Health and Wellness Food Market Report 2025 (Global Edition)

Global Health and Wellness Food Market Report 2025 Market Size Split by Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, Others ), by Ca...

Health and Wellness Food Market Report Description

We have various report editions of Health and Wellness Food Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Health and Wellness Food Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Health and Wellness Food Industry: (In no particular order of Rank)

• Dr. Schär
• Danone SA
• Albert's Organics
• Doves Farm Foods
• General Mills
• Eden Foods
• French Meadow Bakery
• Bob's Red Mill Natural Foods
• Dean Foods
• BioGaia AB
• Food For Life Baking
• Aleias Gluten Free Foods LIC
• Gerber Products
• Farmo S P A
• Hero Group AG
• Enjoy Life Natural Brands LLC
• Food Should Taste Good
• Chiquita Brands International
• Domino's Pizza
• Green Mountainfee Roasters
• Big Oz Industries
• Genius Foods
• Fonterraoperative Group
• Arla Foods
• Gardenburger
• Clover Industries
• Chr Hansen A/S
• Blue Diamond Growers
• AgriPure Holding plc
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Health and Wellness Food Market

Which Region Will Dominate the Health and Wellness Food Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for health and wellness foods in North America is expanding rapidly due to rising consumer awareness of the value of preventive healthcare and nutrition. There is a growing market for goods with health benefits, such as natural, organic, and fortified meals. New product offers and technology developments also help to propel this market's growth throughout the area.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase, in the sales of reagents. Consumer interest in well-being and healthy living is driving significant growth in the European health and wellness food sector. This trend is being driven by a number of factors, including greater knowledge of the value of a balanced diet, rising disposable incomes, and a growing demand for natural and organic products. The market's regional expansion is also being aided by legislative measures that support healthier eating options.

The current report Scope analyzes Health and Wellness Food Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Health and Wellness Food Market

According to Cognitive Market Research, the global Health and Wellness Food market size was estimated at USD 805.9 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 322.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. Due to growing consumer knowledge of nutrition and wellbeing, the health and wellness food business in North America is booming. The market is growing quickly because of the wide variety of goods that meet different dietary needs and health objectives, including organic, gluten-free, and dairy-free options. Plant-based substitutes are one noteworthy market that is expanding significantly due to the growing popularity of vegetarian and vegan diets. Both traditional and non-traditional merchants are profiting from the growing trend of consumers prioritizing healthy eating habits by providing a wide range of health-conscious options to satisfy changing consumer needs and preferences.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Health and Wellness Food market with a market size of USD 254.34 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. The demand is amplified by the increasing health consciousness and awareness of the link between diet and health.
• The Canada Health and Wellness Food market had a market share of USD 38.68 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Canada's rising prevalence of lifestyle-related diseases, prompting consumers to seek healthier dietary options.
• The Mexico Health and Wellness Food market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 29.33 million in 2024.

 

Europe Health and Wellness Food Market

According to Cognitive Market Research, with a market value of USD 805.9 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 241.77 million. Growing emphasis on holistic well-being and nutritional awareness has led to a booming industry for health and wellness foods in Europe. European consumers are adopting more health-conscious eating choices, such as organic, non-GMO, and sustainable options, due to the region's vast cultural diversity. Functional foods are one market category that is expanding significantly as customers look for items that are enhanced with vitamins, minerals, and other components that promote health. The desire for high-quality, innovative goods with a health focus is being driven by European consumers, who are also influencing the direction of the health and wellness food sector on the continent.

• The United Kingdom Health and Wellness Food market had a market share of USD 40.62 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. In the UK, Health and Wellness Food sales witness growing interest in preventive healthcare, leading to a focus on nutrition and wellness. 
• The France Health and Wellness Food market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 22.24 million in 2024.
• According to Cognitive Market Research, the Germany Health and Wellness Food market size was valued at USD 47.87 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. In Germany, Health and Wellness Food sales surge due to the innovation and product development by food manufacturers to meet the demand for health-focused products.
• The Italy Health and Wellness Food market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 20.79 million in 2024.
• The Russia Health and Wellness Food market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 37.47 million in 2024.
• The Spain Health and Wellness Food market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 19.83 million in 2024.
• The Luxembourg Health and Wellness Food market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 7.49 million in 2024.
• The Portugal Health and Wellness Food market is projected to witness growth at a CAGR of 8.1% during the forecast period with a market size of USD 5.08 million in 2024.
• The Greece Health and Wellness Food market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 2.90 million in 2024.
• Rest of Europe Health and Wellness Food market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 37.47 million in 2024.

 

Asia Pacific Health and Wellness Food Market

According to Cognitive Market Research, the global Health and Wellness Food market size was estimated at USD 805.9 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 185.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. The market for health and wellness foods is expanding in the Asia Pacific area due to factors such as growing urbanization, rising disposable incomes, and increased awareness of the value of preventive healthcare and nutrition. With a wide variety of dietary requirements and cultural backgrounds, customers are adopting more health-conscious food options, such as organic, gluten-free, and functional foods. old herbal medicines and supplements are one market category that is expanding remarkably; they combine old healing methods with contemporary dietary trends. Both domestic and foreign companies are taking advantage of this trend as the industry grows and providing a range of health-related items to cater to the various demands of customers in the area.

• According to Cognitive Market Research, the China Health and Wellness Food market size was valued at USD 83.41 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Health and Wellness Food sales surge in China due to the influence of dietary trends such as veganism, keto, and paleo diets, driving demand for specialized health foods.
• The Japan Health and Wellness Food market is projected to witness growth at a CAGR of 10.3% during the forecast period with a market size of USD 25.58 million in 2024.
• The India Health and Wellness Food market had a market share of USD 403.55 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. The demand is augmented by India's rapid urbanization and changing lifestyles leading to increased health concerns.
• The South Korea Health and Wellness Food market is projected to witness growth at a CAGR of 13.6% during the forecast period with a market size of USD 22.24 million in 2024.
• The Australia Health and Wellness Food market is projected to witness growth at a CAGR of 11.5% during the forecast period with a market size of USD 9.64 million in 2024.
• The South East Asia Health and Wellness Food market is projected to witness growth at a CAGR of 12.8% during the forecast period with a market size of USD 12.79 million in 2024.
• The Rest of Asia Pacific Health and Wellness Food market is projected to witness growth at a CAGR of 11.6% during the forecast period with a market size of USD 13.16 million in 2024.

 

South America Health and Wellness Food Market

According to Cognitive Market Research, the global Health and Wellness Food market size was estimated at USD 805.9 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 40.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031. The market for health and wellness foods is expanding significantly in Latin America due to growing emphasis on holistic well-being and increased awareness of nutrition. With a wide range of nutritional tastes and a rich culinary history, people are adopting healthier options including organic, plant-based, and functional meals. Superfoods—known for their high nutritional content and several health advantages—such as quinoa, chia seeds, and açai berries—are one market trend that is gaining popularity. Latin American markets are experiencing a profusion of innovative health-focused products that appeal to the region's developing tastes and preferences, as consumer demand for healthier options continues to rise.

• According to Cognitive Market Research, the Brazil Health and Wellness Food market size was valued at USD 17.25 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. Health and Wellness Food sales flourish in Brazil due to the rising disposable incomes and a growing middle class, allowing for greater spending on health-conscious products.
• The Argentina Health and Wellness Food market had a market share of USD 6.77 million in 2024 and is projected to grow at a CAGR of 10.1% during the forecast period. The demand is augmented by Argentina's government initiatives promoting healthy eating and lifestyle choices.
• The Colombia Health and Wellness Food market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 3.59 million in 2024.
• The Peru Health and Wellness Food market is projected to witness growth at a CAGR of 9.4% during the forecast period with a market size of USD 3.30 million in 2024.
• The Chile Health and Wellness Food market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 2.90 million in 2024.
• The Rest of Latin America Health and Wellness Food market is projected to witness growth at a CAGR of 8.3% during the forecast period with a market size of USD 6.49 million in 2024.

 

Middle East and Africa Health and Wellness Food Market

According to Cognitive Market Research, the global Health and Wellness Food market size was estimated at USD 805.9 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 16.12 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031. The desire for wholesome foods and rising health consciousness are fueling the growth of the health and wellness food industry in the Middle East and Africa. Consumers are adopting better eating options, such as organic, gluten-free, and plant-based foods, in spite of conventional cooking methods. Halal-certified items are one market category that is experiencing significant expansion, serving the region's primarily Muslim populace. As customer tastes change market for health and wellness foods is expected to develop as consumer awareness of the value of nutrition rises. Local and foreign businesses will be able to take advantage of this trend to cater to the wide range of demands in the region.

• According to Cognitive Market Research, the GCC Countries Health and Wellness Food market size was valued at USD 6.90 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Health and Wellness Food sales flourish in the GCC Countries due to the increasing awareness of food safety and quality, driving demand for organic and natural products.
• The Egypt Health and Wellness Food market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 1.69 million in 2024.
• The South Africa Health and Wellness Food market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 2.55 million in 2024. Health and Wellness Food sales flourish in the South Africa due to the region's influence of western dietary trends and growing interest in imported health foods.
• The Turkey Health and Wellness Food market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 1.39 million in 2024.
• The Nigeria Health and Wellness Food market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 30.70 million in 2024.
• The Rest of MEA Health and Wellness Food market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 1.90 million in 2024.

 

Health and Wellness Food Market Analysis

Health and Wellness Food Type Segment Analysis

According to Cognitive Market Research, Functional Food, held the major market share over the forecast period. Products that provide particular health benefits beyond basic nutrition are becoming more and more sought after by consumers. Global market expansion is being fueled by the growing popularity of functional foods, which are enhanced with vitamins, minerals, probiotics, antioxidants, and other bioactive substances. These foods have the ability to address specific health conditions and enhance general well-being.

Fortified and Healthy Bakery Products is the fastest-growing category over the forecast period. Within the health and wellness food sector, the category of bread products that are fortified and healthful is growing at a significant rate. As a healthy alternative to typical baked goods, consumers are drawn to bakery items enhanced with nutrients including fiber, vitamins, and minerals. As a result of this trend, bakeries across the globe are creating products that satisfy the changing tastes of health-conscious consumers by providing both enjoyment and nutritional benefits.

• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Health and Wellness Food Industry. Request a Free Sample PDF!

Health and Wellness Food Calorie Content Segment Analysis

According to Cognitive Market Research, No-Calorie, hold a prominent market share. Consumers are looking for items that provide the flavor and enjoyment of traditional foods without the excess calories, as weight control and sugar reduction become more and more important concerns. Due to this trend, creative zero-calorie substitutes have been created for a variety of food categories, which has fueled the global market's increase.

Low Calories is the fastest-growing category over the forecast period. Concerns about obesity and diseases linked to a lifestyle are growing, so customers are looking for lower-calorie, healthier options. Due to this trend, a variety of low-calorie options have been developed for beverages, snacks, and ready-to-eat meals, among other food categories. This has led to global market expansion and innovation.

• No-Calorie
• Low Calories
• Reduced-Calorie 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Health and Wellness Food Nature Segment Analysis

According to Cognitive Market Research, Non-GMO held the major market share over the forecast period. Consumer desire for non-GMO products is rising as their awareness of genetically modified organisms (GMOs) grows. The global market for non-GMO food products is growing as a result of this trend, which is increasing consumer demand for foods produced without genetic alteration. A wider variety of non-GMO options are being developed across different food categories.

GMO is the fastest-growing category over the forecast period. There is still a demand for GMO-derived products, especially in processed foods and ingredients, even if the GMO (Genetically Modified Organisms) segment is less prevalent in the health and wellness food market due to growing consumer concerns about potential health and environmental implications. Nonetheless, the general trend is toward non-GMO products, which is propelling innovation and growth in this market to satisfy changing consumer demands for more sustainable and healthful solutions.

• Non-GMO
• GMO 

Health and Wellness Food Fat Content Segment Analysis

According to Cognitive Market Research, No Fat, held the major market share over the forecast period. Within the health and wellness food market, the no-fat segment is expanding as customers look for ways to cut back on fat intake for better overall health and weight control. Goods bearing the labels "no-fat" or "fat-free" are becoming more and more popular, providing choices for people who are health-conscious. In order to accommodate consumer demand for low-fat options while also creating pleasant and gratifying options, this trend is driving innovation in food formulations.

Low Fat is the fastest-growing category over the forecast period. Within the health and wellness food market, the low-fat segment is growing as consumers place a greater emphasis on making healthier dietary choices. There is an increasing market for items with the labels "low-fat" or "reduced-fat," as there is an emphasis on lowering fat intake for weight control and general health.

• No Fat
• Low Fat
• Reduced-Fat 

Health and Wellness Food Category Segment Analysis

According to Cognitive Market Research, Conventional held the major market share over the forecast period. Although not commonly linked to the health and wellness food industry, the conventional segment is undergoing changes in response to shifting customer inclinations. Certain consumers choose for well-known, conventional meals that have better nutritional profiles or less additives. In response to consumers who are looking for a balance between familiarity and healthiness, producers are repurposing recipes and providing healthier substitutes, which is fueling innovation in traditional food products.

Organic is the fastest-growing category over the forecast period. Demand for organic products is rising as a result of growing public awareness of the advantages of using organic farming methods and worries about chemicals and pesticides in food. As more and more health-conscious consumers around the world have access to a variety of organic products, this trend is propelling growth in the organic food market.

• Conventional
• Organic 

Health and Wellness Food Free From Category Segment Analysis

According to Cognitive Market Research, Gluten-Free,held the major market share over the forecast period. Customers are looking for gluten-free options in a variety of food categories due to the rise in gluten-related illnesses and the growing attention being paid to dietary preferences such as celiac disease and gluten sensitivity. The market for gluten-free foods is growing and innovating due to this trend, which provides a wider selection of products to meet a variety of dietary requirements.

Dairy-Free is the fastest-growing category over the forecast period.The market for dairy-free products is growing as more people choose dairy substitutes because of lactose intolerance, dairy allergies, or dietary choices like veganism. This trend is propelling innovation in plant-based dairy substitutes, such as cheese, yogurt, and milk, and it's expanding the dairy-free food market internationally.

• Gluten-Free
• Dairy-Free
• Soy-Free
• Nut-Free
• Lactose-Free
• Artificial Flavor-Free
• Artificial Color-Free
• Others 

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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