Household Cleaning Products Market Report 2025 (Global Edition)

Global Household Cleaning Products Market Report 2025 Market Size Split by Product Type (Laundry Detergents, Dishwashing Detergents, Surface Cleaners, Toilet Cleaners, Others), by Application (Kitchen...

Household Cleaning Products Market Report Description

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Household Cleaning Products Market Insights Video

Competitive Landscape of the Household Cleaning Products Market

The competitive landscape of the Household Cleaning Products Market is characterized by a mix of established multinational companies and emerging brands. Major players like Procter & Gamble, Unilever, and Reckitt Benckiser dominate with extensive product portfolios and strong distribution networks. Innovation is key, with companies focusing on eco-friendly formulations and multi-purpose products to meet evolving consumer preferences. E-commerce growth is reshaping market dynamics, allowing smaller brands to gain traction. Intense competition drives continuous product improvement and marketing strategies to capture consumer loyalty.

In February 2022, Henkel has introduced a new line of dishwashing liquid called Pril Stark & Natürlich, which emphasizes the use of natural ingredients and sustainable packaging. This range features a refillable pump dispenser, with the bottle made entirely from recycled plastic. The refill pouch is designed to reduce plastic usage by 70% compared to the standard pump dispenser. Additionally, the formula consists of 93% naturally derived ingredients, along with food-safe colorants and fragrances. (Source: https://www.henkel.com/press-and-media/press-releases-and-kits/2022-02-03-the-new-pril-stark-natuerlich-environmentally-friendly-dishwashing-and-sustainable-packaging-1575458 ) In February 2022, SC Johnson Professional has introduced its Quaternary Disinfectant Cleaner in a new, user-friendly squeeze-and-pour bottle that simplifies measuring. This product effectively cleans, disinfects, and deodorizes in one efficient step, making it convenient for various applications. The packaging design facilitates easy dilution for use in buckets, automatic scrubbers, or spray bottles. Additionally, major market players are optimizing online platforms to enhance visibility and reach by selling products through their own websites and popular social media channels. (Source: https://www.scjp.com/en-us/news/2022/sc-johnson-professional-launches-quaternary-disinfectant-cleaner-squeeze-and-pour-bottle ) In March 2022, Palmolive, in partnership with Walmart, has introduced a new dish soap line called Palmolive Shake & Clean Dish Soap. The starter kit features a bottle made entirely from 100% recycled plastic, and both the bottle and carton are designed to be recyclable. (Source: https://www.prnewswire.com/news-releases/palmolive-and-walmart-to-shake-up-dish-liquid-category-with-breakthrough-technology-that-helps-reduce-plastic-waste-301507096.html )

Top Companies Market Share in Household Cleaning Products Industry: (In no particular order of Rank)

• Procter & Gamble
• Unilever
• SC Johnson
• Colgate-Palmolive
• Henkel AG
• Reckitt Benckiser Group
• Clorox Company
• Ecolab
• Kimberly-Clark Corporation
• Church & Dwight Co.
• Inc.
• Diversey Holdings
• Ltd.
• Kao Corporation
• PZ Cussons
• Seventh Generation
• Inc. (a subsidiary of Unilever)
• Method Products
• PBC
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Household Cleaning Products Market

Which Region Dominates the Household Cleaning Products Market in 2024?

According to Cognitive Market Research, North America captured the largest market share in the Household Cleaning Products Market due to a high consumer focus on hygiene and cleanliness, especially in light of recent health crises. The region boasts a well-established retail infrastructure and widespread availability of various cleaning products. Additionally, consumers are increasingly willing to invest in premium and eco-friendly options. Strong marketing strategies and brand loyalty among major players further contribute to the dominance of this market in North America.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is growing at the fastest CAGR in the Household Cleaning Products Market due to rapid urbanization and increasing disposable incomes, which boost consumer spending on cleaning products. Growing awareness of hygiene and cleanliness, especially post-pandemic, drives demand for effective cleaning solutions. Additionally, a rising middle-class population is shifting towards premium and eco-friendly products. The expansion of e-commerce platforms also enhances product accessibility, further fueling market growth in this dynamic region.

The current report Scope analyzes Household Cleaning Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Household Cleaning Products

According to Cognitive Market Research, the global Household Cleaning Products market size was estimated at USD 271584.20 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 108633.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Household Cleaning Products market with a market size of USD 85711.97 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The U.S. market's increasing consumer awareness of hygiene, particularly after the COVID-19 pandemic, driving demand for disinfectants and cleaners is driving the Household Cleaning Products market.
• The Canada Household Cleaning Products market had a market share of USD 13036.04 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada’s preference for eco-friendly and sustainable cleaning solution is driving the Household Cleaning Products market.
• The Mexico Household Cleaning Products market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 9885.66 million in 2024.

Europe Household Cleaning Products

According to Cognitive Market Research, the global Household Cleaning Products market size was estimated at USD 271584.20 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 81475.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom Household Cleaning Products market had a market share of USD 13687.84 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Household Cleaning Products sales witness an upswing due to region's rising consumer awareness of hygiene and sustainability.
• The France Household Cleaning Products market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 7495.72 million in 2024.
• According to Cognitive Market Research, the German Household Cleaning Products market size was valued at USD 16132.10 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Household Cleaning Products surged due to presence major market players.
• The Italy Household Cleaning Products market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 7006.87 million in 2024.
• The Russia Household Cleaning Products market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 12628.67 million in 2024.
• The Spain Household Cleaning Products market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 6680.97 million in 2024
• The Luxembourg Household Cleaning Products market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 2525.73 million in 2024.
• The Portugal Household Cleaning Products market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 1710.98 million in 2024.
• The Greece Household Cleaning Products market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 977.70 million in 2024.
• The Rest of Europe's Household Cleaning Products market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 12628.67 million in 2024.

Asia Pacific Household Cleaning Products

According to Cognitive Market Research, the global Household Cleaning Products market size was estimated at USD 271584.20 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 62464.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Household Cleaning Products market size was valued at USD 28108.96 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Household Cleaning Products surged in China due to rising urbanization, increasing disposable incomes, and heightened awareness of hygiene and cleanliness, particularly following the COVID-19 pandemic.
• The Japan Household Cleaning Products market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 8620.08 million in 2024.
• The India Household Cleaning Products market had a market share of USD 7495.72 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's availability of cost-effective cleaning solutions is driving the Household Cleaning Products market.
• The South Korean Household Cleaning Products market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 6246.44 million in 2024.
• The Australian Household Cleaning Products market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 3248.15 million in 2024.
• The South East Asia Household Cleaning Products market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 4310.04 million in 2024.
• The Rest of Asia Pacific Household Cleaning Products market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 4434.97 million in 2024.

South America Household Cleaning Products

According to Cognitive Market Research, the global Household Cleaning Products market size was estimated at USD 271584.20 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 13579.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Household Cleaning Products market size was valued at USD 5811.90 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Household Cleaning Products flourished in Brazil due to increasing urbanization, rising disposable incomes, and greater consumer awareness about hygiene and cleanliness.
• Argentina's Household Cleaning Products market had a market share of USD 2281.31 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina's expansion of retail and e-commerce channels is driving the Household Cleaning Products market.
• Colombia Household Cleaning Products market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 1208.55 million in 2024.
• Peru Household Cleaning Products market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 1113.50 million in 2024.
• Chile Household Cleaning Products market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 977.70 million in 2024.
• The Rest of Latin America's Household Cleaning Products market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 2186.25 million in 2024.

Middle East and Africa Household Cleaning Products

According to Cognitive Market Research, the global Household Cleaning Products market size was estimated at USD 271584.20 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5431.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031..

• The GCC Countries Household Cleaning Products market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 2324.76 million in 2024. Household Cleaning Products sales flourish due to the presence of major market players.
• The Egypt Household Cleaning Products market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 570.33 million in 2024.
• The South Africa Household Cleaning Products market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 858.21 million in 2024. Household Cleaning Products sales flourished in South Africa due to rising urbanization, increasing disposable incomes, and heightened awareness of hygiene, especially post-pandemic.
• The Turkey Household Cleaning Products market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 467.12 million in 2024.
• The Nigeria Household Cleaning Products market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 570.33 million in 2024.
• The Rest of the MEA Household Cleaning Products market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 640.94 million in 2024.

Household Cleaning Products Market Analysis

Household Cleaning Products Market Product Type Segment Analysis

According to Cognitive Market Research, Laundry Detergents are likely to dominate the Household Cleaning Products Market over the forecast period. Laundry detergents have captured the largest market share in the Household Cleaning Products Market due to their essential role in maintaining fabric cleanliness and hygiene. With the growing emphasis on personal and home hygiene, consumers prioritize effective laundry solutions that deliver superior stain removal and freshness. The rise of diverse formulations, including eco-friendly and concentrated options, caters to various consumer preferences. Additionally, frequent washing practices and the increasing number of households contribute to the sustained demand for laundry detergents, solidifying their market dominance.

Dishwashing detergents are experiencing the highest CAGR in the Household Cleaning Products Market due to increasing consumer awareness of hygiene and cleanliness in food preparation areas. The rise in home cooking, especially during and post-pandemic, has led to a greater demand for effective dishwashing solutions. Additionally, the introduction of innovative formulations, such as eco-friendly and concentrated products, appeals to environmentally conscious consumers. The convenience of liquid and pod formats further drives growth, making dishwashing detergents a preferred choice for households.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Household Cleaning Products Industry. Request a Free Sample PDF!

Household Cleaning Products Market Application Segment Analysis

According to Cognitive Market Research, the Kitchen segment holds the largest share of the market. The kitchen application has captured the largest market share in the Household Cleaning Products Market due to the high demand for cleanliness in food preparation areas. With heightened awareness of hygiene and food safety, consumers prioritize effective cleaning solutions for kitchen surfaces, utensils, and appliances. The frequent use of various kitchen cleaning products, such as multi-surface cleaners and dishwashing detergents, contributes to this market dominance. Additionally, the rise in home cooking trends has further amplified the focus on maintaining a sanitary kitchen environment.

The bathroom application is growing at the highest CAGR in the Household Cleaning Products Market due to increased consumer awareness of hygiene and sanitation in personal care spaces. Rising concerns about germs and bacteria, especially in bathrooms, drive demand for effective cleaning products designed to tackle tough stains and disinfect surfaces. The popularity of specialized bathroom cleaners and eco-friendly options also contributes to growth. Additionally, the rising number of households and renovations further fuels the demand for bathroom cleaning solutions.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Household Cleaning Products Nature Segment Analysis

Household Cleaning Products Market Nature Segment Analysis

According to Cognitive Market Research, the Conventional segment holds the largest share of the market. Conventional cleaning products have captured the largest market share in the Household Cleaning Products Market due to their widespread availability, established brand recognition, and effectiveness in tackling various cleaning tasks. Many consumers continue to rely on traditional formulations, which are often perceived as powerful and reliable. Additionally, lower price points compared to eco-friendly alternatives make conventional products more accessible to a broader audience. Despite the rising trend toward sustainability, conventional products remain the go-to choice for many households, solidifying their market dominance.

Organic cleaning products are experiencing the highest CAGR in the Household Cleaning Products Market due to increasing consumer awareness of health and environmental issues. As more individuals seek safer, non-toxic alternatives for their homes, organic options that utilize natural ingredients are gaining popularity. The rise in eco-consciousness, driven by concerns about harmful chemicals in conventional products, fuels demand for organic cleaners. Additionally, regulatory support for sustainable products and innovative marketing strategies further enhance the appeal of organic cleaning solutions among consumers.

• Conventional
• Organic

Household Cleaning Products Distribution Channel Segment Analysis

Household Cleaning Products Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Hospitals and Clinics segment holds the largest share of the market. The online distribution channel has captured the largest market share in the Household Cleaning Products Market due to the growing preference for convenience and the ease of shopping from home. E-commerce platforms provide consumers with a wide variety of products, competitive pricing, and easy access to customer reviews, enhancing purchasing decisions. The COVID-19 pandemic accelerated the shift to online shopping, as consumers sought safer ways to obtain household essentials. Additionally, effective digital marketing strategies and subscription services further boost online sales, solidifying its dominance in the market.

The offline distribution channel is growing at the highest CAGR in the Household Cleaning Products Market due to the convenience and immediate accessibility it offers consumers. Many shoppers prefer to physically examine products before purchasing, especially cleaning supplies, which are often bundled with promotions or discounts in stores. Additionally, the resurgence of in-store shopping post-pandemic and the expansion of retail formats enhance consumer engagement. Local stores also facilitate quick restocking of essential items, driving demand for offline purchasing options in this market.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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