Healthy Meal Delivery Service Market Report 2024 (Global Edition)

Global Healthy Meal Delivery Service Market Report 2024 Market Size Split by Type (Ready-to-eat Food, Reprocessed Food), by Distribution Channe (Online, Offline), by Meal (Vegetarian, Non-vegetarian),...

Healthy Meal Delivery Service Market Report Description

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Competitive Landscape of the Healthy Meal Delivery Service Market

The healthy meal delivery service market is competitive, with a wide range of firms vying for market dominance through product innovation, strategic collaborations, and strong marketing activities. Key market players include established food producers, specialist healthy meal delivery service firms, and rising start-ups trying to disrupt the market with creative solutions.

April 2023: Blue Apron and Dashmart by DoorDash announced an extension of their agreement, which would allow DashMart to deliver Blue Apron's Heat & Eat meals in 11 markets, including New York City. This strategic move demonstrates the firm's commitment to extending its client base and improving product accessibility by employing DashMart's platform beyond the successful initial pilot run in Philadelphia. (Source:https://press.blueapron.com/press-releases/2023/04-05-2023-133033581) November 2020: HelloFresh invested USD 277 million to acquire Factor75, LLC. The acquisition aims to boost HelloFresh's position in the US market and expand its consumer base across the country. (Source:https://ir.hellofreshgroup.com/websites/hellofresh/English/3900/news-detail.html?newsID=2045963)

Top Companies Market Share in Healthy Meal Delivery Service Industry: (In no particular order of Rank)

• Blue Apron (United States)
• HelloFresh (Germany)
• Freshly (United States)
• Sun Basket (United States)
• Green Chef (United States)
• Plated (United States)
• Home Chef (USA)
• Gousto (United Kingdom)
• Marley Spoon (Germany)
• Chef'd (United States)
• Factor75 (United States)
• Trifecta (United States)
• Veestro (United States)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Healthy Meal Delivery Service Market

Which Region Dominates the Healthy Meal Delivery Service Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the popularity of healthy meal delivery services, which has grown dramatically in the United States over the last decade, owing to rising health consciousness, busy lifestyles, and consumer need for convenience. Major American cities such as New York, Los Angeles, Chicago, and others provide a wide range of prepared meal delivery choices. Leading prepared meal delivery firms such as HelloFresh, Blue Apron, and Home Chef are also well-represented in the region. The established food delivery infrastructure and consumer spending power have boosted market growth in North America. The rising acceptance of Internet purchasing and digital payment methods has made prepared meal delivery exceedingly convenient and easy for consumers.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the healthy meal delivery service market due to several compelling reasons. ? The market is predicted to increase significantly in the region due to the product's convenience and freshness. The growing number of time-starved consumers in the region has fueled demand for these delivery services. China, Japan, and South Korea are the region's main markets. Furthermore, COVID-19 has heightened interest in home-cooked food and generated demand for the product across the nation. Australia, Japan, China, Singapore, Sri Lanka, South Korea, and India are leading the vegetarian and vegan healthy meal market.

 

The current report Scope analyzes Healthy Meal Delivery Service Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Healthy Meal Delivery Service

According to Cognitive Market Research, the global Healthy Meal Delivery Service market size was estimated at USD 10581.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 4232.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Healthy Meal Delivery Service market with a market size of USD 3339.43 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. Americans are increasingly prioritizing healthy eating habits, creating a significant demand for convenient and nutritious meal options.
• The Canada Healthy Meal Delivery Service market had a market share of USD 507.90 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period. In Canada, busy schedules create a need for convenient meal options, which makes healthy meal delivery services appealing.
• The Mexico Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 385.16 million in 2024.

Europe Healthy Meal Delivery Service

According to Cognitive Market Research, the global Healthy Meal Delivery Service market size was estimated at USD 10581.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 3174.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.

• The United Kingdom Healthy Meal Delivery Service market had a market share of USD 533.29 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period. The United Kingdom places a significant focus on fresh, seasonal, and locally sourced produce. Healthy food delivery businesses that emphasize these features can attract health-minded and ecologically sensitive customers.
• The France Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 292.04 million in 2024.
• According to Cognitive Market Research, the Germany Healthy Meal Delivery Service market size was valued at USD 628.52 million in 2024 and is projected to grow at a CAGR of 14.7% during the forecast period. Germany already has a sizable market for prepared and ready-to-eat meals. Healthy meal delivery businesses can effectively compete by providing fresh, higher-quality versions with a focus on healthy ingredients and quantity control.
• The Italy Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 272.99 million in 2024.
• The Russia Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 492.03 million in 2024.
• The Spain Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 13.6% during the forecast period with a market size of USD 260.30 million in 2024
• The Luxembourg Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 98.41 million in 2024.
• The Portugal Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 66.66 million in 2024.
• The Greece Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 38.09 million in 2024.
• Rest of Europe's Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 492.03 million in 2024.

Asia Pacific Healthy Meal Delivery Service

According to Cognitive Market Research, the global Healthy Meal Delivery Service market size was estimated at USD 10581.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2433.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Healthy Meal Delivery Service market size was valued at USD 1095.15 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. Chinese consumers are increasingly health-conscious, with a growing interest in balanced nutrition and excellent products.
• The Japan Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 335.85 million in 2024.
• The India Healthy Meal Delivery Service market had a market share of USD 292.04 million in 2024 and is projected to grow at a CAGR of 19.8% during the forecast period. India's population is huge and young, with a burgeoning middle class and rising disposable income. This generates a significant potential consumer base for healthy food delivery services, particularly among busy young professionals.
• The South Korea Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 17.1% during the forecast period, with a market size of USD 243.37 million in 2024.
• The Australia Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 126.55 million in 2024.
• The South East Asia Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 167.92 million in 2024.
• The Rest of Asia Pacific Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 17.8% during the forecast period, with a market size of USD 172.79 million in 2024.

South America Healthy Meal Delivery Service

According to Cognitive Market Research, the global Healthy Meal Delivery Service market size was estimated at USD 10581.2 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 529.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Healthy Meal Delivery Service market size was valued at USD 226.44 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Brazil has a rich and diverse culinary heritage. Healthy meal delivery services can attract a larger audience by offering alternatives that integrate traditional Brazilian flavors and ingredients.
• Argentina's Healthy Meal Delivery Service market had a market share of USD 88.88 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. Argentines are becoming more interested in healthy eating owing to rising chronic illness rates and a need for preventative healthcare. Healthy meal delivery services meet this growing demand.
• Colombia's Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 47.09 million in 2024.
• Peru Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 15.6% during the forecast period, with a market size of USD 43.38 million in 2024.
• Chile's Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 38.09 million in 2024.
• The Rest of Latin America Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 85.18 million in 2024.

Middle East and Africa Healthy Meal Delivery Service

According to Cognitive Market Research, the global Healthy Meal Delivery Service market size was estimated at USD 10581.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 211.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.

• The GCC Countries Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 90.58 million in 2024. This is because the GCC region has a high average discretionary income, especially in Saudi Arabia and the UAE. This enables consumers to spend more on convenient and high-quality meal options such as healthy meal delivery services.
• The Egypt Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 22.22 million in 2024.
• The South Africa Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 33.44 million in 2024. The growth of cloud kitchens in South Africa provides chances for healthy meal delivery businesses to collaborate with these kitchens for efficient food preparation and delivery.
• The Turkey Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 18.20 million in 2024.
• The Nigeria Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 22.22 million in 2024.
• The Rest of the MEA Healthy Meal Delivery Service market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 24.97 million in 2024.

Healthy Meal Delivery Service Market Analysis

How are Segments Performing in the Global Healthy Meal Delivery Service Market?

Healthy Meal Delivery Service Market Type Segment Analysis

According to Cognitive Market Research, Ready-to-eat food stands out as the dominating category. This trend is supported by an increasing desire for nutritious, restaurant-quality options that can be enjoyed at home. Ready-to-eat meals provide an appealing option by delivering delicious and chef-prepared dishes with less effort, attracting a broader customer base and helping to market expansion. For example, in August 2023, HelloFresh debuted the Factor ready-to-eat brand throughout Europe, beginning in the Netherlands and Belgium. This decision underscores the company's strategic expansion objectives to reach a wider range of customers. It enabled HelloFresh to broaden its services, aligning with its multi-tier brand strategy and capturing new categories of consumers looking for quick and restaurant-quality meal options, further cementing its position in the competitive market.

Reprocessed food emerges as the fastest-growing category in the healthy meal delivery service market. Individuals are growing more concerned about the ecological impact of food waste. Reprocessed food addresses this issue by reusing food that would otherwise be thrown away. Meal delivery firms that use reprocessing procedures reflect the beliefs of ecologically conscious customers, increasing their appeal. Ethical Consumption: More people are prioritizing ethical consumption. This audience values brands that reduce waste and promote sustainability through reprocessed food. Campaigns and initiatives that inform customers about the benefits of reprocessed food help to increase its acceptance and demand.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Healthy Meal Delivery Service Industry. Request a Free Sample PDF!

Healthy Meal Delivery Service Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is online. Companies have created online platforms that can provide client service with greater flexibility by being available around the clock. To make things easier for customers, the majority of businesses sell their products through their websites. Customers prefer to browse websites to learn about the weekly and monthly menus, as well as the various types of food subscriptions offered, rather than visiting the service provider in person or by phone. It also enables businesses to service customers spread across a geographic area.

The fastest-growing category in the healthy meal delivery service market is offline. These items are available from Walmart, Kroger, Tesco, and other large shops. Because these stores have a huge consumer base, both small and major businesses sell their products through them. Furthermore, many consumers prefer to buy these products alongside other groceries, which is increasing demand through offline channels. Several shops, including Raley's, Walmart, and Meijer, Inc., have begun to launch their meal featuring a variety of vegetarian and non-vegetarian recipes in response to an expanding consumer base that desires to avoid committing to a monthly subscription.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Healthy Meal Delivery Service Meal Segment Analysis

Meal Segment Analysis

According to Cognitive Market Research, the dominating category is non-vegetarian. The availability of protein and vitamins and minerals such as A, B6, B12, niacin, and thiamine in meat contributes to the segment's growth, making it enticing to customers seeking to incorporate lean protein into their diets. Several product delivery service firms provide a varied selection of fresh, value-added, and healthful meats, fueling demand for non-vegetarian meals. Other factors influence product demand, such as increased understanding of the health benefits of eating non-vegetarian diets that include fish and chicken.

The fastest-growing category in the healthy meal delivery service market is vegetarian. One of the primary reasons why many individuals adopt a vegan or vegetarian diet is characterized by a large consumption of fresh, healthful, plant-based meals that include antioxidants and fiber, as well as other long-term health advantages. The adoption of plant-based and cruelty-free diets is most likely responsible for the global surge in vegetarianism. These data suggest that the demand for vegetarian and vegan diets is likely to rise.

• Vegetarian
• Non-vegetarian

Healthy Meal Delivery Service Service Segment Analysis

Service Segment Analysis

According to Cognitive Market Research, the dominating category is single. The single delivery service segment is especially useful for bachelors who are studying, obtaining a degree, or living away from home while working or involved in a certain career and are unable to devote enough time to cooking. Furthermore, the majority of these bachelors need more knowledge about healthful cooking. Thus, service providers provide a comprehensive answer to these concerns for a single bachelor. The majority of these single people are looking for a healthy diet that will improve both their bodies and minds.

The fastest-growing category in the healthy meal delivery service market is multiple. Families are getting busier and more anxious as a greater proportion of families have two working parents. To alleviate this load, households use delivery services that provide appropriate solutions to time and effort-intensive cooking duties. Lack of time is usually the main reason for not participating in traditional cooking. The millennial age is known for their love of food. Therefore, they want something that sits somewhere between traditional cooking and time savings. Thus, these multiple meal service providers provide an ideal answer to these issues.

• Single
• Multiple

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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