Instant Rice Market Report 2024 (Global Edition)

Global Instant Rice Market Report 2024 Market Size Split by Type (White Rice, Brown Rice), by Sales (Hypermarket/Supermarket, Grocery Store, Online, Specialty Stores), by End-Use (Sales, Household, Ho...

Instant Rice Market Report Description

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Competitive Landscape of the Instant rice Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Instant rice Industry News

• In November 2023, At its Memphis facility, Riviana Foods Inc. increased the amount of microwaveable rice under the Minute brand it could produce. The 40,000 square foot processing and packaging plant's ready-to-serve manufacturing capabilities will be enhanced by this extension, which is anticipated to double the output capability. 

(Source:https://riviana.com/press-releases/riviana-foods-expands-ready-to-serve-rice-plant-in-memphis-1/)

Top Companies Market Share in Instant Rice Industry: (In no particular order of Rank)

• Riviana Foods Inc.
• Mars Incorporated
• Producers Rice Mill Inc.
• Satake Corporation
• Nissin Food Products Co. Ltd.
• QVC FOODS
• J.D. Food Products Co. Ltd.
• KOREA BIO PLANT CO. LTD.
• Riceland Foods Inc.
• American Rice Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional analysis of the Instant Rice Market

Which Region Dominates the Instant Rice Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for instant rice is expanding in North America due to factors like busy lives, shifting consumer tastes toward convenience foods, and an increase in demand for healthier options. The region provides various instant rice options, including flavored and organic versions, to accommodate consumers' changing tastes and dietary choices.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase in the sales of reagents. The market for instant rice is expanding in Europe due to consumers' changing preferences for convenience foods. Hectic schedules and a growing emphasis on health and wellness drive the need for quick and nourishing meal options. In response, producers offer a wide range of quick rice options, including flavored and organic types, to satisfy changing European customer tastes.

The current report Scope analyzes Instant Rice Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Instant Rice Market

According to Cognitive Market Research, the global Instant rice market size was estimated at USD 21512.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 860.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. The market for instant rice is expanding significantly in North America due to consumers' growing inclination towards quick and easy meal options. Instant rice products are becoming more and more popular, especially among urban populations who lead busy lifestyles and are becoming more health concerned. To accommodate changing dietary preferences, the area provides a wide variety of instant rice options, including flavored and organic types. Supermarkets and hypermarkets also significantly contribute to extending the market reach of instant rice products by providing an extensive assortment. The long-term success of North America's instant rice market can be attributed to its emphasis on convenience and health, as well as its wide distribution network of retail outlets.

• According to Cognitive Market Research, the US had a major share in the instant rice market with a market size of USD 678.92 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The demand is amplified by the nation's busy lifestyles. 
• The Canada instant rice market had a market share of USD 103.26 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Canada's rising growing health consciousness.
• The Mexico instant rice market is projected to witness growth at a CAGR of 4.9% during the forecast period with a market size of USD 78.30 million in 2024.

Europe Instant Rice Market

According to Cognitive Market Research, with a market value of USD 21512.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 645.36 million. The market for instant rice is expanding significantly in Europe as a result of consumers' shifting dietary preferences for convenience and healthfulness. Instant rice is becoming more and more popular in the area as people focus on quick dinner options for hectic schedules. Additionally, the home segment is a major factor in the market's growth as more people choose quick and easy meal options without sacrificing their nutritional value. An further factor driving market expansion is the assortment of instant rice options found in supermarkets and grocery stores. In the upcoming years, it is anticipated that the European instant rice market will continue to grow due to rising customer desire for quick and wholesome meal options.

• The United Kingdom instant rice market had a market share of USD 108.42 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In the UK, instant rice sales witness an upswing due to the growing health consciousness. 
• The France instant rice market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 59.37 million in 2024.
• According to Cognitive Market Research, the Germany instant rice market size was valued at USD 127.78 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In Germany, instant rice sales surge due to the nation's Ethnic diversity. 
• The Italy instant rice market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 55.50 million in 2024.
• The Russia instant rice market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 100.03 million in 2024.
• The Spain instant rice market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 52.92 million in 2024.
• The Luxembourg instant rice market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 20.01 million in 2024.
• The Portugal instant rice market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 13.55 million in 2024.
• The Greece instant rice market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 7.74 million in 2024.
• Rest of Europe instant rice market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 100.03 million in 2024.

Asia Pacific Instant Rice Market

According to Cognitive Market Research, the global Instant rice market size was estimated at USD 21512.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 429.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. The Asia Pacific instant rice industry is expanding rapidly, driven by factors like busy lifestyles, strong culinary cultures, and fast urbanization. Instant rice is becoming more and more popular among consumers looking for time-saving options without sacrificing flavor or nutrition because it provides quick and easy meal solutions. The HoReCa industry, where businesses include instant rice on their menus to expedite the preparation of food, is one area propelling market expansion. The Asia Pacific instant rice market is expected to increase due to the wide variety of instant rice options available and the rising desire for convenience from consumers. This growth will also be aided by the region's changing consumer preferences and dynamic food industry landscape.

• According to Cognitive Market Research, the China instant rice market size was valued at USD 222.65 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. Instant rice sales surge in China due to the nation's rapid expansion in population.
• The Japan instant rice market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 68.28 million in 2024.
• The India instant rice market had a market share of USD 59.37 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. The demand is augmented by India's increasing focus on rapid urbanization.
• The South Korea instant rice market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 49.48 million in 2024.
• The Australia instant rice market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 25.73 million in 2024.
• The South East Asia instant rice market is projected to witness growth at a CAGR of 9.2% during the forecast period with a market size of USD 34.14 million in 2024.
• The Rest of Asia Pacific instant rice market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 35.13 million in 2024.

South America Instant Rice Market

According to Cognitive Market Research, the global Instant rice market size was estimated at USD 21512.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 107.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. The market for instant rice is expanding significantly in Latin America as a result of shifting customer preferences and rising urbanization. With people's hectic schedules and increasing focus on convenience, instant rice has grown in popularity as a quick and simple meal option. The household sector, where families value convenience without sacrificing nutrition, is one area propelling market expansion. The need for locally-tuned instant rice types is also fueled by the region's various culinary traditions. Latin America's instant rice market is expected to grow further due to the region's changing dietary habits and lifestyle choices, as well as the abundance of instant rice options and growing consumer awareness.

• According to Cognitive Market Research, the Brazil instant rice market size was valued at USD 46.04 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. Instant rice sales flourish in Brazil due to the nation's thriving pharmaceutical industry and increasing investments in instant rice.
• The Argentina instant rice market had a market share of USD 18.07 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. The demand is augmented by Argentina's commitment to health awareness.
• The Colombia instant rice market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 9.57 million in 2024.
• The Peru instant rice market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 8.82 million in 2024.
• The Chile instant rice market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 7.74 million in 2024.
• The Rest of Latin America instant rice market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 17.32 million in 2024.

Middle East and Africa Instant Rice Market

According to Cognitive Market Research, the global Instant rice market size was estimated at USD 21512.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 43.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031. Changes in consumer preferences and rising urbanization are driving a substantial growth in the instant rice industry in the Middle East and Africa. Instant rice is becoming more and more popular among customers as the number of people leading busy lives rises and there is an increasing need for quick and easy meal options. The HoReCa industry, where businesses include quick rice on their menus to appeal to time-pressed patrons, is one area propelling market expansion. In addition, the demand for quick rice products is fueled by the region's varied culinary traditions and rising health consciousness. The Middle East and Africa instant rice market is anticipated to maintain its growing trajectory, driven by changing consumer tastes and convenience, with the region's dynamic food sector landscape providing support.

• According to Cognitive Market Research, the GCC Countries instant rice market size was valued at USD 18.41 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Instant rice sales flourish in the GCC Countries due to the region's strategic investments in Increasing multiculturalism.
• The Egypt instant rice market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 4.52 million in 2024.
• The South Africa instant rice market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 6.80 million in 2024. Instant rice sales flourish in the South Africa due to the region's strategic Increasing multiculturalism.
• The Turkey instant rice market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 3.70 million in 2024.
• The Nigeria instant rice market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 4.52 million in 2024.
• The Rest of MEA instant rice market is projected to witness growth at a CAGR of 4.9% during the forecast period with a market size of USD 5.08 million in 2024.

Instant Rice Market Analysis

Instant Rice Market Type Segment Analysis

According to Cognitive Market Research, White Rice held the major market share over the forecast period. White rice continues to play a major role in the expanding global market for instant rice. Its extensive use, adaptability, and short preparation time contribute to its popularity by drawing in customers looking for quick and easy dinner options. White instant rice's popularity is growing due to rising urbanization and hectic lifestyles, as well as its affordability and ability to fit into various diets and cuisines.

Brown Rice is the fastest-growing category over the forecast period. The market for instant rice is expanding due to public knowledge of brown rice's health benefits. Brown rice is a complete grain high in nutrients and fiber, making it a popular choice among health-conscious people looking for wholesome dinner options. Instant brown rice variants are becoming increasingly popular in the global instant rice industry because they provide convenience without compromising nutritional content.

• White Rice
• Brown Rice

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Instant Rice Industry. Request a Free Sample PDF!

Instant Rice Market Sales Segment Analysis

According to Cognitive Market Research, hypermarkets/Supermarkets hold a prominent market share. Because of their vast customer bases and sophisticated distribution networks, supermarkets and hypermarkets play a critical role in propelling the expansion of the instant rice industry. These retail outlets provide various instant rice variations, giving customers easy access to various choices. Furthermore, these businesses' product placements and promotional efforts support the growth of customer awareness and the demand for instant rice products.

Grocery Store is the fastest-growing category over the forecast period. Because they provide customers looking for quick meal alternatives with a convenient shopping experience, grocery stores are significantly contributing to the growth of the instant rice industry. Grocery stores are accessible and provide a large variety of products, so they serve various clients, including those looking for instant rice options. The availability of quick rice products in supermarkets supports the expansion of the market.

• Hypermarket/Supermarket
• Grocery Store
• Online
• Specialty Stores

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Instant Rice End-Use Segment Analysis

According to Cognitive Market Research, Households held the major market share over the forecast period. Instant rice, indispensable in unraveling molecular intricacies, supports researchers in identifying potential drug candidates. The market for instant rice is expanding due largely to the growing number of households that value time-saving and convenient meal preparation options. Households increasingly resort to instant rice products for quick and simple dinner options due to hectic schedules and changing lifestyles. Instant rice's adaptability and convenience make it popular for families looking for quick yet wholesome dinner options.

HoReCa is the fastest-growing category over the forecast period. By offering simple and fast-cooking options on their menus, the HoReCa (Hotel, Restaurant, and Catering) industry is helping the instant rice market to flourish. Because instant rice requires less time to prepare and consistently produces high-quality rice, it is an efficient option for food service enterprises. Instant rice is becoming a more appealing alternative as the food service industry's need for quick meal options grows.

• Sales
• Household
• HoReCa

Instant Rice Packaging Segment Analysis

According to Cognitive Market Research, Bags held the major market share over the forecast period. Instant rice, indispensable in unraveling molecular intricacies, supports researchers in identifying potential drug candidates. Being a top producer of cutting-edge packaging options, Bagsis is contributing significantly to the expansion of the instant rice industry. Their packaging options improve shelf appeal and customer convenience by guaranteeing the freshness and quality of instant rice products are preserved. Because Bagsis's advances in packaging technology satisfy consumer needs for dependable and convenient packaging options, the instant rice business continues to grow.

Boxes are the fastest-growing category over the forecast period. Since boxes offer dependable and practical packaging options for these goods, they are progressively playing a larger role in expanding the instant rice industry. Boxes for instant rice types now provide improved protection, shelf appeal, and storage convenience thanks to package design innovations. Because of their adaptability and environmental friendliness, boxes are the go-to option for packaging instant rice, which helps the market grow by satisfying customer wants and preferences.

• Pouches
• Boxes
• Bags
• Cans

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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