Herbal Beverage Market Report 2025 (Global Edition)

Global Herbal Beverage Market Report 2025 Market Size Split by Type (Herbal Tea, Healthcare Drink, Sports Drink, Others), by Application (Normal Drinking, Functional Drinking, Other), by Distribution ...

Herbal Beverage Market Report Description

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Competitive Landscape of the Herbal Beverage Market

The companies focus on product innovation, expanding distribution channels, and marketing strategies to gain a competitive edge. Emerging players also contribute to market dynamism, striving to capture consumer preferences for natural and functional beverages.

Herbal Beverage Industry News 

May 2022: Associated British Foods said it will spend $10 million on its new herbal tea business.

(Source: https://www.abf.co.uk/content/dam/abf/corporate/oar-and-rr-2023/oar/abf-annual-report-2023.pdf.downloadasset.pdf)

Top Companies Market Share in Herbal Beverage Industry: (In no particular order of Rank)

• Coca-Cola
• PepsiCo
• Nestle
• Unilever Group
• Suntory
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Herbal Beverage Market

Which Region will dominate the Herbal Beverage Market in 2024?

According to Cognitive Market Research, North America dominated the Market in 2024 and accounted for around 40% of the global revenue. It is due to the increasing consumer preference for natural and health-focused products. The region benefits from a bolstering awareness of the health benefits associated with herbal beverages, including stress relief, immune support, and digestion aid. Additionally, rising concerns regarding the consumption of sugary drinks have propelled demand for herbal alternatives. The market is characterized by a range of offerings, including herbal teas, infusions, and botanical blends, catering to varying consumer tastes and preferences. With an emphasis on wellness and sustainability, North American consumers are increasingly seeking out organic and ethically sourced herbal beverages, further driving market expansion and innovation in the region.

Which is Expanding at the Fastest CAGR?

The European region is witnessing the fastest growth due to a growing preference for natural and organic products, leading to increased consumption of herbal beverages as healthier alternatives to traditional drinks in Western European countries. In Eastern Europe, there is emerging interest in herbal beverages, driven by rising disposable incomes and a growing health-conscious population. Moreover, Eastern European countries like Poland and the Czech Republic are witnessing a surge in demand for herbal teas and infusions. Overall, Europe presents a dynamic landscape for the herbal beverage market, with varying consumer preferences and evolving market dynamics across its regions.

The current report Scope analyzes Herbal Beverage Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Herbal Beverage Market

 

According to Cognitive Market Research, the global Herbal Beverage market size was estimated at USD 1681.2 Million, out of which North America held the major Market of more than 40% of the global revenue with a market size of USD 672.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031. In North America, Herbal Beverage sales dominate, fuelled by the rising health consciousness among consumers, demand for natural and organic products, and bolstering awareness of the health benefits associated with herbal ingredients. Additionally, the popularity of alternative remedies and the trend toward functional beverages are contributing to market expansion. It collectively creates a favorable environment for the growth of the herbal beverage market in North America.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Herbal Beverage market, with a market size of USD 530.59 million in 2024. The market is projected to grow at a CAGR of 3.6% during the forecast period due to the rising demand for natural and organic products and growing interest in traditional medicine. 
• The Canada Herbal Beverage market had a market share of USD 80.70 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. Canada's growing interest in herbal remedies, coupled with preferences for organic and sustainable products, further fuel market growth.
• The Mexico Herbal Beverage market is projected to grow at a CAGR of 4.3% during the forecast period, with a market size of USD 61.20 million in 2024.

Europe Herbal Beverage Market

Cognitive Market Research shows a market value of USD 1681.2 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 504.36 million. The increasing consumer demand for natural and health-focused products drives Europe's growth. Factors such as rising awareness about the health benefits of herbal ingredients, growing preference for organic beverages, and innovations in flavor profiles contribute to market expansion. They are additionally shifting lifestyles towards wellness-oriented choices, and the popularity of traditional remedies further fuel market growth. As consumers seek alternatives to sugary drinks, herbal beverages emerge as a compelling option, driving market momentum in Europe.

• The United Kingdom Herbal Beverage market had a market share of USD 84.73 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In the UK, Herbal Beverage sales are propelled by a preference for natural and organic products and the growing demand for functional beverages. 
• The France Radar Mitigation Systems market is projected to grow at a CAGR of 3.3% during the forecast period, reaching USD 46.40 million in 2024.
• According to Cognitive Market Research, the German Herbal Beverage market was valued at USD 99.86 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In Germany, Herbal Beverage sales surged due to the preference for natural ingredients and the trend towards sustainability and eco-friendly products. 
• The Italy Herbal Beverage market is projected to grow at a CAGR of 3.5% during the forecast period, with a market size of USD 43.37 million in 2024.
• The Russian Herbal Beverage market is projected to grow at a CAGR of 3.1% during the forecast period, with a market size of USD 78.18 million in 2024.
• The Spain Herbal Beverage market is projected to grow at a CAGR of 3.2% during the forecast period, reaching a market size of USD 41.36 million in 2024.
• The Luxembourg Herbal Beverage market is projected to grow at a CAGR of 4.2% during the forecast period, with a market size of USD 15.64 million in 2024.
• The Portugal Herbal Beverage market is projected to grow at a CAGR of 3.3% during the forecast period, with a market size of USD 10.59 million in 2024.
• The Greek herbal Beverage market is projected to grow at a CAGR of 4.4% during the forecast period, reaching a market size of USD 6.05 million in 2024.
• The Rest of Europe's Radar Mitigation Systems market is projected to grow at a CAGR of 2.8% during the forecast period, reaching USD 78.18 million in 2024.

Asia Pacific Herbal Beverage Market

According to Cognitive Market Research, the global Herbal Beverage market size was estimated at USD 1681.2 Million, out of which Asia Pacific held the Market of around 23% of the global revenue with a market size of USD 386.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031. The Asia Pacific region is having growth due to increasing consumer awareness about health benefits associated with herbal ingredients, rising demand for natural and organic products, and growing preference for beverages with medicinal properties. Additionally, cultural inclination towards traditional remedies, expanding distribution channels, and innovative product formulations are further fueling market expansion. These drivers collectively contribute to the escalating popularity and market penetration of herbal beverages across the Asia-Pacific region.

• According to Cognitive Market Research, the China Herbal Beverage market was valued at USD 174.00 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period. Herbal Beverage sales surged in China due to increasing disposable income and the popularity of traditional Chinese medicine.
• The Japan Herbal Beverage market is projected to grow at a CAGR of 6.1% during the forecast period, with a market size of USD 53.36 million in 2024. Japan's demand for natural and functional beverages and preference for traditional remedies augment the demand.
• The India Herbal Beverage market had a market share of USD 46.40 million in 2024 and is projected to grow at a CAGR of 9.4% during the forecast period. 
• The South Korean Herbal Beverage market is projected to grow at a CAGR of 6.7% during the forecast period, with a market size of USD 38.67 million in 2024.
• The Australian Herbal Beverage market is projected to grow at a CAGR of 7.3% during the forecast period, with a market size of USD 20.11 million in 2024.
• The Southeast Asia Herbal Beverage market is projected to grow at a CAGR of 8.6% during the forecast period, with a market size of USD 26.68 million in 2024.
• The Rest of the Asia Pacific Herbal Beverage market is projected to grow at a CAGR of 7.4% during the forecast period, reaching a market size of USD 27.45 million in 2024.

South America Herbal Beverage Market

According to Cognitive Market Research, the global Herbal Beverage market size was estimated at USD 1681.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 84.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031. Herbal Beverage sales in Latin America are experiencing growth due to the growing consumer awareness of health benefits associated with herbal drinks, increasing demand for natural and organic products, and cultural preferences for traditional remedies. Additionally, the region's rich biodiversity offers a diverse range of herbs for beverage production, fostering innovation and product differentiation. Economic development and rising disposable incomes further propel the market's growth, reflecting a shift towards healthier lifestyle choices among consumers.

• According to Cognitive Market Research, Brazil's Herbal Beverage market was valued at USD 35.98 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. Herbal Beverage sales flourish in Brazil due to the rising awareness about the health benefits of herbal ingredients and the growing demand for functional beverages.
• The Argentina Herbal Beverage market had a market share of USD 14.12 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. Argentina's cultural preferences for traditional herbal remedies and the expansion of distribution channels augment the demand.
• The Colombia Herbal Beverage market is projected to grow at a CAGR of 4.8% during the forecast period, with a market size of USD 7.48 million in 2024.
• The Peru Herbal Beverage market is projected to grow at a CAGR of 5.2% during the forecast period, with a market size of USD 6.89 million in 2024.
• The Chile Herbal Beverage market is projected to grow at a CAGR of 5.3% during the forecast period, with a market size of USD 6.05 million in 2024.
• The Rest of the Latin America Herbal Beverage market is projected to grow at a CAGR of 4.1% during the forecast period, with a market size of USD 13.53 million in 2024.

Middle East Herbal Beverage Market

According to Cognitive Market Research, the global Herbal Beverage market size was estimated at USD 1681.2 Million, out of which the Middle East and Africa held the major Market of around 2% of the global revenue with a market size of USD 33.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031. MEA experiences an upswing in Herbal Beverage sales driven by increasing health consciousness among consumers seeking natural alternatives. Rising awareness of traditional remedies and wellness trends fuels demand. Moreover, the region's rich herbal heritage and cultural inclination towards natural remedies amplify market growth. Lifestyle changes, including a preference for non-alcoholic options and growing disposable income, further propel the market. Additionally, the expansion of distribution channels and innovative product offerings contribute to market expansion in the region.

• According to Cognitive Market Research, the GCC Countries' Herbal Beverage market was valued at USD 14.39 million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. Herbal beverage sales flourish in the GCC countries due to diverse cultures and traditions that often incorporate herbal remedies.
• The Egypt Herbal Beverage market is projected to grow at a CAGR of 5.6% during the forecast period, with a market size of USD 3.53 million in 2024.
• The South African Herbal Beverage market is projected to grow at a CAGR of 6.3% during the forecast period, reaching USD 5.31 million in 2024. Herbal Beverage sales flourish in South Africa due to the popularity of wellness trends and preferences for organic products.
• The Turkey Herbal Beverage market is projected to grow at a CAGR of 4.8% during the forecast period, with a market size of USD 2.89 million in 2024.
• The Nigerian Radar Mitigation Systems market is projected to grow at a CAGR of 4.4% during the forecast period, reaching a market size of USD 3.53 million in 2024.
• The Rest of the MEA Herbal Beverage market is projected to grow at a CAGR of 4.3% during the forecast period, reaching a market size of USD 3.97 million in 2024.

Herbal Beverage Market Analysis

Herbal Beverage Type Segment Analysis

According to Cognitive Market Research, herbal tea held the major market share over the forecast period. Derived from various plants and herbs, it offers an array of flavors and health benefits, including stress relief, digestion improvement, and antioxidant properties.

Healthcare drinks are the fastest-growing category over the forecast period. They are formulated with specific herbal extracts to target particular health concerns, such as immune support, detoxification, and energy enhancement.

• Herbal Tea
• Healthcare Drink
• Sports Drink
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Herbal Beverage Industry. Request a Free Sample PDF!

Herbal Beverage Application Segment Analysis

According to Cognitive Market Research, normal drinking holds a prominent market share. It encompasses herbal beverages consumed primarily for hydration, refreshment, and enjoyment, offering flavors and aromas derived from herbs and botanicals.

Functional drinking is the fastest-growing category over the forecast period. It focuses on herbal beverages with added health benefits, such as immunity-boosting, detoxification, relaxation, or energy enhancement. These beverages often incorporate specific herbal extracts or formulations known for their medicinal or therapeutic properties.

• Normal Drinking
• Functional Drinking
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Herbal Beverage Distribution Channel Segment Analysis

According to Cognitive Market Research, online stores hold a prominent market share. It encompasses sales through e-commerce platforms, offering convenience and accessibility to a wide consumer base.

Offline is the fastest-growing category over the forecast period. It includes traditional brick-and-mortar stores, supermarkets, specialty stores, and health food stores, providing tangible experiences and immediate access to products.

• Online
• Offline

Herbal Beverage Price Range Segment Analysis

• High
• Low
• Meium

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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