Instant Tea Powder Market Report 2024 (Global Edition)

Global Instant Tea Powder Market Report 2024 Market Size Split by Type (Drinking-Use Tea, Additive-Use Tea), by Application (Household, Commercial), by Distribution Channel (Supermarkets/Hypermarkets,...

Instant Tea Powder Market Report Description

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Instant Tea Powder Market Insights Video

Competitive Landscape of the Instant Tea Powder Market

The competitive landscape of the instant tea powder market is characterized by a range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established electronics manufacturers, specialized instant tea powder companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

Top Companies Market Share in Instant Tea Powder Industry: (In no particular order of Rank)

• Keurig Green Mountain Inc.
• Ito En Ltd.
• Suntory Beverage & Food Ltd.
• The Republic of Tea Inc.
• Starbucks Corp.
• Ajinomoto General Foods Inc.
• The Coca-Cola Company
• Vending Updates India Pvt. Ltd.
• Dunkin Brands Group Inc.
• PepsiCo Inc.
• Monster Beverage Company
• C. B. Shah & Co. (Tweak)
• Wagh Bakri Tea Group
• Girnar Food & Beverages Pvt. Ltd.
• Unilever (Lipton)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Instant Tea Powder Market

Which Region Dominates the Instant Tea Powder Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the region's increasing health consciousness, convenience in preparation, and rising demand for ready-to-drink beverages. Additionally, innovations in flavor and packaging, alongside a growing preference for natural and organic products, contribute to market growth. The busy lifestyles of consumers further fuel the demand for quick and easy beverage options.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the instant tea powder market due to the region's growing consumer preference for convenience, rising disposable incomes, and increasing awareness of health benefits associated with tea consumption. Additionally, the expanding café culture and the influence of Western lifestyles are contributing to the market's growth.

 

The current report Scope analyzes Instant Tea Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Instant Tea Powder

According to Cognitive Market Research, the global instant tea powder market size was estimated at USD 1784.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 713.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the instant tea powder market with a market size of USD 563.19 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The nation's advancement in technologies amplifies the demand.
• The Canada instant tea powder market had a market share of USD 85.66 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Canada's increasing demand for instant tea premixes.
• The Mexico instant tea powder market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 64.96 million in 2024.

Europe Instant Tea Powder

According to Cognitive Market Research, the global instant tea powder market size was estimated at USD 1784.5 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 535.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom instant tea powder market had a market share of USD 89.94 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In the UK, instant tea powder sales witness an upswing due to the nation's quick acceptance of instant tea premixes, particularly in the business sector.
• The France instant tea powder market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 49.25 million in 2024.
• According to Cognitive Market Research, the German instant tea powder market size was valued at USD 106.00 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. In Germany, instant tea powder surged due to the presence of prominent market players.
• The Italy instant tea powder market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 46.04 million in 2024.
• The Russia instant tea powder market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 82.98 million in 2024.
• The Spain instant tea powder market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 43.90 million in 2024
• The Luxembourg instant tea powder market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 16.60 million in 2024.
• The Portugal instant tea powder market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 11.24 million in 2024.
• The Greece instant tea powder market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 6.42 million in 2024.
• Rest of Europe's instant tea powder market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 82.98 million in 2024.

Asia Pacific Instant Tea Powder

According to Cognitive Market Research, the global instant tea powder market size was estimated at USD 1784.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 410.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

• According to Cognitive Market Research, China instant tea powder market size was valued at USD 184.70 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Instant tea powder has surged in China due to the introduction of new beneficial components in instant tea premix.
• The Japan instant tea powder market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 56.64 million in 2024.
• The India instant tea powder market had a market share of USD 49.25 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India's increasing penetration of e-commerce platforms.
• The South Korean instant tea powder market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 41.04 million in 2024.
• The Australia instant tea powder market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 21.34 million in 2024.
• The South East Asia instant tea powder market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 28.32 million in 2024.
• The Rest of Asia Pacific instant tea powder market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 29.14 million in 2024.

South America Instant Tea Powder

According to Cognitive Market Research, the global instant tea powder market size was estimated at USD 1784.5 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 89.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, Brazil's instant tea powder market size was valued at USD 38.19 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Instant tea powder flourish in Brazil due to the increasing demand for conveience products.
• Argentina's instant tea powder market had a market share of USD 14.99 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Argentina's technological advancements augment the demand.
• Colombia's instant tea powder market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 7.94 million in 2024.
• Peru's instant tea powder market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 7.32 million in 2024.
• Chile instant tea powder market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 6.42 million in 2024.
• The Rest of Latin America instant tea powder market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 14.37 million in 2024.

Middle East and Africa Instant Tea Powder

According to Cognitive Market Research, the global instant tea powder market size was estimated at USD 1784.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 35.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.

• The GCC Countries instant tea powder market is projected to witness growth at a CAGR f 12.1% during the forecast period, with a market size of USD 15.28 million in 2024. Instant tea powder sales flourish due to the increased awareness about the required screening process.
• The Egypt instant tea powder market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 3.75 million in 2024.
• The South Africa instant tea powder market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 5.64 million in 2024. Instant tea powder sales flourish in South Africa due to the rising number of health-conscious consumers looking for nutritious.
• The Turkey instant tea powder market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 3.07 million in 2024.
• The Nigeria instant tea powder market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 3.75 million in 2024.
• The Rest of MEA instant tea powder market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 4.21 million in 2024.

Instant Tea Powder Market Analysis

Instant Tea Powder Market Test Type Segment Analysis

According to Cognitive Market Research, drinking-use tea stands out as the dominating category due to increasing urbanization, hectic lifestyles, and rising health consciousness. Instant tea offers the benefits of traditional tea without lengthy preparation. This convenience appeals particularly to busy consumers and those seeking easy-to-make, healthful drink options.

Additive-use tea emerges as the fastest-growing category in the instant tea powder market due to the consumer demand for convenience and health-conscious choices. Additive-use tea, with its functional ingredients like herbs and vitamins, propels this growth further. As consumers seek quick yet nutritious beverages, additive-use tea emerges as a key driver, offering both convenience and health benefits in a single cup.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Instant Tea Powder Industry. Request a Free Sample PDF!

Application Segment Analysis

According to Cognitive Market Research, the dominating category is commercial due to the growing demand for convenience beverages, especially in commercial settings like offices and cafes. Its popularity is driven by factors such as ease of preparation, portability, and diverse flavor options, catering to busy lifestyles and on-the-go consumption.

The fastest-growing category in the instant tea powder market is household due to convenience-seeking households opting for quick beverage solutions. With busy lifestyles, consumers prioritize ease and speed, boosting demand for instant tea products that offer both convenience and flavor shaping market growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Instant Tea Powder Distribution Channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is supermarkets/hypermarkets due to consumers' demand for convenience without compromising taste. Its popularity owes to its quick preparation, variety of flavors, and versatility in beverages, fueling its growth in the retail sector.

The fastest-growing category in the instant tea powder market is convenience stores, as it offers accessibility and impulse purchases. Busy lifestyles and a desire for convenience drive growth, making instant tea a go-to option for on-the-go consumers.

• Supermarkets/Hypermarkets
• Specialty Stores
• Discount Stores
• Convenience Stores
• E-commerce
• Others

Instant Tea Powder Premix Type Segment Analysis

Instant Tea Powder Market Premix Type Segment Analysis

According to Cognitive Market Research, the dominating category in the instant tea powder market is masala tea premix. Masala tea premix, with its blend of spices, further diversifies consumer preferences, catering to those seeking traditional flavors with modern convenience. Urbanization and busy lifestyles serve as primary drivers, prompting the demand for quick, flavorful beverages that align with the contemporary pace of life.

The fastest-growing category in the instant tea powder market is plain tea premix due to its convenience and versatility, with plain tea premixes emerging as a key driver. Consumers seek quick, flavorful solutions, favoring the simplicity and rapid preparation offered by plain tea premixes, fueling the market growth.

• Cardamom Tea Premix
• Ginger Tea Premix
• Masala Tea Premix
• Lemon Tea Premix
• Plain Tea Premix
• Lemon Grass Tea Premix

Instant Tea Powder Nature Segment Analysis

Nature Segment Analysis

According to Cognitive Market Research, the dominating category is organic tea due to increasing demand for convenience and organic products. Consumers are drawn to the health benefits and sustainability of organic tea, serving as a key driver for market expansion.

The fastest-growing category in the instant tea powder market is conventional tea due to the increasing demand for convenience and time-saving products. Conventional tea's popularity and consumer preference for quick preparation drive this market trend, catering to busy lifestyles and on-the-go consumption habits.

• Organic Tea
• Conventional Tea

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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