Handheld Game Console Market Report 2025 (Global Edition)

Global Handheld Game Console Market Report 2025 Market Size Split by Type Outlook: (3D Screen Type, LCD Screen Type), by Application Outlook: (Children, Adults), by Platform Outlook: (IOS, Android, Wi...

Handheld Game Console Market Report Description

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Competitive Landscape of the Handheld Game Console Market

The market for handheld game consoles is fiercely competitive and controlled by major companies. Businesses compete by providing innovative features, better visuals, and longer battery life through technical advancements. Additionally, strong developer relationships and exclusive game libraries are essential for drawing customers. While diversifying into foreign markets broadens reach, pricing methods differ to target distinct consumer categories. Moreover, to keep a competitive advantage and spur market expansion also concentrate on improving user experience, cloud gaming, and integrating internet services.

In November 2022, Microsoft revealed its vision for the next generation of Windows PCs, where cutting-edge AI technology would unlock new experiences and the PC and cloud would connect. With the release of the new Surface product, all users can now engage, be seen, heard, and express their creativity on a single device that combines the best of Microsoft. (Source: https://news.microsoft.com/en-in/microsoft-introduces-new-surface-devices-that-take-the-windows-pc-into-the-next-era-of-computing/) In December 2024, NVIDIA revealed its first Vietnam R&D centre, a move that shows the company has faith in Vietnam’s AI potential to launch its new artificial intelligence (AI) research and development centre in Vietnam; the business is teaming up with the government of Vietnam. Utilizing the nation’s abundant STEM engineering expertise, NVIDIA will utilize the R&D centre to concentrate on software development. The centre will also bring together business moguls, tech companies, academic institutions, and students to hasten the widespread use of artificial intelligence. (Source: https://nvidianews.nvidia.com/news/nvidia-to-open-vietnam-r-d-center-to-bolster-ai-development) In October 2024, NVIDIA announced that xAI’s Colossus supercomputer cluster in Memphis, Tennessee, which consists of 100,000 NVIDIA Hopper GPUs, reached this enormous scale by utilizing the NVIDIA Spectrum-XTM Ethernet networking platform. This platform is specifically designed to provide hyperscale AI factories with superior performance over standards-based Ethernet for their Remote Direct Memory Access (RDMA) functions. (Source: https://nvidianews.nvidia.com/news/spectrum-x-ethernet-networking-xai-colossus)

Top Companies Market Share in Handheld Game Console Industry: (In no particular order of Rank)

• Microsoft Corporation
• Nintendo Co. Ltd.
• Sony Corporation
• Nvidia Corporation
• Mad Catz Interactive Inc.
• Atari SA
• Sega Games Co. Ltd.
• NEC Corporation.
• Mattel Inc.
• VTech
• Bit Corporation
• Valve Corp.
• Playjam
• OUYA Inc.
• Dell Technologies Inc.
• Razer Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Handheld Game Console Market

Which Region Dominates the Handheld Game Console Market in 2024?

According to Cognitive Market Research, North America currently dominates the handheld game console market, and the region is expected to have significant growth during the projected period. This is because of the high level of gaming culture, high levels of disposable money, and the presence of significant industry participants. Additionally, the sophisticated technological infrastructure, the broad availability of internet connectivity for online gaming, and the ongoing desire from consumers for cutting-edge, high-performing gaming gadgets are also driving the market growth. Strong distribution and marketing networks also improve market expansion, which is driving market growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to improving internet and mobile infrastructure, increased consumer interest in gaming, rising disposable incomes, and fast urbanization. Additionally, the strong presence of major market participants, investments in localized content and distribution channels, and a growing gaming population are also major factors propelling the growth of the handheld game console market in the area.

The current report Scope analyzes Handheld Game Console Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Handheld Game Console

According to Cognitive Market Research, the global Handheld game console market size was estimated at USD 18213.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7285.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Handheld game console market with a market size of USD 5748.21million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. The U.S. market's growing population.
• The Canada-handheld game console market had a market share of USD 874.25 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. Canada’s innovation in gaming technology.
• The Mexico handheld game console market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 662.98 million in 2024.

Europe Handheld Game Console

According to Cognitive Market Research, the global handheld game console market size was estimated at USD 18213.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5464.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.

• The United Kingdom's Handheld game console market had a market share of USD 917.97 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. In the UK, Handheld game console sales witnessed an upswing due to the increasing demand for 3D games.
• The France-handheld game console market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 502.70 million in 2024.
• According to Cognitive Market Research, the German handheld game console market size was valued at USD 1081.89 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In Germany, Handheld game consoles surged due to the major market players.
• The Italy Handheld game console market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 469.91 million in 2024.
• The Russian handheld game console market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 846.93 million in 2024.
• The Spain Handheld game console market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 448.05 million in 2024
• The Luxembourg Handheld game console market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 169.39 million in 2024.
• The Portugal-handheld game console market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 114.75 million in 2024.
• The Greece Handheld game console market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 65.57 million in 2024.
• The Rest of Europe's Handheld game console market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 846.93 million in 2024.

Asia Pacific Handheld Game Console

According to Cognitive Market Research, the global Handheld game console market size was estimated at USD 18213.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4189.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2031.

• According to Cognitive Market Research, the China-handheld game console market size was valued at USD 1885.11 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. Handheld game console surged in China due to the presence of major market players.
• The Japan Handheld game console market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 578.10 million in 2024.
• The India-handheld game console market had a market share of USD 502.70 million in 2024 and is projected to grow at a CAGR of 10.4% during the forecast period. India's rising populations .
• The South Korean Handheld game console market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 418.91 million in 2024.
• The Australian Handheld game console market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 217.83 million in 2024.
• The South East Asia Handheld game console market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 289.05 million in 2024.
• The Rest of Asia Pacific Handheld game console market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 297.43 million in 2024.

South America Handheld Game Console

According to Cognitive Market Research, the global Handheld game console market size was estimated at USD 18213.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 910.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil handheld game console market size was valued at USD 389.77 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. Handheld game consoles flourished in Brazil due to rising urbanization.
• Argentina's Handheld game console market had a market share of USD 152.99 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. Argentina's rising personal disposable income.
• Colombia’s Handheld game console market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 81.05 million in 2024.
• Peru’s Handheld game console market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 74.68 million in 2024.
• Chile’s Handheld game console market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 65.57 million in 2024.
• The Rest of Latin America's Handheld game console market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 146.62 million in 2024.

Middle East Handheld Game Console

According to Cognitive Market Research, the global Handheld game console market size was estimated at USD 18213.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 364.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031..

• The GCC Countries Handheld game console market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 155.91 million in 2024. Handheld game console sales flourish due to the presence of major market players.
• Egypt’s Handheld game console market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 38.25 million in 2024.
• The South Africa Handheld game console market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 57.55 million in 2024. Handheld game console sales flourished in South Africa due to increasing demand.
• The Turkey-handheld game console market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 31.33 million in 2024.
• The Nigeria Handheld game console market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 38.25 million in 2024.
• The Rest of the MEA-handheld game console market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 42.98 million in 2024.

Handheld Game Console Market Analysis

How are Segments Performing in the Global Handheld Game Console Market?

Handheld Game Console Market Type Segment Analysis

According to Cognitive Market Research, 3D screen-type handheld game consoles are likely to dominate the handheld game console market over the forecast period. This is because they offer gaming experiences that are more graphically captivating and immersive. Additionally, advanced 3D technology encourages creative gaming, improves game realism, and draws in players looking for cutting-edge features. Their widespread global expansion is also fueled by rising consumer demand for high-quality graphics, developers’ support for 3D content, and ongoing technological developments.

The LCD screen type is the fastest-growing segment in the handheld game console market because of its affordability, energy efficiency, wide availability, and bright, high-resolution displays. Continuous improvements in LCD technology also improve the visual quality and user experience, which attracts a wide variety of gamers to these consoles, are all contribute to the market’s notable growth in the handheld game console market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Handheld Game Console Industry. Request a Free Sample PDF!

Handheld Game Console Market Application Segment Analysis

According to Cognitive Market Research, the adult segment holds the largest share of the market because adults usually have more money to spend, which enables them to buy expensive gadgets and games. They have strong brand loyalty, like gaming as a leisure activity, seek out complex and varied gaming experiences, and frequently favour consoles with cutting-edge features and large game libraries.

In the handheld game console market, the children sector has been expanding at a rapid pace because children are more engaged with technology, there are more kid-friendly and educational games available, marketing campaigns are more focused, parents are more willing to spend money on safe entertainment, consoles are becoming more robust and reasonably priced, and interactive and multiplayer games that appeal to children audiences are becoming more and more popular, which are fueling the sector’s rapidly growing demand for handheld game console.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Handheld Game Console Platform Outlook: Segment Analysis

Handheld Game Console Market Platform Segment Analysis

According to Cognitive Market Research, the IOS handheld game console segment holds the largest share of the market. This is due to the IOS large user base, smooth App Store integration, top-notch gaming apps, powerful hardware, devoted fan base, frequent software updates, strong security features, and capacity to provide high-end, immersive gaming experiences that appeal to a diverse clientele, all of which factors fuels their market growth.

In the handheld game console market, the Windows handheld game console has been growing because of its strong developer support, frequent software upgrades, compatibility with a large library of PC games, smooth interaction with the Microsoft ecosystem, and flexible flexibility for both productivity and gaming. Furthermore, a wider audience is drawn in by adaptable hardware and strong internet services.

• IOS
• Android
• Windows
• Others

Handheld Game Console Product Outlook: Segment Analysis

Handheld Game Console Market Product Segment Analysis

According to Cognitive Market Research, PlayStation 4 is likely to dominate the handheld game console market over the forecast period. This is because of its well-known brand, a large selection of exclusive games, smooth interaction with the PlayStation ecosystem, cutting-edge hardware, reliable online services, frequent software updates, and committed community support, all of which improve user experience and influence consumer preference.

Razer switchblade handheld game console is the fastest-growing segment in the handheld game console market. As a result of its state-of-the-art functionality, elegant appearance, and excellent construction. Fast acceptance and market expansion are also fueled by Additionally razer’s well-known brand, cutting-edge features, vast game library, and smooth integration with gaming ecosystems, which draw in die-hard gamers.

• PlayStation 4
• Xbox
• Razer Switchblade
• PlayStation Vita
• Nintendo Switch Lite

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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