Investment Apps Market Report 2024 (Global Edition)

Global Investment Apps Market Report 2024 Market Size Split by Platform Type (Mobile-based, Web-based), by Type (IOS, Android), by Application (SME, Large Enterprise, Personal Use, Others)

Investment Apps Market Report Description

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Investment Apps Market Insights Video

Competitive Landscape of the Investment App Market

The investment app market is fiercely competitive, dominated by major competitors such as Betterment, TD Ameritrade, eToro, Acorns, and Robinhood. These businesses compete with one another by offering services like commission-free trading, intuitive user interfaces, AI-driven analytics, and a wide range of investment alternatives, including cryptocurrency. Along with traditional competitors, startups and fintech companies are making their mark in the industry by offering creative solutions, reduced fees, and individualized services that appeal to younger, tech-savvy investors.

In August 2023, Robo-Advisor, a service that Revolut has introduced in the EEA, automates investing based on client requirements. (Source:https://www.revolut.com/en-FR/news/revolut_launches_robo_advisor_in_eea_to_automate_investing/) In October 2024, New York City-based Robinhood announces its first investor. A portion of their institutional, retail, and analyst base may choose to attend in person in addition to the event being live broadcast. (Source: https://investors.robinhood.com/pressreleases/news-details/2024/Robinhood-Announces-First-Investor-Day-on-December-4-2024/default.aspx)

Top Companies Market Share in Investment Apps Industry: (In no particular order of Rank)

• Stash
• Stockpile
• Vault
• Personal Capital
• Wealthfront
• Raiz
• Stocklight
• E-Trade
• Robinhood
• Sharesight
• SelfWealth
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Investment App Market

Which Region Dominates the Investment App Market in 2024?

According to Cognitive Market Research, North America currently dominates the Investment App market, and the region is expected to have significant growth during the projected period. Because of its high smartphone penetration rate, sophisticated technology infrastructure, and robust investment culture, North America is well-positioned to propel substantial growth in the investment app market. The region's strong financial ecosystem, which is made up of several fintech businesses and well-known financial institutions, encourages competition and innovation and gives people access to a large array of potential investments. Additionally, the growing acceptance of digital banking and robo-advisors, along with the growing financial awareness of Millennials and Gen Z investors, pushes the adoption of apps even more. North America is a crucial region for the expansion of investing apps since there is regulatory support and a focus on cybersecurity that improves user trust.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Due to the fast-paced digitization and expanding middle class in the Asia Pacific area, which has more discretionary income, the investment app market is expected to rise significantly. As a means of simply managing their finances, young, tech-savvy people in nations such as China, Japan, and India are progressively embracing mobile investment products. Investment applications are becoming more accessible due to the growth of fintech businesses and government programs supporting financial inclusion. Asia Pacific is positioned as a major driver of market expansion due to the increased interest of younger generations in stock markets, cryptocurrencies, and alternative investments. These factors also add to the vibrant investment landscape.

The current report Scope analyzes Investment Apps Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Investment Apps

According to Cognitive Market Research, the global Investment App market size was estimated at USD 24514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 9805.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Investment App market with a market size of USD 7736.68 million in 2024 and is projected to grow at a CAGR of 20.5% during the forecast period. In the US, due to their increased knowledge of financial products, American investors are using more apps.
• The Canada Investment App market had a market share of USD 1176.68 million in 2024 and is projected to grow at a CAGR of 21.5% during the forecast period. In Canada, users who are interested in sustainable and ethical investing tend to go toward apps that provide these features.
• The Mexico Investment App market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 892.32 million in 2024.

Europe Investment Apps

According to Cognitive Market Research, the global Investment App market size was estimated at USD 24514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7354.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.0% from 2024 to 2031.

• The United Kingdom Investment App market had a market share of USD 1235.52 million in 2024 and is projected to grow at a CAGR of 21.8% during the forecast period. The UK's robust fintech industry pushes the creation and uptake of investment apps.
• The France Investment App market is projected to witness growth at a CAGR of 20.2% during the forecast period, with a market size of USD 676.59 million in 2024.
• According to Cognitive Market Research, the German Investment App market size was valued at USD 1456.14 million in 2024 and is projected to grow at a CAGR of 21.2% during the forecast period. Germany's robust economy helps to sustain an increasing number of digital platform investors.
• The Italy Investment App market is projected to witness growth at a CAGR of 20.4% during the forecast period, with a market size of USD 632.47 million in 2024.
• The Russia Investment App market is projected to witness growth at a CAGR of 20.0% during the forecast period, with a market size of USD 1139.91 million in 2024.
• The Spain Investment App market is projected to witness growth at a CAGR of 20.1% during the forecast period with a market size of USD 603.05 million in 2024
• The Luxembourg Investment App market is projected to witness growth at a CAGR of 21.1% during the forecast period, with a market size of USD 227.98 million in 2024.
• The Portugal Investment App market is projected to witness growth at a CAGR of 20.8% during the forecast period, with a market size of USD 154.44 million in 2024.
• The Greece Investment App market is projected to witness growth at a CAGR of 21.3% during the forecast period, with a market size of USD 88.25 million in 2024.
• The Rest of Europe's Investment App market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 1139.91 million in 2024.

Asia Pacific Investment Apps

According to Cognitive Market Research, the global Investment App market size was estimated at USD 24514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5638.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Investment App market size was valued at USD 2537.22 million in 2024 and is projected to grow at a CAGR of 24.0% during the forecast period. Investment App sales surged in China due to the tech-savvy people of China are fond of trading and investing on mobile platforms.
• The Japan Investment App market is projected to witness growth at a CAGR of 23.0% during the forecast period, with a market size of USD 778.08 million in 2024.
• The India Investment App market had a market share of USD 676.59 million in 2024 and is projected to grow at a CAGR of 26.3% during the forecast period. The younger generation in India uses apps to save and invest, and they are very interested in financial independence.
• The South Korean Investment App market is projected to witness growth at a CAGR of 23.6% during the forecast period, with a market size of USD 563.83 million in 2024.
• The Australian Investment App market is projected to witness growth at a CAGR of 24.2% during the forecast period, with a market size of USD 293.19 million in 2024.
• The South East Asia Investment App market is projected to witness growth at a CAGR of 25.5% during the forecast period, with a market size of USD 389.04 million in 2024.
• The Rest of Asia Pacific Investment App market is projected to witness growth at a CAGR of 24.3% during the forecast period, with a market size of USD 400.32 million in 2024.

South America Investment Apps

According to Cognitive Market Research, the global Investment App market size was estimated at USD 24514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1225.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Investment App market size was valued at USD 524.60 million in 2024 and is projected to grow at a CAGR of 22.5% during the forecast period. Investment App flourished in Brazil because Brazilians are using apps to research investment opportunities as their financial understanding rises.
• Argentina's Investment App market had a market share of USD 205.92 million in 2024 and is projected to grow at a CAGR of 22.8% during the forecast period. In Argentina, the use of apps that facilitate cryptocurrency trading is fueled by the growing interest in cryptocurrencies as an alternative investment.
• Colombia Investment App market is projected to witness growth at a CAGR of 21.7% during the forecast period, with a market size of USD 109.09 million in 2024.
• Peru Investment App market is projected to witness growth at a CAGR of 22.1% during the forecast period, with a market size of USD 100.51 million in 2024.
• Chile's Investment App market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD 88.25 million in 2024.
• The Rest of Latin America's Investment App market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 197.34 million in 2024.

Middle East and Africa Investment Apps

According to Cognitive Market Research, the global Investment App market size was estimated at USD 24514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 490.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031..

• The GCC Countries Investment App market is projected to witness growth at a CAGR of 23.0% during the forecast period, with a market size of USD 209.84 million in 2024. Investment App sales flourish in GCC countries due to the investment applications are used by wealthy people and foreigners in the Gulf Cooperation Council (GCC) for diversification and wealth management.
• The Egypt Investment App market is projected to witness growth at a CAGR of 22.5% during the forecast period, with a market size of USD 51.48 million in 2024.
• The South Africa Investment App market is projected to witness growth at a CAGR of 23.2% during the forecast period, with a market size of USD 77.46 million in 2024. Investment App sales flourished in South Africa due to data analytics can be used to find investment possibilities and assist investors in making better selections.
• The Turkey Investment App market is projected to witness growth at a CAGR of 21.7% during the forecast period, with a market size of USD 42.16 million in 2024.
• The Nigeria Investment App market is projected to witness growth at a CAGR of 21.3% during the forecast period, with a market size of USD 51.48 million in 2024.
• The Rest of the MEA Investment App market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 57.85 million in 2024.

Investment Apps Market Analysis

Investment App Market Platform Type Segment Analysis

According to Cognitive Market Research, mobile-based are likely to dominate the Investment App Market over the forecast period. Because of their ease of use and accessibility, mobile-based platforms are becoming more and more in demand in the investment app market. App downloads and engagement have surged as a result of users' preference for monitoring their investments while on the road using smartphones. Mobile platforms offer an improved user experience, fast trading, real-time market updates, and customized notifications. Mobile investing solutions are becoming more and more popular, which is crucial for financial management in today's fast-paced world. This is due in part to the younger generation's increasing interest in digital banking and financial literacy.

The Web-based is the fastest-growing segment in the Investment App Market. Web-based platforms are becoming more and more in demand in the investing app market as customers look for all-inclusive tools for managing their investments. Web platforms appeal to both rookie and seasoned investors with their rich features, which include sophisticated charting tools, comprehensive analytics, and smooth connections with other financial services. Their interface is easy to use, making it possible to manage larger portfolios and execute trades precisely. Furthermore, web-based solutions facilitate user cooperation and insight sharing, making them desirable to investors who value a more thorough and analytical approach.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Investment Apps Industry. Request a Free Sample PDF!

Investment App Market Type Segment Analysis

According to Cognitive Market Research, the Android segment holds the largest share of the market. The increasing use of Android devices throughout the world is driving up demand for investing apps built on the platform. Real-time trading, portfolio management, and financial insights are all made possible by Android platforms, which have a substantial market share in smartphones and provide consumers with easy access to investing tools. The Google Play Store provides a selection of investment apps, enabling users to select the ones that best suit their requirements. Tech-savvy customers are adopting Android investing applications at a faster rate because of features like notifications, easy-to-use interfaces, and seamless connection with payment systems that improve the user experience.

In the Investment App Market, the category of IOS has been growing quickly. Because they prioritize quality and security, a devoted user base is driving a steady increase in demand for iOS-based investment apps. More money is invested in feature-rich platforms since iOS users frequently have more disposable income and a propensity for premium apps. The seamless integration of iOS investment apps with Apple's ecosystem, which includes strong security features like Face ID, Touch ID, and Apple Pay, is one of its many advantages. Investment applications in this market are becoming more and more popular because of the emphasis on the user experience as well as the availability of powerful analytics and individualized investment insights.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Investment Apps Application Segment Analysis

Investment App Market Application Segment Analysis

According to Cognitive Market Research, the personal use segment holds the largest market share. In the investment app market, demand for personal use applications is rising quickly as more people try to take charge of their financial destiny. With the help of these apps, users can track their portfolios, manage their investments, and make well-informed decisions using up-to-date market data. New investors hoping to accumulate wealth can take advantage of features like goal-setting, budgeting tools, and educational materials. Personal usage applications are a significant market niche in the investment app industry since they facilitate prudent financial management and increase user engagement due to the ease of accessing personal investment accounts from any location.

SME is anticipated to be the fastest-growing segment in the Investment App market. The market for investment apps is expanding to include more and more Small and Medium Enterprises (SMEs) as these companies look for effective financial management solutions. SMEs may make well-informed decisions by using investment applications that include features like portfolio tracking, investment analytics, and access to a variety of financial instruments. These platforms also offer insights into market trends and simple cash allocation for expansion projects. These apps are a vital tool in today's competitive market. They enable SMEs to maximize their investments, spur growth, and enhance their overall financial health by streamlining investment procedures and raising financial literacy.

• SME
• Large Enterprise
• Personal Use
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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