors. Prioritizing R&D helps firms develop innovative chemicals and keep a competitive edge. Sturdy distribution networks and a commitment to quality standards increase the market share and create an atmosphere where industry leaders can be identified by their agility and creativity.

 

Top Companies Market Share in Graphic Design Industry: (In no particular order of Rank)

• Adobe
• Apple
• Wacom
• Autodesk
• Corel Corporation
• Sketch
• InVision
• Figma
• Pantone
• Getty Images
• Shutterstock
• Behance
• Dribbble
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Graphic Design Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America's growing small company sector, robust digital economy, and rising need for visual material across a range of industries are driving the region's graphic design market's steady rise. North American graphic designers are well-positioned to benefit from new trends and technology because they place a strong emphasis on invention and creativity. As a result, the region is becoming increasingly important in the global design scene.

The Europe region is witnessing an increase, in the sales of reagents. Growing emphasis on design aesthetics, a varied range of cultural influences, and the expanding digital landscape are driving considerable growth in Europe's graphic design sector. European graphic designers are at the vanguard of innovation, influencing the visual identities of companies around the continent and propelling the market's expansion in a dynamic and competitive landscape with an emphasis on originality, sustainability, and user experience.

The current report Scope analyzes Graphic Design Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

South America Graphic Design Market

According to Cognitive Market Research, the global Graphic Design market size was estimated at USD 49125.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 2456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031. The graphic design industry in Latin America is distinguished by a dynamic creative energy and a diverse range of cultural influences. With a wide range of creative traditions and a quickly growing digital economy, the area provides a vibrant environment for creativity. The tourism sector is one prominent area seeing growth, and graphic designers are essential to producing visually appealing marketing campaigns and promotional materials that draw tourists. The need for talented designers who can capture the region's distinct personality and cultural subtleties is growing as Latin America establishes itself as a major global travel and economic destination. In conclusion, the graphic design industry in Latin America offers designers fantastic chances to exhibit their skills and support the cultural and economic advancement of the area.

• According to Cognitive Market Research, the Brazil Graphic Design market size was valued at USD 1051.28 million in 2024 and is projected to grow at a CAGR of 3.4% during the forecast period. Graphic Design sales flourish in Brazil due to the nation's diversified sectors.
• The Argentina Graphic Design market had a market share of USD 412.65 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. The demand is augmented by Argentina's commitment to strong economy.
• The Colombia Graphic Design market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 218.61 million in 2024.
• The Peru Graphic Design market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 201.41 million in 2024.
• The Chile Graphic Design market is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 176.85 million in 2024.
• The Rest of Latin America Graphic Design market is projected to witness growth at a CAGR of 1.4% during the forecast period with a market size of USD 395.46 million in 2024.

Middle East and Africa Graphic Design Market

According to Cognitive Market Research, the global Graphic Design market size was estimated at USD 49125.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 982.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031. The market for graphic design in the Middle East and Africa is expanding quickly thanks to a combination of technology advancement, economic growth, and cultural diversity. The area is ripe for innovation and creativity, with a growing entrepreneurial spirit and a quickly growing digital landscape. The hospitality sector is one prominent area seeing growth, and graphic designers are essential to the creation of eye-catching visual identities and promotional materials for lodging facilities, resorts, and travel destinations. There is an increasing need for qualified graphic designers with knowledge of digital design and cross-cultural communication as the Middle East and Africa make more of an impact on the world scene. In conclusion, there are plenty of interesting prospects for designers to make a lasting impact and contribute in the Middle East and Africa's graphic design sector.

• According to Cognitive Market Research, the GCC Countries Graphic Design market size was valued at USD 420.51 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. Graphic Design sales flourish in the GCC Countries due to the region's strategic investments in research and advancements.
• The Egypt Graphic Design market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 103.16 million in 2024.
• The South Africa Graphic Design market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 155.24 million in 2024. Graphic Design sales flourish in South Africa due to the region's strategic investments in research and advancements.
• The Turkey Graphic Design market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 84.50 million in 2024.
• The Nigeria Graphic Design market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 103.16 million in 2024.
• The Rest of MEA Graphic Design market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 115.94 million in 2024.

Asia Pacific Graphic Design Market

According to Cognitive Market Research, the global Graphic Design market size was estimated at USD 49125.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 11298.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. The dynamic combination of traditional creativity and technical innovation is driving the rapid evolution of the graphic design sector in Asia Pacific. The area is ripe for innovation and creativity with its varied cultural landscape and growing digital economy. The technology industry is one prominent area driving growth, and graphic designers are essential to digital marketing tactics, branding, and user interface design. The need for qualified graphic designers with knowledge of digital platforms and cross-cultural communication is growing as Asia Pacific embraces digital transformation more and more. In conclusion, the graphic design market in Asia Pacific offers designers fascinating chances to mold the visual identities of companies and brands in a dynamic environment while fostering the thriving creative ecosystem in the area.

• According to Cognitive Market Research, the China Graphic Design market size was valued at USD 5084.46 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. Graphic Design sales surge in China due to the nation's rapid expansion in construction.
• The Japan Graphic Design market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 1559.23 million in 2024.
• The India Graphic Design market had a market share of USD 1355.86 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. The demand is augmented by India's increasing focus on ongoing advancements in digital technology.
• The South Korea Graphic Design market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 1129.88 million in 2024.
• The Australia Graphic Design market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 587.54 million in 2024.
• The South East Asia Graphic Design market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 779.62 million in 2024.
• The Rest of Asia Pacific Graphic Design market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 802.21 million in 2024.

North America Graphic Design Market

According to Cognitive Market Research, the global Graphic Design market size was estimated at USD 49125.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 19650.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031. The graphic design industry in North America is a force to be reckoned with on the global design scene since it lives on a concoction of creativity and varied cultural influences. The region is known for its dynamic market that is marked by cutting-edge techniques and shifting trends, with a strong emphasis on technology and creativity. The demand for professional visual branding and online presence is driven by the small and medium enterprise (SME) sector, which stands out among its many categories. The demand for qualified graphic designers keeps rising as companies try to stand out in cutthroat marketplaces. North America is known as a center for exceptional design because of its thriving design community, which encourages cooperation and pushes limits.

• According to Cognitive Market Research, the US had a major share in the Graphic Design market with a market size of USD 15503.91 million in 2024 and is projected to grow at a CAGR of 1.4% during the forecast period. The demand is amplified by the nation's e-commerce industry. 
• The Canada Graphic Design market had a market share of USD 2358.01 million in 2024 and is projected to grow at a CAGR of 2.4% during the forecast period. Canada's rising fast urbanization.
• The Mexico Graphic Design market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 1788.16 million in 2024.

Europe Graphic Design Market

According to Cognitive Market Research, with a market value of USD 49125.2 million in 2024, and projected to expand at a compound annual growth rate (CAGR) of 1.9% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 14737.56 million. The vibrant European graphic design industry reflects a dynamic blend of traditional craftsmanship and modern innovation, set against a rich tapestry of cultural diversity and artistic heritage. The area's design scene is sophisticated and creative, with an emphasis on sustainability and a sharp eye for aesthetics. The fashion industry is one noteworthy sector that is experiencing growth, and graphic designers are essential in helping firms shape their visual identities and marketing tactics. The need for talented designers who are great at communicating stories via images is only going to grow as European fashion firms try to connect with audiences around the world. To sum up, the European graphic design market is distinguished by its unique fusion of contemporary and heritage, providing a wealth of chances for artistic expression and cooperation across many industries, all the while being at the forefront of design innovation.

• The United Kingdom Graphic Design market had a market share of USD 2475.91 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. In the UK, Graphic Design sales witness an upswing due to the nation's robust collaborations between academia and technology. 
• The France Graphic Design market is projected to witness growth at a CAGR of 1.1% during the forecast period with a market size of USD 1355.86 million in 2024.
• According to Cognitive Market Research, the Germany Graphic Design market size was valued at USD 2918.04 million in 2024 and is projected to grow at a CAGR of 2.1% during the forecast period. In Germany, Graphic Design sales surged due to entertainment. 
• The Italy Graphic Design market is projected to witness growth at a CAGR of 1.3% during the forecast period with a market size of USD 1267.43 million in 2024.
• The Russia Graphic Design market is projected to witness growth at a CAGR of 0.9% during the forecast period with a market size of USD 2284.32 million in 2024.
• The Spain Graphic Design market is projected to witness growth at a CAGR of 1.0% during the forecast period with a market size of USD 1208.48 million in 2024.
• The Luxembourg Graphic Design market is projected to witness growth at a CAGR of 2.0% during the forecast period with a market size of USD 456.86 million in 2024.
• The Portugal Graphic Design market is projected to witness growth at a CAGR of 1.7% during the forecast period with a market size of USD 309.49 million in 2024.
• The Greece Graphic Design market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 176.85 million in 2024.
• Rest of Europe Graphic Design market is projected to witness growth at a CAGR of 0.6% during the forecast period with a market size of USD 2284.32 million in 2024.

Graphic Design Market Analysis

Graphic Design Services Segment Analysis

According to Cognitive Market Research, logo design held the major market share over the forecast period. Due to the growing significance that businesses attach to brand identification and identity, the logo design industry is one that is quickly growing within the graphic design industry. The need for distinctive, memorable logos has increased as businesses look to stand out in crowded industries. This expansion encourages innovation and originality in the field of graphic design by providing a wealth of chances for those who specialize in creating logos.

Website design is the fastest-growing category over the forecast period. Because of the proliferation of online businesses and the growing significance of digital presence, the graphic design market is witnessing significant growth in the domain of website design. The need for qualified website designers is growing as businesses place a higher priority on user experience and aesthetic appeal to draw in viewers. The web design industry is experiencing a surge in creativity due to this trend, which is opening up a lot of chances for visual designers.

• Logo Design
• Website Design
• Print Design
• Packaging Design

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Graphic Design Industry. Request a Free Sample PDF!

Graphic Design Application Segment Analysis

According to Cognitive Market Research, advertising held the major market share over the forecast period. The market for graphic design is growing due to advertising, which increases the need for visually appealing material that draws viewers in. Businesses depend on graphic designers to produce powerful ads for a variety of platforms, including digital and conventional print media, as they fight for the attention of consumers. The graphic design industry is growing and changing as a result of this growing demand for innovative advertising solutions.

Media & entertainment is the fastest-growing category over the forecast period. The need for appealing graphics in cinema, television, gaming, and digital content creation is fueled by the media and entertainment industry, which in turn propels the graphic design market's expansion. When creating immersive experiences with animation, visual effects, and multimedia design graphic designers are essential. The media and entertainment sectors will need more talented graphic designers as the industry develops and grows.

• Advertising
• Media & Entertainment
• Print & Publishing

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Graphic Design Platforms Segment Analysis

According to Cognitive Market Research, online held the major market share over the forecast period. The digital transformation occurring across industries is driving the growth of the graphic design industry through the Internet sector. Website design, social media graphics, digital advertising, and multimedia content are in high demand as more firms establish themselves online. The dynamic world of online branding and communication is being shaped by graphic designers who are skilled at producing captivating digital graphics and are in great demand.

Offline is the fastest-growing category over the forecast period. The offline graphic design industry is expanding as well, especially in print media, packaging, and tangible branding items. Online graphic design is booming. Businesses continue to rely on physical assets for marketing and promotion even in the face of digital transformation. Because of this, there is a constant need for graphic designers who can produce eye-catching and powerful designs for offline media.

• Online
• Offline

Graphic Design Tools Segment Analysis

According to Cognitive Market Research, photoshop held the major market share over the forecast period. Photoshop, the industry standard for image manipulation and editing software, is still driving development in the graphic design business. Photoshop's vast feature set and functionalities enable designers to produce visually striking content for both digital and print media. The demand for talented designers who are fluent in the software is fueled by its extensive use in a variety of industries, including advertising and photography, which helps to grow the graphic design market.

Indesign is the fastest-growing category over the forecast period. As a major contributor to the expansion of the graphic design industry, InDesign provides strong desktop publishing and layout creation tools. It is essential for producing print and digital publications like magazines, eBooks, and brochures due to its efficiency and versatility. The need for talented designers with InDesign proficiency is still growing as companies and publishers place a higher priority on professional-quality layouts.

• Illustrator
• Photoshop
• InDesign
• CorelDRAW
• Sketch

Graphic Design End-Users Segment Analysis

According to Cognitive Market Research, individuals hold a prominent market share. Because of the growing demand for digital presence, content production, and personal branding, the individual sector of the graphic design market is expanding. With the growth of social media impact, freelancing, and business, people are looking to graphic designers to create eye-catching images that successfully convey their ideas and reflect their brands. There are now more options for designers to handle a wide range of personal projects due to this increased demand.

Small and medium enterprises are the fastest-growing category over the forecast period. Small and Medium-Sized Businesses (SMEs) are driving the expansion of the graphic design industry because they understand how crucial a polished visual identity is to differentiate themselves from the competition. SMEs depend on graphic designers to develop powerful branding, marketing collateral, and web presence because they have limited resources and want to draw in clients. The SMEs' growing demand offers a profitable opportunity.

• Individual
• Small and Medium Enterprises
• Large Enterprises

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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