Guarana Powder Market Report 2025 (Global Edition)

Global Guarana Powder Market Report 2024 Market Size Split by Type (Pure, Mixture), by Application (Pharmaceuticals, Dietary Supplements, Cosmetics, Food & Beverages, Others), by Distribution Channel ...

Guarana Powder Market Report Description

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Guarana Powder Market Insights Video

Competitive Landscape of the Guarana Powder Market

The competitive landscape of the guarana powder market is characterized by a mix of established players and new entrants focused on product innovation and natural ingredient formulations. Companies are boosting their investment in R&D to improve product quality, sourcing sustainable raw materials, and giving organic certifications to attract health-conscious customers. Market players are also increasing their product offerings to include guarana-infused energy drinks, vitamins, and functional meals. Furthermore, e-commerce platforms are becoming critical outlets for increasing worldwide reach and sales.

In August 2020, Israeli start-up InnoBev introduced BioLift, a beverage made with natural ingredients designed to help consumers maintain energy levels and avoid the “post-lunch dip.” BioLift's functional properties helped users overcome early afternoon fatigue, with its formula featuring guarana, ginkgo biloba, and elderberry to enhance mental focus, concentration, and immune support. (Source: https://www.nutritioninsight.com/news/biohacking-the-circadian-rhythm-with-botanical-beverage-biolift.html)

Top Companies Market Share in Guarana Powder Industry: (In no particular order of Rank)

• Vitaspice Brasil Ltda
• Prover Brasil for Export Ltda
• Herboflora Produtos Naturais Ltda
• Ambev
• Duas Rodas Industrial Ltd
• AR De Sousa Ribeiro & Cia Ltd
• Natural Amazon Herbs Producao De Extratos Ltda
• Iris Trade Inc.
• The Green Labs LLC
• Nutra Green Biotechnology Co. Ltd.
• NutriCargo
• Sylvestre Ingredientes Naturais
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Guarana Powder Market

Which Region Dominates the Guarana Powder Market in 2024?

According to Cognitive Market Research, North America currently dominates the Guarana Powder market, and the region is expected to have significant growth during the projected period. The region's strong presence in the functional beverage and dietary supplement industries, combined with increasing demand for plant-based products, continues to drive market growth and expansion.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rising popularity of functional beverages and dietary supplements, along with growing health consciousness and expanding e-commerce platforms, contributed to the region's rapid market growth and product adoption.

The current report Scope analyzes Guarana Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Guarana Powder Market

According to Cognitive Market Research, the global guarana powder market size was estimated at USD 17215.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 6886.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the guarana powder market with a market size of USD 5433.12 million in 2024 and is anticipated to grow at a CAGR of 5.8% during the forecast period. The US dominates the guarana powder industry, driven by increased demand for natural energy supplements and beverages.
• The Canada guarana powder market had a market share of USD 826.33 million in 2024 and is anticipated to grow at a CAGR of 6.8% during the forecast period. Canada is the fastest-growing market for guarana powder, driven by the increasing need for natural health supplements and energy boosters.
• The Mexico guarana powder market is projected to grow at a CAGR of 6.5% during the forecast period, with a market size of USD 626.63 million in 2024.

Europe Guarana Powder Market

According to Cognitive Market Research, the global guarana powder market size was estimated at USD 17215.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5164.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

• The United Kingdom guarana powder market had a market share of USD 867.65 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period. The UK holds a leading share in the guarana powder market, driven by rising demand for natural energy and wellness products.
• The French guarana powder market is projected to grow at a CAGR of 5.5% during the forecast period, with a market size of USD 475.14 million in 2024.
• According to Cognitive Market Research, the German guarana powder market size was valued at USD 1022.58 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Germany's guarana powder industry is expanding owing to increased consumer demand for natural and organic energy-boosting goods.
• The Italy guarana powder market is projected to grow at a CAGR of 5.7% during the forecast period, with a market size of USD 444.15 million in 2024.
• The Russian guarana powder market is projected to grow at a CAGR of 5.3% during the forecast period, with a market size of USD 800.51 million in 2024.
• The Spain guarana powder market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 423.49 million in 2024
• The Luxembourg guarana powder market is projected to grow at a CAGR of 6.4% during the forecast period, with a market size of USD 160.10 million in 2024.
• The Portugal guarana powder market is projected to grow at a CAGR of 6.1% during the forecast period, with a market size of USD 108.46 million in 2024.
• The Greece guarana powder market is projected to grow at a CAGR of 6.1% during the forecast period, with a market size of USD 61.97 million in 2024.
• The Rest of Europe's guarana powder market is projected to grow at a CAGR of 5.0% during the forecast period, with a market size of USD 800.51 million in 2024.

Asia Pacific Guarana Powder Market

According to Cognitive Market Research, the global guarana powder market size was estimated at USD 17215.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3959.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.

• According to Cognitive Market Research, the China guarana powder market size was valued at USD 1781.77 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. China controls the guarana powder market owing to increased demand for energy supplements and health products.
• The Japan guarana powder market is projected to grow at a CAGR of 8.3% during the forecast period, with a market size of USD 546.41 million in 2024.
• The India guarana powder market had a market share of USD 475.14 million in 2024 and is projected to grow at a CAGR of 11.6% during the forecast period. India is the fastest-growing market for guarana powder, owing to rising health awareness and a desire for natural energy supplements.
• The South Korean guarana powder market is projected to grow at a CAGR of 8.9% during the forecast period, with a market size of USD 395.95 million in 2024.
• The Australian guarana powder market is projected to grow at a CAGR of 9.5% during the forecast period, with a market size of USD 205.89 million in 2024.
• The South East Asia guarana powder market is projected to grow at a CAGR of 10.8% during the forecast period, with a market size of USD 273.21 million in 2024.
• The Rest of Asia Pacific guarana powder market is projected to grow at a CAGR of 9.6% during the forecast period, with a market size of USD 281.12 million in 2024.

South America Guarana Powder Market

According to Cognitive Market Research, the global Guarana Powder market size was estimated at USD 17215.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 860.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil guarana powder market size was valued at USD 368.41 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Brazil is a leading market for guarana powder owing to its native agriculture and considerable local demand for natural energy goods.
• Argentina's guarana powder market had a market share of USD 144.61 million in 2024 and is anticipated to grow at a CAGR of 8.1% during the forecast period. Argentina is growing in the guarana powder market, driven by increasing consumer interest in natural energy supplements and wellness products.
• Colombia's guarana powder market is projected to grow at a CAGR of 7.0% during the forecast period, with a market size of USD 76.61 million in 2024.
• Peru's guarana powder market is projected to grow at a CAGR of 7.4% over the projected period, with a market size of USD 70.58 million in 2024.
• Chile's guarana powder market is projected to grow at a CAGR of 7.5% during the forecast period, with a market size of USD 61.97 million in 2024.
• The Rest of Latin America's guarana powder market is projected to grow at a CAGR of 6.3% during the forecast period, with a market size of USD 138.58 million in 2024.

Middle East and Africa Guarana Powder Market

According to Cognitive Market Research, the global guarana powder market size was estimated at USD 17215.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 344.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The GCC Countries' guarana powder market is projected to grow at a CAGR of 8.3% over the projection period, with a market size of USD 147.36 million in 2024. GCC nations dominate the guarana powder market, driven by rising demand for natural energy and wellness products..
• The Egypt guarana powder market is projected to grow at a CAGR of 7.8% during the forecast period, with a market size of USD 36.15 million in 2024.
• The South African guarana powder market is projected to grow at a CAGR of 8.5% during the forecast period, with a market size of USD 54.40 million in 2024. South Africa is growing in the guarana powder market, driven by increasing consumer demand for natural energy-boosting and health products.
• The Turkey guarana powder market is projected to grow at a CAGR of 7.0% during the forecast period, with a market size of USD 29.61 million in 2024.
• The Nigeria guarana powder market is projected to grow at a CAGR of 6.6% during the forecast period, with a market size of USD 36.15 million in 2024.
• The Rest of the MEA guarana powder market is projected to grow at a CAGR of 6.5% during the forecast period, with a market size of USD 40.63 million in 2024.

Guarana Powder Market Analysis

Guarana Powder Market Type Segment Analysis

According to Cognitive Market Research, the pure segment dominates the guarana powder market due to its high caffeine content and natural composition, which appeals to health-conscious consumers. Pure guarana powder, free of chemicals and preservatives, is commonly used in nutritional supplements, energy drinks, and functional foods. Its strong stimulant effects and capacity to boost focus, endurance, and cognitive function have fueled demand in a variety of industries. Furthermore, the growing popularity of clean-label products and plant-based ingredients has increased the pure segment's market domination.

The mixture segment has emerged as the fastest-growing category in the guarana powder market due to its diverse applications in energy drinks, dietary supplements, and functional meals. Consumers are increasingly looking for blended formulations that mix guarana with other natural components to boost overall health advantages like higher energy, better focus, and weight management. This demand has prompted manufacturers to innovate by combining guarana with other botanicals, vitamins, and minerals, accelerating growth in this segment of the guarana powder market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Guarana Powder Industry. Request a Free Sample PDF!

Guarana Powder Market Application Segment Analysis

According to Cognitive Market Research, the dietary supplements category leads the guarana powder market, owing to a growing consumer understanding of the health advantages associated with natural components. Due to its high caffeine content and ability to raise energy, guarana powder is frequently found in dietary supplements that promote weight loss, increase cognitive function, and lessen fatigue. As more people prioritize natural, plant-based supplements in their health routines, consumer interest in guarana-based products grows. This expanding trend has strengthened the Dietary Supplements segment's dominance in the guarana powder market.

The food and beverages category is the fastest growing in the guarana powder market, driven by rising demand for natural energy boosters and functional components. Guarana powder is frequently discovered in energy drinks, flavored waters, and other functional beverages because of its high caffeine content and health advantages. Furthermore, the increased demand for clean-label and plant-based goods has fueled the use of guarana in natural formulations. Consumer preferences for healthier options and innovative product offerings that incorporate guarana for increased energy and vitality are driving this segment's rapid growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Guarana Powder Distribution Channel Segment Analysis

Guarana Powder Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the direct B2B segment dominates the guarana powder market, owing to its wide use across a variety of industries, including food and beverage, dietary supplements, and cosmetics. Manufacturers in this area provide organizations with large quantities of guarana powder for use in product formulations such as energy drinks, functional foods, and nutraceuticals. The demand for natural ingredients in these industries has fueled the expansion of the B2B channel as businesses look for high-quality, sustainably produced guarana to suit the needs of health-conscious consumers.

The indirect sector has emerged as the fastest-growing distribution channel in the guarana powder market due to the rapid growth of online platforms and the rise of health-conscious customers looking for natural supplements online. Retailers, internet businesses, and third-party platforms have all played important roles in increasing product awareness and accessibility, making it easier for customers to buy guarana-based items. Partnerships with health and wellness retailers have also improved product availability in stores, driving development in the indirect segment as worldwide demand for guarana powder continues to rise.

• Direct B2B
• Indirect

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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